Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤬 Facebook ville være et bedre sted – sådan gik det ikke

Nærmest alle i mediebranchen kender Face­books 2018-opda­ter­ing af News Feed-algo­rit­men. Ændrin­gen skulle betyde mere "menings­fyldt" ind­hold og min­dre ind­hold fra Face­book-sider – og medi­er.

Face­book skulle blive et bedre, gladere sted – men i stedet er vre­den steget, kan The Wall Street Jour­nal fortælle:

"With­in the com­pa­ny, though, staffers warned the change was hav­ing the oppo­site effect, the doc­u­ments show. It was mak­ing Facebook’s plat­form an angri­er place.

Com­pa­ny researchers dis­cov­ered that pub­lish­ers and polit­i­cal par­ties were reori­ent­ing their posts toward out­rage and sen­sa­tion­al­ism. That tac­tic pro­duced high lev­els of com­ments and reac­tions that trans­lat­ed into suc­cess on Face­book."

Læs også:

Jour­nal series reveals con­cerns, inac­tion at Face­book
Colum­bia Jour­nal­ism Review ›››

Anoth­er Face­book scan­dal
Pro­to­col ›››

Insta­gram er giftigt for unge...
Medi­aWatch ›››

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😩 Facebooks "pivot to video" virkede ikke engang for Facebook

Fra Nie­man Lab:

"In a sto­ry pub­lished Wednes­day, Keach Heagy and Jeff Hor­witz detailed how users’ engage­ment with Face­book start­ed falling in 2017. Turns out that video did not slow the decline, but may actu­al­ly have con­tributed to it"

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🎤 Clubhouse ansætter NPR-veteran

Fra denne uges Ugerevy-artikel:

"Den engang så hypede lyd-app var dømt ude, men den er her end­nu – sam­men med kopierne. En nyan­sæt­telse skal gøre kur til medi­er, for måske lig­ger den sociale lyds fremtid i mediebranchen?"

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🤦🏻‍♂️ Facebook afsløret i særbehandling af VIP'er

Fra The Wall Street Jour­nal ›››

"Mark Zucker­berg has pub­licly said Face­book Inc. allows its more than three bil­lion users to speak on equal foot­ing with the elites of pol­i­tics, cul­ture and jour­nal­ism, and that its stan­dards of behav­ior apply to every­one, no mat­ter their sta­tus or fame."

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😷 Facebook sletter profiler tilhørende tyske coronaskeptikere

Fra Bloomberg:

"Face­book Inc. has removed a net­work of user accounts from its core site and Insta­gram tied to Quer­denken, a move­ment in Ger­many that oppos­es Covid-19 mea­sures like wear­ing masks and imposed lock­downs."

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🤔 Platformene er en del af (men ikke hele) problemet

Fra en rap­port fra Stern Cen­ter ved New York Uni­ver­si­ty:

"Deter­min­ing whether social media plays a role in wors­en­ing par­ti­san ani­mos­i­ty is impor­tant because polit­i­cal polar­iza­tion has per­ni­cious con­se­quences. We con­clude that social media plat­forms are not the main cause of ris­ing par­ti­san hatred, but use of these plat­forms inten­si­fies divi­sive­ness and thus con­tributes to its cor­ro­sive effects."

Læs også:

A new NYU report finds that Face­book is part of the polar­iza­tion prob­lem, but not all of it | Nie­man Lab ›››

😬 Facebook sendte fejlbehæftede data til forskere

Fra The New York Times:

"The data includ­ed the inter­ac­tions of only about half of Facebook’s U.S. users — the ones who engaged with polit­i­cal pages enough to make their polit­i­cal lean­ings clear — not all of them as the com­pa­ny had said. Face­book told the researchers that data about users out­side of the Unit­ed States, which has also been shared, did not appear to be inac­cu­rate."

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🔐 Facebook styrker krypteringen i WhatsApp

Fra Bloomberg:

"Texts sent on What­sApp are already pro­tect­ed so that they can only be seen by the sender and recip­i­ent. Peo­ple have been able to back up their mes­sages in the cloud, using Alpha­bet Inc..’s Google Dri­ve and Apple Inc.’s icloud. But, while What­sApp doesn’t have access to those back­ups, Apple and Google poten­tial­ly do. "

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⚠️ Derfor er "engagement" risikabelt på sociale medier

Der er ikke så meget nyt, men hvis du har brug for en ind­føring (eller en artikel, du kan sende til en bek­endt om emnet), har Nie­man Lab en fin artikel om, hvor­for det er farligt at gå efter engage­ment på de sociale plat­forme, der er styret af algo­rit­mer.

