Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🏃‍♂️ Medier flokkes om TikTok

Fra Digi­day:

"Just don’t call it a piv­ot to video — this is one with much low­er stakes. Yes, pub­lish­ers are pro­duc­ing more video for a plat­form they don’t con­trol. No, they’re not doing so in search of ad dol­lars. Instead, they’re doing it in search of new audi­ences."

Et eksem­pel:

• Why Tik­tok is one of the ‘main pri­or­i­ties’ at BBC News for 2023 [PressGazette]

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🤔 TikTok overvejer større gennemsigtighed i USA

Fra The Wall Street Jour­nal:

"Tik­Tok is hop­ing that details of its planned reorganization—and promised mea­sures to ensure over­sight of its con­tent-rec­om­men­da­tion algorithms—will con­vince poten­tial allies in Wash­ing­ton of its abil­i­ty to oper­ate inde­pen­dent­ly of its par­ent com­pa­ny, Chi­na-based ByteDance Ltd., accord­ing to the peo­ple famil­iar with the dis­cus­sions."

Og på dan­sk:

• Medie: Tik­tok tilby­der USA adgang til algo­rit­mer [Medi­aWatch]

Mere:

• Tik­Tok Banned From Uni­ver­si­ty of Texas Cam­pus on Cyber­se­cu­ri­ty Con­cerns [Bloomberg]
• The clock is tick­ing on a Tik­Tok ban [Recode]

Et par tips:

• Plan­ning for 2023: Tik­Tok Post­ing Tips [Social Media Today]
• Tik­Tok strate­gies increas­ing­ly impor­tant for pub­lish­ers [What's New in Pub­lish­ing]

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🆕 TikTok ruller "statsstyret medie"-label ud i bl.a. Danmark

Fra TechCrunch:

"Tik­Tok today announced it’s expand­ing its “state-con­trolled media” label to more than 40 more glob­al mar­kets, to alert users when videos they’re see­ing on the app are being pub­lished by enti­ties whose “edi­to­r­i­al out­put or deci­sion-mak­ing process” is sub­ject to influ­ence by a gov­ern­ment, the com­pa­ny said on Wednes­day."

Mere nyt fra Tik­Tok:

• Tik­Tok is test­ing a new "Pod­casts" fea­ture that allows users to con­tin­ue to lis­ten to a video's audio even while the app is in the back­ground. [Busi­ness Insid­er]

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🔙 Trump vil tilbage på Facebook

Fra NBC News:

"'We believe that the ban on Pres­i­dent Trump’s account on Face­book has dra­mat­i­cal­ly dis­tort­ed and inhib­it­ed the pub­lic dis­course,' Trump’s cam­paign wrote in its let­ter to Meta on Tues­day, accord­ing to a copy reviewed by NBC News."

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📈 Sådan slog Messis fans en Instagram-rekord

Fra Rest of World:

"After win­ning the World Cup, Argenti­na turned its ener­gy towards mak­ing anoth­er piece of his­to­ry: It cam­paigned to break a world record by get­ting a pho­to of Lionel Mes­si to beat an image of an egg as the most-liked post on Insta­gram. "

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📉 Twitter daler som trafikkilde til medier

Fra Digi­day:

"Pub­lish­ers Digi­day spoke with most­ly blamed the removal of Twit­ter Moments in Decem­ber as the rea­son for this drop. As a result, they are invest­ing in oth­er social plat­forms, like LinkedIn and Face­book, and in for­mats like newslet­ters as their adver­tis­ers request to stay off the plat­form."

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😟 Kom med indenfor i Musks Twitter

New York Mag­a­zine har i samar­be­jde med The Verge og nyheds­brevet Plat­former skrevet en artikel om Elon Musks overtagelse af Twit­ter og om, hvor­dan det var og er at være inden­for i organ­i­sa­tio­nen.

