Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬
Sådan gør Facebook sig klar til valget

The Wall Street Jour­nal:
"Face­book Inc. teams have planned for the pos­si­bil­i­ty of try­ing to calm elec­tion-relat­ed con­flict in the U.S. by deploy­ing inter­nal tools designed for what it calls “at-risk” coun­tries, accord­ing to peo­ple famil­iar with the mat­ter."

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📃
Her er BBCs regler for journalister på sociale medier

The Guardian:
"BBC jour­nal­ists have been told to avoid any online “vir­tu­al sig­nalling” that could indi­cate a per­son­al polit­i­cal view, as part of a crack­down on their social media accounts by the new direc­tor gen­er­al, Tim Davie.

The rules announced on Thurs­day explic­it­ly state that all BBC employ­ees’ social media accounts – even if labelled as a per­son­al account – should be con­sid­ered to be sub­ject to pub­lic scruti­ny."

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↓

Paul Brad­shaw har en Twit­ter-tråd om reglerne.

🛑
Instagram lukker Fie Laursens profil

Ekstra Bladet:
"Den kon­tro­ver­sielle influ­encer er ikke læn­gere at finde på det sociale medie, efter hen­des kon­to tirs­dag er blevet lukket af Insta­gram for brud på plat­for­mens såkaldte fæl­lessk­ab­sre­gler. [...]

I en sms til Ekstra Bladet fortæller Fie Laursen, at der er tale om en tur 'i skam­mekro­gen', og at den foreløbig er lukket i 30 dage, for­di hun har pro­moveret Only­Fans på pro­filen."

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👔
Tech-CEOer til høring om bl.a. hatespeech

Inside Busi­ness:
"Twit­ter CEO Jack Dorsey, Face­book CEO Mark Zucker­berg, and Alpha­bet (own­er Google and YouTube) CEO Sun­dar Pichai tes­ti­fied before the Sen­ate yes­ter­day. The hear­ing was a part of the broad­er review of Sec­tion 230 and how big tech plat­forms mod­er­ate con­tent and ads relat­ed to news and pol­i­tics. "

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🎮
Facebook vil – også – streame spil

Medi­aWatch:
"Face­book vil gøre det muligt at streame spil via det sociale medies plat­form på samme måde, som man i dag stream­er film. Mod­sat konkur­renter som Google og Microsoft vil Face­book i første omgang tilbyde cloud-gam­ing gratis til brugerne."

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Det kom­mer dog ikke til at virke på iOS, skriv­er CNBC og Pro­to­col. Og det er Face­book naturligvis ikke til­fredse med:

"Apple treats games entire­ly dif­fer­ent­ly from every oth­er form of con­tent," Jason Rubin, Facebook's VP of Play, told Protocol's Seth Schiesel. "We intend to find a way, but it's real­ly, real­ly hard."

🤳
Nu kan du live-streame 4 timer på Instagram

Social Media Today:
"First off, Insta­gram is extend­ing the time lim­it for its live streams from the cur­rent 60 min­utes to four hours. [...]

In addi­tion to this, Insta­gram is also launch­ing a new option which will enable users to archive their IG Live broad­casts for up to 30 days, sim­i­lar to the same for Sto­ries."

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⏭
YouTube klar med ny kapitelvisning

Social Media Today:
"First off, on chap­ters — back in May, YouTube gave cre­ators access to a new Chap­ters list­ing option which seg­ments your video play­back time­line into vari­able chap­ter lengths, which, when high­light­ed, expand the spe­cif­ic time­line sec­tion and pro­vide a descrip­tion of what that sec­tion is about.

Now YouTube's fur­ther adding to its chap­ter dis­play, with a new list view that you can access by tap­ping or click­ing the chap­ter title in the play­er. "

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🦠
Gamle og republikanere tweeter misinformation om COVID-19

Nie­man Lab:
"The far-right site The Gate­way Pun­dit was by far was the most-shared fake news domain; in some months, its sto­ries were shared almost as often as sto­ries from The New York Times, The Wash­ing­ton Post, and CNN."

