Uge 9 på digitale medier og platforme
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
👎 TikTok-forbuddene spreder sig
Vi starter hos Dansk Erhverv:
“Erhvervsorganisationen Dansk Erhverv forbyder nu sine næsten 400 medarbejdere at bruge appen Tiktok på deres arbejdstelefoner og andet, der relaterer sig til arbejdet.”
…og så tager vi den ligesom videre derfra:
- Folketinget fraråder brug af TikTok-app [MediaWatch]
- Datatilsynet undrer sig over TikTok-virak [Kommunikationsforum]
- EU-Parlamentet følger trop og forbyder Tiktok på arbejdsudstyr [MediaWatch]
- Cybersikkerhedscenter: Kommuner og andre bør risikovurdere Tiktok [MediaWatch]
- The TikTok bans are accelerating [Platformer]
- US TikTok Ban Moves a Step Closer, with Biden Given Approval to Rule on the App [Social Media Today]
- Flere mediehuse ser nærmere på retningslinjer for Tiktok [MediaWatch]
- Power indstiller TikTok-tilstedeværelse [Mediet Markedsføring]
- Elgiganten sætter TikTok-konto i bero [Kommunikationsforum]
Det er dog ikke alle, der ændrer praksis:
- SoMe-bureauer efter heftig TikTok-debat: Vi ændrer intet [Mediet Markedsføring]
- Matas, Krifa og Astralis holder fast i TikTok som marketing-kanal [Mediet Markedsføring]
📉 Lukning af kommentarer har halveret DRs trafik fra Facebook
“Trafiktabet er ifølge redaktionschef en lille pris at betale for til gengæld ikke længere at bidrage til det raseri, der ofte væltede ud over DR’s artikler på Facebook”
Jyllands-Posten har også haft lukket for Facebook-kommentarer. De har ikke oplevet samme trafikfald som DR, men det får alligevel JP til at åbne for kommentarer på udvalgte artikler, skriver MediaWatch.
🧒 TikTok sætter tidsbegrænsning for mindreårige
“TikTok said Wednesday that every account held by a user under the age of 18 will have a default 60-minute daily screen time limit in the coming weeks. The changes arrive during a period in which there are growing concerns among different governments about the app’s security and ability to alter its algorithm to push certain posts.”
Eller gør de..?
- TikTok isn’t really limiting kids’ time on its app [Recode]
😬 Der er en stigning i Twitter-nedbrud
“In February alone, Twitter experienced at least four widespread outages, compared with nine in all of 2022, according to NetBlocks, an organization that tracks internet outages. That suggests the frequency of service failures is on the rise, NetBlocks said. And bugs that have made Twitter less usable — by preventing people from posting tweets, for instance — have been more noticeable, researchers and users said.”
👋 Twitter fyrer blandt andet kvinden, der sov på gulvet
“Twitter product manager Esther Crawford no longer has a job at the company following yet another wave of layoffs, as first reported by Platformer’s Zoë Schiffer. Crawford headed up various projects at Twitter, including the company’s Blue with verification subscription as well as Twitter’s forthcoming payments platform.”
Mere:
- The Twitter Manager Who Posted She Was Sleeping on the Floor at the Office Has Been Laid Off [Inc]
- Twitter Cuts More Staff as Revenue Trails Expectations [Social Media Today]
🤔 Hinter seneste fyringsrunde, hvem der kan blive chef for Twitter?
“Last week, Twitter managers started receiving unexpected calls from Steve Davis. A longtime associate of Elon Musk’s — he began working at SpaceX in 2003 — Davis is currently CEO of The Boring Company. Since loaning himself out to Twitter last year, Davis has emerged as one of Musk’s top lieutenants there. “
👍 Ny platform skal forhindre spredning af unges intimbilleder
“En ny platform, der har fået navnet Take It Down, kan forhåbentligt få teenagere til at trække vejret lidt roligere fremover.
For platformen, der blev lanceret i går, skal være med til at forhindre spredning af unges intime billeder og videoer online og være et redskab til at fjerne indholdet fra internettet, skriver nyhedsbureauet AP.”