Og de sæl­ger ud af kon­tor­gre­jet:

• Twitter’s auc­tion is a farewell to social media’s boom times [Fast Com­pa­ny]

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🔻 Twitter skruer ned for anbefalede tweets

Fra Social Media Today:

"An update to the For You algo­rithm includ­ed too many tweets from peo­ple users didn’t fol­low. That change has been revert­ed."

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💸 Nu kan man betale for Twitter Blue for et år ad gangen

Fra Social Media Today:

"As you can see in this exam­ple, under Twitter’s new annu­al pay­ment scheme for Twit­ter Blue, you can save around 13% per annum for your blue tick, which also comes with tweet edit­ing, the abil­i­ty to post longer videos, pri­or­i­ty rank­ing of replies (maybe), half the ads (prob­a­bly), etc."

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😬 I et kort øjeblik var Taliban verificeret på Twitter

Fra The Guardian:

"Twit­ter account ver­i­fi­ca­tions bought by the Tal­iban appear to have been removed, after many expressed out­rage that the social media plat­form had giv­en its blue check marks to Afghanistan’s hard­line Islamist rulers."

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✨ Twitter opdaterer visningen af antallet af visninger

Fra Social Media Today:

"Twit­ter has updat­ed its new view count dis­play on tweets, which Twit­ter chief Elon Musk believes could be a good way to encour­age more Twit­ter users to engage in the tweet con­ver­sa­tion."

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🤖 Kan ChatGPT lave en Facebook-strategi?

Fra Jon Loomer:

"I want­ed to find a rel­e­vant way to use it for adver­tis­ers. So, I jumped into Chat­G­PT with the goal of hav­ing it devel­op a Face­book ads strat­e­gy for me.

Chat­G­PT did not dis­ap­point. You can do this, too. But here are the spe­cif­ic steps that I took…"

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🔎 Brasilianere finder uromagere via Instagram

Fra MIT Tech­nol­o­gy Review:

"In the hours after far-right insur­rec­tion­ists trashed gov­ern­ment build­ings in Brazil’s cap­i­tal on Sun­day, a new account popped up on Insta­gram. 

Called Con­tragolpe Brasil—a clever play on words that means both “Against the coup Brazil” and “Coun­terblow Brazil”—it quick­ly start­ed post­ing pho­tos of alleged riot par­tic­i­pants. The idea was to crowd­source infor­ma­tion that could iden­ti­fy “peo­ple who attack democ­ra­cy in Brazil,” mak­ing it eas­i­er for author­i­ties to find and pun­ish those who escaped arrest on the day. "

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🤨 Journalister uden grænser er bekymrede over Musks Twitter

Fra Jour­nal­is­ten:

"I et åbent brev til ledelsen i Twit­ter udtrykker Jour­nal­is­ter uden Grænser og Com­mit­tee to Pro­tect Jour­nal­ists bekym­ring over den udvikling, Twit­ter er drejet ind på med Elon Musk som ejer."

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🤯 Korte video har skabt en kreativitetskrise

Fra Axios:

"There have nev­er been so many oppor­tu­ni­ties to cre­ate con­tent online, but busi­ness incen­tives are dri­ving all kinds of cre­ative indi­vid­u­als and enter­pris­es to chase the same viral trends."

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📺 YouTube tester ny platform til streaming-kanaler

Fra Medi­aWatch:

"Youtube afprøver ny videosat­sning, der skal konkur­rere med Roku og Fox på det hur­tigt vok­sende stream­ing­marked."

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🔌 Twitter trak selv stikket til tredjeparts-apps

Fra The Infor­ma­tion:

"The mys­te­ri­ous out­age of Tweet­bot and oth­er third-par­ty Twit­ter clients that began Thurs­day night was an inten­tion­al sus­pen­sion, accord­ing to inter­nal mes­sages viewed by The Infor­ma­tion. The sus­pen­sion cut off the abil­i­ty of peo­ple to use Twit­ter on out­side apps, forc­ing them to go to Twitter’s own app."

