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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook og alt, hvad de ejer

Nu kan danske medier blive whitelistet på Facebook

Face­book for media:
"Today we're start­ing to reg­is­ter Dan­ish-lan­guage news Pages on Face­book. Pub­lish­ers can apply to have their Pages reg­is­tered. To be includ­ed, they must abide by guide­lines we devel­oped with news orga­ni­za­tions, aca­d­e­mics and indus­try groups."

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Facebook-dating er udskudt i Europa

Medi­aWatch:
"Det sociale medie Face­book har udskudt lancerin­gen af en dat­ingt­jen­este i EU. Det opl­yser datatil­synet i Irland i en pressemed­delelse.

Tjen­esten skulle være gået i luften tors­dag."

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Uddrag fra ny bog om Facebook

Bogen er skrevet af Steven Levy, hed­der 'Face­book — The Inside Sto­ry', og den udkom­mer den 25. feb­ru­ar.

Wired:
"In the ear­ly days of Face­book, Zuck kept his plans for world dom­i­na­tion in hand­writ­ten jour­nals. He destroyed them. But a few reveal­ing pages sur­vived."

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Facebook vil betale Reuters for at faktatjekke bl.a. deepfakes

TechCrunch:
"Reuters Fact Check will review con­tent across the spec­trum of mis­in­for­ma­tion for­mats. [...] Then there’s staged media that’s been act­ed out or forged, like an audio clip record­ed and mali­cious­ly attrib­uted to a politi­cian. Next is com­put­er-gen­er­at­ed imagery that can con­coct con­tent or ad fake things to a real video. “And final­ly there is syn­thet­ic or Deep­fake video” which Bak­er said takes the most work to pro­duce."

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Facebook og Twitter vil ikke fjerne Pelosi-videeo

The New York Times:
"The video was edit­ed to appear as if Speak­er Nan­cy Pelosi were rip­ping a copy of Pres­i­dent Trump’s State of the Union address while he hon­ored a Tuskegee air­man and mil­i­tary fam­i­lies."

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23 grunde til ikke at bruge Facebooks "boost"-knap

Jon Loomer:
"It’s fine as an “easy but­ton” for begin­ners. That’s all it’s meant to be. Because you’re miss­ing so many fea­tures, so much func­tion­al­i­ty, and so many options behind the Ads Man­ag­er cur­tain.

Maybe you’re stuck on the Boost but­ton. Maybe you’re intim­i­dat­ed by Ads Man­ag­er. I get it. But it’s time to move for­ward."

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Instagram tester værktøj til trimming af Stories

Social Media Today:
"Insta­gram is work­ing on a new video trim­ming fea­ture for Insta­gram Sto­ries, which would make it eas­i­er to edit and upload your Sto­ries clips with­in the app."

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WhatsApp runder 2 milliarder brugere

TechCrunch:
"What­sApp, the most pop­u­lar mes­sag­ing app, revealed today just how big it has become. The Face­book -owned app said it has amassed two bil­lion users, up from 1.5 bil­lion it revealed two years ago. It also remains free of ads and does not charge its users any fee."

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YouTube-regnskab kan presse Instagram til at dele

Mere om YouTubes reg­n­skab i Ugerevyen fra uge 6.

Digi­day:
"Not only does Insta­gram report­ed­ly rake in more ad dol­lars than YouTube, but Insta­gram does not share a por­tion of that mon­ey with the cre­ators and media com­pa­nies that dis­trib­ute con­tent on its plat­form. That’s dif­fer­ent from YouTube’s prac­tices. In fact, the “major­i­ty” of YouTube’s adver­tis­ing rev­enue goes to cre­ators and media com­pa­nies, Alpha­bet CFO Ruth Porat said dur­ing the company’s fourth-quar­ter earn­ings call."

