Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🚮 Sådan ryddede Facebook op i "trash"-opdateringer

Fra The Wall Street Jour­nal:

"Third-quar­ter con­tent report shows only one in the top 20 posts qual­i­fied as engage­ment bait"

Mere fra rap­porten:

• Polit­i­cal Con­tent is on the Decline on Face­book, Accord­ing to the Lat­est ‘Wide­ly Viewed Con­tent Report’ [Social Media Today]
• Meta trans­paren­cy report: Decrease in bul­ly­ing, harass­ing con­tent on Face­book and Insta­gram [The Indi­an Express]

Ind­hold ↑

🧒 Meta klar med nye tiltag, der skal beskytte de unge

Fra Social Media Today:

"As we head into the hol­i­day sea­son, where teens will be spend­ing more time online and engag­ing with friends, Meta has announced a new set of updates to bet­ter pro­tect younger users from poten­tial expo­sure to preda­tors, and oth­er harm­ful behav­iors in the app."

Ind­hold ↑

❓ YouTube tester quizzer

Fra Social Media Today:

"Quizzes intro­duce a new, inter­ac­tive way for cre­ators to engage with view­ers, and in cas­es of edu­ca­tion­al chan­nels, help them learn. Cre­ators in the beta can cre­ate quizzes the same way as oth­er kinds of Com­mu­ni­ty Posts. We’re begin­ning to test the quizzes beta with a small num­ber of cre­ators and will look to expand in the future based on feed­back."

Ind­hold ↑

⏸ Musk sætter Twitter-verificering på pause

Fra Medi­aWatch:

"Elon Musk vil først genind­føre det blå flueben, når der er 'stor tiltro til, at imi­ta­tion­erne stop­per,' skriv­er han på Twit­ter."

Mere:

• Musk says Twit­ter to hold off relaunch­ing blue check ver­i­fi­ca­tion [Reuters]

Ind­hold ↑

🔮 Der tegner sig et billede af Musks plan med Twitter

Fra Social Media Today:

"Catch­ing you up, here’s a look at all the lat­est key devel­op­ments at Twit­ter HQ, which could impact the plat­form mov­ing for­ward.

- Delayed ver­i­fi­ca­tion
- Con­tent Mod­er­a­tion – Musk Style
- Staff changes"

Ind­hold ↑

🤔 Hvem betaler for Twitter?

Fra The New York Times:

"The plan had attract­ed about 140,000 users as of Nov. 15, accord­ing to data from Travis Brown, a soft­ware devel­op­er in Berlin who has stud­ied extrem­ism on Twit­ter. But it also spurred spoof accounts, rat­tled adver­tis­ers and embold­ened far-right influ­encers. Twit­ter has halt­ed the pro­gram over issues with imper­son­ation.

Here is who is pay­ing for Twit­ter."

Ind­hold ↑

🔐 Twitter er på vej med krypterede beskeder (DMs)

Fra Plat­former:

"Last we broke the news that Twit­ter is devel­op­ing encrypt­ed direct mes­sages as one of Elon Musk’s top five prod­uct pri­or­i­ties. Today The Verge’s Alex Heath report­ed that Musk shared fur­ther details on his plans on Mon­day in a meet­ing with employ­ees, say­ing that he had asked Sig­nal cre­ator Mox­ie Mar­lin­spike for help and planned to even­tu­al­ly offer encrypt­ed voice and video call­ing as well."

Mere:

• Twit­ter is mak­ing DMs encrypt­ed and adding video, voice chat, per Elon Musk [The Verge]
• Her er Elon Musks plan­er med Twit­ter: Sådan bliv­er ’Twit­ter 2.0’ [Com­put­er­world]

Ind­hold ↑

✔ ...og flere checkmarks

Fra Reuters:

"Twit­ter Inc is plan­ning to roll out its ver­i­fied ser­vice next Fri­day with dif­fer­ent col­ored checks for indi­vid­u­als, com­pa­nies and gov­ern­ments, after a botched ini­tial launch led to a surge in users imper­son­at­ing celebri­ties and brands on the plat­form."

Ind­hold ↑

😬 Trumps Twitter-profil er genoprettet

Det lyder dog ikke til, at den tidligere præsi­dent vil bruge den.