Artiklen er skrevet af Fil­ip­po Mencz­er fra Indi­ana Uni­ver­si­ty.

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🇪🇺 TikTok skal undersøges for sikkerhed omkring børns data

Fra Bloomberg ›››

"Ireland’s Data Pro­tec­tion Com­mis­sion, said on Tues­day it opened two “own voli­tion” inves­ti­ga­tions into ByteDance Ltd.’s Tik­Tok amid wor­ries about the way it han­dles its users’ data. The Irish reg­u­la­tor became TikTok’s lead Euro­pean Union data pro­tec­tion author­i­ty in Decem­ber."

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🌑 LinkedIn lancerer "dark mode"

Det siger egentlig mest sig selv. Læs mere hos Social Media Today, hvis du er inter­esseret.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

✨ JP lancerede lokalmedier

Der er kamp om plad­serne inden­for den danske lokaljour­nal­is­tik. I denne uge lancerede Jyl­lands-Posten deres lokale sat­sninger i Hors­ens, Ran­ders, Vejle og Viborg. Læs mere hos Medi­aWatch.

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👨‍👧‍👦 New York Times beta-tester app til børn

Fra The New York Times:

"Start­ing today, The Times will begin invit­ing a select num­ber of fam­i­lies (with kids) to sign up to par­tic­i­pate in a closed beta test of an iPad app inspired by The New York Times For Kids print edi­tion."

👏 30.000 downloads: Den Uafhængige indtager podcast-måling

Fra Medi­aWatch ›››

"Mor­gen­ra­dioen fra Den Uafhængige, der..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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🎤 NRK vil fjerne podcasts fra tredjepartsplatforme

Fra Medi­aWatch:

"For at hive flere lyt­tere..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💌 Erfaringer efter et år på Substack

For et år siden sagde Casey New­ton sit job som jour­nal­ist på The Verge op for at leve af det nyheds­brev, han havde bygget op under navnet The Inter­face – og som skift­ede navn til Plat­former.

I en ny artikel gør han sta­tus efter det første år. Og der er inter­es­sante erfaringer – såsom:

"It’s a hits busi­ness. Plat­former grows when it’s pub­lish­ing good jour­nal­ism — par­tic­u­lar­ly jour­nal­ism that takes you inside com­pa­nies in cri­sis. The rest of the time, the busi­ness is large­ly sta­t­ic."

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🍪 Googles udskydelse har fjernet presset på cookie-alternativer

Det bør ikke over­raske nogen. Efter Google har udskudt tid­spunk­tet for, hvornår Chrome-browseren ikke læn­gere vil under­støtte tred­jepartscook­ies, er der sjovt nok ikke samme iver efter at teste alter­na­tive kom­mer­cielle pro­duk­ter hos medierne, skriv­er Digi­day.

"Now, though pub­lish­ers said adver­tis­ers remain inter­est­ed in the con­tex­tu­al and first-par­ty prod­ucts they’ve built — and they them­selves are com­mit­ted to stay­ing the course in offer­ing them — some wor­ry adver­tis­ers could shy away from plans to spend on cook­ie­less adver­tis­ing. “There is a ques­tion as to whether or not adver­tis­ers are going to pull back,” said Rebe­ca Solórzano,svp of pro­gram­mat­ic oper­a­tions and strat­e­gy at Forbes, regard­ing the gen­er­al con­ver­sa­tion among pub­lish­ers."

Læs også:

Apple poised to reshape online adver­tis­ing as invest­ment and influ­ence grows
Digi­day ›››

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❓ Hvad er DMP'ens rolle i en verden uden cookies?

Fra Digi­day:

"'We see this in the briefs we’re get­ting from mar­keters [...] They no longer want to know what third-par­ty data we can give them access to. They’re ask­ing about the pub­lish­er inte­gra­tions we have — and how they can be used to build sec­ond-par­ty data rela­tion­ships.'

