Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

💔 Forholdet mellem Meta og medier blev ikke bedre i 2023

Fra Media Voic­es:

"The already-strained rela­tion­ship pub­lish­ers had with the tech giants soured fur­ther in 2023 as attempts to force pay­ments in Cana­da saw Meta block news from its plat­forms com­plete­ly. Esther Kezia Thor­pe rounds up the year in plat­forms as part of our Media Moments 2023 report."

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📉 Meta vil begrænse indhold om selvskade overfor unge

Fra hes­tens mund:

"- We will start to hide more types of con­tent for teens on Insta­gram and Face­book, in line with expert guid­ance.

- We’re auto­mat­i­cal­ly plac­ing all teens into the most restric­tive con­tent con­trol set­tings on Insta­gram and Face­book and restrict­ing addi­tion­al terms in Search on Insta­gram.

- We’re also prompt­ing teens to update their pri­va­cy set­tings on Insta­gram in a sin­gle tap with new noti­fi­ca­tions."

Mere:

• Meta seeks to hide harms from teens [Plat­former]
• Meta vil sætte ind over unges eksponer­ing for opslag med selvskade [Medi­aWatch]

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👩‍⚖️ Nu gælder Metas nye regler for brug af manipuleret annonceindhold

Fra Social Media Today:

"Meta’s new dis­clo­sure require­ments for dig­i­tal­ly altered polit­i­cal ads are now in effect, with all adver­tis­ers look­ing to run ads about social issues, elec­tions, and pol­i­tics now required to indi­cate when their ad 'con­tains a pho­to­re­al­is­tic image or video, or real­is­tic sound­ing audio, that was dig­i­tal­ly cre­at­ed or altered by AI or oth­er meth­ods'."

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🤳 Instagram tester kollaborative stories

Fra Social Media Today:

"Insta­gram is test­ing out yet anoth­er col­lab­o­ra­tive option, this time via Sto­ries that you would cre­ate for a friend."

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🎥 YouTubes RSS-værktøj er ikke længere i beta

Fra hes­tens egen mund:

"If you’re an audio-first pod­cast cre­ator, you can sub­mit your pod­cast RSS feed to YouTube – which will upload your pod­cast episodes to YouTube and YouTube Music. In this video we walk through what RSS feeds are, how they work with YouTube, and how to sub­mit them in YouTube Stu­dio."

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🤨 TikTok begrænser dataværktøj

Fra The New York Times:

"Tik­Tok has qui­et­ly restrict­ed one of its few tools to help mea­sure the pop­u­lar­i­ty of trends on the video app, after the tool’s results were used by researchers and law­mak­ers to scru­ti­nize con­tent on the site relat­ed to geopol­i­tics and the Israel-Hamas war."

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📺 TikTok lancerer Chromecast-understøttelse

Fra Social Media Today:

"Many more peo­ple will now be able to watch Tik­Tok clips on their home TV screens, with the plat­form today announc­ing the capac­i­ty to cast your Tik­Tok feed to your TV via Chrome­cast."

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🛑 YouTube sætter ind overfor true crime-deepfakes

Fra The Verge:

"The platform’s harass­ment and cyber­bul­ly­ing pol­i­cy will pro­hib­it con­tent that 'real­is­ti­cal­ly sim­u­lates' deceased chil­dren and vic­tims of crimes or dead­ly events."

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👎 Threads kæmper med dårlige algoritmeanbefalinger

Fra The Verge:

"Adam Mosseri says that Threads has had some issues with what he calls 'low qual­i­ty rec­om­men­da­tions' over the last few weeks. He says that 'a lot of it' should be fixed and that things should get 'much bet­ter over the next few weeks.'

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🔗 ...og X kæmper med crypto-scam-annoncer

Fra Bleep­ing Com­put­er:

"While attack­ers have been abus­ing X's ad plat­form for some time, the sheer vol­ume of mali­cious ads has increased rapid­ly over the past month, caus­ing secu­ri­ty researcher Mal­ware­HunterTeam to track them."

Mere om X og cryp­to:

• SEC Has Not Approved Bit­coin ETFs, but Its Hacked X Account Briefly Said Oth­er­wise [Coin­desk]

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⏯ X lancerer videoshows

Fra Bloomberg:

"X, the social media plat­form for­mer­ly known as Twit­ter, announced a slate of new video shows, includ­ing a part­ner­ship with for­mer CNN anchor Don Lemon."

