Uge 24 i digitale medier, platforme og teknologi
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
😬 Bekymring efter Datatilsynets kritik af Facebook-værktøjer
“Kritikken er faldet, fordi Boligportal ikke kan på vise, at deres behandling af personoplysninger er sket i overensstemmelse med GDPR-reglerne. Særligt går kritikken på Boligportals brug af Facebook Business Tools, herunder det meget udbredte trackingværktøj Pixels. […]
Og afgørelsen kan have vidtrækkende følgevirkninger, fortæller Halfdan Timm, der er partner i Obsidian Digital og specialist i Facebook-annoncering.
‘Vi har kunder, der vil gå konkurs, hvis de skulle fjerne Pixel. Og for de fleste, vil det skade dem kommercielt og være katastrofalt,’ siger han.”
Mere:
🤨 Instagram lukker dansk butiks profil uden forklaring
“Thea Ringby Smed, der ejer butikken Reseller, fik i sidste uge lukket sin virksomhedsprofil på Instagram. Det truer hendes virksomhed på livet. Men hos Meta møder hun tavshed.”
📣 Instagram ruller Channels ud til alle
“Meta announced today that it’s rolling out Instagram’s Channels features for broadcasting messages globally. Until now, the feature was available to select creators and users.”
⚙️ …og udvider API’et
“First off, third-party developers will now be able to offer content publishing via Instagram Creator accounts, in addition to business profiles in the app. That means if you have a Creator account, your favorite third-party platforms will soon be able to facilitate direct IG publishing, making it easier to manage your content from a central dashboard, as opposed to having to post to each individually.”
🎠 LinkedIn lukker karruselfunktion
Fra Matt Nevarra (LinkedIn):
“Thankfully, it’s the NEW style carousel post feature NOT the popular document (PDF) carousel feature most people use… a lot!”
😬 Metas Twitter-konkurrent kommer “snart”
“Meta’s Twitter clone app appears to be getting closer to launch, with Meta executive Chris Cox sharing more information about the new offering at a Meta all-hands staff meeting earlier today.”
🙅♂️ Twitter nægter at betale Google Cloud-regningen
“Twitter has refused to pay its Google Cloud bills as its contract comes up for renewal this month, Platformer has learned, leading to a high-stakes conflict between the companies that could result in Twitter’s trust and safety teams being crippled.”
🤺 Virker Elons kamp mod Twitter-robotterne?
“Billionaire says the company has eliminated at least 90% of ‘scams and spam;’ data scientists say fake and spam accounts remain plentiful”
🤚 Twitter tester begrænsning af, hvem der kan skrive direkte til dig
“According to the latest back-end code finding in the app, Twitter’s looking to implement new restrictions on who can send DMs in the app, with only Twitter Blue users set to be allowed to send DM requests to users who don’t follow them.”
🤔 Nogle annoncører holder sig fra Musks tweets
“The New York Times, citing four people familiar with Twitter’s advertising situation, reported that certain brands that have returned to advertising on the platform are using Twitter’s adjacency controls to keep their content clear of increasingly troubling content — including Musk’s own tweets.”
🍵 Tidligere Twitter-ansat lancerer app
“The features are full of tea references related to both leaves and gossip. When a user uploads a spill — the equivalent of a post — the app tells them it’s ‘brewing your tea,’ and a ‘spill board’ that features the ‘hottest 10 spills’ based on engagement volume. There are also hashtag tickers, ways to comment and multiple color options that people can choose. Spills are shown in reverse chronological order — just like Twitter — but also have vertical and horizontal scroll tools.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
✨ Ny Reuters Institute-rapport
“The report documents how video-based content, distributed via networks such as TikTok, Instagram and YouTube are becoming more important for news, especially in parts of the Global South, while legacy platforms such as Facebook are losing influence.”
Mere:
- Danmark ligger i den lave ende i forhold til at undgå nyheder [MediaWatch]
- Public service-fans er mere tilbøjelige til også at betale for nyheder [Journalisten]
- Brugen af podcast vokser hos ældre aldersgrupper [MediaWatch]
- Digital News Report 2023: trust, news avoidance and interest in the news [Journalism.co.uk]
- 10 charts from the Reuters Digital News Report 2023 [Twipe]
- Digital News Report 2023: the social challenge for audience growth [One Man & His Blog]
- New Report Looks at Social Media Posting and News Consumption Trends in 2023 [Social Media Today]
🎧 Ny undersøgelse af unge danskere podcast-vaner
“Denne gang har vi dykket ned i de 16-24-åriges brug af lydmedier. Vi har gennemført en spørgeskemaundersøgelse med 304 unge, bedt de unge føre dagbog over deres lydforbrug og lavet en fokusgruppe om podcasts, så vi kan blive klogere på deres medievaner- og behov.”
