Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🏆 TV 2 Østjylland og Matas har landets bedste SoMe-hold

Fra Markeds­føring:

"Matas vin­der prisen for årets SoMe Man­age­ment Team, da der ingen tvivl er om, at de lever og ånder for Social Media – i en grad, så det er blevet en fuld­stændig inte­gr­eret del af selve virk­somhe­dens DNA. [...]

TV 2 Østjyl­land tilby­der ikke blot ind­hold, men skaber også menings­fuld dia­log og fæl­lesskab med deres pub­likum. Deres inno­v­a­tive til­gang til ind­hold, som spæn­der fra nyheds­dækn­ing til satire og brugeren­gage­ment, vis­er en dyb forståelse for mål­grup­pens behov og medievan­er."

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🚨 Medierådet ser ikke Snapchat-AI som sikker for børn

Fra DR:

"- Lige nu kan vi kon­statere, at My AI bruger børns data, fasthold­er børn på en ikke i orden-måde, og at børn bliv­er præsen­teret for skadeligt og ulovligt ind­hold. Så det er ikke et sted for børn. My AI er ikke et værk­tøj, som børn og unge skal bruge, som det er lige nu, siger [for­per­son for Medierådet] Miri­am Michaelsen."

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👻 Snapchat præsenterer abonnement uden annoncer

Fra Pub­lish­ers Dai­ly:

"Snapchat is “slow­ly” rolling out a high­er-priced Snapchat+ sub­scrip­tion tier in cer­tain mar­kets that will remove all ads from users' Sto­ry and Lens feeds, accord­ing to a post shared by social media enthu­si­ast Jon­ah Man­zano on Threads."

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🤳 Instagram Threads kommer angiveligt til Europa i december

Fra The Wall Street Jour­nal:

"Face­book par­ent Meta Plat­forms plans to launch Threads in Europe in Decem­ber, accord­ing to peo­ple famil­iar with the mat­ter."

Mere Threads:

• Insta­gram Threads search now sup­ports ‘all lan­guages’ in lat­est update [TechCrunch]

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🍔 TikTok-influencere bevæger sig i stigende grad mod mad

Fra Digi­day:

"Agency execs say there’s been an upswing in food influ­encers, although no one seems to have put num­bers to it for the indus­try at large. The Influ­encer Mar­ket­ing Fac­to­ry co-founder and CEO Alessan­dro Bogliari said his team has noticed a 30% increase in client demand for food con­tent cre­ators since last year."

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🎮 YouTube lancerer minispil

Fra Medi­a­Post:

"Pre­mi­um users will now have access to “Playables,” a group of online games that can be played on both the platform's mobile app and desk­top app. Paid sub­scribers can now try out the 37 mini-games direct­ly on YouTube."

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📊 Nye analyse-tools fra YouTube

Fra Social Media Today:

"YouTube’s also adding some new rev­enue ana­lyt­ics cards, includ­ing “Total Mem­bers” insights (which includes sub­scriber data) and “Where Mem­bers Joined From”, which will pro­vide more insight into what’s dri­ving chan­nel growth."

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🥱 Gør LinkedIn-AI platformen mere kedelig?

Fra The Wash­ing­ton Post:

"But as more peo­ple turn to AI for con­tent, more text may start sound­ing the same, sev­er­al users said. Svei said her brain clicks off when she reads items writ­ten by AI because it tends to be writ­ten in a way that makes the con­tent less inter­est­ing. Short sees a lot of val­ue in both gen­er­a­tive AI and LinkedIn, but she wouldn’t rec­om­mend it for enhanc­ing your pro­file."

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🤬 Musk raser over annoncører, der forlader X

Fra Markeds­føring:

"Ifølge brancheme­di­et Adage har han på en nylig bogmesse bedt annon­cør­er, der har trukket deres annon­cer­ing, om at “go f*** your­self”. Ifølge medi­et men­er Musk, at annon­cør­erne “afpress­er” ham ved at holde deres annon­cer­ing tilbage."

Mere:

• Major brands are not only paus­ing ads on Elon Musk’s X. They’re step­ping away from the plat­form alto­geth­er [CNN]
• Råd­giv­er rys­ter på hov­edet over Musks annon­cør-svin­er [Markeds­føring]
• Twit­ter Is Worth More to Elon Musk Dead Than Alive [Slate]
• Is this X’s (for­mer­ly Twit­ter) final good­bye to big adver­tis­ers? It looks like it [Digi­day]
• Ten strate­gies for replac­ing Twit­ter from peo­ple who used to work there  [Plat­former]

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🙄 Musk og "pizzagate"

Fra The Wash­ing­ton Post:

"Elon Musk voiced sup­port Tues­day for Piz­za­gate, the long-debunked con­spir­a­cy the­o­ry that led a man to fire a rifle inside a Wash­ing­ton, D.C., restau­rant in 2016.