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🙅‍♂️ X dropper understøttelse af NFT'er i profilbilleder

Fra TechCrunch:

"The removal of the fea­ture is not very sur­pris­ing giv­en oth­er social net­works have also wound down their NFT exper­i­ments. In 2022, Insta­gram and Face­book both start­ed exper­i­ment­ing with show­ing and post­ing NFTs. How­ev­er, Meta shut down the sup­port for NFTs in March 2023."

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😬 Er Elon Musk på stoffer?

Fra The Wall Street Jour­nal:

"Elon Musk and his sup­port­ers offer sev­er­al expla­na­tions for his con­trar­i­an views, unfil­tered speech and provoca­tive antics. They’re an expres­sion of his cre­ativ­i­ty. Or the result of his men­tal-health chal­lenges. Or fall­out from his stress, or sleep depri­va­tion.

In recent years, some exec­u­tives and board mem­bers at his com­pa­nies and oth­ers close to the bil­lion­aire have devel­oped a per­sis­tent con­cern that there is anoth­er com­po­nent dri­ving his behav­ior: his use of drugs. "

Mere:

• Elon Musk Denies He Has a Drug Prob­lem After Bomb­shell Report [Giz­mo­do]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧 Her er de podcasts, danskerne lytter mest til

Fra Medi­aWatch:

"Når danskerne lyt­ter til pod­cast, er det nyhed­spod­cast, der er mest pop­ulære. Pod­cast­lyt­terne udvæl­ger også få titler, som de hold­er fast i, vis­er årsopgørelse for 2023."

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🍪 EU vil løsne på cookie-krav

Fra Com­put­er­world:

"EU ønsker at ændre de strenge cook­ie-med­delelser, som web­sites inden for EU er pålagt at over­holde. Den nuværende lov­givn­ing ser nem­lig ikke ud til at have den ønskede effekt."

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🔮 Nic Newmans bud på 2024

Fra Reuters Insti­tute:

"The dis­rup­tive pow­er of arti­fi­cial intel­li­gence (AI) will sweep through the infor­ma­tion space this year at a time of intense polit­i­cal and eco­nom­ic volatil­i­ty around the world. The impli­ca­tions for the reli­a­bil­i­ty of infor­ma­tion, and the sus­tain­abil­i­ty of the main­stream media are like­ly to be pro­found in a year that sees crit­i­cal elec­tions due in more than 40 democ­ra­cies, with wars con­tin­u­ing to rage in Europe and the Mid­dle East."

Mere:

• Reuter's Insti­tute annu­al sur­vey: Media lead­ers are anx­ious about refer­ral traf­fic and AI, lean­ing into read­er rev­enue [Kevin Ander­son]

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👋 Substack fjerner nazi-støtter

Fra Plat­former:

"Sub­stack is remov­ing some pub­li­ca­tions that express sup­port for Nazis, the com­pa­ny said today. The com­pa­ny said this did not rep­re­sent a rever­sal of its pre­vi­ous stance, but rather the result of recon­sid­er­ing how it inter­prets its exist­ing poli­cies."

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👋 Platformer-nyhedsbrevet forlader Substack

Fra hes­tens mund:

"This was the moment where I start­ed to think Plat­former would need to leave Sub­stack. I’m not aware of any major US con­sumer inter­net plat­form that does not explic­it­ly ban praise for Nazi hate speech, much less one that wel­comes them to set up shop and start sell­ing sub­scrip­tions.

But sud­den­ly, here we were."

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🔙 DR genoplever arkivet i "Gensyn"

Fra Medi­aWatch:

"En nyrestau­r­eret udgave af 'Huset på Chris­tian­shavn' og andre min­de­værdi­ge serier vil snart være at finde på DRTV, når DR lancer­er et nyt arkivtil­bud kaldet 'Gen­syn'."

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📚 Sådan lykkes forfattere på streaming-tjenester

Fra Infor­ma­tion:

"Ultra­ko­rte kapitler, jævn­lige ændringer af meta­da­ta og opdel­ing af værk­er i flere bind er bare nogle af de greb, som en ny gruppe af dig­i­tale for­fat­tere aktivt bruger for at få suc­ces på stream­ing"

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤨 Branchen reagerer på Googles udfasning af tredjepartscookies

Fra Digi­day:

"The count­down to a (third-par­ty) cook­ie­less Chrome has start­ed. Google is dis­abling third-par­ty cook­ies for 1% of its Chrome users world­wide, which will affect 32 mil­lion of its 3.22 bil­lion inter­na­tion­al users of the brows­er. It’s a small step for Google, but a giant leap into the unknown for dig­i­tal adver­tis­ing.