👊 Rettighedsalliancen og Meta vil begrænse ulovelige delinger
“En ny oplysningskampagne skal informere brugerne af Facebook og Instagram om, at der er en risiko forbundet med piratkopiering af musik og film.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🤔 TV 2 Echo skal også lykkes udenfor TV 2’s platforme
TV 2 har besluttet at lukke ungekanalen Zulu, fordi målgruppen er blevet voksen, og der ikke er kommet nok nye til. I stedet er det Echo, der skal bære ungebrandet videre.
“Det kræver gennemslagskraft på platforme i og uden for TV 2’s økosystem at blive uundværlig for de unge, og derfor skal TV 2 Echo udkomme på alt fra tv til Tiktok, fortæller indholdsdirektør.”
😳 Rusland idømmer Wikipedia bøde
“Russia issued a two million ruble fine ($27,000) to Wikipedia on Tuesday, claiming the site refused to remove ‘misinformation’ about the country’s military involvement in the Ukraine War. The Kremlin issued a series of laws last year restricting reports that contradict Russia’s official message.”
📉 Kundeklubber mister medlemmer
“Antallet af medlemmer i kundeklubber falder, men til gengæld er medlemmerne mere aktive. Det er konklusionen i en ny undersøgelse fra CBS.”
Mere:
- Her er de 10 største kundeklubber: To skiller sig særligt ud [Mediet Markedsføring]
💡 Ny model for brugerbehov
Måske har du hørt om (eller bruger det allerede), hvordan man kan anskue sin journalistik ud fra forskellige brugerbehov. Det at arbejde og tænke sin journalistik på den måde har sit ophav hos BBC, der for nogle år siden begyndte at arbejde på den måde.
Den model (som også findes i andre afskygninger – jeg er personlig glad for The Wall Street Journals udgave af behovene) er nu kommet i en version 2.0.
Jeg har skrevet lidt på LinkedIn om det – og du kan hente modellen her.
🔎 MediaCatch lancerer ny tjeneste til medieovervågning
“Mediacatch vil med brugen af kunstig intelligens gøre medieovervågning for virksomheder bredere og billigere.”
📲 Danske medier indgår aftale med nyheds-app på Samsung-telefoner
“Få uger efter at have fået sin første betalingsaftale i hus med Microsoft har den kollektive forhandlingsorganisation DPCMO lukket en aftale med nyhedsappen Upday. Det fremgår af en meddelelse.”
🙅♂️ Ny aggregator-app vil være fri for “corporate” narrativer
“OptOut’s two main requirements for a news outlet to join its network is that it be financially independent and that it consistently produce reliable and accurate journalism. Outlets are also supposed to support fair labor practices (no ‘anti-union activities’ allowed) and, if they’re ‘opinion- or interview-based publication[s]’, they shouldn’t promote or legitimize ‘conspiracy theories or other false content.'”
📈 Substack har 2 mio. digitale abonnementer
“Today, there are more than 20 million monthly active subscribers and 2 million paid subscriptions to writers on Substack. Some of the world’s most celebrated writers are here—Margaret Atwood, George Saunders, and Kareem Abdul-Jabbar, to name a few—and they have been joined by a new generation of writers who are building their livelihoods on Substack, a cohort that includes rayne fisher-quann, Lenny Rachitsky, and Erik Hoel, as well as new institutions such as The Free Press, The Mill, The Ankler., and many more.”
🎮 Er der en fremtid for spiljournalistik?
“The world’s power brokers are investing desperately in the games industry, but games media is another story entirely.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
⏩ Politiken går mere digitalt
“Politiken tager et stort skridt i den digitale retning med omlægning af den interne produktion, mere lyd og nye versioner af weekendens aviser, som skal være uafhængige af den daglige nyhedsstrøm.”
🤝 TV 2 indgå samarbejde med Acast
“Efter TV 2 i 2022 gik i luften med sine første lydudgivelser, har den kommercielle public service-station i år planer om at udvide sin podcastportefølje.”
📱 Hypen er slut, men BeReal rummer stadig muligheder for annoncører
“BeReal isn’t just losing steam with users, it’s now losing steam with marketers and creators too.
That’s not to say BeReal has entered its flop era. It’s still far too early to write the app off completely. It is, however, already clear that marketers are well past the apex of the hype cycle.”