The far-right the­o­ry, a pre­de­ces­sor to QAnon, alleged that the Clin­tons and Demo­c­ra­t­ic Par­ty lead­ers ran a secret satan­ic child sex ring in a D.C. pizze­ria known as Comet Ping Pong."

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📹 Nu kan du nøjes med at indlejre video fra X

Fra Social Media Today:

"Now, X will enable you to choose whether you want to embed the video ele­ment in iso­la­tion, or the whole post, as nor­mal."

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🔒 WhatsApp lancerer låsekode til chats

Fra Social Media Today:

"What­sApp has added anoth­er chat secu­ri­ty ele­ment, with a new lock code option that users can enact to keep oth­ers out of their chats in the app."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📉 Medier ser fald i trafikken fra Google

Fra Digi­day:

"But some pub­lish­ers are voic­ing con­cerns that refer­ral traf­fic from Google is also slip­ping, par­tic­u­lar­ly for com­merce con­tent, though not lim­it­ed to that cat­e­go­ry. Two pub­lish­ers told Digi­day they’ve seen reduc­tions in Google refer­rals as high as 60–70% for a few of their sites, while oth­er sites are flat or slight­ly up year over year."

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🔎 Nu kan du følge søgeresultater på Google

Fra hes­tens mund:

"To help you more eas­i­ly keep up with search­es or top­ics you come back to a lot, or want to learn more about, we’re intro­duc­ing the abil­i­ty to fol­low exact­ly what you’re inter­est­ed in. From your favorite sports team to some­thing more spe­cif­ic, like veg­an cook­ing, you’ll see more use­ful infor­ma­tion relat­ed to what you care about across Search, with less effort."

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🤔 Hvad betyder Googles store kontooprydning for e‑mail-marketing?

Fra MarTech:

"Inac­tive email accounts don’t engage with mar­ket­ing emails and don’t respond to mes­sages or make pur­chas­es, which means on some lev­el, Google might be doing email mar­keters a favor by pre­sent­ing this purge. But that’s not how all email mar­keters think."

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🔨 38 værktøjer til den mobile journalist

Fra Journalism.co.uk:

"When it comes to knowl­edge of mobile jour­nal­ism apps that can help make your work pop, smooth out those work­flow kinks or take the pres­sure off a shoot while on the move, there are few in the busi­ness who can rival BBC train­er and mobile jour­nal­ism expert Marc Blank-Set­tle."

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🎧 Jyllands-Posten nu også klar med daglig podcast

Fra Medi­aWatch:

"Nyhed­spod­cast fra Jyl­lands-Posten starter som spon­sor­eret og frit tilgæn­gelig, men på sigt er det pla­nen, at den skal være en del af et JP-abon­nement."

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✨ Kforum får ny redaktør

Fra Medi­aWatch:

"'Efter 25 år som redak­tør skal der ske noget nyt i mit arbe­jd­sliv. Kfo­rum har i JPPOL / Watch Medi­er fået en stærk pub­licis­tisk ejer og hjem­st­ed med sans for ordentlig og faglig nichejour­nal­is­tik. Det glæder mig meget. Jeg vil benytte lej­lighe­den til at sige tak til alle de men­nesker og medar­be­jdere, som jeg har arbe­jdet med gen­nem de sid­ste 25 år, som har gjort os alle­sam­men klogere på kom­mu­nika­tion.'"

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🎤 UK-erfaringer: Hvad er en god nyheds-podcast?

Fra Journalism.co.uk:

"BBC News, The Guardian, Glob­al Media and The New States­man share what gives their shows an edge in a com­pet­i­tive space"

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🤨 4 tips: Sådan kan du spotte misinformation

Fra Wired:

"We don’t yet have a fool­proof way of checking—perhaps that’s a task AI could be trained on next—but there are ways to lim­it the like­li­hood of being fooled."

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😧 Har Substack et nazi-problem?

Fra The Atlantic:

"The newslet­ter-host­ing site Sub­stack adver­tis­es itself as the last, best hope for civil­i­ty on the internet—and aspires to a big­ger role in pol­i­tics in 2024. But just beneath the sur­face, the plat­form has become a home and prop­a­ga­tor of white suprema­cy and anti-Semi­tism. Sub­stack has not only been host­ing writ­ers who post overt­ly Nazi rhetoric on the plat­form; it prof­its from many of them."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 Google går med til at betale canadiske medier

Fra Medi­a­Post:

"After months of nego­ti­a­tion and debate, Google will pay Cana­di­an pub­lish­ers $100 mil­lion Cana­di­an per year for use of its news con­tent on the Google search plat­form."

