Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 Denne uge i Facebook-afsløringer

Læs denne uges Ugerevy-artikel:

Hvad er op og ned i Face­book Papers?

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👊 Kulturminister ser Facebook-indgreb som vigtigste opgave

"Jeg har sovet i timen," siger Ane Hals­boe-Jør­gensen ifølge Medi­aWatch.

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🔎 FTC skal undersøge Facebook

Det skal under­søges, om Face­book har overtrådt et forlig fra 2019 og har dækket over, at deres pro­duk­ter er skadelige over­for dele af brugerne, skriv­er Mar­ketwire.

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😵‍💫 Facebooks nye navn: Meta

Navnet relater­er til Face­books kom­mende meta­verse-pro­jekt, skriv­er Com­put­er­world med link til Bloomberg.

Det er kun fir­maet, der skifter navn – app'en på din tele­fon og det sted, hvor vi beredvil­ligt udlev­er­er per­son­lige oplysninger om os selv, hed­der stadig Face­book, skriv­er CNN.

Det er i øvrigt inter­es­sant at huske på, at det kun er to år siden, Insta­gram og What­sApp blev omdøbt, så de fik "by Face­book" føjet til deres navne. Nu bliv­er det prob­lema­tiske "Facebook"-navn blot en del af bik­sen.

Læs også:

"'To reflect who we are and what we hope to build, I am proud to announce that start­ing today, our com­pa­ny is now Meta. Our mis­sion remains the same — it’s still about bring­ing peo­ple togeth­er. Our apps and our brands — they’re not chang­ing either,' Zucker­berg said. 'From now on, we’re going to be meta­verse-first, not Face­book-first.'”
TechCrunch

"Face­book bliv­er til Meta. Det nye navn blev præsen­teret af Mark Zucker­berg i en video, hvor han var i sit eget meta-univers. Og der kan han passende fly­gte hen, når virke­lighe­den ram­mer, skriv­er Mar­cus Stoltze."
Markeds­føring

"You might hate Facebook’s new name, but brand­ing experts (most­ly) love it. Here’s why"
Fast Com­pa­ny

"I’m a brand­ing expert. Here’s what Facebook’s report­ed name change real­ly sig­nals"
Fast Com­pa­ny

"I think Meta was the right call. And not just because I called it.

Writ­ing about this move last week, I report­ed that the com­pa­ny has been con­sid­er­ing some­thing like this for years. Face­book the app is no longer the future of Face­book the com­pa­ny, and Face­book the brand is tired and tar­nished. Chang­ing the company’s name won’t change its fun­da­men­tal cir­cum­stances. But to get the com­pa­ny out of its cur­rent rep­u­ta­tion­al ditch will require some­thing fun­da­men­tal."
Plat­former

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😎 Kan metaverset erstatte sociale medier som vi kender dem?

(For the record: Jeg er mod­er­at til meget skep­tisk over­for idéen om et "metavers", hvor vi alle lever i en Vir­tu­al Real­i­ty Matrix-agtig ver­den og betaler Face­book for det tøj, vi har på. Men jeg er parat til at blive pos­i­tivt over­ras­ket.)

Fra Pro­to­col:

"The meta­verse could replace social media as we know it. Facebook's new­ly announced finan­cial report­ing changes seem to sup­port the idea: Start­ing in Q4, the com­pa­ny will break out rev­enue and expens­es for FRL, the unit tasked with build­ing AR and VR hard­ware and ser­vices as well as devices like the Por­tal."

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Mere fra Pro­to­col:

"Face­book has gone through the wringer in recent weeks. Luck­i­ly Mark Zucker­berg sees a bil­lion-dol­lar oppor­tu­ni­ty at the end of the tun­nel: dig­i­tal clothes in the meta­verse."

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Læs også:

"What the meta­verse will (and won’t) be, accord­ing to 28 experts"
Fast Com­pa­ny

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🛠 LinkedIn lancerer global freelancer-platform

Den skal konkur­rere med blandt andet Fiverr og Upwork, skriv­er TechCrunch:

"LinkedIn, the Microsoft-owned plat­form for those con­nect­ing with oth­ers in their fields of work and those look­ing for work, has been known best in recruit­ment for sourc­ing can­di­dates and adver­tis­ing job open­ings for per­ma­nent work. Now, to com­ple­ment that, LinkedIn is open­ing up a new front in the job mar­ket for free­lancers."