Digi­day asked ad execs to share their unfil­tered views on the lat­est change."

Mere:

• CES Brief­ing: ‘We’re in the mid­dle of a storm right now’ as Google phas­es out third-par­ty cook­ies [Digi­day]
• How will Google's third-par­ty cook­ies phase-out affect adland? [Cam­paign]

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😥 GDPR har været "gift" for europæiske publicister

Fra Medi­aWatch:

”'GDPR har ikke været godt for nogle europæiske pub­li­cis­ter. Det tror jeg godt, at vi kan kon­klud­ere. Tvær­ti­mod har det desværre vist sig at være gift for dem,' lyder det fra nordisk ind­køb­schef for Omni­com Media Group Claes Braa­gaard."

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🤔 Hvordan skal medier reagerer på faldende Google-trafik?

Fra Simon Owens:

"First, I think it’s impor­tant to real­ize that Google traf­fic, com­pared to some oth­er forms of refer­ral sources, is over­rat­ed. The vast major­i­ty of vis­its from Google con­sist of dri­ve-by traf­fic — they’re there to extract the infor­ma­tion they came for and then leave. This means they’re unlike­ly to sign up for your newslet­ter or con­vert into a paid sub­scrip­tion. They’re also of less val­ue to adver­tis­ers."

Mere:

• "How the inter­net reshaped itself around Google’s search algo­rithms — and into a world where web­sites look the same." [The Verge]

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📉 The Washington Posts trafik er halveret de seneste år

Fra Puck:

"Does Will Lewis, the Brit who just took over The Wash­ing­ton Post, have the hard­est job in media? One week in and Alex Mac­Cal­lum is off to CNN, and it turns out that his company’s traf­fic has dipped by more than 50 per­cent in the past few years."

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⚽ Ekstra Bladet køber sig ind i holdet.dk

Fra Medi­aWatch:

"Ekstra Bladet håber at kunne udnytte ejer­sk­a­bet af den pop­ulære man­ag­er-spilplat­form til at fremme sin strate­giske ambi­tion om at være dig­i­talt førende på sportsme­dieom­rådet."

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📈 Netflix med annoncer har nu 23 mio. månedlige brugere

Fra CNN:

"That’s about an 8 mil­lion increase in rough­ly two months;the stream­ing giant announced it had 15 mil­lion glob­al month­ly active users in Novem­ber 2023."

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🎮 Netflix leger — igen — med tanken om spil

Fra Medi­aWatch:

"[...] nu overve­jer ledelsen i Net­flix ifølge unavn­givne kilder, om stream­ingt­jen­esten skal beg­y­n­de at tillade køb i appen, kræve betal­ing for mere ”sofistik­erede” spil, og om der skal være reklamer i spil­lene."

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🙋‍♂️ Nye Medier håber, at EU vil uddybe

Fra Medi­aWatch:

"Forenin­gen, der var med i bekym­ring­shen­ven­delse til EU, ønsker at få uddy­bet, hvor­for EU-Kom­mis­sio­nen men­er, at loven er blevet god­k­endt."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤝 JPPOL kombinerer udviklingen og satser på AI

Fra Medi­aWatch:

"Den nye strate­gi er led­saget af ændringer i organ­i­sa­tio­nen i mediehuset. Navn­lig bliv­er der etableret tre nye afdelinger, hvor dig­i­tale og kom­mer­cielle kræfter fra husets tre store avis­ti­tler Ekstra Bladet, Jyl­lands-Posten og Poli­tiken bliv­er sam­let. De har hidtil haft hver deres dig­i­tale og kom­mer­cielle afdelinger."

Mere:

• Fra opkøb og ekspan­sion til dig­i­tal fokus og AI: JP/Politikens Hus skifter kurs
• JP/Pol-strate­giskift kom­mer efter år med tab af læsere og under­skud
• JP/Politikens Hus sæt­ter hold­et i ny fælles udviklingsen­hed

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🤖 OpenAI reagerer på NYTimes' sagsanlæg

Fra hes­tens mund:

"While we dis­agree with the claims in The New York Times law­suit, we view it as an oppor­tu­ni­ty to clar­i­fy our busi­ness, our intent, and how we build our tech­nol­o­gy. Our posi­tion can be summed up in these four points, which we flesh out below:"

Mere:

• The New York Times vs Ope­nAI and Microsoft [The Addi­tion]

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💰 ...og tilbyder angiveligt mellem 1 og 5 millioner dollars

Fra The Infor­ma­tion:

"Ope­nAI has offered some media firms as lit­tle as between $1 mil­lion and $5 mil­lion annu­al­ly to license their news arti­cles for use in train­ing its large lan­guage mod­els, accord­ing to two exec­u­tives who have recent­ly nego­ti­at­ed with the tech com­pa­ny. That’s a tiny amount even for small pub­lish­ers, which could make it dif­fi­cult for Ope­nAI to strike deals."