Mere:

• Google and Cana­da reach deal to avert news ban over Online News Act [BBC News]
• Google Agrees To Pay Cana­di­an News Out­lets $100M Annu­al­ly in Rare Win for Media Indus­try [Vice / Moth­er­board]
• For­get the link tax. Focus on one key met­ric to “save local news” [Nie­man Lab]

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📈 Sådan nåede Bloomberg 500.000 abonnenter

Inter­es­sant læs­ning.

Fra Press Gazette:

"Bloomberg Media‘s chief dig­i­tal offi­cer Julia Beiz­er has told Press Gazette how the title man­aged to reach 500,000 sub­scrip­tions, five years after launch­ing its pay­wall."

Jeg har sam­let nogle af mine take-aways i en LinkedIn-post.

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🧪 Medie forsøger sig med abonnementer via Facebook

Fra Press Gazette:

"Pulman’s Week­ly News, a small news­brand based in Axmin­ster, Devon, now has more than 500 sub­scribers (of 1,700 Face­book fol­low­ers in total) who pay £3.49 a month, less than a month after turn­ing on Face­book sub­scrip­tions."

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👋 Uenighed om det digitale førte til uenighed i Mandag Morgen-toppen

Fra Medi­aWatch:

"En uenighed om de næste skridt for medi­et Mandag Mor­gen i et i sti­gende grad dig­i­talis­eret mediemarked er årsagen bag, at Tan­ja Nyrup Mad­sen stop­per som chefredak­tør. Det fork­lar­er Christoph Nør­gaard, der er direk­tør for mediede­len af Mandag Mor­gen såv­el som for ejerne af Mandag Mor­gen, Alrow Media."

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📉 Annoncemarkedet bliver fortsat mindre

Fra Medi­aWatch:

"'Det går en smule værre, end vi havde for­ven­tet,' siger forskn­ingschef. Tre ud af fire annon­cekro­ner går nu til dig­i­tale investeringer."

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⏱ Google: Tidsplan for udfasning af tredjeparts-cookies i Chrome holder

Fra Digi­day:

"Between the Depart­ment of Justice’s antitrust suit against Google and the impend­ing self-imposed dead­line for remov­ing third-par­ty cook­ies from its Chrome brows­er, there is a lot on the tech­nol­o­gy megacorp’s plate. 

But Dan Tay­lor, the company’s vp of glob­al adver­tis­ing, is con­fi­dent that noth­ing will change the time­line that Google has set for cook­ie depre­ci­a­tion: 'Cook­ies will be phased out com­plete­ly from Chrome at the end of 2024.'"

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💌 Er nyhedsbreve egentlig en forretningsmodel?

Fra The Reboot­ing / Bri­an Mor­ris­sey:

"But email is still, at its heart, just a dis­tri­b­u­tion chan­nel, and no pub­lish­er should build around a sin­gle dis­tri­b­u­tion chan­nel. [...]

Over the last few years I’ve noticed that many of the flaws of scaled dig­i­tal pub­lish­ing creep­ing into email newslet­ters: the heavy reliance on opti­miza­tion and growth hack­ing, drift into arbi­trage, the wor­ship of eas­i­ly gamed van­i­ty met­rics, and the short-term approach to build­ing resilient busi­ness mod­els."

Mere:

• The over­sat­u­ra­tion of “Morn­ing Brew for X” newslet­ters [Simon Owens]

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💰 Spotify klar med ny model for afregning

Fra Medi­aWatch:

"Ændrin­gen er ifølge Spo­ti­fy ikke lavet for at tjene flere penge, men den bliv­er bl.a. kri­tis­eret for ikke at tilgo­dese min­dre kun­st­nere med rel­a­tivt få afspilninger."

