Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

[toc]

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Så købte Musk Twitter

Pris: 44 mil­liarder dol­lars (~329 mil­liarder kro­ner).

Fra Reuters:

"Elon Musk became Twit­ter Inc's own­er on Thurs­day, fir­ing top exec­u­tives and pro­vid­ing lit­tle clar­i­ty over how he will achieve the lofty ambi­tions he has out­lined for the influ­en­tial social media plat­form."

Anbe­falet læs­ning:

• Elon takes over Twit­ter [Plat­former]
• Analy­sis: For Twit­ter boss Elon Musk, now comes the hard part [Reuters]
• Elon Musk’s Twit­ter Will Be Chaos [Wired]
• Elon clos­es in (hvis du vil forstå for­lø­bet op til og den sti­gende tristesse hos Twit­ter — det er ikke alt­sam­men Musks skyld...) [Plat­former]
• Elon Musk Says Twit­ter Won't Become a 'Hellscape,' as Stock Trad­ing Freezes Ahead of Deal [Giz­mo­do]
• Elon Musk’s appeal to Twit­ter adver­tis­ers leaves many with ques­tions [Digi­day]
• Vender Don­ald Trump så tilbage? Nej, siger han selv [BT/Ritzau]

Ind­hold ↑

Politikere har fordoblet forbruget på Facebook-annoncer

Fra Medi­et Markeds­føring:

"Nu har de poli­tiske parti­er købt Face­book-annon­cer for over otte mil­lion­er kro­ner, siden val­get blev udskrevet. Lib­er­al Alliance er stadig i spid­sen, men andre parti­er rykker nu for alvor."

Mere:

• Partiernes val­gkamps-for­brug på Face­book er tre­doblet siden val­get i 2019 – Ikke min­dre end 9 mil­lion­er kro­ner har de poli­tiske parti­er nu brugt på at annon­cere på Face­book og Insta­gram i val­gkam­p­en. [Jour­nal­is­ten]
• Ekspert: Parti­er vil skrue end­nu mere op for Face­book-annon­cer [Medi­et Markeds­føring]

Ind­hold ↑

Tesfaye droppede sociale medier og vandt 3 timer hver dag

Fra Kom­mu­nika­tions­fo­rum:

"Siden justitsmin­is­ter Mat­tias Tes­faye helt droppede sociale medi­er, har han vun­det tre timer hver dag. ”Hold skær­men slukket så meget som over­hovedet muligt!” lyder hans enkle råd. Ekspert ville ønske, det er starten på en trend, for­di sociale medi­er kan virk­er mere polaris­erende end poli­tikud­viklende."

Ind­hold ↑

Interne dokumenter: Twitter mister mange af de mest aktive

Fra Reuters:

"These 'heavy tweet­ers' account for less than 10% of month­ly over­all users but gen­er­ate 90% of all tweets and half of glob­al rev­enue. Heavy tweet­ers have been in "absolute decline" since the pan­dem­ic began, a Twit­ter researcher wrote in an inter­nal doc­u­ment titled 'Where did the Tweet­ers Go?'"

Mere:

• Here are 11 jour­nal­ists’ tweets about how Twit­ter is los­ing its “heavy tweet­ers” [Nie­man Lab]

Ind­hold ↑

Twitter-ansatte kalder Musk "hensynsløs"

Fra Giz­mo­do:

"The long run­ning will-they-won’t‑they tan­go between Elon Musk and Twit­ter appears to final­ly be com­ing to a close, and Twit­ter employ­ees are not hap­py about who their new boss will be.

Musk pre­vi­ous­ly dis­closed to investors his plans to axe 75% of the company’s work­force, and Twit­ter employ­ees have respond­ed in a coor­di­nat­ed let­ter to Musk and Twitter’s board."

Mere:

• Twit­ter Tries Calm­ing Employ­ees as Deal With Elon Musk Looms [The New York Times]

Ind­hold ↑

Facebook truer med at blokere for nyheder i Canada

Fra Medi­aWatch:

"Lov­givnin­gen, den såkaldte Online News Act, blev ind­ført i april efter inspi­ra­tion fra en lig­nende lov­givn­ing i Aus­tralien [...]

Face­book er blandt andet util­freds med, at sel­sk­a­bet ikke er blevet inviteret ind for at dele sine bekym­ringer"

Mere:

• Face­book threat­ens to block news con­tent over Canada's rev­enue-shar­ing bill [Reuters]

Ind­hold ↑

YouTube på vej med designændringer

Fra Social Media Today:

"YouTube has announced a range of visu­al tweaks and UI updates, which it says are intend­ed to make the app feel ‘clean­er, more live­ly’, and eas­i­er to use for dif­fer­ent pur­pose.