Opda­ter­ing:

• Twitter’s new devel­op­er terms ban third-par­ty clients [Engad­get]

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🤷‍♂️ Her er 6 alternativer til Twitter

Nu er en social plat­form jo sjældent bedre og stærkere end de men­nesker, man kom­mu­niker­er med på den — og der­for er det svært at fly­tte til et andet sted. Men hvis du overve­jer alter­na­tiv­er til den tid, du læg­ger på Twit­ter, har Digi­day et lille overb­lik til dig.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

✨ Wikipedia får — omsider — et løft

Fra TechCrunch:

"The Wiki­me­dia Foun­da­tion, which runs the Wikipedia project, announced today the launch of an updat­ed inter­face aimed at mak­ing the site more acces­si­ble and eas­i­er to use with addi­tions like improved search, a more promi­nent­ly locat­ed tool for switch­ing between lan­guages, an updat­ed head­er offer­ing access to com­mon­ly used links, an updat­ed table of con­tents sec­tion for Wikipedia arti­cles and oth­er design changes for a bet­ter read­ing expe­ri­ence."

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💡 10 erfaringer efter 10 år med nyhedsbreve

Af Dan Oshin­sky:

"I’ve learned a lot from a decade of build­ing email teams, run­ning tests, and send­ing thou­sands of newslet­ters. Here are ten lessons that stand out:"

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📊 Digitale tjenester skal offentliggøre brugertal

Fra Medi­aWatch:

"Dig­i­tale tjen­ester som sociale medie-plat­forme og søge­mask­in­er skal sen­est i feb­ru­ar offentlig­gøre antallet af aktive brugere i EU, opl­yser Konkur­rences­tyrelsen."

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💡 Login-væg på B.T.: Indholdet bliver afgørende

Fra Medi­aWatch:

"Annon­cør­er er prin­cip­ielt vil­lige til at betale mere for bruger­da­ta, og der­for er det klogt af B.T. at oprette login. Dog kræver det meget af ind­hold­et, men­er medieforsker og busi­ness part­ner i mediebu­reau."

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🤷‍♂️ Google Podcasts forsvinder fra søgeresultater

Fra Pod­News:

"n April 2018, Google start­ed show­ing indi­vid­ual pod­cast episodes and play but­tons in Google Search, which opened a Google Pod­casts brand­ed play­er. Now, a Google search for a pod­cast no longer shows any play but­tons link­ing to the ser­vice, or any links to Google Pod­casts itself."

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🕹 Sådan får journalister mest ud af Twitch

Fra The Fix:

"The Fix picked key points from López’s pre­sen­ta­tion, in which he shared Twitch tips for jour­nal­ists based on his expe­ri­ence cov­er­ing major top­ics like the George Floyd protests and the 2020 pres­i­den­tial elec­tion in the Unit­ed States, as well as Russia’s inva­sion of Ukraine for Span­ish media out­let New­tral."

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⚠ Spotify ramt af nedbrud

Fra The Verge:

"The out­age has gar­nered over 30,000 reports on DownDetector.com, start­ing just before 8PM ET and ris­ing sharply since then. A sta­tus page for the company’s web API indi­cates a “minor” par­tial out­age affect­ing only the play­er itself, which is con­sis­tent with what we’re see­ing — but that’s also the most impor­tant part of Spo­ti­fy."

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😲 Tencent fyrer >100 på grund af svindel

Fra Medi­aWatch:

"Den kine­siske techgi­gant Ten­cent har fyret mere end hun­drede ansat­te, der har brudt sel­sk­a­bets ret­ningslin­jer. Nogle af de fyrede er blevet meldt til poli­ti­et og fun­det skyldige for bestikkelse og under­slæb."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😬 Twitters daglige omsætning er faldet med 40%

Fra The Infor­ma­tion:

"A senior Twit­ter man­ag­er told employ­ees that the company’s dai­ly rev­enue on Tues­day was 40% low­er than the same day a year ago, under­scor­ing the cri­sis fac­ing its core ads busi­ness, accord­ing to a per­son with direct knowl­edge."

