Digitale medier i uge 13 (2022)
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.
Gør som de andre. Snup Ugerevyen på e-mail:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
💥 Facebook var ramt af “massivt ranking-udfald”
“A group of Facebook engineers identified a “massive ranking failure” that exposed as much as half of all News Feed views to potential “integrity risks” over the past six months, according to an internal report on the incident obtained by The Verge.”
🗳 Folketinget behandler forslag om regulering af indhold på SoMe
“Ventet forslag om regulering af indhold på sociale medier – der bl.a. skal tvinge platformene til at fjerne ulovligt indhold inden for 24 timer – er tirsdag blevet førstebehandlet af Folketinget.”
🔨 Meta vil slå ned på “watchbait”
“Video marketers take note.
“While you obviously want to lure as many viewers as you can with your video clips, some tactics on this front can be questionable, and can be annoying to viewers.
🇺🇸 Facebooks smædekampagne mod TikTok gik via lokalmedier
“Facebook hired a large consulting firm to undermine its competitor TikTok, The Washington Post’s Taylor Lorenz and Drew Harwell reported in an eye-popping scoop on Wednesday. The secret campaign specifically targeted local reporters to help amplify questionable claims about the platform.”
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The lesson Facebook won’t learn
Platformer
Watchdog Group Publishes Encyclopedia of All the Nasty Things Big Tech Has Done
Gizmodo
📱 Ét feed til alt på Instagram?
“It’s been on the horizon for a while, given the evolving usage trends in the app. And now, it looks a step closer to reality, with Instagram testing a new, fully-integrated home feed that would do away with the top Stories bar, and present everything in an immersive, full-screen, swipeable UI.”
🎗 Instagram gør velgørenhed lettere
“Instagram’s testing a new way to raise awareness of social causes in the app, with an additional pop-up on the hashtag search pages of selected movements which prompt users to help spread the word in various ways.”
🇷🇺 Mød Ruslands svar på Instagram
“The creators of Rossgram call it Russia’s answer to Instagram. Its critics call it ‘absolute shit’.”
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How War in Ukraine Roiled Facebook and Instagram
The New York Times
✨ TikTok lancerer nyt GIF-værktøj
“TikTok has added another content creation option, with a new GIF ‘Library’ tool that enables users to select from popular animated content which they can then integrate into their TikTok clips.”
🐦 Nu kan alle blive “pro” på Twitter
“As you can see in this sequence, now, all Twitter users can go through the conversion process within their account settings, which then gives you access to a range of additional features, like a new business information display, product listings, a newsletter module (for those that have a Revue newsletter) and more.”
😎 Sådan gik modeugen i metaverset
“The most high-profile fashion event in the metaverse yet brought together mainstream brands and digital upstarts. Reviews were mixed.”
😏 OnlyFans vil på børsen
“Why it matters: OnlyFans is a massive social media platform, with millions of monthly users who’ve cumulatively paid out billions of dollars to creators. But its adult content has spooked some potential investors and SPAC partners.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🗞 NYTimes nedsætter team ifm. personalisering på bl.a. forsiden
“To answer these questions, we have assembled a team to explore new ways of programming the home screen. With input from desks and product teams, they will test myriad hypotheses, with a focus on engaging our subscribers and getting them to come back to us more frequently. These experiments will include things like targeting readers based on location or reading history or testing new kinds of content packages.”
⭐️ Google tilføjer “highly cited”-label til søgninger
“The new label, which will appear in the Top Stories carousel, is designed to help users identify stories that have been frequently cited by other news organizations. The highly cited label is launching soon on mobile in the United States and will roll out globally in the coming weeks.”
🇬🇧 De vigtigste pointer fra The Guardians podcast-undersøgelse
“The study was commissioned by the Guardian and conducted by research company Tapestry. It examines the effectiveness of podcast advertising and is based on a survey of a nationally representative sample of 3,250 adults (including 1,458 Guardian users) in the UK. The findings are presented in the report, ‘A world in your ear. Perfect podcast planning.’
🤔 YouTubes planer for podcasting
“Despite no announcement from YouTube’s director of podcasting, Kai Chuk, at Podcast Movement Evolutions last week, Podnews has been sent an 84-page presentation produced by YouTube, intended for podcast publishers. In it, three slides marked “Looking Ahead” allow us a view into what YouTube is planning…”
🆕 Nordjyske ansætter podcast-udvikler
“Tidligere vært på Radio4, P4 og P1 skal være med tll at forny lyduniverset i mediehuset. Ansættelsen sker som led i den strategi, som blev annonceret i slutningen af 2021.”
🎧 Ny podcast-visning i Spotify
HUGE!! @Spotifyis adding a dedicated TikTok-style vertical scrolling feed for @spotifypodcaststo its toolbar!