Indeed, deals like this mit­i­gate the loss of third-par­ty cook­ies because they’re built on first-par­ty data. And DMPs could be cen­tral to how this data is shared direct­ly between pub­lish­ers and adver­tis­ers.”

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👴🏻 Medieinnovation "udstiller de forældede kriterier for nulmoms"

Fra Media Scale:

"B.T. går all-in på lokale stor­bymedi­er. Selvom der er flere pos­i­tive per­spek­tiv­er den nye ret­ning, så er alt ikke rosen­rødt. Sat­set er sam­tidig udtryk for en ten­dens, hvor de tra­di­tionelle mediekat­e­gori­er smelter mere og mere sam­men, hvilket udstiller de foræld­ede kri­terier for nul­moms."

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👏 Schibsted når 1 mio. digitale abonnenter

Fra Medi­aWatch:

"Det er på tværs af..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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🇪🇸 Sådan fokuserer El Diario på dem, der ikke kan betale

Fra WAN/IFRA:

"El Diario, a Span­ish online-only news com­pa­ny, was found­ed in 2012 with the pri­ma­ry aim of recon­nect­ing soci­ety with jour­nal­ism. The company’s mem­ber­ship pro­gramme is built under the premise that jour­nal­ism is a pub­lic ser­vice."

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🤔 Intuit køber MailChimp

Inu­it er nok mest kendt for deres Tur­b­o­Tax-soft­ware og pro­to-agile udviklingsme­toder. Men hvad skal de med en e‑mail-(marketing-)platform?

Fra TechCrunch ›››

"Intuit’s Quick­Books ser­vice is a well-known prod­uct in the SMB space. Pre­sum­ably Intu­it reck­ons that it can sell more ser­vices to its exist­ing small busi­ness cus­tomers. It still feels like a bit of a stretch, but we pre­sume that the eggheads have come to the con­clu­sion that ensu­ing cor­po­rate syn­er­gies will more than com­pen­sate for the stick­er shock that the deal includes."

Mere fra TechCrunch: Intuit’s $12B Mailchimp acqui­si­tion is about expand­ing its small busi­ness focus

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🍏 Apple er ikke et ulovligt monopol, men...

Pro­to­col sam­ler op på afgørelsen i sagen mellem Apple og Epic:

"Apple is not an ille­gal monop­o­list, but its con­duct is still anti­com­pet­i­tive. The core of the judge's ver­dict is that Epic failed to prove Apple oper­ates an ille­gal monop­oly, in part because it failed to ade­quate­ly define the mar­ket. In want­i­ng a broad rul­ing that could poten­tial­ly crack open the iOS plat­form, Epic over­reached, the judge says. But Apple isn't com­plete­ly off the hook. "

Læs også:

Apple poised to reshape online adver­tis­ing as invest­ment and influ­ence grows | Digi­day ›››

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🔎 Mozilla har store planer med Firefox Suggest

Hvis du bruger Fire­fox-browseren, har du fået en ny funk­tion, der giv­er dig forslag i forhold til, hvad du led­er efter. Den hed­der Fire­fox Sug­gest.

Fast Com­pa­ny har skrevet om Sug­gest, og det lad­er virke­lig til, at folkene bag har store forhåb­ninger omkring den nye tjen­este.

"Peo­ple are strug­gling with infor­ma­tion over­load [...] Fire­fox Sug­gest will be a trust­wor­thy guide to find­ing the best of the web," siger Sele­na Deck­el­mann, der er "senior vice pres­i­dent" for Fire­fox hos Mozil­la.

Som sagt: Store forhåb­ninger.

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😱 Deepfake møder pornografi

Fra MIT Tech­nol­o­gy Review:

"MIT Tech­nol­o­gy Review has cho­sen not to name the ser­vice, which we will call Y, or use any direct quotes and screen­shots of its con­tents, to avoid dri­ving traf­fic to the site. [...]

Y is incred­i­bly easy to use. Once a user uploads a pho­to of a face, the site opens up a library of porn videos. The vast major­i­ty fea­ture women, though a small hand­ful also fea­ture men, most­ly in gay porn. A user can then select any video to gen­er­ate a pre­view of the face-swapped result with­in seconds—and pay to down­load the full ver­sion."

• Kategori: Opsamlinger