Mere om AI og ophavs­ret:

• Copy­right could shape the glob­al AI map [Politi­co]

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🛒 ...og lancerer GPT-butik

Fra Bloomberg:

"Ope­nAI has launched an online store where peo­ple can share cus­tomized ver­sions of the company’s pop­u­lar Chat­G­PT chat­bot, after ini­tial­ly delay­ing the roll­out because of lead­er­ship upheaval last year."

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🙏 Apple vil træne AI på medieindhold

Fra Medi­a­Post:

"Apple report­ed­ly has begun nego­ti­a­tions with major news pub­lish­ers over per­mis­sion to use their con­tent as the tech­nol­o­gy com­pa­ny devel­ops its own gen­er­a­tive arti­fi­cial intel­li­gence (GAI) plat­forms."

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🤖 Google vil forbedre Assistant via fyringer og AI

Fra Semafor:

"Google told Semafor the restruc­tur­ing would help improve Google Assis­tant as it explores inte­grat­ing new­er arti­fi­cial intel­li­gence tech­nol­o­gy into its prod­ucts. The com­pa­ny announced in Octo­ber that it was using its gen­er­a­tive AI chat­bot Bard to build a new ver­sion of Google Assis­tant that 'extends beyond voice, under­stands and adapts to you and han­dles per­son­al tasks in new ways.'"

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🤔 AI rejser praktiske og etiske spørgsmål blandt medier

Fra Media Voic­es:

"Gen­er­a­tive AI has gone pop­ulist this year, with con­sumer-grade GenAI tools now wide­ly avail­able. While it offers new oppor­tu­ni­ties – edi­to­r­i­al and com­mer­cial – its wide­spread adop­tion has also led to eth­i­cal and prac­ti­cal dilem­mas. Chris Sut­cliffe rounds up the year in AI for pub­lish­ers as part of our Media Moments 2023 report."

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🔮 Fellow: 2024 bliver et endnu vildere AI-år

Fra Medi­aWatch:

"Ida Ebbens­gaard, nuværende fel­low på SDU og tidligere chefredak­tør på Zet­land, og tek­nol­o­gis­trateg på TV 2 Bo Berg­st­ed giv­er bud på, hvilke AI-fænomen­er der vil præge branchen i 2024."

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😬 Nyt studie: AI-eksperter er uenige om, hvad de har skabt

Fra Vox:

"Their results chal­lenge many of the pre­vail­ing nar­ra­tives about AI extinc­tion risk. The researchers sur­veyed don’t sub­di­vide neat­ly into doom­say­ing pes­simists and insis­tent opti­mists. “Many peo­ple,” the sur­vey found, 'who have high prob­a­bil­i­ties of bad out­comes also have high prob­a­bil­i­ties of good out­comes.' And human extinc­tion does seem to be a pos­si­bil­i­ty that the major­i­ty of researchers take seri­ous­ly: 57.8 per­cent of respon­dents said they thought extreme­ly bad out­comes such as human extinc­tion were at least 5 per­cent like­ly."

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✨ Fox lancerer blockchain-platform til sporing af indholdsbrug

Fra Axios:

"Fox Corp., one of the largest media pub­lish­ers in the U.S., has pub­licly debuted a new blockchain plat­form called Ver­i­fy to help media com­pa­nies track how their con­tent is being used online, Fox Corp. chief tech­nol­o­gy offi­cer Melody Hilde­brandt told Axios."

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😎 Apple lancerer VR-brille i USA i februar

Fra The Verge:

"After reveal­ing its long-await­ed VR head­set last June, Apple is ready to put the $3,499 Vision Pro on sale."

Mere:

• News All Over Your Face [The Addi­tion]

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🥱 Sådan blev Zuckerberg træt af metaverset og begejstret for AI

Fra Bloomberg:

"Meta’s founder has become deeply engaged in his company’s AI efforts ahead of its 20th anniver­sary, but his close atten­tion hasn’t always proved to be a recipe for suc­cess."

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• Kategori: Opsamlinger