Digitale medier og platforme i uge 42
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🤑 YouTubere bidrager med millioner til økonomien
“Ifølge ny rapport lavet af Oxford Economics for YouTube, så bidrager danske YouTubere med trecifret millionbeløb til dansk økonomi. Det viser danske annoncører, ‘at YouTube er det nye mainstream-medie,’ siger YouTubes europæiske chef.”
💰 Hvilke politikere bruger flest penge på Facebook?
“Politikerne har brugt knap fire millioner kroner på Facebook-annoncer i valgkampen. Det er mere end under hele sidste valgkamp. Se, hvem der har brugt mest og mindst her.”
💡 Sådan blev Vanopslagh bedst på TikTok
“Liberal Alliance og Alex Vanopslagh klarer sig klart bedst på TikTok i valgkampen ifølge TikTok-rådgivere. Her fortæller partiets digitale chef, Kim Jessica Axholt, om den eksperimenterende strategi bag.”
Mere:
- Specialister skoser politikernes indsats på TikTok: Dårligt og misforstået [Mediet Markedsføring]
⏱ Instagram tester planlægning af indhold
“The company confirmed the development and said it is indeed experimenting with this. ‘We are testing the ability to schedule content with a percentage of our global community,’ a Meta spokesperson said in a statement. The company didn’t provide any detail about the feature’s general availability.”
👋 Facebook lukker Instant Articles
Facebook har tidligere sagt, at de ikke længere fokuserer på medier og udgivere, og nu handler de også på det.
For nylig annoncerede de lukningen af deres halvbagte nyhedsbrevssatsning ‘Bulletin’, og nu er det ‘Instant Articles’, der får kniven.
Det sker til april næste år, skriver Axios.
👍 Instagrams nudging ser ud til at hjælpe mod mobning
“New features that nudge users to rethink posting mean comments or messages seem to work in some cases.”
👶 TikTok indfører aldersgrænse for livestreaming
“TikTok has announced that it’s increasing the minimum age requirement for live-streaming in the app, while it’s also adding a new ‘adults-only’ live-stream category, as well as new keyword filtering options for live comments.”
😒 Britiske myndigheder holder fast: Meta skal sælge Giphy
“Meta skal sælge GIF-søgemaskinen Giphy. Det står klart, efter de britiske konkurrencemyndigheder har fastholdt den afgørelse, som de kom med i november sidste år, hvor man vurderer, at Meta vil kunne øge sin signifikante markedsstyrke ved fusionen.”
Mere:
- Meta Forced to Divest Giphy After Long-Running Court Battle in the UK [Social Media Today]
💸 YouTube vil lade annoncører målrette mod podcast-lyttere
“In YouTube’s latest expansion of its podcasting efforts, the video giant — under parent company Google — will roll out audio ads globally and allow marketers to target users who are listening and watching podcasts on the platform.”
🎧 Er TikTok på vej med en podcast-app?
“Social media app TikTok is preparing to launch a podcast app. Podcast hosting company Audiomeans has told Podnews that it spotted a “new bot that is scraping our feeds, starting October 11”, and they’ve tracked it back to TikTok”
😬 TikToks udfordring med misinformation
“TikTok insists that it’s “first and foremost an entertainment platform,” but people aren’t necessarily using it that way. It’s increasingly becoming an alternative search engine and major source of information for young adults.
However, a recent study from Newsguard classified over 20 percent of videos that came up from searching popular news stories on the app as misinformation. Researchers have found that young people are especially at risk for believing misinformation and unproven conspiracies online, according to studies by Stanford and the British Journal of Developmental Psychology.”
🤯 Meta og The Wire – hvad er op og ned?
Det er en vild historie. Et indisk medie bringer en historie om, at Meta/Instagram har givet en person i regeringen mulighed for at tage tage indhold ned. Meta har benægtet historien og antydet, at det måske er mediet, der selv har fabrikeret løgnen.
Casey Newton og Zoë Schiffer ruller historien ud hos Platformer:
“In an effort to learn as much as we could, we’ve spent the past few days interviewing journalists at The Wire, sources at Meta, and knowledgeable outside observers. Here’s what we’ve learned so far.”
Historien fortsætter:
- The Wire pulls its Meta stories [Platformer]
Overblikket:
- Confused about the Meta/Wire saga? Read these stories, it’ll help [Nieman Lab / Slate]
🤝 Kanye West køber Parler
“‘En verden, hvor konservative meninger bliver betragtet som kontroversielle, må vi sikre os, at vi har retten til at udtrykke os frit,’ siger Ye i pressemeddelelsen.”
