Uge 12 i digitale medier, platforme og teknologi
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🔥 TikTok-CEO blev grillet af Kongressen
“TikTok Chief Executive Shou Chew’s appearance in Congress on Thursday did little to calm the bipartisan fury directed at the viral video-sharing service. If anything, his more than four hours of testimony gave critics more fuel to insist the app be banned in the US.”
Mere om det helt store emne lige nu:
- TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns [Digiday]
- How TikTok failed to make the case for itself [Platformer]
- TikTok CEO says China-based ByteDance employees still have access to some U.S. data [CNBC]
- Kina: Vi får ikke selskaber til at udlevere data fra udlandet [MediaWatch]
- Who Is Shou Zi Chew, the TikTok CEO Trying to Reassure America? [The Wall Street Journal]
- POV: Even if TikTok isn’t banned, the app you know and love is dead [Fast Company]
🤔 Zetland holder fast i TikTok
“TV Syd dropper planlagt Tiktok-projekt, som i stedet skal ud på Instagram, mens man på Zetland fortsætter med at bruge platformen aktivt.”
Det store spørgsmål:
- Skal din virksomhed slette TikTok? [Kommunikationsforum]
⛔ BBC beder ansatte slette TikTok
“The BBC has urged staff to delete TikTok from corporate mobile phones, days after ministers and civil servants were banned from having the Chinese-owned social media app on government-issued phones.”
🤨 TikTok forsøger at berolige annoncører
“Tiktok prøver at overbevise annoncører om, at det er usandsynligt, at platformen bliver forbudt i USA, efter at nogle af virksomhederne er begyndt at lave beredskabsplaner for deres reklameudgifter.”
Mere:
- TikTok’s popularity complicates possible U.S. ban [Axios]
🚫 TikTok forbyder deepfakes
“TikTok says all realistic AI deepfakes must be ‘clearly disclosed.’ The app’s content policies are being updated as political pressure on Chinese parent company ByteDance grows.”
🤚 Østrigs datatilsyn forbyder Facebook Pixel
“Austria’s data protection authority has found that use of Meta’s tracking technologies violated EU data protection law as personal data was transferred to the US where the information was at risk from government surveillance.”
Den danske vinkel:
- Datatilsyn forbyder Facebooks tracking-værktøj: Kan også ramme Danmark [Mediet Markedsføring]
- Bureau: Forbud mod Facebook-værktøj kan ramme hårdt [Mediet Markedsføring]
✅ Meta Verified lanceret i USA
“Meta’s paid verification program is available in the US starting today, CEO Mark Zuckerberg wrote on his Instagram channel. Those who sign up for Meta Verified will get a blue verification badge on Facebook and Instagram, “proactive impersonation protection” and direct access to customer support, Zuckerberg said. “
📹 Instagram tester at afspille hele reels i stories
“Instagram’s working on a new way to integrate Stories and Reels, with a new experiment that sees some Reels playing for their full duration within the Stories flow.”
📉 Meta fokuserer mindre på metaverset
“A year and a half after renaming itself after its metaverse initiative, Meta has noticeably de-emphasized that vision for the future.
The big picture: Meta is fully in sync with a moment that has many large companies cutting headcounts, shuttering side projects and chasing the promise of generative AI.”
🔙 YouTube åbner for Trump igen
“Catch up quick: YouTube initially suspended Trump’s account in January 2021, several days following the January 6 insurrection, after his account violated its policies for posting content that incited calls to violence.”
Mere:
- ‘I’M BACK!’ Trump posts on Facebook, YouTube for first time in two years [NPR]
🔜 Snart bliver svar fra Twitter Blue-abonnenter prioriteret højere
“Get ready for the next phase of Elon Musk’s ‘Twitter 2.0’ plan, with Musk revealing over the weekend that Twitter Blue subscribers will get priority ranking for their replies soon.”
⚠ Twitter lukker for SMS-godkendelse for ikke-abonnenter
Du kan stadig bruge diverse “authenticator”-apps som tofaktorsikkerhed ved login.