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⚠️
Twitter lancerer "prompts" i forbindelse med USA-valget

Social Media Today:
"The first prompt will con­firm that vot­ing by mail is safe and secure, and the sec­ond will remind peo­ple that there might be a delay in the announce­ment of elec­tion results. Both will link to Twit­ter Moments that pro­vide more con­text and com­pile the lat­est cred­i­ble infor­ma­tion on the top­ic from elec­tion experts, jour­nal­ists and oth­er author­i­ta­tive news sources."

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💳
TikTok indgår partnerskab med Shopify

TechCrunch:
"At launch, the agree­ment allows Shopi­fy mer­chants to cre­ate, run and opti­mize their Tik­Tok mar­ket­ing cam­paigns direct­ly from the Shopi­fy dash­board by installing the new Tik­Tok chan­nel app from the Shopi­fy App Store. Once installed, mer­chants will have access to the key func­tions from the Tik­Tok For Busi­ness Ads Man­ag­er at their dis­pos­al."

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Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧
DMJX skal undersøge pengene i podcasts

DMJX:
"Pro­jek­tet ’For­ret­ningsmod­eller og fremtid­sudsigter for det danske pod­cast­marked’ skal over de næste 15 måned­er blandt andet under­søge, hvilke fak­tor­er, der påvirk­er pod­cast­lyt­ternes betal­ingsvil­lighed samt, hvor­dan man gør pod­cast­pro­duk­tion rentabel.

Under­søgelsen er støt­tet med 340.000 kro­ner af Aller­fonden og har i alt en bud­getramme på 750.000 kro­ner

Den gen­nem­føres af Aske Kam­mer, der er docent i mediein­no­va­tion og Thomas Spe­jl­borg Sejer­sen, som er adjunkt ved Mediepro­duk­tion og Ledelse."

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🤖
Danskerne vil have flere algoritmer i medierne

Jour­nal­is­ten:
"Men tre ud af fire respon­den­ter i under­søgelsen men­er, algo­rit­mer kan spille en vigtig rolle i udvæl­gelsen af nyhed­er, hvis det sker i samar­be­jde med jour­nal­is­ter og redak­tør­er. Blandt de unge respon­den­ter er det 94 pro­cent, som tror på, at samar­be­jdet med algo­rit­mer kan gøre os bedre til at vælge det rigtige ind­hold til brugerne.

De unge er også mest pos­i­tivt stemt over for at fjerne den men­neske­lige fak­tor fra lignin­gen. Hver fjerde respon­dent født efter 1997 synes, det er i orden, at algo­rit­mer alene udvæl­ger, hvilke nyhed­er der er rel­e­vante, og selv pub­licer­er dem uden men­neske­lig kon­trol."

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↓

Bag­grun­den er et nyt studie fra Mediernes Forskn­ings- og Inno­va­tion­scen­ter på Syd­dan­sk Uni­ver­sitet. Læs rap­porten af pro­fes­sor Arjen van Dalen.

I mit Prod­ucts in Pub­lish­ing-nyheds­brev kan du læse mere om, hvor­for det er vigtigt at have styr på trans­parens og tillid omkring sine algo­rit­mer.

📻
Listen to News overtager Radio 24syv-navnet

BT:
"Fre­mover skal plat­for­men hed­de 24syv, fortæller direk­tør Chris­t­ian Grøn­lund. Et navn, der sikkert vil få mange til at tænke på den tidligere talera­dio Radio24syv. Og sam­men­faldet er ikke helt til­fældigt.

For plat­for­men, som eksis­ter­er i form af en app, skal nem­lig have alle pod­cast fra den tidligere kanal liggende, lige­som de pro­gram­mer, som over­levede Radio24syvs nedlæggelse, vil være at finde der."

