Led­er du efter opsam­lin­gen fra uge 5?

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Led­er du efter his­to­ri­erne fra og om dette års rap­port fra DR Medieforskn­ing? Kig under "Dig­i­tale ten­denser" — del 2 af denne opsam­ling herun­der 👇

😧 Bør vi tænke mere over, om vi bør bruge TikTok?

Fra Digi­day:

"Between the most recent news that Tik­Tok exec­u­tives can choose which posts go viral using the platform’s heat­ing fea­ture, and the tick­ing time bomb in the shape of poten­tial Tik­Tok bans on both sides of the Atlantic, the sheen could well be fad­ing on the well-pol­ished nar­ra­tive around the short-form video app.

But as always, when it comes to Tik­Tok, mar­keters seem unfazed and con­tin­ue to be enthralled by the plat­form."

Mere Tik­Tok:

• Why Vice, BBC, WaPo, oth­ers see new Tik­Tok teams as the next wave of spe­cial­ist pub­lish­ing tal­ent [Digi­day]
• Bureauer: Betal­ing garan­ter­er ikke vis­ninger af reklamer på Tik­tok [Medi­aWatch]
• I Spent a Week Using Only Tik­Tok for Search [Wired]

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🤳 The New York Times er på TikTok

Fra Nie­man Lab:

"The Times is a few years behind oth­er pub­lish­ers in cre­at­ing a flag­ship Tik­Tok account but already had some sub­brands on the plat­form, includ­ing NYT Cook­ing and the Hard Fork pod­cast. It’s look­ing to hire social media video jour­nal­ists. And it’s pub­lished three more Tik­Toks."

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🔙 Trump kan vende tilbage til Facebook og Instagram

Fra The New York Times:

"Just over two years after Don­ald J. Trump’s accounts were sus­pend­ed from Face­book and Insta­gram, Meta, the own­er of the plat­forms, said on Wednes­day that it would rein­state the for­mer president’s access to the social media ser­vices."

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Han er angiveligt klar til at for­lade Truth Social...

Fra Rolling Stone:

"IN THE MONTHS ahead of what’s like­ly to be a bru­tal Repub­li­can pres­i­den­tial pri­ma­ry, Don­ald Trump and his 2024 cam­paign are lay­ing the ground­work for his big, bom­bas­tic return to major social media plat­forms. Such a return, though, would inevitably involve Trump screw­ing over one of his own com­pa­nies — and he’s been telling con­fi­dants that he is pre­pared to do just that."

Mere Trump og Meta:

• Meta restores Trump [Plat­former]
• Trump hasn’t changed. But Face­book is giv­ing him a sec­ond chance. [Recode]
• What Face­book and Trump have in com­mon [The Wash­ing­ton Post]
• Trump’s Return to Face­book Could Be Short-Lived [Bloomberg]

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📷 Fotografier får større fokus på Instagram i 2023

Fra Social Media Today:

"Good news for Insta­gram purists – Insta­gram chief Adam Mosseri says that the plat­form has gone too hard on push­ing videos, and will look to make pho­tos more of a focus once again in 2023."

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💰 Meta betaler BuzzFeed kassen for at lave indhold

Fra The Wall Street Jour­nal:

"Face­book par­ent Meta Plat­forms Inc. is pay­ing Buz­zFeed Inc. mil­lions of dol­lars as part of an effort to bring more cre­ators to the social-media giant’s plat­forms, accord­ing to peo­ple famil­iar with the sit­u­a­tion."

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🤫 Instagram lancerer "quiet mode"

Fra Social Media Today:

"First off, Instagram’s adding a new ‘Qui­et Mode’, which will switch off all noti­fi­ca­tions, add a ‘Qui­et Mode’ noti­fi­er to your pro­file sta­tus, and imple­ment an auto-respon­der on your DMs."

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👤 ...og dynamisk profilbillede

Fra Social Media Today:

"Today, it’s Instagram’s turn to get on the avatar train, with a new fea­ture that lets you add an alter­na­tive avatar pro­file pho­to, which users can then ‘flip’ in-stream."

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🤨 24syv udsat for "digitalt hærværk" på Instagram

Efter at have været i Egypten for at besøge et hotel, Maria Jen­cel og Pelle Peter Jen­cel boede på under en omdiskuteret ferie, er 24syvs Insta­gram-kon­to blevet ramt af en masse engel­sksprog­ede kom­mentar­er, skriv­er Jour­nal­is­ten.