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YouTube lancerer donationer via klapfunktion

The Verge:
"YouTube is try­ing to fig­ure out how to help cre­ators earn more rev­enue through alter­na­tive mon­e­ti­za­tion meth­ods, and its newest attempt reit­er­ates that YouTube is still fol­low­ing in Twitch’s foot­steps.

Clap­ping is the lat­est idea YouTube is test­ing in cer­tain ter­ri­to­ries. Offi­cial­ly referred to as “view­er applause,” the fea­ture allows peo­ple to pur­chase a clap­ping ani­ma­tion that appears over the video they’re choos­ing to sup­port."

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De andre og branchen generelt

Medier har svært at ved tjene penge på breaking-videoer på Twitter

Digi­day:
"'We learned pret­ty quick,' said a source at one news pub­lish­er that last year had sev­er­al Twit­ter videos not qual­i­fy for Amplify’s mon­e­ti­za­tion pro­gram. 'If we’re doing any­thing oth­er than sports, we’re real­ly risk­ing it'”"

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Statistik for Twitter i 2020

Social Media Today:
"If you are look­ing to get more out of Twit­ter in 2020, these usage stats may help. The team from Hoot­suite has put togeth­er a list­ing of 10 key Twit­ter stats to con­sid­er in your approach."

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Nyt stort Snapchat-redesign i test

The Inter­face / Casey New­ton:
"The redesign takes an app that has long been lim­it­ed to three screens and splits them into five. Snapchat cur­rent­ly opens to the cam­era, with a space for chats to the left and the Dis­cov­er page — which fea­tures a col­lec­tion of ephemer­al sto­ries from friends, cre­ators, third-par­ty pub­lish­ers, and Snap itself — to the right."

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"Snapchat Is Test­ing a Major Redesign to Sim­pli­fy In-App Nav­i­ga­tion"
Social Media Today

Snapchat lancerer værktøjer til mental sundhed

Axios:
"Snapchat is launch­ing a new set of tools and cus­tom con­tent around men­tal health and well­ness, sources tell Axios. One tool includes a search func­tion that sur­faces health and well­ness resources on top­ics includ­ing depres­sion, sui­cide and anx­i­ety. 

Why it mat­ters: It's the first prod­uct launch around what will be a big­ger health and well­ness push from Snapchat that will be rolled out in the next few months. "

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"Dig­i­tal well­be­ing is about more than just screen­time"
Think With Google

TikTok tester Instagram-inspireret profilvisning

Social Media Today:
"The new lay­out was shared by New York Times jour­nal­ist Tay­lor Lorenz on Twit­ter, and clear­ly, there is an Insta­gram-ish feel to this new dis­play."

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TikTok er på vej frem indenfor annoncer

Ven­ture­Beat:
"Sin­gu­lar mea­sures the return-on-invest­ment for mobile ad net­works. In 2019, the com­pa­ny sift­ed through $6.3 bil­lion in ad spend­ing for 2.2 bil­lion app instal­la­tions across 550 ad net­works. And it found that while Google and Face­book still lead in vol­ume and adop­tion and ROI, Tik­Tok emerged out of nowhere."

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Sådan bruger Michael Bloomberg influencere

The Dai­ly Beast:
"The Bloomberg cam­paign has qui­et­ly begun a cam­paign on Tribe, a “brand­ed con­tent mar­ket­place” that con­nects social-media influ­encers with the brands that want to adver­tise to their fol­low­ers, to pitch influ­encers on cre­at­ing con­tent high­light­ing why they love the for­mer New York City mayor—for a price."

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"The Influ­encer Elec­tion Is Here"
Wired

Fire værktøjer, der gør det lettere at lave indhold til sociale medier

Social Media Today:
- Animoto.com
- Canva.com
- Buzzsumo.com
- Feedly.com

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

JydskeVestkystens robot møder kritik i lokalmiløet

DR Nyhed­er:
"- Man und­lad­er den kildekri­tik, som jeg men­er er en helt grundlæggende del af en jour­nal­ists arbe­jde, siger Hans Otto Sørensen.

