Digitale medier i uge 37 (2021)

Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.

Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.

Del 1: Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

🤬 Facebook ville være et bedre sted – sådan gik det ikke

Nærmest alle i mediebranchen kender Facebooks 2018-opdatering af News Feed-algoritmen. Ændringen skulle betyde mere “meningsfyldt” indhold og mindre indhold fra Facebook-sider – og medier.

Facebook skulle blive et bedre, gladere sted – men i stedet er vreden steget, kan The Wall Street Journal fortælle:

Within the company, though, staffers warned the change was having the opposite effect, the documents show. It was making Facebook’s platform an angrier place.

Company researchers discovered that publishers and political parties were reorienting their posts toward outrage and sensationalism. That tactic produced high levels of comments and reactions that translated into success on Facebook.”

Læs også:

Journal series reveals concerns, inaction at Facebook
Columbia Journalism Review ›››

Another Facebook scandal
Protocol ›››

Instagram er giftigt for unge…
MediaWatch ›››

😩 Facebooks “pivot to video” virkede ikke engang for Facebook

Fra Nieman Lab:

“In a story published Wednesday, Keach Heagy and Jeff Horwitz detailed how users’ engagement with Facebook started falling in 2017. Turns out that video did not slow the decline, but may actually have contributed to it”

🎤 Clubhouse ansætter NPR-veteran

Fra denne uges Ugerevy-artikel:

Den engang så hypede lyd-app var dømt ude, men den er her endnu – sammen med kopierne. En nyansættelse skal gøre kur til medier, for måske ligger den sociale lyds fremtid i mediebranchen?

🤦🏻‍♂️ Facebook afsløret i særbehandling af VIP’er

Fra The Wall Street Journal ›››

“Mark Zuckerberg has publicly said Facebook Inc. allows its more than three billion users to speak on equal footing with the elites of politics, culture and journalism, and that its standards of behavior apply to everyone, no matter their status or fame.”

😷 Facebook sletter profiler tilhørende tyske coronaskeptikere

Fra Bloomberg:

“Facebook Inc. has removed a network of user accounts from its core site and Instagram tied to Querdenken, a movement in Germany that opposes Covid-19 measures like wearing masks and imposed lockdowns.”

🤔 Platformene er en del af (men ikke hele) problemet

Fra en rapport fra Stern Center ved New York University:

“Determining whether social media plays a role in worsening partisan animosity is important because political polarization has pernicious consequences. We conclude that social media platforms are not the main cause of rising partisan hatred, but use of these platforms intensifies divisiveness and thus contributes to its corrosive effects.”

Læs også:

A new NYU report finds that Facebook is part of the polarization problem, but not all of itNieman Lab ›››

😬 Facebook sendte fejlbehæftede data til forskere

Fra The New York Times:

“The data included the interactions of only about half of Facebook’s U.S. users — the ones who engaged with political pages enough to make their political leanings clear — not all of them as the company had said. Facebook told the researchers that data about users outside of the United States, which has also been shared, did not appear to be inaccurate.”

🔐 Facebook styrker krypteringen i WhatsApp

Fra Bloomberg:

“Texts sent on WhatsApp are already protected so that they can only be seen by the sender and recipient. People have been able to back up their messages in the cloud, using Alphabet Inc..’s Google Drive and Apple Inc.’s icloud. But, while WhatsApp doesn’t have access to those backups, Apple and Google potentially do. “

⚠️ Derfor er “engagement” risikabelt på sociale medier

Der er ikke så meget nyt, men hvis du har brug for en indføring (eller en artikel, du kan sende til en bekendt om emnet), har Nieman Lab en fin artikel om, hvorfor det er farligt at gå efter engagement på de sociale platforme, der er styret af algoritmer.

Artiklen er skrevet af Filippo Menczer fra Indiana University.

🇪🇺 TikTok skal undersøges for sikkerhed omkring børns data

Fra Bloomberg ›››

“Ireland’s Data Protection Commission, said on Tuesday it opened two “own volition” investigations into ByteDance Ltd.’s TikTok amid worries about the way it handles its users’ data. The Irish regulator became TikTok’s lead European Union data protection authority in December.”

🌑 LinkedIn lancerer “dark mode”

Det siger egentlig mest sig selv. Læs mere hos Social Media Today, hvis du er interesseret.

Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

✨ JP lancerede lokalmedier

Der er kamp om pladserne indenfor den danske lokaljournalistik. I denne uge lancerede Jyllands-Posten deres lokale satsninger i Horsens, Randers, Vejle og Viborg. Læs mere hos MediaWatch.

👨‍👧‍👦 New York Times beta-tester app til børn

Fra The New York Times:

“Starting today, The Times will begin inviting a select number of families (with kids) to sign up to participate in a closed beta test of an iPad app inspired by The New York Times For Kids print edition.”

👏 30.000 downloads: Den Uafhængige indtager podcast-måling

Fra MediaWatch ›››

“Morgenradioen fra Den Uafhængige, der…”

(Uddraget er forkortet af hensyn til den nye lov om ophavsret og brug af uddrag fra pressepublikationer. Læs mere.)