The biggest update is pinch to zoom, which enables users to expand the play­back screen to exam­ine cer­tain details or ele­ments."

Ind­hold ↑

LinkedIn sætter ind overfor falske profiler

Fra AdWeek:

"A new 'About this pro­file' fea­ture will appear on all mem­bers’ pages start­ing this week and pro­vide infor­ma­tion such as when the pro­file was cre­at­ed, when it was last updat­ed and whether a ver­i­fied phone num­ber and/or work email is asso­ci­at­ed with the account."

Ind­hold ↑

TikTok fangede ikke misvisende politiske reklamer

Fra The New York Times:

"Tik­Tok failed to catch 90 per­cent of ads fea­tur­ing false and mis­lead­ing mes­sages about elec­tions, while YouTube and Face­book iden­ti­fied and blocked most of them, accord­ing to an exper­i­ment run by mis­in­for­ma­tion researchers, the results of which were released on Fri­day. [...]

Tik­Tok reject­ed only one ad in Eng­lish and one in Span­ish, in what the researchers called “a major fail­ure.” Tik­Tok banned polit­i­cal adver­tis­ing in 2019."

Heldigvis er der ingen, der bruger Tik­Tok. Eller...

• More Amer­i­cans are get­ting news on Tik­Tok, buck­ing the trend on oth­er social media sites [Pew]

Ind­hold ↑

TikTok-ejer ville overvåge udvalgte amerikanere

Fra Forbes:

"But the mate­r­i­al reviewed by Forbes indi­cates that ByteDance's Inter­nal Audit team was plan­ning to use this loca­tion infor­ma­tion to sur­veil indi­vid­ual Amer­i­can cit­i­zens, not to tar­get ads or any of these oth­er pur­pos­es. 

Forbes is not dis­clos­ing the nature and pur­pose of the planned sur­veil­lance ref­er­enced in the mate­ri­als in order to pro­tect sources."

Ind­hold ↑

TikTok flyder med misinformation om midtvejsvalget

Fra The Guardian:

"In the final sprint to the US midterm elec­tions social media giant Tik­Tok risks being a major vec­tor for elec­tion mis­in­for­ma­tion, experts warn, with the platform’s mas­sive user base and its design mak­ing it par­tic­u­lar­ly sus­cep­ti­ble to such threats."

Ind­hold ↑

9 tips til journalister, der vil i gang med TikTok

Hvis du alligev­el ikke kan holde dig væk. Kom i gang hos Journalism.co.uk.

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Google føjer nye funktioner til Google Analytics 4

Fra MarTech:

"Google announced a bunch of updates for Google Ana­lyt­ics 4 (GA4) today. They include a big improve­ment for the Set­up Assis­tant, real-time behav­ioral mod­el­ing reports, more cus­tomiza­tion fea­tures and a new home­page design."

Ind­hold ↑

Medier kæmper med Googles seneste algoritmeændringer

Fra Digi­day:

"This autumn was a whirl­wind for pub­lish­ers as Google released not one but three algo­rithm changes over the course of a month that affect­ed con­tent rank­ings, specif­i­cal­ly of prod­uct reviews. It’s anoth­er exam­ple of how the tech giant can cause dis­rup­tion for pub­lish­ers that have built busi­ness­es around try­ing to take advan­tage of its algo­rithm to reach peo­ple."

Ind­hold ↑

Sådan bygger The Washington Post produkter

Spæn­dende læs­ning hos What's New in Pub­lish­ing. Men bemærk:

"At the out­set, it’s impor­tant to note that WaPo is unusu­al in that its 200 soft­ware engi­neers sit side by side with its prod­uct design­ers and jour­nal­ists as one inte­grat­ed team. Accord­ing to Mul­der, this has been key to the title’s suc­cess in build­ing and launch­ing suc­cess­ful prod­ucts."

Ind­hold ↑

TV 2 Fyn deler data om dækningen af valgkampen

Fra Medi­aWatch:

"Mediebrugerne har mulighed for i realtid at følge med i eksem­pelvis, hvor meget skærmtid de enkelte parti­er har fået i løbet tv-sta­tio­nens val­gdækn­ing. Tal­lene vis­er også alders- og køns­fordelin­gen på de poli­tikere, der har fået skærmtid på kanalen."