Artiklen var skrevet af en robot og havde alt­så ikke været igen­nem en jour­nal­ists hæn­der, før den blev trykt i avisen.

Og det er et helt grundlæggende prob­lem, men­er Hans Otto Sørensen."

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His­to­rien blev også til et ind­slag i P1 Mor­gen, hvor Andreas Mar­ck­mann (der forsker i automa­tis­er­ing i mediebranchen) blev inter­viewet. Jeg har sam­let link og min­ut­tal i denne LinkedIn-opda­ter­ing.

Nyt værktøj viser, hvad journalister skriver om

Poyn­ter:
"What are jour­nal­ists writ­ing about? It seems like a ques­tion with an easy answer. Just go to a news outlet’s home­page and take a peek, or do a quick inter­net search.

But each of those only offers a glance at what the news has pub­lished as a whole. A new tool from Muck­Rack called Trends offers a uni­ver­sal look at what jour­nal­ists are writ­ing about."

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Microsoft-værktøj lader journalister samarbejde om datasæt

Journalism.co.uk:
"Com­bin­ing arti­fi­cial intel­li­gence, object vision and opti­cal char­ac­ter recog­ni­tion (OCR), IDA can analyse pages and extract text, images and oth­er key data. It also helps jour­nal­ist search long videos, iden­ti­fy­ing faces or key­words, and pro­vide search­able footage tran­script."

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Podcast-guldfeberen falmer for nogle udgivere

Digi­day:
"But the medium’s growth has not solved some core issues. Because of the way that pod­casts are dis­trib­uted, build­ing audi­ences can be very dif­fi­cult. With more than 850,000 pod­casts cur­rent­ly avail­able world­wide (accord­ing to an esti­mate from Spark Foundry’s Chris Yarus­so), pub­lish­ers face a chal­lenge in real­iz­ing their desire that lis­ten­ers will dis­cov­er their pod­casts. And adver­tis­ers, weary of comb­ing through long lists of shows, have begun grav­i­tat­ing toward the largest shows and net­works, putting even more pres­sure on the pub­lish­ers that are try­ing to make mon­ey with one or two shows."

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Mere om pod­cast­ing:

Nie­man Lab:
"If peo­ple will pay for MP3s of peo­ple whis­per­ing them to sleep, why won’t they pay for pod­casts?"

Gyldendal sælger flere bøger digitalt end på papir

Medi­aWatch:
"Hvor mange sol­gte bøger der præ­cis er tale om, fremgår dog ikke. Men det er ifølge reg­n­sk­a­bet især lyd­bøger, der trækker væk­sten i vejret, mens e‑bøgerne kun i "beske­den" grad spæder til. Dermed føl­ger udviklin­gen i Gylden­dals dig­i­tale salg den nationale udvikling, hvor lyd­bøger de sen­este år har været den helt store væk­st­mo­tor bag det dig­i­tale for­brug af bøger."

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"Skræksce­na­r­i­et er, hvis Ama­zon går bredt ind i marked­erne med både papir­bøger og stream­ing og dumper pris­erne"
Medi­aWatch

Canadisk popup-medie har succes

Medi­etrends:
"Hvor­for udkomme hele tiden, når man kan nøjes med at pub­licere, når man virke­lig har noget på hjertet.

Sådan er filosofien bag det canadiske pop up medie The Sprawl, der har eksis­teret siden efteråret 2017."

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Læs mere:

"Intro­duc­ing The Sprawl: Canada’s ‘Pop-Up Jour­nal­ism Project’"
Acts of Jour­nal­ism

Patreon udvider med kontor i Berlin

The Verge:
"Fund­ing plat­form Patre­on is expand­ing its oper­a­tions out­side of the Unit­ed States, open­ing a new office in Berlin and adding pay­ment options for euros and British pounds. The move is designed to sup­port cur­rent Patre­on cre­ators and patrons in Europe as well as attract new inter­na­tion­al users."