“Many Twitter users risk losing access to their Twitter accounts after this weekend. The issue at hand is Twitter’s previously announced move to revoke text-based two-factor authentication (2FA) from all Twitter users who do not subscribe to Twitter Blue.”
☑ …og går snart i gang med at fjerne gamle “checkmarks”
Det må jo så betyde, at Elon Musk selv også må til lommerne..?
“On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue”
Men kan vi nu tro på det?
- Twitter claims ‘legacy’ blue checkmarks will start to disappear on April Fools’ Day [The Verge]
🎵 Musk satte stop for Twitters arbejde med musikrettigheder
“Twitter explored the licensing of music rights from three major labels before negotiations stalled after Elon Musk’s takeover of the company, said eight people with knowledge of the discussions, who were not authorized to speak publicly.”
🔢 EU vil have platforme til at fremlægge brugertal
“EU-Kommissionen vil ”gå efter” digitale platforme, der endnu ikke har fremlagt deres præcise brugertal i EU, hvilket er påkrævet i EU-lovpakken Digital Services Act (DSA). Det skriver Agency Europe.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😒 Virksomheder bruger stadig Google Analytics, selvom de ikke må
“Tre ud af fire virksomheder i en ny undersøgelse lavet af bureauet Obsidian Digital bruger Google Analytics i strid med reglerne.
I alt er der 100 virksomheder med i undersøgelsen, som er lavet, efter Datatilsynet i september 2022 meldte ud, at det ville være i strid med EU-lovgivningen at bruge Google Analytics‘uden supplerende foranstaltninger’.”
🌟 Ida Ebbensgaard bliver ny SDU-fellow
“Den tidligere Zetland-chefredaktør har fået tildelt Fyens Stiftstidende Fellowship, og hun skal undersøge, hvordan dansk journalistik bedst kan forholde sig til de potentialer og problemer, som kunstig intelligens fører med sig.”
😢 DPReview lukker
Som hobbyfotograf og en, der elsker fantastisk indhold og dedikerede mennesker, gør det her virkelig, virkelig ondt.
“Amazon will be shutting down DPReview, the trusted and comprehensive camera reviews website, as part of the 18,000 job cuts it announced in January. According to an announcement posted on the site, the DPReview team will continue publishing reviews and other content until April 10th, after which ‘the site will be locked, with no further updates made.'”
⁉ Hvad gik der galt for Twitch?
“For Twitch, the live-streaming platform watched by over 30 million viewers each day, 2022 was not an easy year. Now, with the company set to lay off hundreds of employees in the next few weeks, it’s feeling the impacts of tumult — and bracing for more.”
🤨 Spotifys fond for diversitet har kun brugt 10% af det lovede
“Spotify Technology SA’s $100 million Creator Equity Fund, designed to promote diversity in music and podcasts following controversial comments by the company’s star podcaster Joe Rogan, spent less than 10% of the money on that work as it rounded out its first year.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📈 Frihedsbrevet runder 10.000 medlemmer
“Frihedsbrevet er i fin vækst, men skal vokse sig næsten dobbelt så stort inden årets udgang, fortæller Mads Brügger”
🕹 Sådan arbejder NYTimes med spil og bundling
“The more bundles like this that get sold the higher the average revenue per subscriber should be. Someone who pays for Games brings in $5 a month, or $40 a year, whereas someone who pays for the “All Access” bundle brings in $4 every month for a year and then the standard rate of $25 a month from then on.
‘We’re taking new subscribers who previously would’ve added the Games subscription and we’re offering them the bundle, which we think is a better deal in terms of giving them access to more products,’ said [head of games Jonathan Knight].”
📈 Bonnier News får 7400 kunder til “+Allt”-bundle
“Den 27. februar lancerede svenske Bonnier News sin nye digitale platform, +Allt, hvor kunder får på ét sted får adgang til dagbladene Dagens Nyheter, Expressen og omkring fyrre lokale titler. Og efter de første tre uger har 7400 kunder valgt at blive abonnenter på den nye mediepakke. Det skriver Dagens Media.”