Mere:
- Fast facts about Parler as Kanye West reportedly plans acquisition of site [Pew Research Center]
- Kanye West to acquire ‘uncancelable’ social media platform Parler [TechCrunch]
- “Later, Ye told Bloomberg News that he’s buying Parler because Instagram and Twitter disciplined him.” [CNBC]
- What’s going on with Kanye West, from fake kids to antisemitism [Vox]
- Kanye West’s Business Empire Isn’t Doing So G.O.O.D. [Slate]
🤯 Musk vil fyre flere tusinde Twitter-ansatte
“Ifølge Washington Post vil Elon Musk opsige mere end 5600 personer i Twitter. Han har tidligere peget på, at Twitter ikke er rentabel nok.”
Mere:
- Planned cuts at Twitter likely to hurt content moderation, user security [The Washington Post]
- Twitter Tells Staff There Aren’t Plans for Companywide Layoffs [Bloomberg]
- Twitter dykker efter potentiel sikkerhedsvurdering [MediaWatch]
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😬 Google Analytics-afgørelse bekymrer annoncører
“Sidste måned blev Google Analytics-værktøjet gjort ulovligt at bruge i sin rene form. Danske annoncører skal derfor vinke farvel til en trofast hjælper på deres marketingkanaler. Ifølge mediebureauer er kunderne tøvende, og flere overvejer at løbe risikoen og beholde værktøjet. Det er ifølge Datatilsynet en rigtig dårlig ide.”
Det lyder også som en dårlig idé, hvis du spørger mig…
Mere:
- Sagens kerne: Forstå situationen omkring Google Analytics [MediaWatch]
- Datatilsynet kommer ikke til at holde tilsyn med Google Analytics i år [MediaWatch]
✉️ Har nyhedsbreve toppet?
“Meta, which owns Facebook, is killing Bulletin, its newsletter product. Substack, a much-ballyhooed newsletter start-up, has cut back on advances to writers. The Atlantic is retooling its newsletter deals with writers.”
Bemærk, at det især er nyhedsbrevet som platform og socialt medie, der har det svært. Hos medier stortrives nyhedsbrevet – endnu, i hvert fald 😉
Jeg skrev også om emnet i Ugerevy-nyhedsbrevet fra uge 40 (endnu en grund til at tilmelde dig, hvis du ikke allerede modtager Ugerevyen i indbakken ☺️).
🛑 NYTimes dropper app til børn
“Avishuset New York Times har droppet sine planer om at lancere en Kids-app, der skulle målrettet børn.
Det skriver Wall Street Journal, der har set en intern mail om beslutningen.”
😣 Googles seneste algoritmeændring rammer UK-medier
“Ten of the leading news websites in the UK saw their visibility in search rankings reduced as a result of Google’s latest core algorithm update in September.”
Mere om Google og algoritmeopdateringer:
- Google’s “helpful content” update: Good news for quality publishers? [What’s New in Publishing]
👀 Tips til den gode podcast-episodebeskrivelse
“Men hvordan skriver man en episodebeskrivelse, der giver lytterne lyst til at lytte? Det undersøgte Camilla Sagers speciale fra Center for Journalistik på Syddansk Universitet ved dels at kortlægge den eksisterende viden om episodebeskrivelser, dels ved at foretage en grundig analyse af gode eksempler fra branchen.”
🤫 Anti-vaxxere taler i koder og emojis for at undgå moderatorer
“Anti-vaxxers, whose activity is limited on many platforms, have started using elaborate quotes and phrases to spread cloaked misinformation about the drugs that help fight Covid-19. In Facebook groups and pages with names like ‘Died Suddenly,’ users congregate and claim to be mourning friends and family members who have “eaten the cake,” which is code for taking vaccines.
Sometimes, users claim that loved ones have taken four or five ‘slices’ of the Pfizer or Moderna vaccines, using emoji for pizza, cupcakes and various fruits to express their point. “
🤔 Semafor nytænker med “mere ærligt” artikelformat
60 ansatte, 25 mio. USD i investeringer, reklamer som primære indtægt, troen på et nyt artikelformat – og en hjemmeside, der ligner noget, der er løgn: 🍿
“Semafor has been buzzy from the beginning. Co-founders Ben Smith and Justin Smith left high-profile gigs as media columnist at The New York Times and Bloomberg Media CEO, respectively, to announce a joint effort designed to revive trust in journalism and revolutionize the news article format, with college-educated English speakers around the globe — all 200 million of ’em — as the audience.”
Mere:
- Semafor debuts in a tough media environment, with an aim toward decluttering the news [CNBC]
- Semaform and function [Columbia Journalism Review]
- Journalistiske topprofiler starter nyt medie og gør op med nyhedsformat [MediaWatch]
💥 News.net’s drømme og fiasko
Det er en vild historie.
Fra The Sydney Morning Herald:
“The aspirations were sky high – News.net was going to redefine journalism. […]
Six months later, the publication, which was being guided by former AAP editor-in-chief Tony Gillies, failed to launch. Current and former members of staff, including Gillies (who until recently was listed as CEO on the website), are owed thousands of dollars. […]
The staff who spoke to this masthead said they became sceptical of the publication as early as April, when it was clear the technology capacity of the website they would run was nowhere near ready for launch. […]
Then the payments stopped coming in on time. […]
Staff are waiting on a big cash injection sometime this month. They’ve been told any legal action should be delayed until then. Some are unconvinced. As one employee put it: ‘Everyone has been duped.'”