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Preview Spotify’s new podcast discovery tool
Pod News
📧 Sådan går New Yorker til “stemmen” i det daglige nyhedsbrev
“The New Yorker switched up its daily newsletter, rolling out a voicier and more editorialized approach for readers’ inboxes. The idea is to infuse a bit more personality and original content — a newsletter strategy The New Yorker is now bringing to its daily product.”
😳 Russisk medietilsyn åbner sager mod Google
Fra MediaWatch/Ritzau/Reuters:
“Rusland har skrappe love for, hvordan krig mod Ukraine må omtales. Google følger ikke reglerne, lyder anklagen.”
🎤 Frihedsbrevet klar med “live” podcast
“Podcasten “Fri Ukraine” kan til april ses live i København, og hvis det bliver en succes, udvides konceptet måske til flere danske storbyer, siger redaktør. “
💌 Morning Brew runder 4 mio. nyhedsbrevsmodtagere
“What started as a light-hearted business newsletter for college kids by two students in their University of Michigan dorm room has become a multidimensional media operation. The company’s core product, the daily Morning Brew newsletter, has topped 4 million subscribers after racing by 3 million just months ago, co-founder Austin Rief told CNBC in an interview.”
🤝 TV 2 Regionerne finder udviklingschef med fortid på EB
“Søren Pedersen, 51 år, tiltræder 1. april stillingen som ny, fælles digital udviklingschef for syv af TV 2-regionernes digitale samarbejde.”
🎥 Gyldendal vil have DRs arkiv åbnet
“Morten Hesseldahl, adm. direktør for Gyldendal, forstår ikke, hvorfor DR’s mediearkiv med bl.a. over en mio. timer radio og tv med vores fælles historie og betalt af os selv stadig ikke er blevet tilgængeligt.”
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DR-medarbejdere kan nemt søge i DRs arkiv – men danske museer og journalister må ikke
Berlingske
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📲 Financial Times lancerer app med udvalgte historier
“The app, which is the FT’s first major product launch in a decade, will provide a curated, daily selection of eight articles at 8am each weekday. At weekends, subscribers will see a “best of the week” selection.”
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📈 Vækst med nichemedier og førstepartsdata hos TekMediehus
“Sidste år var der vækst på alle paramentre i Teknologiens Mediehus, som fik sit bedste resultat i 14 år efter flere års investeringer i en række nye nichemedier, nye forretningsben og en ny strategi baseret på udelukkende førstepartsdata. Det fremgår af selskabets årsregnskab for 2021.”
🇸🇪 Bonnier: Vi skal arbejde som om, print ikke eksisterede
“In the words of Editorial Development Director, Martin Jönsson: “We have to work as if print did not exist. ” Of the past 25 years, last year was the most financially beneficial for Bonnier News, which allowed it to grow the newsroom budget by 30%. Now, another ambitious goal is set: doubling the reader revenues within the next 3 years.”
🎧 Podimo har lavet sit største opkøb
“Forud for sin landgang på hollandske kyster i april har Podimo købt Dag en Nacht, Hollands største podcastselskab, og lavet partnerskaber med flere andre for at starte indtoget i løb.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🇪🇺 Kan Digital Markets Act overhovedet fungere?
Digital Markets Act vil ikke skade kryptering i beskedtjenester, siger fortalerne i EU. Eksperter i kryptografi er dog ikke overbeviste, skriver Wired under overskriften “Forcing WhatsApp and iMessage to Work Together Is Doomed to Fail”.
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How the Digital Markets Act could do some good
Platformer
🤨 EU-US-enighed om data betyder umiddelbart intet
“EU og USA er kommet i hus med en ny aftale om transatlantiske dataoverførsler, tweeter EU-Kommissionens formand, Ursula von der Leyen. Men ifølge danske eksperter er vi stadig langt fra et nyt overførselsgrundlag, man kan bruge i praksis.”
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Dansk virksomhed frygter Analytics-forbud: »Vi bliver fuldstændig blændet«
Version2
😳 Sådan bruger Rusland falske faktatjek
“Now, Russia’s invasion of Ukraine has spawned a new variant of false fact-checking, wherein the propagandist creates their own obviously fake content just to debunk it. These bad-faith fact-checks are even more difficult to dispel than those that simply lie about truth or falsity, and they are equally capable of inflicting a post-truth worldview.”
⛓ Holocaust-arkiv skal lagres på blockchain
Det handler bl.a. om befrielsen af Bergen-Belsen-koncentrationslejren. Fra Fast Company:
While most oral histories are stored in more traditional ways—on hard drives, for example, or in the cloud—the digital file of Lasker-Wallfisch’s testimony is also being archived using a decentralized web protocol, creating extra redundancies in an effort to preserve her account on the internet for the long term.
Right now, her testimony lives on dozens of different servers. One day, it may live on thousands.”