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SoundCloud henter 514 mio. kr.

TechCrunch:
"The com­pa­ny has raised $75 mil­lion in fund­ing from satel­lite radio giant Sir­iusXM, own­er of stream­ing giant Pan­do­ra, which has an ad part­ner­ship with Sound­Cloud.

The fund­ing will be used towards prod­uct devel­op­ment and launch­ing new ser­vices, the com­pa­nies said in a state­ment."

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Både demokrater og republikanere venter at blive ramt af "fake news"

...sjovt nok for­ven­ter begge lejre, at de falske nyhed­er vil ramme dem hårdere end det andet par­ti.

Pew Research:
"Sim­i­lar­ly large shares of Democ­rats and Demo­c­ra­t­ic-lean­ing inde­pen­dents (82%) and Repub­li­cans and GOP lean­ers (84%) say they are very or some­what con­cerned about the influ­ence that made-up news could have dur­ing the elec­tion. "

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Derfor er der penge i at udgive færre artikler

Bæk­dal:
"But in dig­i­tal, we don't have any of these feel­ings. Online, you have no sen­so­ry per­cep­tion of how big a mag­a­zine is, and as a result, you no longer have this feel­ing of val­ue."

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Vore nabolande bliver mindre annonceafhængige

Medi­aWatch:
"Ifølge Ste­fan Melesko [der er forsker i medieøkono­mi ved Jönköping Uni­ver­sitet] er det de svenske avis­ers sti­gende abon­nementsindtægter på print og dig­i­tal, der gør, at annon­cerne fylder min­dre i den sam­lede omsæt­ning. Blandt andet for­di de har hævet pris­erne på deres abon­nementer på tværs af print og dig­i­tal og har været tidligere ude med lancerin­gen af dig­i­tale abon­nementer, hvor den svenske tabloid Afton­bladet var blandt frontløberne tilbage i 2003."

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USAs næststørste avisudgiver konkurs

Inside Media:
"McClatchy is the sec­ond-largest news­pa­per out­let in the U.S. In a state­ment, the com­pa­ny said the fil­ing would allow it 'to shed costs of its print lega­cy and speed shift to dig­i­tal.'"

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Rapport om vanedannende medieprodukter

Twipe:
"With this report, we bring an essen­tial under­stand­ing of habit for­ma­tion for news con­sump­tion on dig­i­tal plat­forms. Form­ing habits and recur­ring behav­iour are key under­ly­ing dri­vers for pub­lish­ers to build a sus­tain­able sub­scrip­tion busi­ness."

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(PDF, 28 sider)

Googles abonnementsinitiativ kommer til Europa

Medi­aWatch:
"Google News Ini­tia­tive søsat­te i 2019 pro­jek­tet GNI Sub­scrip­tions Lab, der havde som for­mål at hjælpe i første omgang otte medi­er i USA og Cana­da med at opbygge abon­nements­for­ret­ninger. Nu rulles pro­jek­tet også ud i Europa, skriv­er Richard Gin­gras, direk­tør for nyhed­som­rådet hos Google, i et blogindlæg."

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Optimisme omkring Flipboard videoprodukt

Digi­day:
"With Flipboard’s newest ven­ture, called Flip­board TV, the mobile read­ing app com­pa­ny will pay pub­lish­ers — and aims to charge its 145 mil­lion month­ly active users — for access to curat­ed video con­tent."

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Hvilken rolle skal "brandet indhold" have i mediebranchen?

Journalism.co.uk:
"News organ­i­sa­tions need to be more open to work­ing with com­mer­cial com­pa­nies if they are to sur­vive, a pan­el of indus­try experts con­clud­ed at The Future of News event (5 Feb­ru­ary 2020).

A long-term alter­na­tive to adver­tis­ing rev­enue needs to be secured, accord­ing to Richard Sam­brook, pro­fes­sor of jour­nal­ism at Cardiff Uni­ver­si­ty, who sug­gest­ed that brand­ed and spon­sored con­tent are strong options."

