Uge 24 i digitale medier, platforme og teknologi

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

I denne uge: skjul

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 Bekymring efter Datatilsynets kritik af Facebook-værktøjer

Fra Medi­et Markeds­føring:

"Kri­tikken er faldet, for­di Bolig­por­tal ikke kan på vise, at deres behan­dling af per­son­o­plysninger er sket i overensstem­melse med GDPR-reglerne. Særligt går kri­tikken på Bolig­por­tals brug af Face­book Busi­ness Tools, herun­der det meget udbredte track­ingværk­tøj Pix­els. [...]

Og afgørelsen kan have vidtrækkende føl­gevirkninger, fortæller Half­dan Timm, der er part­ner i Obsid­i­an Dig­i­tal og spe­cial­ist i Face­book-annon­cer­ing. 

'Vi har kun­der, der vil gå konkurs, hvis de skulle fjerne Pix­el. Og for de fleste, vil det skade dem kom­mer­cielt og være katas­tro­falt,' siger han."

Mere:

🤨 Instagram lukker dansk butiks profil uden forklaring

Fra Medi­et Markeds­føring:

"Thea Ring­by Smed, der ejer butikken Reseller, fik i sid­ste uge lukket sin virk­somhed­spro­fil på Insta­gram. Det truer hen­des virk­somhed på livet. Men hos Meta møder hun tavshed."

📣 Instagram ruller Channels ud til alle

Fra TechCrunch:

"Meta announced today that it’s rolling out Instagram’s Chan­nels fea­tures for broad­cast­ing mes­sages glob­al­ly. Until now, the fea­ture was avail­able to select cre­ators and users."

⚙️ ...og udvider API'et

Fra Social Media Today:

"First off, third-par­ty devel­op­ers will now be able to offer con­tent pub­lish­ing via Insta­gram Cre­ator accounts, in addi­tion to busi­ness pro­files in the app. That means if you have a Cre­ator account, your favorite third-par­ty plat­forms will soon be able to facil­i­tate direct IG pub­lish­ing, mak­ing it eas­i­er to man­age your con­tent from a cen­tral dash­board, as opposed to hav­ing to post to each indi­vid­u­al­ly."

🎠 LinkedIn lukker karruselfunktion

Fra Matt Nevar­ra (LinkedIn):

"Thank­ful­ly, it's the NEW style carousel post fea­ture NOT the pop­u­lar doc­u­ment (PDF) carousel fea­ture most peo­ple use… a lot!"

😬 Metas Twitter-konkurrent kommer "snart"

Fra Social Media Today:

"Meta’s Twit­ter clone app appears to be get­ting clos­er to launch, with Meta exec­u­tive Chris Cox shar­ing more infor­ma­tion about the new offer­ing at a Meta all-hands staff meet­ing ear­li­er today."

🙅‍♂️ Twitter nægter at betale Google Cloud-regningen

Fra Plat­former:

"Twit­ter has refused to pay its Google Cloud bills as its con­tract comes up for renew­al this month, Plat­former has learned, lead­ing to a high-stakes con­flict between the com­pa­nies that could result in Twitter’s trust and safe­ty teams being crip­pled."

🤺 Virker Elons kamp mod Twitter-robotterne?

Fra The Wall Street Jour­nal:

"Bil­lion­aire says the com­pa­ny has elim­i­nat­ed at least 90% of ‘scams and spam;’ data sci­en­tists say fake and spam accounts remain plen­ti­ful"

🤚 Twitter tester begrænsning af, hvem der kan skrive direkte til dig

Fra Social Media Today:

"Accord­ing to the lat­est back-end code find­ing in the app, Twitter’s look­ing to imple­ment new restric­tions on who can send DMs in the app, with only Twit­ter Blue users set to be allowed to send DM requests to users who don’t fol­low them."

🤔 Nogle annoncører holder sig fra Musks tweets

Fra Insid­er:

"The New York Times, cit­ing four peo­ple famil­iar with Twitter's adver­tis­ing sit­u­a­tion, report­ed that cer­tain brands that have returned to adver­tis­ing on the plat­form are using Twitter's adja­cen­cy con­trols to keep their con­tent clear of increas­ing­ly trou­bling con­tent — includ­ing Musk's own tweets."

🍵 Tidligere Twitter-ansat lancerer app

Fra Digi­day:

"The fea­tures are full of tea ref­er­ences relat­ed to both leaves and gos­sip. When a user uploads a spill — the equiv­a­lent of a post — the app tells them it’s 'brew­ing your tea,' and a 'spill board' that fea­tures the 'hottest 10 spills' based on engage­ment vol­ume. There are also hash­tag tick­ers, ways to com­ment and mul­ti­ple col­or options that peo­ple can choose. Spills are shown in reverse chrono­log­i­cal order — just like Twit­ter — but also have ver­ti­cal and hor­i­zon­tal scroll tools."