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🤔 Sådan udvider Financial Times forretningen

Fra Journalism.co.uk:

"FT Live and FT Strate­gies are two divi­sions that earn rev­enue for the pub­lish­er. But their true val­ue lies in bol­ster­ing the busi­ness as a whole"

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😕 Programmatisk annoncering er uigennemskueligt for nogle

Fra Medi­aWatch:

"Når annon­cør­er skal bevæge sig ud på det pro­gram­ma­tiske marked for at placere deres annon­cekro­ner hos bl.a. danske medi­er, kan det være en uigen­nem­skuelig affære, lyder det fra direk­tøren for Dan­sk Annon­cør­foren­ing Thomas Kragh."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🥺 Ritzau stoler på, at fotografer ikke snyder

Fra Jour­nal­is­ten:

"Hver dag får Ritzau Scan­pix 50.000 billed­er fra hele ver­den ind i sys­temet. Alligev­el har bureauet ikke nogen måde at tjekke, om billed­erne er AI-gener­erede. I stedet stol­er bureauet på sine leverandør­er"

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😮 Sports Illustrated fjerner indhold, der måske er skrevet af AI

Fra Jour­nal­is­ten:

"Det sker, efter at mag­a­sinet Futur­ism ifølge Journalisten.se har påvist, at Drew Ortiz med meget stor sandsyn­lighed er en AI-gener­eret skribent. Blandt bevis­erne er, at Drew Ortiz’ pro­fil­fo­to på Sports Illus­trat­ed stam­mer fra en side, der sæl­ger AI-gener­erede fotos, og han ingen SoMe-tilst­ede­værelse har."

Mere:

• 'Sports Illus­trat­ed' Par­ent Rebuts 'Futur­ism' Expose [Medi­a­Post]

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🥳 ChatGPT fylder et år

Fra Digi­day:

"It’s hard to con­cise­ly cap­ture the myr­i­ad ways Chat­G­PT and gen­er­a­tive AI over­all have shaped mar­ket­ing, tech­nol­o­gy, media, cul­ture and soci­ety in a sin­gle year. It’s breathed new life into the world of search, sparked new waves of cre­ativ­i­ty and enabled new prod­uct roadmaps. At the same time, it’s brought forth new con­cerns relat­ed to intel­lec­tu­al prop­er­ty, mis­in­for­ma­tion, dis­crim­i­na­tion and data pri­va­cy."

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😬 Skræddersyede OpenAI-chatbots kan have svært ved at holde på hemmelighederne

Fra Wired:

"How­ev­er, these cus­tom GPTs can also be forced into leak­ing their secrets. Secu­ri­ty researchers and tech­nol­o­gists prob­ing the cus­tom chat­bots have made them spill the ini­tial instruc­tions they were giv­en when they were cre­at­ed, and have also dis­cov­ered and down­loaded the files used to cus­tomize the chat­bots. People’s per­son­al infor­ma­tion or pro­pri­etary data can be put at risk, experts say."

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😯 Er du klar til flodbølgen af syntetisk indhold?

Fra A Media Oper­a­tor:

"The inter­net is going to be full of syn­thet­ic con­tent. Google will have no choice but to act. The pub­lish­ers that sur­vive will be those that focus on cre­at­ing val­ue for their audi­ence, using gen­er­a­tive AI to give them bet­ter infor­ma­tion, not sim­ply more use­less infor­ma­tion."

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👩‍⚖️ Forstå Silvermans søgsmål mod Facebooks sprogmodel

Inter­es­sant læs­ning.

Fra Nie­man Lab:

"When the come­di­an Sarah Sil­ver­man sued Meta over its AI mod­el LLa­MA this sum­mer, it was pret­ty big news.

But it didn’t get as much atten­tion last week when a fed­er­al judge dis­missed most of it — and set a high bar to prove what remained."

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😬 Kan dramaet om OpenAI fortsætte?

Fra Plat­former:

"Still: it feels too ear­ly to declare the sto­ry over. The soon-to-be-for­mer mem­bers of OpenAI’s board will speak even­tu­al­ly: to inves­ti­ga­tors, the pub­lic, or both. Squads of inves­tiga­tive reporters are now dig­ging into Altman’s sprawl­ing web of invest­ments."

Mere:

• Behind the Scenes of Sam Altman’s Show­down at Ope­nAI [The Wall Street Jour­nal]
• Unpack­ing the hype around OpenAI’s rumored new Q* mod­el [MIT Tech­nol­o­gy Review]

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😳 Generering af et AI-billede kræver lige så meget strøm som opladning af en telefon

Fra MIT Tech­nol­o­gy Review:

"In fact, gen­er­at­ing an image using a pow­er­ful AI mod­el takes as much ener­gy as ful­ly charg­ing your smart­phone, accord­ing to a new study by researchers at the AI start­up Hug­ging Face and Carnegie Mel­lon Uni­ver­si­ty. How­ev­er, they found that using an AI mod­el to gen­er­ate text is sig­nif­i­cant­ly less ener­gy-inten­sive. Cre­at­ing text 1,000 times only uses as much ener­gy as 16% of a full smart­phone charge."

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• Kategori: Opsamlinger