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The Wall Street Journal har nu også 2 mio. digitale abonnenter

Nie­man Lab:
"On Fri­day, it was News Corp’s turn, announc­ing that its Wall Street Jour­nal had topped 2 mil­lion dig­i­tal sub­scrip­tions for the first time, and that Dow Jones — which also includes Barron’s, its news wires, Fac­ti­va, and some oth­er infor­ma­tion busi­ness­es — had topped 3.5 mil­lion dig­i­tal subs."

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The New York Times sætter fokus på The Information

Ja, jeg er abon­nent på The Infor­ma­tion og ja, jeg er glad for det. Så der­for del­er jeg selvføl­gelig denne his­to­rie.

The New York Times:
"Jes­si­ca Lessin’s online tech pub­li­ca­tion costs $399 a year and has no ads. Sil­i­con Valley’s elite is eat­ing it up."

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"Cross-site-tracking har ingen fremtid"

Digi­day:
"But the demise of third-par­ty cook­ies could be a bless­ing in dis­guise for pub­lish­ers. At least, that’s the view of the head of prod­uct devel­op­ment and insights at a pub­lish­er. In our lat­est edi­tion of Con­fes­sions, where we exchange anonymi­ty for can­dor, this exec said they are being chased by media buy­ers who see the publisher’s data as a replace­ment to third-par­ty cook­ies."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Er der en stor Google-algoritmeændring på vej?

What's New in Pub­lish­ing:
"The reac­tions on Twit­ter to this “update” appear to be mixed, but many pub­lish­ers have noticed a fall in rank­ings. There are also a num­ber of com­plaints from site own­ers in the Google Web­mas­ter Help forums.

While we wait for Google to con­firm about the search rank­ing algo­rithm update, it’s worth not­ing that the past 30-days or so in the Google uni­verse have been pret­ty intense. "

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AI restaurerer filmoptagelse fra 1895

Digg:
"The Lumière Broth­ers' 1895 short "Arrival of a Train at La Cio­tat" is one of the most famous film clips in his­to­ry — you've almost cer­tain­ly seen the 50-sec­ond movie at some point in your life. "

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Apple søger patent på AR/VR-videooptagelse

Ven­ture­Beat:
"Instead of just record­ing video and audio from a sin­gle per­spec­tive, such as the com­pos­it­ed 2D view of live video from an iPhone’s or iPad’s cam­era with aug­ment­ed con­tent such as Poké­mon in the scene, Apple would record sep­a­rate streams that cap­ture both the expe­ri­ence from the recorder’s per­spec­tive and time-stamped addi­tion­al data that could be used to change the expe­ri­ence for view­ers."

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"As Apple and Face­book Embrace AR Ful­ly, Google Takes It Slow"
The Infor­ma­tion

Så hurtigt gik Motorolas foldetelefon i stykker

The Verge:
"f we make the assump­tion that a per­son checks their phone between 80 and 150 times a day, and we assume CNET’s test wasn’t flawed, this par­tic­u­lar Razr would have failed after between six and 12 months of use."

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"Hands On With Samsung’s New Galaxy Z Flip Phone"
Wired

FTC vil gennemgå tech-firmaers opkøb

Det er ellers ikke så lidt af et dataudtræk, de bed­er om her...

The Verge:
"The Fed­er­al Trade Com­mis­sion announced on Tues­day that it will begin review­ing past acqui­si­tions made by big tech com­pa­nies, includ­ing Alpha­bet, Ama­zon, Apple, Face­book, and Microsoft.

In orders issued to the com­pa­nies, the FTC said that it was seek­ing “infor­ma­tion and doc­u­ments on the terms, scope, struc­ture, and pur­pose of” small and unre­port­ed trans­ac­tions made between Jan­u­ary 1st, 2010, and Decem­ber 31st, 2019."

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• Kategori: Opsamlinger