Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤨 Meta tillader opfordringer til vold i Ukraine

Fra Plat­former:

"On Mon­day morn­ing, we reached anoth­er grim mile­stone in Russia’s self-inflict­ed iso­la­tion from the broad­er world: the coun­try banned Meta-owned Insta­gram, mak­ing the plat­form inac­ces­si­ble to most of its 80 mil­lion users. Today, let’s talk about how we got here — and about the dystopi­an pol­i­cy choic­es that Meta and oth­er plat­forms will have to make as Vladimir Putin’s war on Ukraine rages on."

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Why Rus­sia Is Say­ing Good­bye to Insta­gram
Bloomberg

Face­book fjern­er mis­visende opslag fra rus­siske ambas­sad­er
Medi­aWatch

How war shaped Meta
Pro­to­col

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🛑 Facebook, YouTube og Twitter fjerner Zelenskyj-deepfake

Fra CNN:

"The deep­fake spread wide­ly online Wednes­day, as noticed ear­li­er by Vice's Moth­er­board. In the video, which CNN Busi­ness has reviewed, Zelen­sky appears to stand behind a pres­i­den­tial podi­um and in front of a back­drop, both of which fea­ture the Ukran­ian coat of arms. Wear­ing a green shirt, Zelen­sky speaks in Ukran­ian, appear­ing to tell Ukra­ni­ans to put down their weapons in the weeks-old war against Rus­sia."

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A Zelen­sky Deep­fake Was Quick­ly Defeat­ed. The Next One Might Not Be
Wired

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📣 Twitter tester lydklip fra Spaces

Fra Social Media Today:

"Twit­ter is test­ing a new way to max­i­mize your Spaces con­tent, with an option to cre­ate audio clips of up to 30 sec­ondsfrom your audio broad­casts in the app."

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👨‍👩‍👧 Meta lancerer nye værktøjer til forældre

Fra Social Media Today:

"Meta’s rolling out a new set of parental super­vi­sion and con­trol tools for both Insta­gram and Quest VR, which address key ele­ments of con­cern with usage and expo­sure among younger users."

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🕶 Er Meta for tidligt ude med metaverset?

Fra Plat­former:

"If Facebook’s core ad busi­ness were still thriv­ing, and Tik­Tok weren’t eat­ing away at its user base and cul­tur­al rel­e­vance, that might not be such an issue. But with the com­pa­ny on the ropes in a vari­ety of ways, any sig­nif­i­cant delays in Zuckerberg’s vision becom­ing real­i­ty could spell trou­ble for recruit­ing, the stock price, and more. All of which will only make build­ing his vision of the meta­verse hard­er. (And his com­peti­tors’ lives eas­i­er.)"

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Can Brands Stay Safe in the Meta­verse?
Social Media Today

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🕰 Hvorfor kom BBC så sent på TikTok?

Fra Journalism.co.uk:

"Why did it take a war for BBC News to join Tik­Tok? Speak­ing to Journalism.co.uk, BBC News dig­i­tal direc­tor Naja Nielsen says is because the broad­cast­er did not want to spread itself too thin."

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🧑‍💻 Facebook tester nyt desktop-design

Fra Mash­able:

"Near­ly all of the nav­i­ga­tion ele­ments, menus, and set­tings were moved to the left on the desk­top ver­sion of the plat­form, with essen­tial­ly no nav­i­ga­tion on top of the page. I don't remem­ber whether I opt­ed in for this, but I can't find a way to roll it back, so this is what the Face­book expe­ri­ence looks like for me right now."

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🤔 Kan crowdsourcing give bedre YouTube-anbefalinger?

Fra Ven­ture­Beat:

"Accord­ing to Le Nguyên Hoang, a sci­en­tist at the École Poly­tech­nique Fédérale of Lau­san EPFL and one of the cofounders of Tour­nesol, the goal is to pro­vide a safer, more “benev­o­lent” alter­na­tive to YouTube’s rec­om­men­da­tions that’s pow­ered by the sway of the crowd."