🎤 NRK vil fjerne podcasts fra tredjepartsplatforme

Fra MediaWatch:

“For at hive flere lyttere…”

(Uddraget er forkortet af hensyn til den nye lov om ophavsret og brug af uddrag fra pressepublikationer. Læs mere.)

Del 3: Business

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

💌 Erfaringer efter et år på Substack

For et år siden sagde Casey Newton sit job som journalist på The Verge op for at leve af det nyhedsbrev, han havde bygget op under navnet The Interface – og som skiftede navn til Platformer.

I en ny artikel gør han status efter det første år. Og der er interessante erfaringer – såsom:

It’s a hits businessPlatformer grows when it’s publishing good journalism — particularly journalism that takes you inside companies in crisis. The rest of the time, the business is largely static.”

🍪 Googles udskydelse har fjernet presset på cookie-alternativer

Det bør ikke overraske nogen. Efter Google har udskudt tidspunktet for, hvornår Chrome-browseren ikke længere vil understøtte tredjepartscookies, er der sjovt nok ikke samme iver efter at teste alternative kommercielle produkter hos medierne, skriver Digiday.

“Now, though publishers said advertisers remain interested in the contextual and first-party products they’ve built — and they themselves are committed to staying the course in offering them — some worry advertisers could shy away from plans to spend on cookieless advertising. “There is a question as to whether or not advertisers are going to pull back,” said Rebeca Solórzano,svp of programmatic operations and strategy at Forbes, regarding the general conversation among publishers.”

Læs også:

Apple poised to reshape online advertising as investment and influence grows
Digiday ›››

❓ Hvad er DMP’ens rolle i en verden uden cookies?

Fra Digiday:

“‘We see this in the briefs we’re getting from marketers […] They no longer want to know what third-party data we can give them access to. They’re asking about the publisher integrations we have — and how they can be used to build second-party data relationships.’

Indeed, deals like this mitigate the loss of third-party cookies because they’re built on first-party data. And DMPs could be central to how this data is shared directly between publishers and advertisers.”

👴🏻 Medieinnovation “udstiller de forældede kriterier for nulmoms”

Fra Media Scale:

“B.T. går all-in på lokale storbymedier. Selvom der er flere positive perspektiver den nye retning, så er alt ikke rosenrødt. Satset er samtidig udtryk for en tendens, hvor de traditionelle mediekategorier smelter mere og mere sammen, hvilket udstiller de forældede kriterier for nulmoms.”

👏 Schibsted når 1 mio. digitale abonnenter

Fra MediaWatch:

“Det er på tværs af…”

(Uddraget er forkortet af hensyn til den nye lov om ophavsret og brug af uddrag fra pressepublikationer. Læs mere.)

🇪🇸 Sådan fokuserer El Diario på dem, der ikke kan betale

Fra WAN/IFRA:

“El Diario, a Spanish online-only news company, was founded in 2012 with the primary aim of reconnecting society with journalism. The company’s membership programme is built under the premise that journalism is a public service.”

🤔 Intuit køber MailChimp

Inuit er nok mest kendt for deres TurboTax-software og proto-agile udviklingsmetoder. Men hvad skal de med en e-mail-(marketing-)platform?

Fra TechCrunch ›››

“Intuit’s QuickBooks service is a well-known product in the SMB space. Presumably Intuit reckons that it can sell more services to its existing small business customers. It still feels like a bit of a stretch, but we presume that the eggheads have come to the conclusion that ensuing corporate synergies will more than compensate for the sticker shock that the deal includes.”

Mere fra TechCrunch: Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

🍏 Apple er ikke et ulovligt monopol, men…

Protocol samler op på afgørelsen i sagen mellem Apple og Epic:

Apple is not an illegal monopolist, but its conduct is still anticompetitive. The core of the judge’s verdict is that Epic failed to prove Apple operates an illegal monopoly, in part because it failed to adequately define the market. In wanting a broad ruling that could potentially crack open the iOS platform, Epic overreached, the judge says. But Apple isn’t completely off the hook. “

Læs også:

Apple poised to reshape online advertising as investment and influence grows | Digiday ›››

🔎 Mozilla har store planer med Firefox Suggest

Hvis du bruger Firefox-browseren, har du fået en ny funktion, der giver dig forslag i forhold til, hvad du leder efter. Den hedder Firefox Suggest.

Fast Company har skrevet om Suggest, og det lader virkelig til, at folkene bag har store forhåbninger omkring den nye tjeneste.

“People are struggling with information overload […] Firefox Suggest will be a trustworthy guide to finding the best of the web,” siger Selena Deckelmann, der er “senior vice president” for Firefox hos Mozilla.

Som sagt: Store forhåbninger.

😱 Deepfake møder pornografi

Fra MIT Technology Review:

“MIT Technology Review has chosen not to name the service, which we will call Y, or use any direct quotes and screenshots of its contents, to avoid driving traffic to the site. […]

Y is incredibly easy to use. Once a user uploads a photo of a face, the site opens up a library of porn videos. The vast majority feature women, though a small handful also feature men, mostly in gay porn. A user can then select any video to generate a preview of the face-swapped result within seconds—and pay to download the full version.”