Fra Reuters:

"Don­ald Trump on Sat­ur­day said he had no inter­est in return­ing to Twit­ter even as a slim major­i­ty vot­ed in favor of rein­stat­ing the for­mer U.S. pres­i­dent, who was banned from the social media ser­vice for incit­ing vio­lence, in a poll orga­nized by new own­er Elon Musk.

Slight­ly over 15 mil­lion Twit­ter users vot­ed in the poll with 51.8% vot­ing in favor of rein­state­ment."

Mere Truth Social:

• Truth Social Is Ris­ing as the Anti-Mastodon [Wired]
• SEC pos­es next obsta­cle in quest to take Trump’s Truth Social pub­lic [Politi­co]

Flere kon­tro­ver­sielle pro­fil­er vender tilbage til Twit­ter:

• ‘Open­ing the gates of hell’: Musk says he will revive banned accounts [The Wash­ing­ton Post]
• Banned Twit­ter users return: ‘We’re com­ing back with a vengeance’ [The Wash­ing­ton Times]
• Trump is restored to Twit­ter [Plat­former]

Hvad gør Face­book?

Fra AP:

"The social media plat­form has no plans to rein­state Trump’s account fol­low­ing the for­mer president’s announce­ment that he will seek a sec­ond term in the White House, the com­pa­ny con­firmed Wednes­day. Trump was kicked off Face­book fol­low­ing the Jan. 6, 2021, attack on the U.S. Capi­tol."

Ind­hold ↑

🤬 Hadtale spredes mere viralt efter Musks overtagelse

Fra Wired:

"In the weeks after Musk took over Twit­ter, the same analy­sis found that hate­ful tweets became much more promi­nent among the most pop­u­lar tweets with poten­tial­ly tox­ic lan­guage.

For tweets using words asso­ci­at­ed with anti-LGBTQ+ or anti­se­mit­ic posts, sev­en of the top 20 posts in each cat­e­go­ry were now hate­ful. For pop­u­lar tweets using poten­tial­ly racist lan­guage, one of the top 20 was judged to be hate speech."

Det er ikke det eneste sted, hvor der for­mentlig er uenighed mellem Elon Musk og forskere. Det er der også, når snakken falder på, hvorvidt højre­ori­en­terede blev mod­er­eret hårdere end ven­stre­ori­en­terede.

Ind­hold ↑

😳 Twitters-copyright-tjek ser ud til at være gået i stykker

Fra Forbes:

"While Twit­ter, the web­site, remains online and has not sim­ply col­lapsed after the vast major­i­ty of work­ers were fired or resigned under Elon Musk, we are already start­ing to see the cracks spread­ing through the walls.

It became appar­ent Sun­day night that Twitter’s auto­mat­ed copy­right strike/takedown sys­tem was no longer func­tion­al. A user went viral for upload­ing the entire­ty of The Fast and the Furi­ous Tokyo Drift in two minute chunks over a 50 tweet thread."

Mere:

• Will Twit­ter Crash? A Look at Cur­rent Issues at the App as a Result of Reduced Over­sigh [Social Media Today]

Ind­hold ↑

⚒ Sådan klarer social media managers Twitter-balladen

Fra Work­life:

"Most social media man­agers can agree that Twit­ter isn’t the be-all and end-all for most brands today as most have a holis­tic approach that includes Meta, Insta­gram, Tik Tok, YouTube, and more recent­ly plat­forms like BeRe­al. Nev­er­the­less, Twit­ter had a promi­nent role.

'Twitter/Elon Musk doesn’t lead our strat­e­gy,' said O’Brien. 'It doesn’t affect our goal. In the future, this could hap­pen for Insta­gram or Face­book. If we keep con­tin­u­ing this approach of ‘okay a brand safe­ty issue came up, we need to leave the chan­nel,’ then that sets up a slip­pery slope for the future.'"

Ind­hold ↑

😬 DR bragte interview med falske Twitter-ansatte:

Fra Jour­nal­is­ten:

"Et klip med to slukørede mænd med fly­t­tekass­er i fav­nen foran Twit­ters hov­ed­kvarter dukkede mandag op i et ind­slag i TV Avisen. [...]

Prob­lemet er bare, at de to mænd allerede for knap en måned siden blev afs­løret i at have sny­dt medierne til at tro, at de var Twit­ter-ansat­te."