🤝 Ny medieaftale
“Mediestøtten omfordeles, et lydunivers til børn skal i udbud, dab-kanal lukkes, og magasiner får støttepulje. Få de overordnede nedslagspunkter i medieforliget 2023-2026 her.”
Mere:
- Her er hovedpunkterne i medieaftalen [Journalisten]
- Sådan adskiller det nye forlig sig økonomisk fra sidste års medieaftale [MediaWatch]
- Medieaftale lukker 24syv, men kanalen nægter at overgive sig [Journalisten]
- Egmont og Aller kalder støttepulje til magasiner “et vigtigt skridt” [MediaWatch]
- TV 2-topchef: Det vil hæmme TV 2 hvis der bliver lagt flere krav ned over os [MediaWatch]
- Egmont ser med “stor interesse” på nyt privat lydunivers [MediaWatch]
- Vigtig DJ-mærkesag er ude af medieaftale [Journalisten]
- ”En fin dag”: Ny streaming-afgift vil flytte mere produktion til Danmark [Journalisten]
- Regeringen lander første brede medieforlig i årevis [MediaWatch]
👩⚖️ Professor: Medier skal kunne liveopdatere fra drabssager
“Det siger Sten Schaumburg-Müller, professor ved Juridisk Institut på Syddansk Universitet, efter at foreningen i forbindelse med flere aktuelle drabssager – herunder drabet på den 22-årige Mia Skadhauge Stevn – har udsendt en pressemeddelelse med netop den opfordring.”
🤔 Ekspertgruppe vil forbyde målrettede reklamer
“Fremover skal forbrugere ikke længere opleve, at de bliver mødt af reklamer for et givent produkt, umiddelbart efter at de har lavet en søgning på nettet efter det samme.
Det er i hvert fald en af anbefalingerne fra regeringens tech-ekspertgruppe, som mandag præsenterer sine anbefalinger i Erhvervsministeriet i København.”
Mere:
- Facebook-chef tror ikke på, at regeringen vil forbyde målrettet reklame [Radar]
🙅♂️ Reddit gik i sort over foreslåede API-ændringer
“Many subreddits are going private from June 12th to June 14th in response to Reddit’s updated API pricing. Some indefinitely.”
Mere:
- Reddit CEO tells employees that subreddit blackout ‘will pass’ [The Verge]
- Reddit doubles down [Platformer]
- Subreddits Are Planning an Indefinite Blackout in Response to Leaked Reddit CEO Memo [Gizmodo]
- Why Reddit’s recent blackout could be a real problem for advertisers [Digiday]
- Here’s Why Thousands of Subreddits Are Now Private [Gizmodo]
- Reddit crashed because of the growing subreddit blackout [The Verge]
- Reddit goes down just as a site-wide protest against its unpopular new API policy kicks off [TechCrunch]
- Reddit goes dark [Platformer]
- Major Reddit communities will go dark to protest threat to third-party apps [The Verge]
- The Reddit App War Is Getting Messy [Wired]
💭 Hvad er Apples “Privacy Manifests”?
“Put simply, these manifests are like standardized files that lay out the privacy practices of an app or an ad tech vendor.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
😱 Er bunden gået ud af annoncemarkedet?
I øjeblikket er vi i Berlingske Media midt i en sparerunde. Før det har flere mediet været igennem det samme, og nu er turen kommet til Lolland-Falsters Folketidende. Igen.
Årsagen er den samme: Annoncemarkedet svigter.
“Vi oplever nærmest en erodering af annoncemarkedet, som jeg ikke har set lignende i mine mere end 30 år i branchen,” siger Folketidendes administrerende direktør og ansvarshavende chefredaktør, Ole Sloth, til MediaWatch.