📲 Sådan blev medier afhængige af trafik fra push-beskeder
“The instant traffic hit from push alerts means that most publishers are now using them every day, regardless of whether the content they are promoting is worth the news-flash treatment.”
⚖ Gammel privacy-lov om videoer spøger i USA
“The Reagan-era law says that “video tape service providers” (or anyone who offers similar services) can’t disclose personally identifiable information about what you watch without your informed, written consent.
If a company breaks the law, they owe a cool $2,500 to every plaintiff in a class action suit, not counting potential punitive damages and attorneys fees.”
📺 Netflix vil dele seertal i UK
“Netflix will finally reveal exactly how many people watch its programmes in the UK, giving an insight to the true cultural power of the streaming service and its impact on British viewing habits.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📈 Har Netflix standset abonnementsflugten?
“Netflix added 2.4m new subscribers in the last three months, more than twice what had been expected and reversing back-to-back quarters of decline, the company announced on Tuesday.”
🤔 Apple er nu også et annoncefirma
“There’s a side to Apple most iPhone owners don’t know. There’s Apple the hardware company, the one that has spent the past several weeks showing off new phones, a more rugged Apple Watch and some confusing new iPads. Then there’s the other, quieter Apple, focused on something of a dirty word: advertising. And that part of Apple is getting bigger by the day.”
📉 Sådan rammer inflationen aviserne
“Television stations and digital news outlets pay for electricity and rising staffing costs too, but the worst of this falls on newspapers, still stuck with print editions and the cost of getting them on customers’ doorsteps.”
😟 Patreon har det svært
Firmaets værdi (valutation = værdiansættelse) er angiveligt faldet med 70% det seneste år.
Simon Owens har en fin gennemskrivning af nogle af de ting, der gør det svært for Patreon.
Blandt andet er det svært at bygge en tragt (hvor man over tid giver folk adgang til gratis indhold, inden de konverterer til betalende støtter) og finde nye modtagere og audiences. Det vil sige, at for mange afhænger succesen på Patreon af markedsføring på andre kanaler.
🔮 Annoncemarkedet vil gå nedad i 2023
“Konkret er forventningen, at annoncemarkedet i Danmark falder med 0,4 pct. næste år grundet den økonomiske krise, Danmark og store dele af resten af verden står i.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🗣 Meta udvikler AI til oversættelse af tale
“We’ve built the first speech-to-speech translation system powered by artificial intelligence (AI) for Hokkien, a primarily oral language spoken within the Chinese diaspora.
Our AI research can help break down language barriers in both the physical world and the metaverse to encourage connection and mutual understanding.”
🕶 Metas ‘Horizon’-udfordringer
“While Meta set out in 2022 to grow the [Horizon Worlds] platform to more than half a million people, it has fewer than 200,000 people logging in every month, according to a Wall Street Journal report. In Horizon’s struggles lies a central hurdle for Meta: What if Mark Zuckerberg’s metaverse flops?
[…] most users stop logging back into Horizon after the first month, and only 9% of user-generated worlds are ever visited by more than 50 people.”
Mere:
- The Media And The Metaverse [The Addition]
- Facebook’s Legs Video Was A Lie [Kotaku]
- Meta’s VR Headset Harvests Personal Data Right Off Your Face [Wired]
- What If the Metaverse Is Better Without Virtual Reality? [Wired]
⛓ Kryptobaseret, decentraliseret socialt medie klar med beta
“The team of crypto-nascent developers originally tapped by Twitter co-founder Jack Dorsey now have a blockchain-based social media platform in the works. Based on the company’s descriptions it’s certainly idealistic, as long as you can parse through all the blockchain jargon to find the kernel of actual ideas underneath.”
✨ Nye iPads på vej
“Apple tossed out a couple of surprise product announcements today. There are two brand new iPad Pro models coming next week, both beefed up with Apple’s M2 chip, USB-C ports, and support for new Apple Pencil features. The company also has a new 4K Apple TV model coming out in November.”
Mere:
- Nye iPads ude: Pro’en bliver endnu vildere – og budget-iPad’en ser særlig lovende ud [Computerworld]
- Apple announces new 11-inch and 12.9-inch iPad Pro with M2 chip, Apple Pencil hover feature [9 to 5 Mac]
💳 DR lægger 12,9 millioner kroner hos Adobe
“Danmarks nationale public service-selskab lægger ordre hos Adobe til en værdi af 12,9 millioner kroner. Det sker uden konkurrenceudsættelse, da det ifølge DR kun er Adobe, der kan opfylde DR’s behov for billederedigerings- og grafiksoftware.”