Ind­hold ↑

JP vil fastholde brugerne med automatiserede anbefalinger

Fra Medi­aWatch:

"Jyl­lands-Postens algo­ritme har i tests udkonkur­reret de sek­tion­er, der var pri­or­iteret af en medar­be­jder. Flere sek­tion­er er allerede per­son­alis­erede, og data- og analy­sechef Hen­rik Frislev ser stort poten­tiale i en højere grad af per­son­alis­eret ind­hold."

Jyl­lands-Postens algo­ritme er baseret på det, der kaldes "col­lab­o­ra­tive fil­ter­ing". Det vil — kort for­t­alt — sige, at man match­er brugerens for­brug op mod andre brugere med et lig­nende for­brug og anbe­faler artik­ler, de per­son­er har læst, som brugeren selv ikke har læst end­nu.

Risikoen ved dette er, at man kan ende med at mindske diver­siteten i algo­rit­mens forslag:

"Stud­ies have shown, some of them con­duct­ed by Hosana­gar, that col­lab­o­ra­tive fil­ters actu­al­ly decrease diver­si­ty in what is being con­sumed. That is, it 'push­es' peo­ple towards the same con­tent. Con­tent-based rec­om­men­da­tions do not, it appears.

For a pub­lish­er this is crit­i­cal if you dis­cov­er that your rec­om­men­da­tion algo­rithm is only empha­siz­ing and point­ing arti­cles from cer­tain cat­e­gories – and there­by only a slice of the entire cov­er­age – based on what the users click on."

JP eksper­i­menter­er også, skriv­er Medi­aWatch, med "content"-baserede algo­rit­mer. Det vil sige, at mask­i­nen sam­men­lign­er forskel­lige stykker ind­hold og forsøger at finde lig­nende, som den kan anbe­fale til brugeren.

Jeg har skrevet lidt mere om det i artiklen Automa­tiske anbe­falinger: En algo­ritme er aldrig bare en algo­ritme, hvor jeg også forsøger at illus­trere det med et par ani­merede GIF'er

Ind­hold ↑

Spotify vil mere med lydbøger — men Apple står i vejen

Fra The New York Times:

"Over the past month, Apple, the App Store’s gate­keep­er, has reject­ed Spotify’s app three times, say­ing that its new audio­books offer­ing broke Apple’s rules gov­ern­ing how devel­op­ers can com­mu­ni­cate with cus­tomers about online pur­chas­es."

Ind­hold ↑

Apple redesigner Podcasts på iPad

Fra hes­tens mund:

"With iPa­dOS 16.1, Apple Pod­casts has been redesigned to make it eas­i­er for lis­ten­ers to see and access more con­tent at a glance on iPad. Using the new side­bar, lis­ten­ers can quick­ly nav­i­gate between the Lis­ten Now, Browse, Charts, and Search tabs, as well as sec­tions of their Library, includ­ing Recent­ly Updat­ed."

Ind­hold ↑

Q&A med Semafors chefredaktør og medstifter

Fra Recode:

"Peter Kaf­ka: We’re less than a week into your launch. You have been at pub­li­ca­tions in their very ear­ly days. How long will it take for the cake to be baked? Is this a six-month process? A year? You’ll say you’re always improv­ing, always striv­ing to inno­vate. But, how long will it take for you to get what you want?

Ben Smith: I hope this doesn’t sound total­ly insane, and it prob­a­bly is because I’m now real­ly old. But the num­ber Justin and I real­ly have been talk­ing about since we start­ed is 10 years."

Ti år... det lyder jo som Zucker­berg, når han snakker om meta­ver­set. Du kan i øvrigt læse meget mere om Semafor via Ugerevyen fra sid­ste uge.

Ind­hold ↑

Apple hæver priserne

Det er umid­del­bart ikke tydeligt, om det er i andre lande også, eller kun USA.

Fra 9 to 5 Mac:

"The Apple Music month­ly price has been upped by ~$1 for indi­vid­u­als and ~$2 for fam­i­lies. Apple TV+ is ris­ing by $2 (which only has one tier and sup­ports Fam­i­ly Shar­ing on all plans). Apple One is also going up by approx­i­mate­ly $3 per month."

Ind­hold ↑

...og det gør YouTube åbenbart også

Fra Fast Com­pa­ny:

"Sub­scribers of YouTube Pre­mi­um are tak­ing to social media to voice their shock and anger over an unex­pect­ed price increase of the service’s ad-free fam­i­ly plans. YouTube began send­ing emails to pre­mi­um sub­scribers last night that the cost of fam­i­ly plans would jump from the cur­rent price of $17.99 per month to $22.99 per month start­ing on Novem­ber 21. That’s an increase of 27%, which far out­paces even the rel­a­tive­ly high infla­tion of the past year."