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📱 The Washington Post lancerer Telegram-kanal om Ukraine

Fra kanalen:

"Wel­come to The Wash­ing­ton Post’s Telegram chan­nel. We’ll share live news cov­er­age from the jour­nal­ists we have in and around Ukraine along with report­ing from our news­rooms in the U.S., Lon­don and Seoul. You’ll get first­hand, expert report­ing 24/7 from the war in Ukraine, includ­ing the lat­est mil­i­tary move­ments, exclu­sive pho­tog­ra­phy and on-the-ground footage."

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Læs mere hos Insid­er.

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📲 Her er de frivillige, der leder efter krigsforbrydelser i Ukraine

Fra MIT Tech­nol­o­gy Review:

"Since the war start­ed, peo­ple around the world have been try­ing to help refugees and the Ukrain­ian cause. For those with inves­tiga­tive skills like Aeden, who has vol­un­teered for Belling­cat before, that means using their time and effort to ana­lyze mate­r­i­al post­ed on the web by Ukraini­ans to doc­u­ment pos­si­ble war crimes, such as bomb­ing civil­ian build­ings or pro­tect­ed spaces like hos­pi­tals, and con­firm their exact loca­tion."

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📷 Zuckerberg: NFT'er på vej til Instagram

Fra Engad­get:

"'We're work­ing on bring­ing NFTs to Insta­gram in the near term,' he said. He didn’t detail exact­ly how that would take shape, but sug­gest­ed peo­ple would be able to show off their exist­ing NFTs and poten­tial­ly mint new ones. 'I'm not ready to kind of announce exact­ly what that's going to be today. But over the next sev­er­al months, the abil­i­ty to bring some of your NFTs in, hope­ful­ly over time be able to mint things with­in that envi­ron­ment.'"

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👋 Clubhouse vil gøre det lettere at se, hvem der er online

Fra Club­house selv:

"We’re test­ing a handy lil' bar at the top of your screen where you can eas­i­ly see who's online, and wave to start up a room with them with­out spend­ing your thumb's pre­cious ener­gy on a side­bar."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💡 Ny trend: Modulær journalistik

Fra Journalism.co.uk:

"The uncom­fort­able truth is that peo­ple rarely read past the first few para­graphs of a news arti­cle. New AI-pow­ered tech­nol­o­gy can help us under­stand how to tell sto­ries so read­ers pay atten­tion"

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📲 Substack vil være platform med ny app

...og Casey New­ton skriv­er om det i sit Plat­former-nyheds­brev, der udkom­mer på netop Sub­stack:

"I wince at some of the lan­guage in the Sub­stack app; I’d nev­er send out a newslet­ter if I thought it was some­thing your email inbox should be “spared” from. For my favorite newslet­ters, the reverse is true. My email inbox con­sists most­ly of things I did not ask to receive; when one of my favorite newslet­ters shows up there, then, I get excit­ed."

Of Sub­stack, apps, and strat­e­gy
Colum­bia Jour­nal­ism Review

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❌ BuzzFeed lukker News-app

Fra Buz­zFeed selv:

"The Buz­zFeed News app launched back in the sum­mer of 2015, under the lead­er­ship of Sta­cy-Marie Ish­mael. The award-win­ning mobile news team’s mis­sion was to be the 'smart friend in your pock­et,' and their thought­ful, clear­head­ed, and trans­par­ent approach to news quick­ly cul­ti­vat­ed a loy­al fol­low­ing."

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🌍 Europas digitale medielandskab skal kortlægges

Fra Journalism.co.uk:

"It will now set out on are­search project into the sus­tain­abil­i­ty of around 1,000 dig­i­tal-first media organ­i­sa­tions across 43 Euro­pean coun­tries. At the end of the year-long project, Sem­bra­Me­dia will pro­duce pro­files of each media organ­i­sa­tion in Eng­lish for an inter­ac­tive data­base."