Det er oplagt, at nogle har betalt for disse inter­ak­tion­er, men det er ikke 24syv — så hvem er det så?

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😧 Er Instagram ved at øgelægge det for sig selv?

Fra The Infor­ma­tion:

"Have you hov­ered over the Insta­gram app recent­ly, too exhaust­ed at the mere thought of all the noti­fi­ca­tions, wid­gets, inbox­es and posts await­ing you to open it?

It wasn’t always this way. Until recent­ly, Instagram’s suc­cess had always come from its rel­a­tive sim­plic­i­ty. It didn’t even let you post pho­tos from your desk­top until 2021."

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🏆 Var det noget med et Meta-trofæ?

Fra Social Media Today:

"Dig­i­tal mar­ket­ing agen­cies take note: Meta has launched a new cer­ti­fi­ca­tion for busi­ness­es, which will give you anoth­er way to show­case your Meta mar­ket­ing exper­tise to prospec­tive clients. "

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📍 YouTube føjer geotagging til Shorts-upload

Fra Social Media Today:

"YouTube’s look­ing to help users add more con­text to their Shorts clips, with the addi­tion of loca­tion tag­ging with­in the upload flow in the app."

Mere YouTube Shorts:

• How YouTube is cal­cu­lat­ing cre­ators’ ad-rev­enue shares for Shorts [Digi­day]

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🐦 Bør medier bruge Twitters kommende funktionalitet?

Fra Nie­man Lab:

"Your employer’s logo might soon be attached to every tweet you make — for bet­ter or for worse."

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🤔 Sådan berigede tredjeparts-apps Twitters udvikling

I sid­ste uge gjorde Twit­ter det meget klart, at man ikke læn­gere vil have tred­jeparts-apps, hvor folk kan bruge Twit­ter men uden for eksem­pel at se annon­cer.

TechCrunch har lavet en fin opsam­ling over nogle af de vigtig­ste inno­va­tion­er og tilt­ag i Twit­ters his­to­rie, der start­ede hos tred­jepart­sap­p­lika­tion­erne.

Det er ikke småt­ing.

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📝 Twitter udvider visningen af "Community Notes"

Fra Social Media Today:

"Twit­ter has rolled out anoth­er update for Com­mu­ni­ty Notes, with com­mu­ni­ty-con­tributed con­tex­tu­al point­ers now also being shown on quote tweets in the app."

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🔖 ...og opdaterer bogmærkefunktion

Fra Social Media Today:

"As you can see, in this new for­mat, the Book­mark but­ton has been added to the low­er func­tion dis­play when you expand a tweet. That, ide­al­ly, will get more peo­ple using the option, which Elon per­son­al­ly views as a ‘silent Like’, and anoth­er mea­sure of engage­ment with tweets."

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🤚 USA: Mere end 25 stater har lagt restriktioner på TikTok

Fra Bloomberg:

"More than 25 states have placed restric­tions on the use of Tik­Tok on state-owned equip­ment in recent weeks, and those restric­tions have extend­ed in some cas­es to pub­lic schools. Over a dozen major high­er-edu­ca­tion sys­tems, includ­ing Auburn Uni­ver­si­ty, the Uni­ver­si­ty of Geor­gia and Okla­homa State Uni­ver­si­ty, recent­ly banned Tik­Tok in some form — from school-owned devices, the cam­pus net­works or both."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎓 Så kom dette års rapport fra DR Medieforskning

Tra­di­tio­nen tro har DR Medieforskn­ing udgivet deres rap­port, og medierne har selvføl­gelig skrevet om nogel af de vigtig­ste point­er.

Du kan hente hele mole­vit­ten som PDF – og ellers er de enkelte artik­ler her:

• Forord: 50 år i brugernes tjen­este
• Sta­tus: De nye medi­er over­haler de gam­le
• Hvad blev der af en mil­lion seere?
• Af PRINSIB opstår ny seg­menter­ing
• Pod­cas­tens 5 bud
• Tik­Tok tord­ner frem
• Unge skuf­fer over tid
• De nye tv-van­er
• Alene on demand
• Fri os fra nyhed­erne
• Sen­este nyt fra 2012 til 2022
• Def­i­n­i­tion­er: Hvor­dan defineres tv?

