Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Gør som de andre. Snup Ugerevyen på e‑mail:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

💥 Facebook var ramt af "massivt ranking-udfald"

Fra The Verge:

"A group of Face­book engi­neers iden­ti­fied a “mas­sive rank­ing fail­ure” that exposed as much as half of all News Feed views to poten­tial “integri­ty risks” over the past six months, accord­ing to an inter­nal report on the inci­dent obtained by The Verge."

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🗳 Folketinget behandler forslag om regulering af indhold på SoMe

Fra Medi­aWatch:

"Ven­tet forslag om reg­u­ler­ing af ind­hold på sociale medi­er — der bl.a. skal tvinge plat­formene til at fjerne ulovligt ind­hold inden for 24 timer — er tirs­dag blevet første­be­han­dlet af Folketinget."

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🔨 Meta vil slå ned på "watchbait"

Fra Social Media Today:

"Video mar­keters take note.

"While you obvi­ous­ly want to lure as many view­ers as you can with your video clips, some tac­tics on this front can be ques­tion­able, and can be annoy­ing to view­ers.

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🇺🇸 Facebooks smædekampagne mod TikTok gik via lokalmedier

Fra Nie­man Lab:

"Face­book hired a large con­sult­ing firm to under­mine its com­peti­tor Tik­Tok, The Wash­ing­ton Post’s Tay­lor Lorenz and Drew Har­well report­ed in an eye-pop­ping scoop on Wednes­day. The secret cam­paign specif­i­cal­ly tar­get­ed local reporters to help ampli­fy ques­tion­able claims about the plat­form."

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The les­son Face­book won't learn
Plat­former

Watch­dog Group Pub­lish­es Ency­clo­pe­dia of All the Nasty Things Big Tech Has Done
Giz­mo­do

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📱 Ét feed til alt på Instagram?

Fra Social Media Today:

"It’s been on the hori­zon for a while, giv­en the evolv­ing usage trends in the app. And now, it looks a step clos­er to real­i­ty, with Insta­gram test­ing a new, ful­ly-inte­grat­ed home feed that would do away with the top Sto­ries bar, and present every­thing in an immer­sive, full-screen, swi­peable UI."

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🎗 Instagram gør velgørenhed lettere

Fra Social Media Today:

"Instagram’s test­ing a new way to raise aware­ness of social caus­es in the app, with an addi­tion­al pop-up on the hash­tag search pages of select­ed move­ments which prompt users to help spread the word in var­i­ous ways."

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🇷🇺 Mød Ruslands svar på Instagram

Fra The Guardian:

"The cre­ators of Ross­gram call it Russia’s answer to Insta­gram. Its crit­ics call it 'absolute shit'."

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How War in Ukraine Roiled Face­book and Insta­gram
The New York Times

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✨ TikTok lancerer nyt GIF-værktøj

Fra Social Media Today:

"Tik­Tok has added anoth­er con­tent cre­ation option, with a new GIF ‘Library’ tool that enables users to select from pop­u­lar ani­mat­ed con­tent which they can then inte­grate into their Tik­Tok clips."

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🐦 Nu kan alle blive "pro" på Twitter

Fra Social Media Today:

"As you can see in this sequence, now, all Twit­ter users can go through the con­ver­sion process with­in their account set­tings, which then gives you access to a range of addi­tion­al fea­tures, like a new busi­ness infor­ma­tion dis­play, prod­uct list­ings, a newslet­ter mod­ule (for those that have a Revue newslet­ter) and more."

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😎 Sådan gik modeugen i metaverset

Fra Vogue:

"The most high-pro­file fash­ion event in the meta­verse yet brought togeth­er main­stream brands and dig­i­tal upstarts. Reviews were mixed."

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😏 OnlyFans vil på børsen

Fra Axios:

"Why it mat­ters: Only­Fans is a mas­sive social media plat­form, with mil­lions of month­ly users who've cumu­la­tive­ly paid out bil­lions of dol­lars to cre­ators. But its adult con­tent has spooked some poten­tial investors and SPAC part­ners."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🗞 NYTimes nedsætter team ifm. personalisering på bl.a. forsiden

Fra The New York Times selv:

"To answer these ques­tions, we have assem­bled a team to explore new ways of pro­gram­ming the home screen. With input from desks and prod­uct teams, they will test myr­i­ad hypothe­ses, with a focus on engag­ing our sub­scribers and get­ting them to come back to us more fre­quent­ly. These exper­i­ments will include things like tar­get­ing read­ers based on loca­tion or read­ing his­to­ry or test­ing new kinds of con­tent pack­ages."