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🎧 Amazon melder sig ind i audiokrigen med 'Amp'

Fra Pro­to­col:

"Ama­zon is enter­ing the live-audio wars with a new app called Amp. The app, launch­ing in beta on iOS on Tues­day, is fair­ly straight­for­ward: It allows peo­ple to host their own radio-style show, with access to mil­lions of songs free of charge. When you open the app, Amp will rec­om­mend a few live shows you might like. Hosts can take calls, switch between music and talk­ing and gen­er­al­ly feel like an old-school DJ."

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🎤 Mofibo indser, at den rette oplæser er vigtig

Fra Medi­aWatch:

"Tal fra lyt­terun­der­søgelse fra lyd­bogst­jen­esten Mofi­bo vis­er, at den rette indlæs­er er blevet en "ekstremt vigtig kom­po­nent" for lyd­bogsplat­forme, og det vid­ner om et mod­nende marked, lyder det fra Mofi­bos adm. direk­tør."

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😢 Mit Nørrebro lukker

Fra Medi­aWatch:

"Pen­gene er slup­pet op hos lokalme­di­et om livet på Nør­re­bro i Køben­havn, og det giv­er der­for ikke mening at dri­ve medi­et videre, men­er redak­tør og udgiv­er Mette Trud­sø. Etab­ler­ingsstøt­ten fra Medi­enævnet udløb ved årsskiftet, så medi­et lukker nu."

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Idenyt får ny chefredak­tør fra lokalt netmedie
Medi­aWatch

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😬 Derfor giver clickbait bagslag for lokale medier

Fra New States­man:

"There is noth­ing wrong with want­i­ng rev­enue or want­i­ng to make prof­its. But to just try to dri­ve traf­fic from any­where with crude indi­vid­ual tar­gets is to fur­ther hol­low out local news, just when local papers need rein­force­ment. Putting a geo­graph­i­cal lim­it on tar­gets, or pri­ori­tis­ing repeat vis­its, or even reg­is­tra­tions, would cre­ate bet­ter incen­tives for reporters and sure­ly could be the start of putting papers on a bet­ter finan­cial foot­ing, less reliant on the online ad world"

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🎧 iOS 15.4 indeholder nye podcasts-funktioner

Fra Apple selv:

"Browse by sea­son on show pages. Quick­ly nav­i­gate to a spe­cif­ic sea­son from the show page of any seri­al­ized show. [...]

Fil­ter episodes by sta­tus on show pages. You can also now fil­ter episodes by their sta­tus — played, unplayed, down­loaded, or saved — from show pages."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 Nordiske medier vokser med abonnementer

Fra Medi­aWatch:

"For tred­je år i træk ind­kasser­er mediehuset bag bl.a. Lic­i­ta­tio­nen og flere andre B2B-medi­er et reko­r­dresul­tat. Især frem­gang i abon­nements­for­ret­nin­gen, hvor man har passeret 30.000 betal­ende abon­nen­ter i 2021, er årsagen til vækst på både top- og bundlin­je."

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💸 Aller vil løfte digitale annoncer

Fra Medi­aWatch:

"Mediehuset har drop­pet sin inhouse kreative pro­duk­tion­sen­hed for i stedet at lægge udviklin­gen af nativean­non­cer i hæn­derne på eksternt bureau i et nyt strate­gisk samar­be­jde. Målet er at løfte det dig­i­tale annonce­salg, der allerede har over­halet print, fortæller sal­gs­di­rek­tør. "

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👂 Studie: Podcast-annoncer virker

Fra The Guardian (pressemed­delelse):

"A new study com­mis­sioned by the Guardian found pod­cast adver­tis­ing rais­es pos­i­tive per­cep­tions of brands and encour­ages lis­ten­ers to take buy­ing action."

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💳 Netflix tester flerbrugerabonnement

Fra Vari­ety:

"Accord­ing to the Net­flix terms of ser­vice, a customer’s account “may not be shared with indi­vid­u­als beyond your house­hold.” After years of turn­ing a blind eye to pass­word-shar­ing behav­ior that falls out­side that require­ment, the com­pa­ny last year ran a lim­it­ed test prompt­ing users to enter their account cre­den­tials as a way to nudge free­load­ers into pay­ing for their own accounts."