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📒
Innovationsrapport lækket fra The Wall Street Journal

Buz­zFeed News:
"A bru­tal inter­nal Wall Street Jour­nal report obtained by Buz­zFeed News reveals how the 130-year-old broad­sheet is strug­gling might­i­ly in the cur­rent dig­i­tal and cul­tur­al age — such as not cov­er­ing racial issues because reporters are afraid to men­tion them to edi­tors, play­ing to the lim­it­ed inter­ests of its aging core audi­ence, at times los­ing more sub­scribers than it takes in, and favor­ing 'a print edi­tion that lands in the recy­cling bin.'"

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↓

Hvis du ikke læs­er rap­porten, skal du i det mind­ste læse Claes Holtz­manns Twit­ter-tråd med en gen­nem­gang af rap­porten.

🎤
Spotify lancerer eget morgenshow

TechCrunch:
"Spotify’s stream­ing music ser­vice is start­ing to resem­ble ter­res­tri­al radio with today’s launch of the company’s first dai­ly morn­ing show, “The Get Up.” Like oth­er morn­ing shows designed for com­muters, the new pro­gram will be led by hosts and will com­bine news, pop cul­ture, enter­tain­ment and music. But in Spotify’s case, the music is per­son­al­ized to the lis­ten­er,"

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😠
Kritik af Spotify: Rogan interviewer konspirationsteoretiker

Spo­ti­fy har købt Joe Rogan og hans pod­cast-univers for en kæmpe sum. Det bety­der, at de bliv­er en del af diskus­sio­nen, når deres pod­cast-won­der inter­view­er kon­tro­ver­sielle per­son­er om kon­tro­ver­sielle emn­er.

TechCrunch:
"That issue was high­light­ed in the last day, when Joe Rogan — the high­ly paid pod­cast­er with a lib­er­tar­i­an bent — brought on Alex Jones (of InfoWars fame, whose own pod­cast was removed from Spo­ti­fy, along with YouTube and oth­ers, in 2018) on to his show for a mean­der­ing three hours, lead­ing to an uproar over how Spo­ti­fy is giv­ing a spot­light and micro­phone to an infa­mous pur­vey­or of mis­in­for­ma­tion."

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📺
Jon Stewart skal lave aktualitetsprogram for Apple TV+

The Wrap:
"The unti­tled series, which has been picked up for mul­ti­ple sea­sons, is described as a “one-hour, sin­gle-issue series will explore top­ics that are cur­rent­ly part of the nation­al con­ver­sa­tion and his advo­ca­cy work,” accord­ing to Apple. Each sea­son will be accom­pa­nied by a com­pan­ion pod­cast which will “con­tin­ue the dis­cus­sion.” No word on how fre­quent­ly the new show will air."

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🎤
"Podcast er blevet mainstream"

Medi­aWatch:
"DR har gen­nem de sen­este par år kastet flere penge efter eksterne radio­pro­duk­tion­er, hvor især pod­cast fylder en del, lyder det fra radiochefen. 'Markedet er helt klart blevet større,' lyder det."

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"Vok­sende pod­cast­marked skær­p­er konkur­ren­cen: 'Der er bredere efter­spørgsel hos kun­derne end tidligere'"
Medi­aWatch

🚀
Nu skal journalister lærer at lancere nye produkter hjemmefra

Nie­man Lab:
"The Jour­nal­ism Cre­ators Pro­gram at CUNY teach­es par­tic­i­pants to launch their own news prod­ucts, from wher­ev­er they are:

One les­son from pan­dem­ic times is that jour­nal­ism edu­ca­tion doesn’t have to hap­pen in per­son, and remote learn­ing can open up more oppor­tu­ni­ties for jour­nal­ists to launch their own prod­ucts."