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

✨ Ny Reuters Institute-rapport

Fra hes­tens mund:

"The report doc­u­ments how video-based con­tent, dis­trib­uted via net­works such as Tik­Tok, Insta­gram and YouTube are becom­ing more impor­tant for news, espe­cial­ly in parts of the Glob­al South, while lega­cy plat­forms such as Face­book are los­ing influ­ence."

Mere:

🎧 Ny undersøgelse af unge danskere podcast-vaner

Fra Danske Medi­er:

"Denne gang har vi dykket ned i de 16–24-åriges brug af lydme­di­er. Vi har gen­nem­ført en spørgeske­maun­der­søgelse med 304 unge, bedt de unge føre dag­bog over deres lyd­for­brug og lavet en fokus­gruppe om pod­casts, så vi kan blive klogere på deres medievan­er- og behov."

🤝 Ny medieaftale

Fra Medi­aWatch:

"Medi­estøt­ten omforde­les, et lydunivers til børn skal i udbud, dab-kanal lukkes, og mag­a­sin­er får støt­tepul­je. Få de overordnede ned­slagspunk­ter i medieforliget 2023–2026 her."

Mere:

👩‍⚖️ Professor: Medier skal kunne liveopdatere fra drabssager

Fra Jour­nal­is­ten:

"Det siger Sten Schaum­burg-Müller, pro­fes­sor ved Juridisk Insti­tut på Syd­dan­sk Uni­ver­sitet, efter at forenin­gen i forbindelse med flere aktuelle drab­ssager – herun­der dra­bet på den 22-årige Mia Skad­hauge Stevn – har udsendt en pressemed­delelse med netop den opfor­dring."

🤔 Ekspertgruppe vil forbyde målrettede reklamer

Fra Medi­aWatch:

"Fre­mover skal for­brugere ikke læn­gere opleve, at de bliv­er mødt af reklamer for et givent pro­dukt, umid­del­bart efter at de har lavet en søgn­ing på net­tet efter det samme.

Det er i hvert fald en af anbe­falingerne fra regerin­gens tech-ekspert­gruppe, som mandag præsen­ter­er sine anbe­falinger i Erhvervs­min­is­teri­et i Køben­havn."

Mere:

🙅‍♂️ Reddit gik i sort over foreslåede API-ændringer

Fra The Verge:

"Many sub­red­dits are going pri­vate from June 12th to June 14th in response to Reddit’s updat­ed API pric­ing. Some indef­i­nite­ly."

Mere:

💭 Hvad er Apples "Privacy Manifests"?

Fra Digi­day:

"Put sim­ply, these man­i­fests are like stan­dard­ized files that lay out the pri­va­cy prac­tices of an app or an ad tech ven­dor."

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😱 Er bunden gået ud af annoncemarkedet?

I øje­b­likket er vi i Berlingske Media midt i en spare­runde. Før det har flere medi­et været igen­nem det samme, og nu er turen kom­met til Lol­land-Fal­sters Folke­ti­dende. Igen.

Årsagen er den samme: Annon­ce­markedet svigter.

"Vi oplever nærmest en eroder­ing af annon­ce­markedet, som jeg ikke har set lig­nende i mine mere end 30 år i branchen," siger Folke­ti­den­des admin­istr­erende direk­tør og ans­var­shavende chefredak­tør, Ole Sloth, til Medi­aWatch.

😳 EU foreslår at splitte Googles annonceforretning op

Fra The Verge:

"In a for­mal state­ment of objec­tions, the Euro­pean Com­mis­sion has tak­en aim at Google’s core adver­tis­ing busi­ness. A hear­ing will now fol­low to decide the course of action. "

Mere:

📉 Annoncemarkedet forventes i recession resten af 2023

Fra Medi­aWatch:

"Det svenske analy­se­in­sti­tut Insti­tutet för Reklam- och Medi­es­ta­tis­tik, IRM, som står for at udreg­ne reklame­for­brug og prog­noser for annon­cein­vesteringer i Dan­mark, forudser, at det danske annon­ce­marked vil skrumpe i år med 0,9 pct. i forhold til 2022. Det fremgår af en pressemed­delelse."

💳 JP præsenterer abonnement uden reklamer

Fra Medi­aWatch:

"Abon­nen­ter har nu mulighed for at købe sig til ikke at få vist annon­cer på avisens hjemme­side. Det sker efter test­forsøg i marts."

🎧 JPPOL investerer i lyd

Fra Medi­aWatch:

"Mere lydind­hold skal bag betal­ingsmur og udnyttes bedre til at tiltrække abon­nen­ter til Saxo.com og husets medi­er, fortæller kon­cerndi­rek­tør. Sam­tidig skal Saxo selv til at pro­duc­ere lydind­hold."

✨ Spotify lancerer Ad Analytics

Fra Pod­news:

"Spo­ti­fy has just announced Spo­ti­fy Ad Ana­lyt­ics, a free mea­sure­ment, attri­bu­tion and brand-lift tool. Using first-par­ty data and “the Spo­ti­fy pix­el”, it allows adver­tis­ers to under­stand if con­sumers heard an ad and then took an action, and works for music and pod­cast adver­tis­ing on and off the Spo­ti­fy plat­form. There are more details on the product’s web­site."