Andre skriv­er:

• Medier­ap­port: Nye medi­er er nu sprunget for­bi avis­er, tv og radio [Medi­aWatch]
• Stadig flere danskere søger væk fra nyhed­er [Medi­aWatch]
• Sti­gende antal danskere fravæl­ger nyhed­er: ’Jeg er nødt til at fokusere på de pos­i­tive ting i livet’ [Jour­nal­is­ten]
• Medier­ap­port vis­er markant stign­ing i unges brug af Tik­tok [Medi­aWatch]
• Det skal du vide om medieud­viklin­gen i 2022 [Kom­mu­nika­tions­fo­rum]

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🤔 Er medierne klar til, hvad AI betyder for brand-indhold?

Fra Dig­i­tal Con­tent Next:

"For pub­lish­ers, this presents a huge oppor­tu­ni­ty. Brands will need help dis­trib­ut­ing the influx of new con­tent, and pub­lish­ers are in a prime posi­tion to pro­vide that assis­tance. But are we ready? Do we have the infra­struc­ture in place to han­dle the increased demand?

Only time will tell. But one thing is for sure: the world of brand con­tent is about to get a whole lot big­ger, and pub­lish­ers need to pre­pare by focus­ing on strate­gies to scale their spon­sored con­tent pro­grams."

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💡 Hvad betyder Wikipedia-"edits" for vores opfattelse af verden?

Fra The Atlantic:

"The site is tack­ling more con­tro­ver­sial edits, the results of which can rever­ber­ate across the inter­net."

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😡 Efter afslag: Medier kritiserer Medienævnet

Fra Medi­aWatch:

"Musikme­di­et Gaffa og Nordiske Medi­er ret­ter kri­tik mod Medi­enævnet for man­gel på dia­log, mens JP Lokal er bekym­ret for konkur­rencevilkårene."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😧 Annoncer: Medier er bagud med 10–25%

Fra Digi­day:

"The first quar­ter is off to a rocky start for pub­lish­ers’ adver­tis­ing busi­ness­es, and while that might not come as a sur­prise giv­en the state of the econ­o­my — even for media execs who fore­cast­ed their com­pa­nies’ rev­enue goals accord­ing to the head­winds in the mar­ket — Jan­u­ary is pac­ing between 10% to 25% off their pro­ject­ed tar­gets, accord­ing to three media exec­u­tives. Three oth­er execs pro­filed for this piece said their busi­ness is approx­i­mate­ly even with Q1 2022."

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🤖 INMA-rapport: Generativ AI kan give stor gevinst for medier

Fra What's New in Pub­lish­ing:

"'Gen­er­a­tive AI is a new tech­nol­o­gy that has the poten­tial to rev­o­lu­tion­ize the way we approach mar­ket­ing, par­tic­u­lar­ly in the realm of news sub­scrip­tions,' accord­ing to a new INMA report. It finds that an aver­age pub­lish­er can expect up to 5,700% return on invest­ment if using gen­er­a­tive AI to per­son­al­ize its mar­ket­ing. Addi­tion­al­ly, on aver­age, such a tool needs to save a mar­keter as lit­tle as 48 min­utes per work­ing week to pay for itself."

Mere:

• “Chat­G­PT? We’re going to exper­i­ment”: An inter­view with TMB’s Pres­i­dent and CEO, Bon­nie Kintzer [What's New in Pub­lish­ing]
• “Buck­le up for the ride”: What pub­lish­ers need to know about AI, from Reuters Insti­tute [What's New in Pub­lish­ing]
• Ama­zon Warns Employ­ees to Beware of Chat­G­PT [Giz­mo­do]

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💡 Informed giver adgang til flere medier

Bundling er en mod­el, der er prøvet før — og nu bliv­er den afprøvet igen, skriv­er Press Gazette:

"The co-founders of Informed are tar­get­ing news con­sumers who have 'not enough time, [are] not read­ing that many arti­cles, over­whelmed by the sheer amount that’s out there' and want the best, most impor­tant sto­ries cher­ry-picked for them. So as dis­tinct from exist­ing news bundlers, like Press­Read­er, Informed does not offer full access to par­tic­u­lar titles. [...]

The Finan­cial Times, New York Times, Econ­o­mist, Reuters, Wall Street Jour­nal, Wash­ing­ton Post, Tele­graph, Der Spiegel, The Inde­pen­dent and For­eign Pol­i­cy have all done deals to allow their con­tent to appear on Informed."

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⚖️ USA sagsøger Google for annonce-dominans

Fra Medi­aWatch:

"Google er tirs­dag blevet sagsøgt af det amerikanske justitsmin­is­teri­um for mis­brug af sin markeds­dom­i­nans inden for dig­i­tale annon­cer."