DR har siden redi­geret ind­slaget, så det nu ser således ud:

Ind­hold ↑

🗞 Musk kører Twitter som en dårlig avisforretning

Fra Bloomberg:

"Seen one way, the series of events is extra­or­di­nary and unprece­dent­ed: The world’s most suc­cess­ful tech­nol­o­gy entre­pre­neur buys one of the most influ­en­tial social media com­pa­nies, quick­ly sab­o­tages some of its best qual­i­ties and dri­ves out much of its bright­est tal­ent. Seen through a dif­fer­ent lens, Musk is just the lat­est wannabe media mogul tor­tur­ing his new play­thing."

Mere:

• Anven­des hos både Tes­la og Twit­ter: Her er Elon Musks seks regler for ‘van­vit­tig pro­duk­tivitet’ [Com­put­er­world]
• The Scoop: Twitter’s ongo­ing cru­el treat­ment of soft­ware engi­neers [The Prag­mat­ic Engi­neer]

Ind­hold ↑

🔩 ...men strammer godt nok op på økonomien

Fra The New York Times:

"Mr. Musk and his advis­ers have trained their sights on com­put­ing costs that sup­port Twitter’s under­ly­ing infra­struc­ture, trav­el expens­es, soft­ware ser­vices, real estate and even the company’s nor­mal­ly lav­ish in-office cafe­te­ria food. Twitter’s spend­ing has dropped, but the moves have spurred com­plaints from insid­ers — as well as from some ven­dors who are owed mil­lions of dol­lars in back pay­ments."

Ind­hold ↑

✅ Sådan kan journalister blive verificeret på Mastodon

Fra Journalism.co.uk:

"Two jour­nal­ists, Dave Lee at the Finan­cial Times and John Good­win at CBS News, decid­ed to take the mat­ter into their own hands. The duo cre­at­ed a Mastodon ver­i­fi­ca­tion tool PressCheck.org that allows jour­nal­ists to ver­i­fy their press cre­den­tials on the plat­form. All jour­nal­ists are eli­gi­ble — the site "is about con­firm­ing some­one is who they say they are, not defin­ing what a 'jour­nal­ist' is.""

Mere Mastodon:

• Why jour­nal­ists are so des­per­ate to find a Twit­ter alter­na­tive [Simon Owens]
• What Flee­ing Twit­ter Users Will—and Won’t—Find on Mastodon [The New York­er]
• Chaos on Twit­ter Leads a Group of Jour­nal­ists to Start an Alter­na­tive (PS: journa.host er en del af Mastodon) [The New York Times]

Ind­hold ↑

🎤 YouTube udgiver guide til podcasting

Fra Medi­aWatch:

"Pod­cast udgør fort­sat en min­dre del af ind­hold­et på Youtube, men en ny og omfat­tende vejled­ning til pod­cast­ere tyder på, at plat­for­men har ambi­tion om at få flere pod­cast­ere og dermed lyt­tere om bord. Det skriv­er Pod­news i et nyheds­brev fredag."

Ind­hold ↑

👻 Snapchat er stadig ikke i kridthuset hos "creators"

Fra Digi­day:

"The mobile mes­sag­ing app doesn’t seem to be doing enough to win them over – even though it arguably needs the increased atten­tion cre­ators attract and the dol­lars that sub­se­quent­ly fol­low."

Ind­hold ↑

🤔 Vi kan ikke lægere være afhængige af platformene

Fra A Media Oper­a­tor:

"Whether pub­lish­ers real­ize it or not, we may be reach­ing the end of an era of our over­re­liance on social plat­forms. Due to how the econ­o­my is weak­en­ing and spe­cif­ic plat­forms under­go­ing fas­ci­nat­ing own­er­ship changes, plat­forms are becom­ing far more unpre­dictable for us."

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🕵️‍♀️ Zetland vil etablere gravergruppe

Fra Medi­aWatch:

"Inden årets udgang vil Zet­land rulle en ny grave­g­ruppe i gang, som skal lave større under­sø­gende pro­jek­ter til det dig­i­tale medie. Det fremgår af et jobop­slag, hvor der søges en ”under­sø­gende mester­fortæller” til grup­pen."

Ind­hold ↑

👨‍💻 Reuters-rapport: Hybridarbejde i mediebranchen

Fra hes­tens mund:

"One year on, have news­rooms real­ly trans­formed as a result of the shift ini­ti­at­ed dur­ing the pan­dem­ic? Has the news indus­try tru­ly embraced flex­i­ble and hybrid work­ing? This report, which is based on a sur­vey of 136 senior indus­try lead­ers from 39 coun­tries and a series of in-depth inter­views, tries to answer these ques­tions and take stock of the sta­tus of the news­room as a work­place and its future."