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Mere LinkedIn:

"LinkedIn Engage­ment Con­tin­ues to Grow, Ad Rev­enue Ris­ing Amid Eco­nom­ic Recov­ery"
Social Media Today

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🤨 Facebook samler data på deaktiverede profiler

Fra Digi­day:

"Despite Facebook’s recent virtue-sig­nal­ing on pri­va­cy, the com­pa­ny does not make it clear to peo­ple that when they deac­ti­vate their accounts, its vam­pir­ic data con­nec­tions con­tin­ue to suck new infor­ma­tion from adver­tis­ers, reveal­ing people’s per­son­al inter­ests, recent pur­chas­es and oth­er inter­ac­tions. And the com­pa­ny has no data reten­tion pol­i­cy lim­it­ing the length of time it keeps deac­ti­vat­ed accounts and the pho­tos and oth­er data asso­ci­at­ed with them frozen in vir­tu­al cryo­genic sta­sis."

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👏 Nu kan alle lave links i Instagram Stories

Fra Social Media Today:

"Today, Insta­gram has announced that links are now being made avail­able in Insta­gram Sto­ries for all users, not just those with 10k fol­low­ers or ver­i­fied accounts."

På dan­sk:

"Insta­gram giv­er stor gave til virk­somhed­er og influ­enter"
Markeds­føring

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🤖 YouTube deler fem indsigter om anbefalingsalgoritmerne

Fra Social Media Today:

"In a new video on the Cre­ator Insid­er chan­nel, YouTube’s Rachel Alves address­es five ques­tions posed by YouTube cre­ators relat­ing to the use of tags, rec­om­men­da­tions, algo­rithm updates, and more."

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⏰ Er et kronologisk Facebook-feed bedre eller dårligere?

Wireds Bri­an Bar­rett sat­te sig for at afprøve et Face­book-feed baser­eret på kro­nolo­gi – alt­så hvornår opda­teringer etc. er udgivet/uploadet:

"But is it … bet­ter? I’m not so sure. The chrono­log­i­cal News Feed may not fea­ture many of my acquain­tances, but that effec­tive­ly turns it more of an RSS feed than a social net­work. [...]

The ranked News Feed undoubt­ed­ly gives you more faces you rec­og­nize, but the dif­fer­ence isn’t quite as stark as you might think. Again, it feels like not many peo­ple are post­ing to Face­book these days, no mat­ter what mode you’re in. A high-engage­ment post from some­one you bare­ly remem­ber doesn’t real­ly reg­is­ter. And of the posts I was gen­uine­ly inter­est­ed in—often up to four or five days old—I’d already seen a high per­cent­age on Insta­gram."

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🤨 Giver TikTok unge piger tics?

Fra Slate:

"Why have so many young women devel­oped tic dis­or­ders dur­ing the course of the pan­dem­ic? Well, apart from the obvi­ous pan­dem­ic-relat­ed stres­sors, Tik­Tok could be a big part of it. On today’s episode, Rachelle and Madi­son talk to sci­ence jour­nal­ist Mad­die Ben­der about her report for Vice unpack­ing this med­ical mys­tery."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

✨ Tech-mediet Radar er i luften

Fra et opslag på medi­ets LinkedIn-side:

"Vi kig­ger på de mulighed­er og udfor­dringer, som opstår med nye for­ret­ningsmod­eller og dig­i­tale løs­ninger. Uanset om du opfat­ter sam­fun­dets sti­gende dig­i­talis­er­ing som god eller dårlig, så kræver det en dybere demokratisk sam­tale, når teknolo­gi i stor stil for­mer men­nes­kets vilkår. Vi klæder beslut­ningstagere, virk­somhed­er, organ­i­sa­tion­er og forskel­lige grup­per af fag­pro­fes­sionelle på til at nav­igere i og diskutere #tech #dig­i­tal #data #ai #pri­va­cy #teknolo­gi og dig­i­tal lov­givn­ing."

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👍 Sådan kan journalister får et fornuftigt forhold til data

Fra Journalism.co.uk:

"Most peo­ple become jour­nal­ists because we care about sto­ries, not page views. While doing her research, Gam­perl found that many jour­nal­ists fear that focus­ing on met­rics like web­site traf­fic will spoil jour­nal­is­tic val­ues.

The pres­sure that comes with mea­sur­ing oth­er aspects of arti­cle per­for­mance like con­ver­sions or time spent or page can also leave some jour­nal­ists feel­ing anx­ious, wor­ried or dis­il­lu­sioned."

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🎧 Eksperterne: Sådan lykkes medier med lyd

Fra What's New in Pub­lish­ing:

"The audio indus­try is in the mid­dle of a trans­for­ma­tion: Social audio is emerg­ing; there is more invest­ment and con­sump­tion of pod­casts; and tra­di­tion­al radio lis­ten­ing is show­ing resilience in this mix.

