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Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🙅 Meta forbyder generativ AI til politiske annoncer

Fra Reuters:

"Face­book own­er Meta is bar­ring polit­i­cal cam­paigns and adver­tis­ers in oth­er reg­u­lat­ed indus­tries from using its new gen­er­a­tive AI adver­tis­ing prod­ucts, a com­pa­ny spokesper­son said on Mon­day, deny­ing access to tools that law­mak­ers have warned could tur­bo-charge the spread of elec­tion mis­in­for­ma­tion."

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🤨 Anklage: Zuckerberg ignorerede advarsler om unge brugere

Fra The Wall Street Jour­nal:

"Meta Plat­forms Chief Exec­u­tive Mark Zucker­berg repeat­ed­ly dis­missed warn­ings from senior com­pa­ny offi­cials that its flag­ship social-media plat­forms were harm­ing young users, accord­ing to unsealed alle­ga­tions in a law­suit filed by Mass­a­chu­setts."

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▶️ YouTube lancerer TikTok-agtigt feed

Fra The Verge:

"YouTube is debut­ing a new For You sec­tion for cre­ators’ chan­nels, per­son­al­ized to who­ev­er opens the page. It will start show­ing up on Novem­ber 20th, accord­ing to a post from YouTube’s sup­port account, which says the sec­tion will rec­om­mend “a mix of con­tent from your chan­nel to view­ers based on their watch his­to­ry.”"

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✨ Nu kan du fremhæve Instagram-kommentarer i Stories

Fra Social Media Today:

"Insta­gram has added anoth­er new inter­ac­tion option, this time via a new way to share post replies to IG Sto­ries, which could help to dri­ve more com­mu­ni­ty engage­ment."

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🤳 Krigen i Gaza bliver også skildret på Instagram

Fra The New York Times:

"Trapped in the enclave, Pales­tini­ans on the social media plat­form are doc­u­ment­ing and shar­ing their har­row­ing expe­ri­ences of life under Israeli airstrikes and a ground inva­sion."

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🧪 YouTube tester generativ AI

Fra Social Media Today:

"YouTube’s tak­ing its next steps into gen­er­a­tive AI, with a new test of top­ic sum­maries for com­ments, pro­vid­ing an alter­na­tive means to engage with view­ers on dif­fer­ent sub­jects, as well as its own con­ver­sa­tion­al AI tool, which will enable you to ask ques­tions about the videos that you watch."

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💬 13 medier deler deres erfaringer fra WhatsApp

Fra Nie­man Lab:

"We talked to the Finan­cial Times, La Nación, The New York Times, Vox, Chi­lan­go, the Times of India, and oth­ers about their ear­ly exper­i­ments shar­ing news on the world’s favorite mes­sag­ing app."

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💳 Instagrams abonnementsforretning er stadig lille

Fra The Verge:

"here are now 1 mil­lion paid sub­scrip­tions to cre­ators on Insta­gram, slow­ly trans­form­ing the plat­form into a space where cre­ators can get paid direct­ly by their fans. It’s a big mile­stone but a small num­ber for Insta­gram: the ser­vice has around 2 bil­lion month­ly users."

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🤼‍♀️ Er Instagrams Threads ved at vinde over X?

Fra Colum­bia Jour­nal­ism Review:

"In any case, despite Mosseri’s stat­ed lack of inter­est in news—not to men­tion the lack of newsy X‑style fea­tures on Threads, like a tab for trend­ing topics—I found, as CNN’s Kaczyn­s­ki did, that over time, Threads became a use­ful news source, and cer­tain­ly more use­ful than the increas­ing­ly ques­tion­able news envi­ron­ment over on X."

Mere Threads:

• New Back­end Code Sug­gests Threads May Be Com­ing to EU Users Soon [Social Media Today]

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🔔 X vil sende notifikationer om Community Notes

"Com­mu­ni­ty Notes" er en ret cool fea­ture på X (tidl. Twit­ter) hvor for eksem­pel usand­hed­er i et tweet kan blive point­eret og irette­sat eller gen­drevet i en kom­men­tar direk­te under tweet'et – eller "post'en", som de hed­der nu.

Fra Social Media Today:

"Today, X has announced that it will now dis­trib­ute more noti­fi­ca­tions to users who’ve engaged with a post that’s lat­er had a Com­mu­ni­ty Note append­ed."

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👋 TikTok lukker "creator fund"

Fra The Verge:

"The orig­i­nal $1 bil­lion fund will be dis­con­tin­ued for cre­ators in the US, UK, Ger­many, and France start­ing Decem­ber 16th."

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🎤 Sådan bruger komikere TikTok

Fra The Addi­tion:

"It’s all pret­ty easy for the come­di­ans to do — set up a phone some­where, do the show you were going to do and watch the views come in (hope­ful­ly!). I’d assume that at this stage social media view­ing fig­ures of all kinds are influ­enc­ing, to at least a cer­tain extent, who gets booked."