Mere:

• Google's most seri­ous antitrust chal­lenge to date [Plat­former]
• Why Google is fac­ing its most seri­ous antitrust chal­lenge to date [The Verge]

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📼 Zetland opretter selskab til 'Good Tape'-værktøj

Fra Medi­aWatch:

"Mediehuset har stiftet et sel­skab til transskriber­ingst­jen­esten Good Tape. Flere tusinde brugere er kom­met til, men det er end­nu uvist, hvornår Good Tape bliv­er en god for­ret­ning, fortæller direk­tør."

...og hvis du vil med på rejsen, vil direk­tøren gerne tale med dig.

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📈 Axios runder 3.000 betalende abonnenter

Fra Digi­day:

"Axios launched its sub­scrip­tion busi­ness, Axios Pro, in Jan­u­ary 2022 and with­in that first cal­en­dar year, secured more than 3,000 paid sub­scribers who con­tributed about $2 mil­lion in rev­enue, accord­ing to the com­pa­ny."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

❓ BuzzFeed vil bruge AI til bl.a. quizzer

Fra Nie­man Lab:

"The Wall Street Jour­nal report­ed Thurs­day on a staff memo at Buz­zFeed that laid out plans for the dig­i­tal media com­pa­ny to use Ope­nAI — cre­ator of Chat­G­PT — to help write quizzes and oth­er con­tent. In the memo, Buz­zFeed CEO Jon­ah Peretti wrote AI will play a role in both edi­to­r­i­al and busi­ness oper­a­tions at Buz­zFeed with­in the next year."

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😩 Sådan kan du nulstille anbefalingerne der, hvor ud streamer

Fra Fast Com­pa­ny:

"Tired of watch­ing the same stuff? Here’s how to clear your pro­file or view­ing his­to­ry and escape the rec­om­men­da­tion feed­back loop on top video stream­ing sites."

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⏸ CNET sætter artikelbot på pause

Fra The Verge:

"The call, which last­ed under an hour, was held a week after CNET came under fire for its use of AI tools on sto­ries and one day after The Verge report­ed that AI tools had been in use for months, with lit­tle trans­paren­cy to read­ers or staff. CNET hadn’t for­mal­ly announced the use of AI until read­ers noticed a small dis­clo­sure."

Mere:

• CNET found errors in more than half of its AI-writ­ten sto­ries [The Verge]
• CNET's AI Jour­nal­ist Appears to Have Com­mit­ted Exten­sive Pla­gia­rism [Futur­ism]
• News­rooms reck­on with AI fol­low­ing CNET saga [Axios]

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🤷‍♂️ Hvad kan du gøre, hvis en AI har kopieret dit arbejde?

Fra Wired:

"Data lever­age can be deployed through at least four avenues: direct action (for instance, indi­vid­u­als band­ing togeth­er to with­hold, “poi­son,” or redi­rect data), regula­to­ry action (for instance, push­ing for data pro­tec­tion pol­i­cy and legal recog­ni­tion of “data coali­tions”), legal action (for instance, com­mu­ni­ties adopt­ing new data-licens­ing regimes or pur­su­ing a law­suit), and mar­ket action (for instance, demand­ing large lan­guage mod­els be trained only with data from con­sent­ing cre­ators). "

Mere om AI, der laver ind­hold:

• Uni­ver­siteter for­by­der brug af Chat­G­PT [Medi­aWatch]
• How gen­er­a­tive AI will super­charge pro­duc­tiv­i­ty [Fast Com­pa­ny]
• The con­sumer AI era has begun [Plat­former]
• How to use Canva’s text-to-image gen­er­a­tor [Fast Com­pa­ny]
• Microsoft Invests $10 Bil­lion in Chat­G­PT Mak­er Ope­nAI [Bloomberg]

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🥊 Er Microsoft ved at blive en reel konkurrent til Google?

Fra Recode:

"Ope­nAI is the hottest AI lab out there with one of the buzzi­est and most excit­ing prod­ucts: Chat­G­PT. And Microsoft is its very good friend.

On Mon­day, the two com­pa­nies announced that Microsoft was invest­ing $10 bil­lion into Ope­nAI (that’s on top of the $3 bil­lion Microsoft has giv­en Ope­nAI since 2019), and Microsoft is rumored to be adding Chat­G­PT to its Bing search engine.

Yeah, that’s right: The much-maligned, lit­tle-used Bing might final­ly become a real com­peti­tor to Google’s search."

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• Kategori: Opsamlinger