I asked five experts to share the audio trends and habits they encour­age pro­duc­ers to imple­ment now, as well as those they should pre­pare for in the not too dis­tant future."

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😟 (Meget) alternative medier kan ødelægge tilliden til politik

Fra Nie­man Lab:

"The results of a new study pub­lished in Dig­i­tal Jour­nal­ism sug­gest that expo­sure to alter­na­tive media sites — which are often extrem­ist in nature and say they exist to cor­rect per­cep­tions being pro­ject­ed by main­stream out­lets — can erode inter­est in pol­i­tics."

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📍 Apple News udvider lokal-"dækning" med tre US-byer

Fra Apple selv:

"Apple News will now offer its local news expe­ri­ence in three addi­tion­al cities in the US: Char­lotte,Mia­mi, and Wash­ing­ton, D.C. Each expe­ri­ence is curat­ed by Apple News edi­tors and fea­tures cov­er­age of top­ics that are impor­tant to local com­mu­ni­ties, from restau­rant open­ings and real estate trends to big pol­i­cy deci­sions. Local news offer­ings in Apple News pro­vide read­ers with access to top pub­li­ca­tions, includ­ing Axios Char­lotte, the Char­lotte Observ­er, Eater Mia­mi, the Mia­mi Her­ald, DCist, Wash­ing­ton­ian, the Wash­ing­ton Post, and more."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🎤 DK-podcastmarkedet vokser, men der er langt til Sverige

Fra Danske Medi­er:

"Danske Medi­er Research offentlig­gør i dag den første danske rap­port over annon­ceindtægterne for pod­cast. De sam­lede annon­ceindtægter i 2020 udgør 15 mio. kr., mens det i 2021 estimeres til 27 mio. kr. I 2022 vur­deres markedet at stige med yderligere 50 %."

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🎸 Derfor udvælger New York Times kunstnere til deres betalte nyhedsbreve

Fra Digi­day:

"We are choos­ing peo­ple because they have some­thing impor­tant to say about con­ver­sa­tions we are hav­ing today as a soci­ety right now, or con­ver­sa­tions we want to start. That’s how we think about opin­ion jour­nal­ism at the Times gen­er­al­ly. We want to bring con­text to the clash of ideas we are see­ing in our polit­i­cal dia­logues right now, and add clar­i­ty to those con­ver­sa­tions for our read­ers. We are look­ing for artists that want to do that. 

We do find that, in Opin­ion, cul­tur­al cov­er­age is some of the most read pieces that we do. We have seen a huge amount of read­er­ship when we do cov­er arts and cul­ture."

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😳 Har Google pillet ved programmatiske annonceauktioner?

Fra Digi­day:

"The com­pa­ny has alleged­ly been secret­ly manip­u­lat­ing the out­come of pro­gram­mat­ic auc­tions for its own ben­e­fit, per new­ly un-redact­ed court papers filed at the South­ern Dis­trict of New York. And yet there seems to be very lit­tle out­rage at the moment. Trade bod­ies are qui­et while indus­try insid­ers shrug as if to say “what did you expect.” They’ve long accept­ed the harsh truths of online adver­tis­ing in the plat­form era. The lat­est alle­ga­tions are a stark reminder."

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🤝 Adapt skal udvikle Frihedsbrevet – bl.a. som app

Fra Markeds­føring:

"Vores ambi­tion er, at vores medlem­mer hur­tigst muligt skal kunne lytte til alt, hvad vi udkom­mer med. Der­for bliv­er Fri­heds­brevets nye app også en vigtig plat­form for os, og vi glæder os til at præsen­tere det for vores medlem­mer."

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🤔 Derfor opsiger folk deres abonnementer

Fra Nie­man Lab:

"Pub­lic data on can­cel­la­tions is sparse. It’s not some­thing that news orga­ni­za­tions like shar­ing. It can also be sur­pris­ing­ly annoy­ing to can­cel news sub­scrip­tions online, often requir­ing an actu­al call to cus­tomer ser­vice. (It doesn’t have to be this way!)

So we asked our read­ers for their most recent can­cel­la­tion sto­ries, and received over 500 respons­es. Keep in mind as you read this that Nie­man Lab read­ers are a weird (great! but weird) bunch. They’re more into news, and more like­ly to pay for it, than the aver­age per­son; this isn’t an “ask some guy on the street” sur­vey."