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🤔
Sådan er Google-søgningerne anderledes ifm. USA-valget i år

Recode:
"Waves of Inter­est, a new col­lab­o­ra­tion between Google News Ini­tia­tive and infor­ma­tion design firm Truth & Beau­ty, looks at how Amer­i­cans’ inter­net search­es have changed over the course of five pres­i­den­tial elec­tion years, from 2004 to 2020. The series of inter­ac­tive data visu­al­iza­tions looks at the rel­a­tive pop­u­lar­i­ty of a range of pop­u­lar polit­i­cal con­cepts, gar­nered from search trends as well as Pew Research Cen­ter elec­tion sur­veys, across elec­tion years. So far, 2020’s data goes through Sep­tem­ber and will be updat­ed when each month is com­plete."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🎟
Medieguide til online-events

What's New In Pub­lish­ing:
"Sign­ing up with an email address is not the same as pay­ing USD $1,500 for a tick­et, book­ing flights and hotels, and tak­ing time off work. The for­mat has changed, so the met­rics should too. How will you mea­sure if your event has been a suc­cess? How much of a role will post-event con­tent play? And how will you keep the rela­tion­ship going with atten­dees after­wards?"

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📧
Annoncer finder vej til Substack-nyhedsbreve

Digi­day:
"While some Sub­stack cre­ators are out in mar­ket hus­tling up their own ad part­ner­ships, the platform’s most pop­u­lar writ­ers now rou­tine­ly get cold pitch­es by every­thing from cryp­tocur­ren­cy star­tups to media brands.

That adver­tis­er inter­est is already strong enough that some of the platform’s cre­ators have turned Sub­stack newslet­ter ads into their pri­ma­ry source of income."

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🤝
Schibsted går med i koalition mod Apple

Digi­day:
"Nordic pub­lish­ing giant Schib­st­ed became one of 20 new mem­bers of the recent­ly formed Coali­tion for App Fair­ness ear­li­er this month.

The group was found­ed in Sep­tem­ber by a group of influ­en­tial app pub­lish­ers includ­ing Fort­nite own­er Epic Games, online dat­ing com­pa­ny Match Group and stream­ing plat­forms Spo­ti­fy and Deez­er. Its stat­ed aim is to apply pres­sure on app store own­ers — but prin­ci­pal­ly Apple — to stop what it alleges are uncom­pet­i­tive prac­tices, such as charg­ing pub­lish­ers a 30% fee for in-app pur­chas­es. "

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🌍
Washington Post vil gå globalt med lavere priser

Digi­day:
"'Our pre­sump­tion is that if you live in Toron­to, the Wash­ing­ton Post isn’t going to be the first pub­li­ca­tion that you sub­scribe to. We are going to be priced below your local pub­li­ca­tion because that’s your first news sub­scrip­tion, but we want to com­pete aggres­sive­ly against the oth­er glob­al pub­lish­ers in that mar­ket,' said [chief mar­ket­ing offi­cer Miki King]. "

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📹
Børsen skruer ned for Play

Medi­aWatch:
"Knap seks år efter lancerin­gen er strate­gien for tv-kon­ceptet Børsen Play drejet rundt, og bemandin­gen er omtrent halveret."

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🧪
Bloomberg splittester med ABBA

Digi­day:
"To accom­plish that, Bloomberg Media’s ad oper­a­tions team has begun using an A/B test­ing tool called ABBA, orig­i­nal­ly built in-house to sup­port Bloomberg’s sub­scrip­tion busi­ness, to sup­port the ad team’s work of opti­miz­ing its prod­ucts and cam­paigns.

The data infra­struc­ture that Bloomberg Media’s adver­tis­ing team uses to iden­ti­fy audi­ence seg­ments for cam­paigns is now used to build seg­ments used to mar­ket to would-be sub­scribers.

The busi­ness news publisher’s prod­uct teams are also build­ing inter­nal dash­boards meant to help both groups under­stand the impact their prod­ucts or changes will have on both lines of busi­ness."

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📲
Inc vil tjene penge på... SMS'er?

Digi­day:
"Using sub­scrip­tion text mes­sage plat­form Sub­text, Inc. is charg­ing its audi­ence about $5 per month to get dai­ly short-form texts from their favorite colum­nists, to which they are able to respond. The colum­nists then select cer­tain sub­scribers to have a one-on-one text exchange.