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🤨 Derfor lukkede Twitter-alternativet Pebble

Fra hes­tens mund:

"At the peak we had 9k MAU and 3k DAU, before we stopped grow­ing. Our trac­tion was insuf­fi­cient to raise more ven­ture cap­i­tal, and just as we were going into our fundraise, our DAUs start­ed shrink­ing. We decid­ed to end our exper­i­ment and shut down Peb­ble on Novem­ber 1, 2023."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

👦 Lakserytteren starter børnemedie

Fra Medi­aWatch:

"Med 1,1 mio. kr. fra Inno­va­tions­fonden vil Ras­mus Kolbe, også kendt som Lak­seryt­teren, og Maria Baagøe Bové lave en mellemt­ing mellem Youtube og DR for børn."

Mere:

• Lak­seryt­teren stifter nyt børneme­die: DR løs­er ikke opgaven [Jour­nal­is­ten]
• Nyt børneme­die vil have 5000 brugere inden 2025 [Medi­aWatch]

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🎧 USA: Spoken word-lyd er på "all time high"

Pressemed­delelse fra NPR og Edi­son Research:

"Spo­ken Word audi­ence size and lis­ten­ing time attain record highs: Almost half (48%) — approx­i­mate­ly 135M peo­ple — of those in the U.S. age 13+ lis­ten to some type of spo­ken word audio dai­ly, up two per­cent­age points (46%) from last year. Lis­ten­ers in the U.S. age 13+ spend 31% of their dai­ly audio time with spo­ken word, which is a 55% increase over nine years ago (20%)."

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🛡️ Flere danske medier er mere troværdige end Facebook og TikTok

Fra Medi­et Markeds­føring:

"Flere danske medi­er scor­er markant højere på tro­værdighed end store sociale medi­er i ny under­søgelse fra Orches­tra. Men medierne lig­ger stadig ikke højt."

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🫤 Lokale og regionale mediers rækkevidde står stille

Fra Jour­nal­is­ten:

"I rap­porten er danskerne i en årrække blevet spurgt om deres nyhedsvan­er, og tal­lene vis­er, at de lokale og regionale nyhedsme­diers række­v­id­de på net­tet i 2023 lig­ger på præ­cis samme niveau som i 2017, nem­lig 10–11 pro­cent af befolknin­gen."

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📉 Mindre medier taber, når Canada lægger arm med Meta

Fra Nie­man Lab:

"To find out how the law is impact­ing these small news orga­ni­za­tions, I spoke with three lead­ers of small Cana­di­an pub­li­ca­tions impact­ed by the Meta black­out as well as with Cana­di­an jour­nal­ism schol­ar Alfred Her­mi­da, who’s stud­ied dig­i­tal media in the coun­try for sev­er­al decades."

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📺 Video-podcasts er mere populære om aftenen

Fra Spo­ti­fy:

"From 1am to 5pm, audi­ences are more like­ly to lis­ten to the audio-only expe­ri­ence of video pod­casts. When evening rolls around (6pm to mid­night), fans tend to watch video pod­casts, since they're wind­ing down and primed for 'leaned-in' view­ing."

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🔚 Omegle lukker ned efter sagsanlæg

Fra Wired:

"Omegle, the video and text chat site that paired strangers togeth­er to talk, ulti­mate­ly shut down as part of a legal medi­a­tion with a female user who sued the com­pa­ny, claim­ing its defec­tive and neg­li­gent design enabled her to be sex­u­al­ly abused through the site."

Mere:

• Pop­u­lar video chat ser­vice Omegle shuts down [TechCrunch]

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✅ EU-Parlamentet giver grønt lys til Data Act

Fra Medi­aWatch:

"Ifølge DI Dig­i­tals branchedi­rek­tør, Camil­la Ley Valentin, bliv­er forord­nin­gen en stor mund­fuld for danske virk­somhed­er. "

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

👊 YouTubes kamp mod adblockere ser ud til at have en effekt

I Ugerevyen fra uge 44 kunne du læse, at YouTube inten­siverede deres kamp mod dem, der blok­er­er annon­cer. Nu er der resul­tater.

Fra Wired:

"YouTube expand­ed a 'test' that threat­ens to cut off users who don't turn off their ad block­er. Devel­op­ers of the tools are scram­bling to respond."

Hov:

• YouTube’s Ad Block­er Detec­tion Believed to Break EU Pri­va­cy Law [Wired]

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📈 The New York Times runder 10.000.000 abonnenter

Målet er 15 mil­lion­er ved udgan­gen af 2027.

Fra hes­tens mund:

"In its third-quar­ter report, The New York Times Com­pa­ny said it had added 210,000 net dig­i­tal-only sub­scribers in the three months through Sep­tem­ber, giv­ing it 9.41 mil­lion along with 670,000 print sub­scribers."

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🎧 Schibsted vil servere lyd for lavfrekvente brugere

Fra Medi­aWatch:

"Hos det norske mediehus Schib­st­ed arbe­jder man på at bruge lyd­for­mater til at nå nogle af de lavfrekvente brugere på nyhedsme­di­er som det norske Aften­posten. Det fortæller Karl Oskar Teien, der er chef for brugero­plevelse og pro­duk­tudvikling hos Schib­st­ed Sub­scrip­tion News."