Ind­hold ↑

🤩 Substack ser muligheder i Twitters kaos

Fra Poyn­ter:

"Ten days ago, Sub­stack announced that authors who charge for sub­scrip­tions can earn and post Best­seller badges (if they choose to) – pur­ple for those with tens of thou­sands of sub­scribers, orange for thou­sands and white for hun­dreds.

It is one of a num­ber of new fea­tures the plat­form has cho­sen to roll out con­cur­rent with Elon Musk’s takeover of Twit­ter. Oth­ers include a Chat option, cross-posts and rec­om­men­da­tions – grad­ual steps to mak­ing the site at least a bit more social for authors and read­ers."

Ind­hold ↑

👋 Saxo lukker Chapter

Fra Medi­aWatch:

"Omkring to et halvt år efter flere for­lag i 2020 gik sam­men om lancerin­gen af bogstream­ingt­jen­esten Chap­ter, bliv­er den sløjfet igen. Det er for dyrt at dri­ve to tjen­ester, lyder det fra Saxo, som købte tjen­esten i sep­tem­ber."

Mere:

• Tidligere Chap­ter-direk­tør: "Grundlæggende blev det en dyrere case end først antaget" [Medi­aWatch]

Ind­hold ↑

📚 Nyt "bibliotek" til produktfolk i mediebranchen

Fra Journalism.co.uk:

"The News Prod­uct Alliance (NPA), a com­mu­ni­ty of sup­port for those who think about new prod­ucts in news organ­i­sa­tions, has cre­at­ed a library of more than 300 open learn­ing resources for media pro­fes­sion­als. Sup­port­ed by the Google News Ini­tia­tive (GNI), the NPA Resource Library wants to 'assist in the devel­op­ment of tal­ent in prod­uct man­age­ment in media, con­tribut­ing to the over­all sus­tain­abil­i­ty of the jour­nal­ism indus­try around the world.'"

Ind­hold ↑

👋 Poul Madsen forlader Den Uafhængige igen

Fra Medi­aWatch:

"Små tre måned­er efter at være tiltrådt som arbe­j­dende bestyrelses­for­mand og mede­jer af Den Uafhængige er Poul Mad­sen stop­pet i begge roller. Han fort­sæt­ter dog som medi­ets 'gode ven'."

Ind­hold ↑

🤝 Computerworld overtager Alt Om Data:

Fra Medi­aWatch:

"Alt om Data, der er blevet udgivet som fysisk mag­a­sin siden 1983, kom­mer til at leve videre som brand i noget tid, men det fysiske mag­a­sin er nu lukket. Mediesel­sk­a­bet Audio Media A/S har hidtil stået for udgivelsen.

Sel­sk­a­bet er under konkurs­be­han­dling, og i beg­y­n­delsen af novem­ber blev et konkurs­dekret afsagt af Sø- og Han­del­sret­tens skifteret."

Ind­hold ↑

✨ Nordiske lancerer tre "pop-up"-medier

Fra Medi­aWatch:

"De tre såkaldte 'pop-up medi­er' skal stille skarpt på byg­geri­et af hen­holdsvis Femern-tunellen, Lynet­te­hol­men og Energiøerne."

Ind­hold ↑

⚽️ The Athletic fordobler dækning af kvindeidræt i samarbejde med Google

Fra Axios:

"Because the read­er­ship of The Athletic's par­ent com­pa­ny — the New York Times — is fair­ly split between men and women, the Times' abil­i­ty to bring over more women read­ers to The Ath­let­ic 'is a huge advan­tage,' [chief com­mer­cial offi­cer] Tomich said."

Ind­hold ↑

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😞 Jysk Fynske genovervejer udviklingsprojekter — bl.a. hyperlokalmedier

Fra Medi­aWatch:

"Finan­sierin­gen til at løbe de mange nye lokalme­di­er ud er hen­tet i udviklingspul­jen, og da pro­jek­tet blev skudt i gang sid­ste år, lød for­vent­nin­gen, at udgifterne til de mange knop­skyd­ninger ville beløbe sig i omkring 30 mio. kr. over de første 2,5 år.