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⭐️ Google tilføjer "highly cited"-label til søgninger

Fra TechCrunch:

"The new label, which will appear in the Top Sto­ries carousel, is designed to help users iden­ti­fy sto­ries that have been fre­quent­ly cit­ed by oth­er news orga­ni­za­tions. The high­ly cit­ed label is launch­ing soon on mobile in the Unit­ed States and will roll out glob­al­ly in the com­ing weeks."

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🇬🇧 De vigtigste pointer fra The Guardians podcast-undersøgelse

Fra What's New in Pub­lish­ing:

"The study was com­mis­sioned by the Guardian and con­duct­ed by research com­pa­ny Tapes­try.  It exam­ines the effec­tive­ness of pod­cast adver­tis­ing and is based on a sur­vey of a nation­al­ly rep­re­sen­ta­tive sam­ple of 3,250 adults (includ­ing 1,458 Guardian users) in the UK. The find­ings are pre­sent­ed in the report, 'A world in your ear. Per­fect pod­cast plan­ning.'

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🤔 YouTubes planer for podcasting

Fra Pod News:

"Despite no announce­ment from YouTube’s direc­tor of pod­cast­ing, Kai Chuk, at Pod­cast Move­ment Evo­lu­tions last week, Pod­news has been sent an 84-page pre­sen­ta­tion pro­duced by YouTube, intend­ed for pod­cast pub­lish­ers. In it, three slides marked “Look­ing Ahead” allow us a view into what YouTube is plan­ning…"

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🆕 Nordjyske ansætter podcast-udvikler

Fra Medi­aWatch:

"Tidligere vært på Radio4, P4 og P1 skal være med tll at forny lyduni­ver­set i mediehuset. Ansæt­telsen sker som led i den strate­gi, som blev annon­ceret i slut­nin­gen af 2021."

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🎧 Ny podcast-visning i Spotify

Fra Chris Messi­na på Twit­ter:

HUGE!! @Spotifyis adding a ded­i­cat­ed Tik­Tok-style ver­ti­cal scrolling feed for @spotifypodcaststo its tool­bar!

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Pre­view Spotify's new pod­cast dis­cov­ery tool
Pod News

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📧 Sådan går New Yorker til "stemmen" i det daglige nyhedsbrev

Fra Digi­day:

"The New York­er switched up its dai­ly newslet­ter, rolling out a voici­er and more edi­to­ri­al­ized approach for read­ers’ inbox­es. The idea is to infuse a bit more per­son­al­i­ty and orig­i­nal con­tent — a newslet­ter strat­e­gy The New York­er is now bring­ing to its dai­ly prod­uct."

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😳 Russisk medietilsyn åbner sager mod Google

Fra MediaWatch/Ritzau/Reuters:

"Rus­land har skrappe love for, hvor­dan krig mod Ukraine må omtales. Google føl­ger ikke reglerne, lyder ankla­gen."

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🎤 Frihedsbrevet klar med "live" podcast

Fra Medi­aWatch:

"Pod­cas­ten "Fri Ukraine" kan til april ses live i Køben­havn, og hvis det bliv­er en suc­ces, udvides kon­ceptet måske til flere danske stor­by­er, siger redak­tør. "

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💌 Morning Brew runder 4 mio. nyhedsbrevsmodtagere

Fra CNBC:

"What start­ed as a light-heart­ed busi­ness newslet­ter for col­lege kids by two stu­dents in their Uni­ver­si­ty of Michi­gan dorm room has become a mul­ti­di­men­sion­al media oper­a­tion. The company’s core prod­uct, the dai­ly Morn­ing Brew newslet­ter, has topped 4 mil­lion sub­scribers after rac­ing by 3 mil­lion just months ago, co-founder Austin Rief told CNBC in an inter­view."

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🤝 TV 2 Regionerne finder udviklingschef med fortid på EB

Fra Medi­aWatch:

"Søren Ped­er­sen, 51 år, tiltræder 1. april still­in­gen som ny, fælles dig­i­tal udviklingschef for syv af TV 2‑regionernes dig­i­tale samar­be­jde."

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🎥 Gyldendal vil have DRs arkiv åbnet

Fra Medi­aWatch:

"Morten Hes­sel­dahl, adm. direk­tør for Gylden­dal, forstår ikke, hvor­for DR's mediear­kiv med bl.a. over en mio. timer radio og tv med vores fælles his­to­rie og betalt af os selv stadig ikke er blevet tilgæn­geligt."