Læs mere:

• Twit­ters daglige omsæt­ning er faldet 40 pct. siden Musks overtagelse [Medi­aWatch]

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🚀 Ingen annonce-opbremsning hos TikTok

Fra Digi­day:

"Even as mar­keters con­tin­ue to scrape dol­lars back wher­ev­er they can, whether that be from TV or Face­book, they can’t stop pour­ing mon­ey into the short-form video app. And that’s despite some big ques­tion marks over whether those ad dol­lars could be fund­ing grow­ing ten­sions between the U.S. and Chi­na."

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🤔 Reuters genovervejer paywall

Fra Medi­aWatch:

"Udvidet part­ner­skab mellem mediesel­sk­a­bet Thom­son Reuters og The Lon­don Stock Exchange Group inklud­er­er øgede investeringer i nyheds­dækn­ing og intro­duk­tion af abon­nement."

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📈 Sådan voksede London-nyhedsbrev via word of mouth

Fra PressGazette:

"Last month at the British Jour­nal­ism Awards free newslet­ter Cheap­skate won Women in Journalism’s Georgina Hen­ry Award for dig­i­tal inno­va­tion. [...]

And with­out pay­ing to pro­mote itself, that for­mu­la has seen Cheap­skate build up 10,000 sub­scribers in less than four years."

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🥳 Meta-bøde vækker glæde hos mediehuse

Fra Medi­aWatch:

"Datatil­synet i Irland har givet Meta to bøder i mil­liard­klassen og afkræver ejeren af Insta­gram og Face­book fre­mover spørg­er om lov til mål­ret­tede reklamer. Det vækker glæde blandt danske mediechefer."

Læs også:

• Tyske myn­dighed­er går efter Googles ind­sam­ling af data [Medi­aWatch]

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

⚖ Getty Images sagsøger firmaet bag Stable Diffusion

Hvem har ret­tighed­erne til billed­er lavet af kun­stig intel­li­gens? The Verge kan netop fortælle, at fir­maet bag billed­data­basen Get­ty Images sagsøger Sta­bil­i­ty AI.

Sta­bil­i­ty AI står bag 'Sta­ble Dif­fu­sion', der er en af de mest pop­ulære ser­vices, der kan omsætte tek­stkom­man­do­er ("prompts") til billed­er. Af andre kan nævnes Mid­Jour­ney og DALL‑E.

Den kun­stige intel­li­gens går dog ikke ud og skaber et 100% orig­inalt, nyt værk. I stedet læn­er den sig kraftigt op ad de billed­er, den er trænet på.

Og Get­ty Images' kæmpe arkiv af fotografi­er udgør angiveligt en stor del af de træn­ings­da­ta, Sta­ble Dif­fu­sion står på skul­drene af. Billed­erne har Sta­bil­i­ty AI hen­tet via det, man kalder "scrap­ing", hvor man sender en robot ud og hen­ter ting fra net­tet. Det kan for eksem­pel være tekst, datasæt — eller billed­er.

Det åbn­er en vildt spæn­dende diskus­sion omkring ret­tighed­er til ind­hold, i dette til­fælde billed­er og fotografi­er. For hvem ejer egentlig ret­tighed­erne til billed­er, der er skabt på bag­grund af eksis­terende billed­er — og hvor­dan skal der i så fald kom­penseres?

Det vil Get­ty nu have skabt en form for kon­sen­sus omkring. For det han­dler nem­lig ikke om at bremse udviklin­gen og få Sta­bil­i­ty AI til at punge ud, skriv­er The Verge:

"When asked what reme­dies against Get­ty Images would be seek­ing from Sta­bil­i­ty AI, Peters said the com­pa­ny was not inter­est­ed in finan­cial dam­ages or stop­ping the devel­op­ment of AI art tools, but in cre­at­ing a new legal sta­tus quo (pre­sum­ably one with favor­able licens­ing terms for Get­ty Images)."