Ambi­tio­nen var, at de redak­tionelle omkost­ninger til pro­jek­tet skulle være dækket af medierne selv i løbet af de første tre år. Men hvorvidt kon­cer­nen kan holde hån­den under de nye medi­er så længe, er nu på usikker grund."

Ind­hold ↑

💵 Kan mikrobetalinger hjælpe abonnementsforretningen?

Ordet "mikro­be­tal­ing" eller "stykkøb" er efter­hån­den fy-ord i mediebranchen. Men måske kan sal­get af enkelte artik­ler føre til abon­nementssalg for medierne?

Fra What's New in Pub­lish­ing:

"Sen makes it clear that micro­pay­ments are not a replace­ment for sub­scrip­tions. Sub­scrip­tions are like­ly to account for 75% to 80% of read­er rev­enue. How­ev­er, micro­pay­ments could account for 75% to 80% of cus­tomers. He writes:

It is sim­ply a more effec­tive top-of-fun­nel acqui­si­tion method."

Ind­hold ↑

👋 Flere store annoncører har sat Twitter på pause

Fra Medi­aWatch:

"Flere end hver tred­je af Twit­ters top 100-annon­cør­er har ikke reklameret igen­nem det sociale medie de sen­este 14 dage, vis­er en opgørelse, som den amerikanske avis The Wash­ing­ton Post har lavet på bag­grund af mar­ket­ing­da­ta fra data­basen Path­mat­ics."

Ind­hold ↑

▶ Annoncører ser stigende potentiale i video

Fra Medi­aWatch:

"Flere annon­cør­er ser et vok­sende poten­tiale i at reklamere via online video-for­mater, og vi vil der­for se bety­deligt flere annon­cekro­ner allok­eret til de dig­i­tale video­plat­forme de kom­mende år. Det skriv­er The Finan­cial Times, på bag­grund af en analyse online fra fir­maet Omdia."

Ind­hold ↑

🇺🇸 Ny rapport om indtjeningspotentialet hos magasiner

Fra What's New in Pub­lish­ing:

"Mag­a­zines are val­ued as trust­ed sources of high-qual­i­ty jour­nal­ism and pro­vide a brand-safe envi­ron­ment for adver­tis­ers. Lat­est research offers insights into how pub­lish­ers and adver­tis­ers can work togeth­er to max­i­mize their impact."

Ind­hold ↑

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

⚡️ Kampen for at forstå sprog-AI

Fra MIT Tech­nol­o­gy Review:

"Hun­dreds of sci­en­tists around the world are work­ing togeth­er to under­stand one of the most pow­er­ful emerg­ing tech­nolo­gies before it’s too late."

Ind­hold ↑

🤨 Hvad gør medierne, når tech-boblerne brister?

Fra Media Voic­es:

"It’s not all doom and gloom for emerg­ing tech­nol­o­gy though. AI imagery and video has tak­en great leaps for­ward this year, with projects like Dall‑E show­ing ear­ly promise to trans­form visu­al con­tent cre­ation. This tech may not be as sexy as the meta­verse and Web3, but is more like­ly to make a tan­gi­ble dif­fer­ence to how pub­lish­ers work in the next few years."

Ind­hold ↑

🤖 Meta lancerer ny 'large language model', men...

Fra Ven­ture­Beat:

"The online chat­ter ramped up last Tues­day. That’s when Meta AI and Papers With Code announced a new open-source LLM called Galac­ti­ca, that it described in a paper pub­lished on Arx­iv as “a large lan­guage mod­el for sci­ence” meant to help sci­en­tists with “infor­ma­tion over­load.” "

Det gik så... min­dre godt.

Fra MIT Tech­nol­o­gy Review:

"Galac­ti­ca was sup­posed to help sci­en­tists. Instead, it mind­less­ly spat out biased and incor­rect non­sense."

Mere:

• Trust large lan­guage mod­els at your own per­il [The Algo­rithm / MIT Tech­nol­o­gy Review]

Ind­hold ↑

🏋️ FTC: Meta bryder reglerne ved VR-fitness-opkøb

Fra Bloomberg:

"The US Fed­er­al Trade Com­mis­sion said Meta Plat­forms Inc. sti­fled com­pe­ti­tion when it halt­ed plans to build its own vir­tu­al real­i­ty fit­ness app and opt­ed to buy With­in Unlim­it­ed Inc. instead. But the com­pa­ny denied that it ever planned to move for­ward with a prod­uct."

Ind­hold ↑

• Kategori: Opsamlinger