😟 Fyringer hos platforme skaber bekymringer i branchen
“Some feel exposed given how reliant they are on their platform reps to support campaigns. Others are frustrated because the cuts make it even harder to access what they felt was already quite inaccessible expertise from inside these companies. “
Ikke alle er bekymrede:
- Ny fyringsrunde hos Meta giver løftet anbefaling hos finanshus [MediaWatch]
💸 Californien vil forsøge at få tech-firmaer til at betale til medier
“California lawmakers this week are launching a plan to force digital giants like Facebook and Google to pay publishers for news content, taking a contentious global fight to the state level.”
👋 Yahoo lukker kontor i Danmark
“Som en del af en større international besparelse har Yahoo besluttet sig for at lukke sit kontor i København. Det oplyser Yahoo i en mail til mediet Markedsføring. Samtidig stopper de ansatte på det københavnske kontor.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🤔 Hvordan forholder medier og udgivere sig til kampen mellem Microsoft og Google?
Microsoft har investeret store penge i at få OpenAI-teknologi ind i deres produkter, og Google er på vej med deres egne produkter og integrationer. Men hvordan forholder medier sig til det? Og hvordan kan man forlange kompensation for brug af ens indhold, hvis man selv bruger værktøjerne til at skabe nyt indhold..?
Læs mere hos The Wall Street Journal.
🎨 Adobe og Canva klar med AI-funktioner
“Canva is just one of several major design and visual platforms that are rapidly rolling out new generative AI capabilities. On Tuesday, Adobe unveiled its Firefly platform which features a number of generative AI tools. And just yesterday, the popular game developer platform Unity announced plans for adding a new marketplace for generative AI tools.”
🕵️♂️ Sådan kan du spotte, at billederne af Trumps anholdelse er falske
“Doctored images of the former US president went viral on Twitter. These are the telltale signs that they aren’t what they seem.”
Mere:
- A Journalist Believes He Was Banned From Midjourney After His AI Images Of Donald Trump Getting Arrested Went Viral [BuzzFeed News]
📹 Nu kommer tekst-til-video-generatorerne
“Runway, one of the two startups that helped give us the AI art generator Stable Diffusion, announced on Monday that its first public test for its Gen-2 AI video model was going live soon. The company made the stunning claim it was the “first publicly available text-to-video model out there.” Unfortunately, a more obscure group with a much jankier initial text-to-video model may have beat Runway to the punch.”
🤖 Google tester Bard i USA og UK
“Google has released a new chatbot to a limited number of people in the U.S. and Britain. How does it compare with what is already out there?”
Mere Bard:
- Google just launched Bard, its answer to ChatGPT—and it wants you to make it better [MIT Technology Review]
- Google says its Bard chatbot isn’t a search engine — so what is it? [The Verge]
- Google Bard Seeks to Avoid AI Pitfalls That Bing’s Chatbot Fell In [Bloomberg]
- Google’s Bard chatbot doesn’t love me — but it’s still pretty weird [The Verge]
- Six questions about Google Bard [Platformer]
- Google’s Bard AI Says Its Screams Would Be Sounds of Pure Terror and Pain, and 14 Other Unhinged Responses [Gizmodo]
🗣 Microsoft demoer værktøjer til AI-stemmer
“Vall-E X er eksempelvis målrettet forfattere, der kan bruge teknologien til automatisering, når deres bøger skal indtales til lyd. Den er nu tilgængelig i en begrænset demoversion. “
🔗 Microsoft arbejder på krypto i Edge-browseren
“Microsoft is working on a non-custodial built-in Ethereum crypto wallet for Microsoft Edge to allow users to send and receive cryptocurrency and NFTs.”
🕹 …og står klar med spil-app store til iOS og Android
“Microsoft is preparing to launch a new app store for games on iPhones and Android smartphones as soon as next year if its $75bn acquisition of Activision Blizzard is cleared by regulators, according to the head of its Xbox business.”
📃 Guide: ChatGPT for lokalmedier
Jeg kan ikke lige umiddelbart vurdere, hvor relevant denne gennemgang er for danske lokalmedier, men der er nok at gå i gang med.