Læs mere:

• Why are Get­ty and Shut­ter­stock on oppo­site sides of the AI legal debate? [Ven­ture Beat]

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🤖 CNN-bot skriver artikler — og begår dumme fejl

Fra Futur­ism:

"CNET is now let­ting an AI write arti­cles for its site. The prob­lem? It's kind of a moron. [...]

It's a dumb error, and one that many finan­cial­ly lit­er­ate peo­ple would have the com­mon sense not to take at face val­ue. But then again, the arti­cle is writ­ten at a lev­el so basic that it would only real­ly be of inter­est to those with extreme­ly low infor­ma­tion about per­son­al finance in the first place, so it seems to run the risk of pro­vid­ing wild­ly unre­al­is­tic expec­ta­tions — claim­ing you could earn $10,300 in a year on a $10,000 invest­ment — to the exact read­ers who don't know enough to be skep­ti­cal."

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🔖 EU: AI-genereret tekst skal deklareres

Fra Dan­sk Indus­tri:

"En anden ændring, som blev til­fø­jet i denne uge, er en ændring, som får direk­te ind­fly­delse på den nyligt intro­duc­erede Chat­G­PT. Hvis man fre­madret­tet benyt­ter et AI-sys­tem, som gener­erer kom­pleks tekst med min­i­mal ind­fly­delse fra men­nesker, så skal det være klart for mod­tager, at et sådan AI-sys­tem er blevet benyt­tet."

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📲 Hvilke data har Apple på dig — og hvordan kan du begrænse det?

Fra Wired:

"How­ev­er, as the com­pa­ny grows its adver­tis­ing busi­ness, there is like­ly to be increased scruti­ny around its prac­tices and the infor­ma­tion it has about you. Here’s what you need to know about Apple’s data col­lec­tion."

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🔈 Apple genopliver HomePod-højttaleren

Fra Bloomberg:

"Apple Inc. will release a new ver­sion of the orig­i­nal Home­Pod smart speak­er after the com­pa­ny had dis­con­tin­ued its pre­de­ces­sor and replaced it with a small­er and cheap­er ver­sion."

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🤨 OpenAI brugte kenyanske arbejdere til at gøre ChatGPT mindre "toxic"

Fra Time:

"But the suc­cess sto­ry is not one of Sil­i­con Val­ley genius alone. In its quest to make Chat­G­PT less tox­ic, Ope­nAI used out­sourced Kenyan labor­ers earn­ing less than $2 per hour, a TIME inves­ti­ga­tion has found."

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🤖 Bud på, hvad Microsoft kan bruge ChatGPT til

Microsoft er angiveligt inter­esseret i at investere i Ope­nAI, der blandt andet står bag den hypede chat­bot 'Chat­G­PT'.

Fra MIT Tech­nol­o­gy Review:

"In the mean­time, it’s more like­ly that we are going to see apps such as Out­look and Office get an AI injec­tion, says [Chi­rag Shah, a com­put­er sci­ence pro­fes­sor at the Uni­ver­si­ty of Wash­ing­ton who spe­cial­izes in search engines]. ChatGPT’s poten­tial to help peo­ple write more flu­ent­ly and more quick­ly could be Microsoft’s killer appli­ca­tion. "

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🖼 Mød Muse, Googles AI-billedgenerator

Fra Ven­ture­Beat:

"2022 was a great year for gen­er­a­tive AI, with the release of mod­els such as DALL‑E 2, Sta­ble Dif­fu­sion, Ima­gen, and Par­ti. And 2023 seems to fol­low on that path as Google intro­duced its lat­est text-to-image mod­el, Muse, ear­li­er this month."

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• Kategori: Opsamlinger