Ind­hold ↑

...og Spotify i 2023

Fra The Wall Street Jour­nal:

"Chief Exec­u­tive Daniel Ek said in an inter­view Tues­day that sub­scribers can expect price hikes for the ser­vice some­time in 2023. The pre­mi­um ser­vice in the U.S. has cost $9.99 since Spo­ti­fy was launched in the U.S. in 2011. Spo­ti­fy has imple­ment­ed dozens of price increas­es in mar­kets around the world with­out los­ing cus­tomers, said Mr. Ek."

Ind­hold ↑

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Sådan har nyhedsbrevsstrategier udviklet sig i 2022

Fra Media Voic­es:

"Over­all, there seems to be an acknowl­edge­ment that newslet­ters have been a long-under­served medi­um that can actu­al­ly be incred­i­bly effec­tive for pub­lish­ers. As the hype has fad­ed, there’s a ‘more real­is­tic atti­tude’ in place about the for­mat and the busi­ness that can be built around it."

Ind­hold ↑

Hver tredje dansker bliver irriteret over reklamer

Fra Medi­aWatch:

"Årets reklame­analyse vis­er en vok­sende andel af danskere, der bliv­er irriterede, når de eksponeres for reklamer. Fork­larin­gen skal bl.a. find­es i, at annon­cer har fun­det vej til stør­rre dele af danskernes hverdag, lyder det fra bureaubranchen, hvor flere ser irri­ta­tio­nen mere som et etableret vilkår end en plud­selig udfor­dring."

Ind­hold ↑

Sådan lykkes du med A/B‑test

Fra What's New in Pub­lish­ing:

"Think sim­ply. Test a sin­gle thing — what you tru­ly think will make a dif­fer­ence. Not five, one. [...]

Tim­ing is a crit­i­cal fac­tor in A/B test­ing. The report empha­sizes the need to under­stand when to stop test­ing and use insights to opti­mize the cam­paign and then move on to the next test."

Ind­hold ↑

Schibsted samler norske medier i "superbundle"

Fra hes­tens mund:

"Det nye abon­nementet gir kun­dene til­gang til kon­ser­nets norske jour­nal­is­tiske merke­var­er, i til­legg til PodMe og Mag­a­sin+. – Bred­den av innhold i dette abon­nementet men­er vi er unikt i norsk sam­men­heng, sier direk­tør for bruker­be­tal­ing i Schib­st­ed, Tor Jacob­sen."

Ind­hold ↑

Bonnier slår I Form og Aktiv Træning sammen

Fra Medi­aWatch:

"Fra maj næste år bliv­er mag­a­sin­erne Aktiv Træn­ing og I Form lagt sam­men under I Form-bran­det, og sven­sk mag­a­sin lukker. Ændring med­før­er ned­jus­ter­ing af redak­tionelle medar­be­jdere, lyder det."

Ind­hold ↑

Studie: Halvdelen af US-brugere forsøger at komme udenom paywall'en

Fra Toolk­its:

"Fifty-three per­cent of U.S. con­sumers say they attempt to bypass pay­walls on pub­lish­ers’ web­sites when they encounter them, and 69 per­cent say they avoid click­ing links to web­sites they already know use pay­walls or reg­is­tra­tion walls, accord­ing to a study of 2,509 U.S. con­sumers con­duct­ed by Toolk­its and Nation­al Research Group."

Ind­hold ↑

Ad tech-firma udnyttede IAB-framework til fingerprinting

Fra Digi­day:

"IAB Europe’s heav­i­ly scru­ti­nized Trans­paren­cy and Con­sent Frame­work was designed to help com­pa­nies respect people’s pri­va­cy and com­ply with Euro­pean pri­va­cy law, the Gen­er­al Data Pro­tec­tion Reg­u­la­tion.

But ear­li­er this year, ad secu­ri­ty mon­i­tor­ing com­pa­ny Con­fi­ant detect­ed an ad tech com­pa­ny exploit­ing the frame­work to col­lect infor­ma­tion on poten­tial­ly mil­lions of peo­ple in the U.S."

Ind­hold ↑

Presset annoncemarked rammer også Google

Fra Medi­aWatch:

"Det amerikanske sel­skab Alpha­bet, der ejer blandt andet Google, kom­mer ud af årets tred­je kvar­tal dårligere end for­ven­tet. [...]

Det skyldes ikke mindst, at annon­cør­erne har val­gt at skære ned på deres udgifter i lyset af den økonomiske afmat­ning."