📈 Netflix' abonnementstal stiger efter indsats mod kodeordsdeling

Fra Fast Com­pa­ny:

"One of the biggest tech sto­ries last month was Netflix’s imple­men­ta­tion of its pass­word shar­ing crack­down in the Unit­ed States, which essen­tial­ly stopped sub­scribers from being able to share access to their accounts with those out­side of their house­holds. The crack­down made head­lines for days as many sub­scribers said it would be the death of Net­flix. Yet, quite to the con­trary, Net­flix sub­scriber num­bers appear to have soared in the days fol­low­ing the pass­word shar­ing crack­down."

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👏 Tech-firmaer og medier i forhandling om betaling for AI-træning

Fra The Finan­cial Times:

"Google and Ope­nAI are dis­cussing agree­ments to pay pub­lish­ers over using con­tent to train gen­er­a­tive AI mod­els"

🇪🇺 EU kommer "AI Act" et skridt nærmere

Fra The New York Times:

"The Euro­pean Par­lia­ment, a main leg­isla­tive branch of the Euro­pean Union, passed a draft law known as the A.I. Act, which would put new restric­tions on what are seen as the technology’s riski­est uses. It would severe­ly cur­tail uses of facial recog­ni­tion soft­ware, while requir­ing mak­ers of A.I. sys­tems like the Chat­G­PT chat­bot to dis­close more about the data used to cre­ate their pro­grams."

💸 Meta vil lade virksomheder tjene penge på deres open source-AI

Fra The Infor­ma­tion:

"Meta is work­ing on ways to make the next ver­sion of its open-source large-lan­guage model—technology that can pow­er chat­bots like ChatGPT—available for com­mer­cial use, said a per­son with direct knowl­edge of the sit­u­a­tion and a per­son who was briefed about it.

The move could prompt a feed­ing fren­zy among AI devel­op­ers eager for alter­na­tives to pro­pri­etary soft­ware sold by rivals Google and Ope­nAI. It would also indi­rect­ly ben­e­fit Meta’s own AI devel­op­ment."

🐵 MailChimp kaster sig ud i AI

Fra Ven­ture­Beat:

"The com­pa­ny announced on Thurs­day the release of over 150 new and updat­ed fea­tures to its plat­form that aim to help mar­keters save time, accel­er­ate ecom­merce growth and get more per­son­al­ized sup­port.

The new fea­tures include SMS mar­ket­ing, cus­tom report­ing and ana­lyt­ics, advanced seg­men­ta­tion, more ecom­merce automa­tions, cus­tomer jour­neys for Shopi­fy mer­chants, and an improved Stan­dard plan with more fea­tures and insights."

⚠️ Google advarer ansatte mod uforsigtig brug af ChatGPT og Bard

Fra Giz­mo­do:

"Four sources close to the mat­ter told Reuters that the mas­sive tech giant has advised employ­ees not to enter con­fi­den­tial infor­ma­tion into chat­bots like OpenAI’s Chat­G­PT or Google’s own Bard over fears of leaks.

Alpha­bet is report­ed­ly con­cerned with employ­ees inputting sen­si­tive infor­ma­tion into these chat­bots since human review­ers may sit on the oth­er end review­ing chat entries. These chat­bots may also use pre­vi­ous entries to train them­selves, pos­ing anoth­er risk of a leak."

🧑‍💻 JFM afholder AI-hackathon

Fra Medi­aWatch:

"Lan­dets næst­største pri­vate mediekon­cern har taget en side fra techkon­cern­ernes bog og afhold­er i disse dage et såkaldt hackathon — et særligt kon­cen­tr­eret udviklings­for­løb, hvor 50 medar­be­jdere fra forskel­lige afdelinger skal brain­storme sig frem til nye veje til at udnytte kun­stig intel­li­gens i mediefor­ret­nin­gen."

🤖 WordPress lancerer generativ AI-skriveassistent

Fra Ven­ture­Beat:

"Word­Press has announced a pro­pri­etary AI-pow­ered writ­ing assis­tant to help users cre­ate and edit blog posts. The new tool, called Jet­pack AI Assis­tant, is now read­i­ly avail­able on WordPress.com and seam­less­ly inte­grates into the edi­tor inter­face."

⚠️ Forskere advarer mod AI trænet på AI-genereret indhold

Fra Ven­ture­Beat:

"A group of researchers from the UK and Cana­da have looked into this very prob­lem and recent­ly pub­lished a paper on their work in the open access jour­nal arX­iv. What they found is wor­ri­some for cur­rent gen­er­a­tive AI tech­nol­o­gy and its future: “We find that use of mod­el-gen­er­at­ed con­tent in train­ing caus­es irre­versible defects in the result­ing mod­els.” "