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DR-medar­be­jdere kan nemt søge i DRs arkiv – men danske museer og jour­nal­is­ter må ikke
Berlingske

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📲 Financial Times lancerer app med udvalgte historier

Fra Press Gazette:

"The app, which is the FT’s first major prod­uct launch in a decade, will pro­vide a curat­ed, dai­ly selec­tion of eight arti­cles at 8am each week­day. At week­ends, sub­scribers will see a “best of the week” selec­tion."

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Can’t afford $40/month? The Finan­cial Times wants to tempt you with a sub­set of its sto­ries at a frac­tion of the price
Nie­man Lab

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📈 Vækst med nichemedier og førstepartsdata hos TekMediehus

Fra Medi­aWatch:

"Sid­ste år var der vækst på alle para­men­tre i Teknolo­giens Mediehus, som fik sit bed­ste resul­tat i 14 år efter flere års investeringer i en række nye nicheme­di­er, nye for­ret­nings­ben og en ny strate­gi baseret på udelukkende førsteparts­da­ta. Det fremgår af sel­sk­a­bets årsreg­n­skab for 2021."

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🇸🇪 Bonnier: Vi skal arbejde som om, print ikke eksisterede

Fra The Fix:

"In the words of Edi­to­r­i­al Devel­op­ment Direc­tor, Mar­tin Jöns­son: “We have to work as if print did not exist. ” Of the past 25 years, last year was the most finan­cial­ly ben­e­fi­cial for Bon­nier News, which allowed it to grow the news­room bud­get by 30%. Now, anoth­er ambi­tious goal is set: dou­bling the read­er rev­enues with­in the next 3 years."

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🎧 Podimo har lavet sit største opkøb

Fra Medi­aWatch:

"Forud for sin landgang på hol­landske kys­ter i april har Podi­mo købt Dag en Nacht, Hol­lands største pod­cast­sel­skab, og lavet part­ner­sk­aber med flere andre for at starte ind­to­get i løb."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🇪🇺 Kan Digital Markets Act overhovedet fungere?

Dig­i­tal Mar­kets Act vil ikke skade krypter­ing i beskedt­jen­ester, siger for­t­alerne i EU. Ekspert­er i kryp­tografi er dog ikke over­be­viste, skriv­er Wired under over­skriften "Forc­ing What­sApp and iMes­sage to Work Togeth­er Is Doomed to Fail".

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How the Dig­i­tal Mar­kets Act could do some good
Plat­former

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🤨 EU-US-enighed om data betyder umiddelbart intet

Fra Version2:

"EU og USA er kom­met i hus med en ny aftale om transat­lantiske dataover­førsler, tweet­er EU-Kom­mis­sio­nens for­mand, Ursu­la von der Leyen. Men ifølge danske ekspert­er er vi stadig langt fra et nyt over­førsels­grund­lag, man kan bruge i prak­sis."

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EU og USA på plads med prin­cip-aftale: Skal løse Schrems II-prob­lematikker og igen sikre lovlig dataover­førsel til USA
Com­put­er­world

Dan­sk virk­somhed frygter Ana­lyt­ics-for­bud: »Vi bliv­er fuld­stændig blæn­det«
Version2

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😳 Sådan bruger Rusland falske faktatjek

Fra Slate:

"Now, Russia’s inva­sion of Ukraine has spawned a new vari­ant of false fact-check­ing, where­in the pro­pa­gan­dist cre­ates their own obvi­ous­ly fake con­tent just to debunk it. These bad-faith fact-checks are even more dif­fi­cult to dis­pel than those that sim­ply lie about truth or fal­si­ty, and they are equal­ly capa­ble of inflict­ing a post-truth world­view."

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⛓ Holocaust-arkiv skal lagres på blockchain

Det han­dler bl.a. om befrielsen af Bergen-Belsen-kon­cen­tra­tionsle­jren. Fra Fast Com­pa­ny:

While most oral his­to­ries are stored in more tra­di­tion­al ways—on hard dri­ves, for exam­ple, or in the cloud—the dig­i­tal file of Lasker-Wallfisch’s tes­ti­mo­ny is also being archived using a decen­tral­ized web pro­to­col, cre­at­ing extra redun­dan­cies in an effort to pre­serve her account on the inter­net for the long term.

Right now, her tes­ti­mo­ny lives on dozens of dif­fer­ent servers. One day, it may live on thou­sands."

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• Kategori: Opsamlinger