Mere:

• Pri­or­i­tiz­ing Tik­Tok, agen­cies move away from cre­at­ing con­tent for Insta­gram, YouTube [Digi­day]

Ind­hold ↑

Derfor dropper nogle af store medier "mellemmænd" i ad tech

Fra Digi­day:

"'More qual­i­ty pub­lish­ers are align­ing their busi­ness­es around the fact that the prod­uct they sell is media, not the ad slot,' said Alessan­dro De Zanche, founder of media con­sul­tan­cy ADZ Strate­gies. 'When this hap­pens it changes the dynam­ics of how pub­lish­ers work with ad tech ven­dors. They’re able to have more influ­ence over those com­pa­nies. It’s almost as if grav­i­ty is catch­ing up with some ad tech ven­dors now that pub­lish­ers are real­iz­ing that the dreams that were sold to them by cer­tain parts of the mar­ket will remain just that — dreams'"

Ind­hold ↑

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Metaverset er her allerede

...og nej, det er ikke den VR-brille-definerede udgave af meta­ver­set, som Zucker­berg og Meta forsøger at sælge os.

Fast Com­pa­ny har en artikel om/med man­den bag begre­bet "metavers", Neal Stephen­son. Han beskriv­er billedet af et metavers, som vi har adgang til via nogle briller, som gam­meldags.

"I don’t believe that most peo­ple will access the Meta­verse using gog­gles or glass­es [...] I think 30 years ago, we were in a very dif­fer­ent place in terms of com­put­er graph­ics and what hard­ware was avail­able.”

I stedet er meta­ver­set, eller i hvert fald en stor del af det, her allerede. Og hvis vi lige skub­ber tech-brillerne til side et øje­b­lik, så giv­er det her fak­tisk mening:

"In oth­er words, the Meta­verse in its pri­mo­ge­nial form is already here. His argu­ment is that it’s been here for decades now. And, from World of War­craft to Red Dead Redemp­tion to Fort­nite, these Meta­vers­es are get­ting more sophis­ti­cat­ed, increas­ing their lev­el of fideli­ty while build­ing up entire economies.

The only prob­lem is that they are still dis­con­nect­ed from each oth­er. There’s cur­rent­ly no way for us to main­tain our dig­i­tal selves—and the assets we own—across these plat­forms.

But the Meta­verse does exist. It’s just that, instead of liv­ing inside those worlds, we live them through a look­ing glass that we can’t cross quite yet."

Mere:

• Meta ryger ud af top 20-klub over de mest værdi­fulde sel­sk­aber [Medi­aWatch]

Ind­hold ↑

Shutterstuck i samarbejde med OpenAI om DALL‑E 2‑billeder

Fra The Verge:

"Will AI image gen­er­a­tors kill the stock image indus­try? It’s a ques­tion asked by many fol­low­ing the rise of text-to-image AI mod­els in recent years. The answer from the industry’s incum­bents, though, is “no” — not if we can start sell­ing AI-gen­er­at­ed con­tent first."

Inter­es­sant er det også, at Shut­ter­stock vil skabe en "Con­trib­u­tor Fund", der vil tilbage­be­tale de fotografer/"creators", hvis billed­er bliv­er sol­gt til træn­ing af AI'en.

Ind­hold ↑

PayPal klar med login uden kodeord

Det her kom­mer mediebranchen også til at forholde sig til på et tid­spunkt.

Fra Ven­ture­Beat:

"Today, Pay­Pal announced it is adding passkeys, a new pass­word­less authen­ti­ca­tion solu­tion designed to replace pass­words with cryp­to­graph­ic key pairs, which will enable users to login to their online accounts with Apple Face ID and Touch ID.

Passkeys are resis­tant to phish­ing and social engi­neer­ing attempts, as a hack­er can’t steal a user’s login cre­den­tials to breach their online account."

Ind­hold ↑

Introduktion til Stack Overflow

Jeg har selv brugt Stack Over­flow meget. Ikke til at stille spørgsmål, men de dukker tit op i Google-søgninger af teknisk karak­ter.

Fra The Verge:

"Stack Over­flow is a major part of the mod­ern soft­ware devel­op­ment land­scape: it’s where devel­op­ers come togeth­er, ask ques­tions, and get answers about how to build soft­ware, includ­ing actu­al code they can use in their own projects.

It’s basi­cal­ly a huge ques­tion-and-answer forum. More than 100 mil­lion peo­ple vis­it Stack Over­flow every sin­gle month."

Ind­hold ↑

• Kategori: Opsamlinger