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💵 Matas sælger annoncer via førstepartsdata

Fra Markeds­føring:

"Matas sæl­ger dig­i­tal reklame­plads på egne kanaler som aldrig før, baseret på førsteparts­da­ta. På grund af suc­ce­sen har virk­somhe­den bygget sit eget inhouse mediebu­reau, og køberne er beau­ty­brands som l’Oréal."

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💡 Sådan nåede Financial Times 1 mio. abonnenter

Fra Digi­day:

"To have a suc­cess­ful sub­scrip­tion busi­ness, a pub­lish­er needs to pri­or­i­tize read­ers over adver­tis­ers, espe­cial­ly as the ad mar­ket becomes more 'com­pli­cat­ed and expen­sive to oper­ate in,' said Jon Slade, chief com­mer­cial offi­cer at Finan­cial Times."

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🧐 Kommissionen vil undersøge aftale mellem Google og Meta

Fra Cam­paign:

"Com­mis­sion to look into an agree­ment between the two busi­ness­es that it says could 'restrict or dis­tort com­pe­ti­tion' in mar­kets for online dis­play adver­tis­ing."

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🤔 Er vi ved "peak subscription"?

Fra What's New in Pub­lish­ing:

"A col­umn in the Atlantic mag­a­zine has stat­ed that we have reached peak sub­scrip­tion. The author, Aman­da Mull, high­lights the over­whelm­ing choice peo­ple face in con­sumer sub­scrip­tions and ques­tions how sat­is­fied they are with what they have signed up for. Could pub­lish­ers focused on devel­op­ing read­er rev­enue come to face the same dif­fi­cult con­sumer ques­tions?"

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🌐 Bliver internettet til "splinternettet"?

Fra MIT Tech­nol­o­gy Review:

"If Rus­sia dis­con­nects from—or is boot­ed from— the internet’s gov­ern­ing bod­ies, the inter­net may nev­er be the same again for any of us."

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📱 Russiske iPhones skal have russiske apps

Fra Wired:

"Along­side ques­tions about lan­guage pref­er­ence and whether to enable Siri, users will see a screen that prompts them to install a list of apps from Russ­ian devel­op­ers. It's not just a region­al pecu­liar­i­ty. It's a con­ces­sion Apple has made to legal pres­sure from Moscow—one that could have impli­ca­tions far beyond Russia's bor­ders."

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😳 Rusland truede Google og Apple

Fra The Wash­ing­ton Post:

"Russ­ian agents came to the home of Google’s top exec­u­tive in Moscow to deliv­er a fright­en­ing ulti­ma­tum last Sep­tem­ber: take down an app that had drawn the ire of Russ­ian Pres­i­dent Vladimir Putin with­in 24 hours or be tak­en to prison."

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😬 Microsoft lægger banner i Windows — ved en fejl

Fra The Verge:

"Microsoft appears to be test­ing a new type of ad inside File Explor­er on Win­dows 11. Microsoft MVP and Twit­ter user Flo­ri­an Beaubois dis­cov­ered an ad in the lat­est test build of Win­dows 11, prompt­ing users to check out the Microsoft Edi­tor. While the ads might have appeared for some Win­dows 11 users, Microsoft says it was a mis­take."

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😱 Invasionen af Ukraine gør chip-manglen endnu værre

Fra Giz­mo­do:

"The mil­i­tary incur­sion has forced Ukraine’s two lead­ing neon sup­pli­ers to sus­pend oper­a­tions, a major dis­rup­tion with glob­al eco­nom­ic con­se­quences. Neon is crit­i­cal­ly impor­tant to semi­con­duc­tor chip man­u­fac­tur­ing, and near­ly half of the world’s semi­con­duc­tor-grade neon orig­i­nates from these two sup­pli­ers, Ingas and Cry­oin, Reuters notes."

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• Kategori: Opsamlinger