🤖 Sådan bruger de dygtige AI i deres kampagner
“Holiday shopping’s evolution from a five-day extravaganza to a multiseason event is reshaping the strategy of retailers globally. While attracting early traffic is important, capturing quality traffic should be the top priority for brands looking to increase profits.
But, as channels continue to proliferate and blend, this can be a challenge. In response, many industry leaders are increasing their investment in AI-powered campaigns to capture bursts of interest from top spenders as they move across touchpoints.”
📏 Tidligere Facebook-chefer bag startup, der lover bedre annoncemåling
“Two former executives of Facebook parent Meta Platforms Inc. are seeking to solve one of the social-media industry’s biggest challenges in recent years: allowing marketers to measure the effectiveness of their ads while maintaining user privacy. “
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
😬 Axel Springer: AI kan erstatte journalister
“Journalists are at risk of being replaced by artificial intelligence systems like ChatGPT, the CEO of German media group Axel Springer has said.”
🤖 Meta vil også generativ AI
Nok er virksomhedens fremtid rettet mod metaverset, men kunstig intelligens er så stort et område, at Meta ikke har råd til at gøre ingenting.
“Selskabet vil i næste omgang benytte kunstig intelligens til tekstbaserede samtaler i Whatsapp og Messenger samt visuelle filtre på foto og videoer på Instagram.”
Mere:
- Zuckerberg Outlines New AI Initiatives at Meta, in Line with Tech Trends [Social Media Today]
🦾 …og Snap ligeså
“Snap yesterday released a new chatbot for Snapchat called “My AI,” which is powered by OpenAI’s ChatGPT and helps generate text-based messages to answer trivia answers, write haikus, come up with recipe ideas and plan trips. But despite all the potential fun, Snap — which is making the feature available to paying users through its Snapchat Plus version — was also upfront with users by warning that things could still go wrong.”
Mere:
- Snapchat is releasing its own AI chatbot powered by ChatGPT [The Verge]
- Snapchat’s AI Will Test Whether Chatbots Belong in Messaging Apps [Bloomberg]
✨ Meta lancerer “large language”-modellen LLaMA
“As part of Meta’s commitment to open science, today we are publicly releasing LLaMA (Large Language Model Meta AI), a state-of-the-art foundational large language model designed to help researchers advance their work in this subfield of AI.
Smaller, more performant models such as LLaMA enable others in the research community who don’t have access to large amounts of infrastructure to study these models, further democratizing access in this important, fast-changing field. “
Mere om de store sprogmodeller:
- Zuckerberg Introduces Meta’s Answer to ChatGPT, LLaMA [Gizmodo]
- Using Large Language Models Effectively [Unsupervised Learning]
🆕 OpenAI lancerer API til ChatGPT
“Priced at $0.002 per 1,000 tokens, or about 750 words, Brockman claims that the API can drive a range of experiences, including “non-chat” applications. Snap, Quizlet, Instacart and Shopify are among the early adopters.”
Mere:
- OpenAI unveils ChatGPT API at very low prices [MarTech]
- Winners and losers in the race to add AI [Platformer]
👨🦯 Musk vil bygge ChatGPT-rival uden begrænsninger
“In recent months Musk has repeatedly criticized OpenAI for installing safeguards that prevent ChatGPT from producing text that might offend users. Musk, who co-founded OpenAI in 2015 but has since cut ties with the startup, suggested last year that OpenAI’s technology was an example of “training AI to be woke.” His comments imply that a rival chatbot would have fewer restrictions on divisive subjects compared to ChatGPT and a related chatbot Microsoft recently launched.”
✨ Mød Financial Times’ første AI-redaktør
“Now, as the Financial Times’ first-ever artificial intelligence editor, Murgia has been tasked with leading coverage on the rapidly evolving field and providing advice and expertise to other FT reporters as they “increasingly encounter stories about how AI is upending industries around the world.” In the newly created role, she’s being asked to sort the hype from the truly transformative in an industry characterized by both.”
🎓 Lær af mediet, der har brugt AI i årevis
“The Oakland Tribune, in the late 1990s, operated much the way newspapers had for decades, with a few recent additions. The beige desktop computer that each of us reporters worked on was now equipped with direct access to the paper’s own digitized archives, the AP wire, and an email account.”