'We’re reach­ing peak newslet­ter sat­u­ra­tion at this point and there has to be a unique way to bring sub­scribers into the fold,' said Mike Donoghue, CEO of Sub­text."

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📈
Netflix hæver priserne p.g.a. konkurrence

Com­put­er­world:
"Net­flix har fået hård konkur­rence fra en række nyere stream­ing-tjen­ester som Dis­ney+, den nye HBO-vari­ant HBO Max og Ama­zon Prime.

Det får nu sel­sk­a­bet til at tage kon­sekvensen af svig­tende tilslut­ning fra brugerne og hæver prisen, det skriv­er en række medi­er herun­derThe Wall Street Jour­nal."

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💰
Tech-firmaer fremlagde regnskaber

...og Inside Busi­ness har en fin opsam­ling på de vigtig­ste ting der­fra.

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

📊
Microsoft lancerer gratis analyseværktøj

Microsoft Bing Blogs:
"Microsoft Clar­i­ty is a free-to-use ana­lyt­ics prod­uct built to help web­site man­agers improve their web­site expe­ri­ences by bet­ter under­stand­ing site vis­i­tor behav­ior. With Clar­i­ty we’ve built a set of tools that help peo­ple who man­age web­sites make more informed deci­sions about the mod­i­fi­ca­tions they should make to their sites. Clar­i­ty shows you which parts of your web­site get the most and least engage­ment and it pro­vides an invalu­able inter­face for debug­ging."

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🔎
Apple bygger søgemaskine

Finan­cial Times:
"Apple is step­ping up efforts to devel­op its own search tech­nol­o­gy as US antitrust author­i­ties threat­en multi­bil­lion-dol­lar pay­ments that Google makes to secure prime place­ment of its engine on the iPhone.

In a lit­tle-noticed change to the lat­est ver­sion of the iPhone oper­at­ing sys­tem, iOS 14, Apple has begun to show its own search results and link direct­ly to web­sites when users type queries from its home screen."

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⛓
Trump-website hacket af kryptosvindlere

TechCrunch:
"Pres­i­dent Trump’s cam­paign web­site was briefly and par­tial­ly hacked Tues­day after­noon as unknown adver­saries took over parts of the page, replac­ing them with what appeared to be a scam to col­lect cryp­tocur­ren­cy. There is no indi­ca­tion, despite the hack­ers’ claims, that “full access to trump and rel­a­tives” was achieved or “most inter­nal and secret con­ver­sa­tions strict­ly clas­si­fied infor­ma­tion” were exposed."

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🌛
Guide til "dark mode" på web

CSS-Tricks:
"Dark mode has gained a lot of trac­tion recent­ly. Like Apple, for instance, has added dark mode to its iOS and MacOS oper­at­ing sys­tems. Win­dows and Google have done the same.

Let’s get into dark mode in the con­text of web­sites. We’ll delve into dif­fer­ent options and approach­es to imple­ment­ing a dark mode design and the tech­ni­cal con­sid­er­a­tions they entail. We’ll also touch upon some design tips along the way."

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🇸🇪
Amazon åbner i Sverige

Reuters:
"Swedish cus­tomers could already shop on Ama­zon through its web­sites in oth­er Euro­pean coun­tries such as Ger­many, and get their pur­chas­es shipped in, but this often meant pay­ing high deliv­ery charges.

The new web­site, amazon.se, will also offer tens of thou­sands of prod­ucts from Swedish busi­ness­es, said Alex Ootes, vice pres­i­dent for EU Expan­sion at Ama­zon."

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🔌
Sentia vinder 'public cloud'-opgave hos DR

Com­put­er­world:
"Det blev Sen­tia, der sikrede sig pub­lic cloud-opgaven hos DR i en aftale til 20 mil­lion­er kro­ner. Udbud­det har tidligere været udsat for hård kri­tik og fik i sin oprindelige form ingen ansøgninger."

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• Kategori: Opsamlinger