↓

Mere fra Nie­man Lab om emnet:

Expen­sive, bor­ing, and wrong: Here are all the news pub­li­ca­tions peo­ple can­celed and why

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💡 Forening for lokalmedier har 7 forslag til kulturministeren

I ugens løb var der stor­møde hos kul­tur­min­is­ter Ane Hals­boe-Jør­gensen i forbindelse med de kom­mende medieforhan­dlinger. Forenin­gen "Lokale frit­stående jour­nal­is­tiske inter­netmedi­er" har syv forslag til min­is­teren, der blandt andet han­dler om, at også små medi­er skal kunne mod­tage medi­estøtte samt plat­form­sneu­tralitet.

Forsla­gene er blandt andet blevet omtalt hos Medi­aWatch.

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😡 Kritik af LOUD-navneskift

I det nye år skifter Radio Loud navn til "24syv", og sam­tidig skal der ændres i radioen, som Berlinske Media overtager en stor del af. Det bliv­er kri­tis­eret af blandt andet Le Gam­meltoft fra Heart­beats og Jør­gen Ram­skov, der var direk­tør for det oprindelige Radio 24syv, skriv­er Jour­nal­is­ten.

Morten Strunge fra Podi­mo er også kri­tisk, skriv­er Medi­aWatch.

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🌿 Annoncører viser interesse for klimastoffet

Fra Digi­day:

"For BBC, Bloomberg, Finan­cial Times, Group Nine Media and The Econ­o­mist, the answer is yes — with most say­ing adver­tis­ers are send­ing out more requests for pub­lish­ers to pitch cam­paign or spon­sor­ship oppor­tu­ni­ties around their solu­tions-based jour­nal­ism, show­ing a grow­ing inter­est this year in pub­lish­ers’ cov­er­age of cli­mate and sus­tain­abil­i­ty."

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⛓ Sådan kan medier bruge blockchain

Ja, blockchain er det ufor­løste poten­tiale for mediebranchen. Fra tid til anden kom­mer der artik­ler om, hvor­dan medierne kan bruge teknolo­gien, og denne gang er det hos Digi­day:

"The fact of the mat­ter is, the rev­enue pos­si­bil­i­ties from both pub­lish­ers’ and mar­keters’ exper­i­men­ta­tions on the blockchain are not lim­it­ed to sell­ing NFTs to the high­est bid­der. Many of the chal­lenges and ques­tions com­pa­nies have about the state of the media, mar­ket­ing and adver­tis­ing indus­tries and the way they do busi­ness can be solved with blockchain tech­nol­o­gy — if they are will­ing to exper­i­ment."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💡 Hvorfor er innovation så svært for medier?

Fra What's New In Pub­lish­ing:

"The pace of change in our indus­try means that even the biggest, most suc­cess­ful, com­pa­nies need to con­tin­u­al­ly inno­vate, refresh and rein­vent what they do and how they do it. Those who don’t risk being left behind, over­tak­en by dig­i­tal upstarts, or blown away by more estab­lished play­ers with deep­er pock­ets and a longer trans­for­ma­tion­al run­way.

I asked 10 experts — lead­ing media prac­ti­tion­ers, researchers and schol­ars around the world — for their insights around what con­sti­tutes inno­va­tion, the bar­ri­ers to imple­ment­ing it, and how to over­come these road­blocks."

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Mere: Pub­lish­ers: 12 ways to over­come com­mon inno­va­tion road­blocks

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🕹 App-udviklere skæver til gaming

Fra Digi­day:

"As mobile gam­ing gains momen­tum, app devel­op­ers else­where in the mobile space are apply­ing lessons from gam­ing to apps in dis­parate cat­e­gories such as fit­ness and cryp­tocur­ren­cy. Digi­day chat­ted with four mobile devel­op­ers across the indus­try to learn why they are tak­ing cues from the gam­ing space — and how they are apply­ing these tech­niques to their non-gam­ing apps."

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🤖 Facebook vil gøre AI mere "egocentrisk"

Fra Ven­ture­Beat:

"Face­book today announced Ego4D, a long-term project aimed at solv­ing AI research chal­lenges in “ego­cen­tric per­cep­tion,” or first-per­son views. The goal is to teach AI sys­tems to com­pre­hend and inter­act with the world like humans do as opposed to in the third-per­son, omni­scient way that most AI cur­rent­ly does."

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📲 Smarte Safari-udvidelser til dig med iPhone

Ja ja, det han­dler ikke speci­fikt om dig­i­tale medi­er, men der er nogle smarte ting imellem 🙂

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• Kategori: Opsamlinger