🤔 Kan vi snakke om chatbots brug af medieindhold?
I kølvandet på al hypen omkring generativ AI og chatbots kommer en nødvendig diskussion af ophavsret. AI-firmaerne påberåber sig “fair use”, når de bruger andres billeder, tekst og indhold generelt til at træne deres maskineri, som så skaber værker bygget oven på de værker.
Herhjemme vil Danske Medier gerne have opmærksomhed omkring brugen af mediers indhold, skriver MediaWatch:
“Når chatbots som ChatGPT og Bing Chat kan svare på spørgsmål bygger det bl.a. på store mængder af tekst produceret af danske aviser og medier, og det går ikke at der bruges løs af mediernes indhold, mener de fire organisationer Danske Medier, CopyDan, DPCMO og VISDA ifølge Finans.”
Mere:
- Spilled ink: How to prevent AI from vacuuming up your business model [Digital Content Next]
🤨 Bing-chat indtager Windows 11
“The new Bing integration is a surprise addition that Microsoft hasn’t been testing with its Windows Insiders. A new Bing icon will appear within the search box in the taskbar, with Microsoft highlighting the new chat answers experience in the search flyout. While chat answers won’t be available directly within the search flyout, Windows 11 users will be able to quickly start a Bing chat in Edge from here — providing they have access to the Bing preview.”
Læs også:
- For Chat-Based AI, We Are All Once Again Tech Companies’ Guinea Pigs [The Wall Street Journal]
🤚 Apple pauser app-opdatering p.g.a. AI-bekymring
Apple har udskudt godkendelsen af en opdatering til e-mail-app’en BlueMail – årsagen er, at den føjer ChatGPT-funktionalitet til app’en.
Apple beder folkene bag app’en hæve aldersgrænsen til 17 år på grund af de sprogværktøjer baseret på kunstig intelligens, der kommer ind i app’en.
The Wall Street Journal skriver:
“The dispute shows the broad concerns about whether language-generating artificial-intelligence tools, such as ChatGPT, are ready for widespread use.
Apple took steps last week to block an update of email app BlueMail because of concerns that a new AI feature in the app could show inappropriate content, according to Ben Volach, co-founder of BlueMail developer Blix Inc., and documents viewed by The Wall Street Journal.”
Jeg hører til dem, der tænker, at det måske går liiige lidt vældig stærkt med, at få teknologier som ChatGPT ud til forbrugerne. Microsofts Bing-chat er på vej ind i Windows 11, måske/måske ikke med den berygtede Sydney-AI gemt inde i.
Jeg er ikke ekspert her, så det er som forbruger (og forælder) jeg skriver, at jeg er glad for at nogle (i dette tilfælde Apple) trækker lidt i bremsen og tænker over, hvad det er for et bæst, vi er ved at slippe fri.
Og at vi måske bør vide lidt mere, inden vi sætter (endnu mere) strøm til det.
🔮 OpenAI har store planer for Artificial General Intelligence
“Our mission is to ensure that artificial general intelligence—AI systems that are generally smarter than humans—benefits all of humanity.
If AGI is successfully created, this technology could help us elevate humanity by increasing abundance, turbocharging the global economy, and aiding in the discovery of new scientific knowledge that changes the limits of possibility.”
Mere:
- Am I the only one who found Open AI’s latest blog post, “Planning for AGI and Beyond” problematic? [VentureBeat]
- How OpenAI CTO Mira Murati became one of tech’s most influential innovators [Fast Company]
- The inside story of how ChatGPT was built from the people who made it [MIT Technology Review]
🤯 Organoid Intelligence kan blive vildere end AI
“It can carry out tasks that stymie even the smartest artificial intelligence models, such as learning new information or remembering old information, and then commandeering that data in an independent, logical, decision-making process—something that has discombobulated even whiz-machines like OpenAI’s ChatGPT.”
🕶️ Her er Metas roadmap for AR/VR-hardware de næste fire år
“During an internal presentation, Meta execs laid out plans for three new Quest headsets, AR glasses in 2027, and a ‘neural interface’ smartwatch.”