😳 EU foreslår at splitte Googles annonceforretning op
“In a formal statement of objections, the European Commission has taken aim at Google’s core advertising business. A hearing will now follow to decide the course of action. “
Mere:
- Google’s Online Advertising Practices Violate Antitrust Laws, E.U. Says [The New York Times]
📉 Annoncemarkedet forventes i recession resten af 2023
“Det svenske analyseinstitut Institutet för Reklam- och Mediestatistik, IRM, som står for at udregne reklameforbrug og prognoser for annonceinvesteringer i Danmark, forudser, at det danske annoncemarked vil skrumpe i år med 0,9 pct. i forhold til 2022. Det fremgår af en pressemeddelelse.”
💳 JP præsenterer abonnement uden reklamer
“Abonnenter har nu mulighed for at købe sig til ikke at få vist annoncer på avisens hjemmeside. Det sker efter testforsøg i marts.”
🎧 JPPOL investerer i lyd
“Mere lydindhold skal bag betalingsmur og udnyttes bedre til at tiltrække abonnenter til Saxo.com og husets medier, fortæller koncerndirektør. Samtidig skal Saxo selv til at producere lydindhold.”
✨ Spotify lancerer Ad Analytics
“Spotify has just announced Spotify Ad Analytics, a free measurement, attribution and brand-lift tool. Using first-party data and “the Spotify pixel”, it allows advertisers to understand if consumers heard an ad and then took an action, and works for music and podcast advertising on and off the Spotify platform. There are more details on the product’s website.”
📈 Netflix’ abonnementstal stiger efter indsats mod kodeordsdeling
“One of the biggest tech stories last month was Netflix’s implementation of its password sharing crackdown in the United States, which essentially stopped subscribers from being able to share access to their accounts with those outside of their households. The crackdown made headlines for days as many subscribers said it would be the death of Netflix. Yet, quite to the contrary, Netflix subscriber numbers appear to have soared in the days following the password sharing crackdown.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
👏 Tech-firmaer og medier i forhandling om betaling for AI-træning
“Google and OpenAI are discussing agreements to pay publishers over using content to train generative AI models”
🇪🇺 EU kommer “AI Act” et skridt nærmere
“The European Parliament, a main legislative branch of the European Union, passed a draft law known as the A.I. Act, which would put new restrictions on what are seen as the technology’s riskiest uses. It would severely curtail uses of facial recognition software, while requiring makers of A.I. systems like the ChatGPT chatbot to disclose more about the data used to create their programs.”
💸 Meta vil lade virksomheder tjene penge på deres open source-AI
“Meta is working on ways to make the next version of its open-source large-language model—technology that can power chatbots like ChatGPT—available for commercial use, said a person with direct knowledge of the situation and a person who was briefed about it.
The move could prompt a feeding frenzy among AI developers eager for alternatives to proprietary software sold by rivals Google and OpenAI. It would also indirectly benefit Meta’s own AI development.”
🐵 MailChimp kaster sig ud i AI
“The company announced on Thursday the release of over 150 new and updated features to its platform that aim to help marketers save time, accelerate ecommerce growth and get more personalized support.
The new features include SMS marketing, custom reporting and analytics, advanced segmentation, more ecommerce automations, customer journeys for Shopify merchants, and an improved Standard plan with more features and insights.”
⚠️ Google advarer ansatte mod uforsigtig brug af ChatGPT og Bard
“Four sources close to the matter told Reuters that the massive tech giant has advised employees not to enter confidential information into chatbots like OpenAI’s ChatGPT or Google’s own Bard over fears of leaks.
Alphabet is reportedly concerned with employees inputting sensitive information into these chatbots since human reviewers may sit on the other end reviewing chat entries. These chatbots may also use previous entries to train themselves, posing another risk of a leak.”
🧑💻 JFM afholder AI-hackathon
“Landets næststørste private mediekoncern har taget en side fra techkoncernernes bog og afholder i disse dage et såkaldt hackathon – et særligt koncentreret udviklingsforløb, hvor 50 medarbejdere fra forskellige afdelinger skal brainstorme sig frem til nye veje til at udnytte kunstig intelligens i medieforretningen.”
🤖 WordPress lancerer generativ AI-skriveassistent
“WordPress has announced a proprietary AI-powered writing assistant to help users create and edit blog posts. The new tool, called Jetpack AI Assistant, is now readily available on WordPress.com and seamlessly integrates into the editor interface.”
⚠️ Forskere advarer mod AI trænet på AI-genereret indhold
“A group of researchers from the UK and Canada have looked into this very problem and recently published a paper on their work in the open access journal arXiv. What they found is worrisome for current generative AI technology and its future: “We find that use of model-generated content in training causes irreversible defects in the resulting models.” “