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🤔 Estimat: Google og Meta skylder US-medier milliarder

Fra Poyn­ter:

"News pub­lish­ers all over the world have tried to esti­mate what Google and Meta owe them for the news they dis­trib­ute to audi­ences. This is a dif­fi­cult task due to a lack of pub­licly avail­able data about audi­ence behav­ior and because a lack of com­pe­ti­tion makes the price tech com­pa­nies pay for news arti­fi­cial­ly low.

Our new work­ing paper esti­mates that Google and Meta owe U.S. pub­lish­ers between $11.9 and $13.9 bil­lion a year."

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💡 Amerikansk lokalmedie-koncern segmenterer brugere på "readiness"

Fra INMA:

"About two years ago, Advance Local imple­ment­ed an audi­ence seg­men­ta­tion mod­el. This mod­el buck­et­ed prospects in terms of readi­ness; the first of many steps to align offers to where a prospect is in their jour­ney with us."

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🤔 Hvorfor kaster Netflix sig ud i programmatisk annoncering?

Fra Digi­day:

"Sure, Net­flix could poten­tial­ly make some savvy hires to tack­le the com­plex­i­ty, but amass­ing the nec­es­sary scale for pro­gram­mat­ic adver­tis­ing to make sense is any­thing but straight­for­ward. Actu­al­ly, it’s close to impos­si­ble. So, why even ven­ture into it?"

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

😠 DMJX får kritik for AI-illustrationer

Fra Jour­nal­is­ten:

"Dan­marks Medie- og Jour­nal­isthøjskole har i de sen­este uger brugt AI til at illus­trere flere af skolens artik­ler om forskn­ing og udvikling.

Det vækker kri­tik fra blandt andre Sisse Stroy­er, for­mand for Presse­fo­tograf­for­bun­det:"

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😬 Er AI ved at ødelægge Google-søgninger?

Fra The Atlantic:

"Giv­en how non­sen­si­cal this response is, you might not be sur­prised to hear that the snip­pet was orig­i­nal­ly writ­ten by Chat­G­PT. But you may be sur­prised by how it became a fea­tured answer on the internet’s pre­em­i­nent knowl­edge base.

The search engine is pulling this blurb from a user post on Hack­er News, an online mes­sage board about tech­nol­o­gy, which is itself quot­ing from a web­site called Emer­gent Mind, which exists to teach peo­ple about AI—including its flaws. At some point, Google’s crawlers scraped the text, and now its algo­rithm auto­mat­i­cal­ly presents the chatbot’s non­sense answer as fact, with a link to the Hack­er News dis­cus­sion."

Mere:

• Nye AI-ten­denser udfor­dr­er mediers for­ret­ningsmod­el [Medi­aWatch]

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🤦🏻‍♂️ Adobe-brugere sælger AI-genererede billeder fra Gaza og Israel

Fra Vice:

"Adobe is sell­ing AI-gen­er­at­ed images show­ing fake scenes depict­ing bom­bard­ment of cities in both Gaza and Israel. Some are pho­to­re­al­is­tic, oth­ers are obvi­ous­ly com­put­er-made, and at least one has already begun cir­cu­lat­ing online, passed off as a real image."

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✨ Nu kan alle lave deres egen udgave af ChatGPT – uden at kode

Fra Ven­ture­Beat:

"Ope­nAI, the com­pa­ny behind viral chat­bot Chat­G­PT, announced today the launch of cus­tomiz­able AI agents called “GPTs.” These new tools allow any­one to cre­ate tai­lored ver­sions of Chat­G­PT for spe­cif­ic pur­pos­es with­out need­ing to code."

Mere:

• Ope­nAI Wants Every­one to Build Their Own Ver­sion of Chat­G­PT [Wired]
• How Ope­nAI is build­ing a path toward AI agents [Plat­former]

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🏎️ OpenAI præsenterer GPT‑4 Turbo

Fra Ven­ture­Beat:

"The star of the show was GPT‑4 Tur­bo, an upgrad­ed ver­sion of OpenAI’s large lan­guage mod­el that can under­stand and gen­er­ate human-like text. GPT‑4 Tur­bo has dou­ble the con­text win­dow at 128,000 tokens, allow­ing it to take in the equiv­a­lent of 300 pages of text at once. This expand­ed mem­o­ry and rea­son­ing allows more nuanced con­ver­sa­tions and com­plex instruc­tions."

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🤖 Musk præsenterer AI med sarkasme

Fra The Wall Street Jour­nal:

"Elon Musk’s arti­fi­cial-intel­li­gence start­up showed off its first prod­uct: a bot named Grok whose sense of humor the bil­lion­aire demon­strat­ed with jokes about Sam Bankman-Fried and how to make cocaine."

Mere:

• How Musk is bor­row­ing from X to build Grok [Plat­former]

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😔 Deepfakes er det nye overgreb

Fra Kom­mu­nika­tions­fo­rum:

"Bruger­ven­lige og potente AI-billed­værk­tø­jer eskalerer et velk­endt prob­lem: ulovlig billed­del­ing af f.eks. min­dreårige. Det kalder på et for­sigtighed­sprin­cip."

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• Kategori: Opsamlinger