Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📈 Facebook vokser stadig

Fra Social Media Today:

Despite ongo­ing pre­dic­tions of its demise, and count­less straight up dec­la­ra­tions of the same, Face­book is still going strong, and still adding users, despite the app now hav­ing been with us for 20 years.

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🔖 Meta vil gerne have fælles mærkat for AI-indhold

Fra The New York Times

The social net­work wants to pro­mote stan­dard­ized labels to help detect arti­fi­cial­ly cre­at­ed pho­to, video and audio mate­r­i­al across its plat­forms.

Se også:

• Ope­nAI is adding new water­marks to DALL‑E 3 [The Verge]

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📲 Instagram tester feed-preview

Fra Social Media Today:

Insta­gram is cur­rent­ly test­ing a new option with some users that enables you to view how your feed posts will look on your pro­file grid before you pub­lish, so you can ensure that each update fits into your over­all IG aes­thet­ic.

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🙅‍♀️ Meta vil ikke anbefale politisk indhold på Threads

Fra Axios:

Meta will not "proac­tive­ly rec­om­mend polit­i­cal con­tent from accounts you don't fol­low" on Threads, the com­pa­ny said in a state­ment pro­vid­ed to Axios.

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🔖 Threads tester mulighed for at gemme opdateringer

Fra TechCrunch:

Insta­gram Threads is get­ting a high­ly request­ed fea­ture that puts it in clos­er com­pe­ti­tion with X/Twitter. The text-based social net­work­ing app is exper­i­ment­ing with the abil­i­ty to save posts, allow­ing users to book­mark favorite posts to revis­it them lat­er.

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💡 Sådan fungerer Threads' algoritme

Fra Social Media Today:

Though there is a log­ic to it, with Meta recent­ly shar­ing an overview of its Threads algo­rithm, and how the sys­tem decides what posts get seen in the app, and how that dri­ves expand­ed reach.

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🤔 LinkedIn slanker "Creator Mode"

Fra Social Media Today:

LinkedIn is get­ting rid of its “Cre­ator Mode” option as part of its broad­er shift away from hash­tags as a con­nec­tive tool, though it’s still keep­ing most of its Cre­ator Mode ele­ments as option­al tools for all users, even if you haven’t switched Cre­ator Mode on in your set­tings.

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🎨 YouTube tester feeds efter farve

Fra 9 to 5 Google:

It seems like YouTube is look­ing at the thumb­nail (and maybe the full video) to deter­mine the pre­dom­i­nant hue (a la Mate­r­i­al You Dynam­ic Col­or). Maybe some users won’t mind brows­ing in this man­ner? (It reminds me of peo­ple who orga­nize their home­screens by app icon col­or.)

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✨ Nu er Bluesky åben for alle

Fra The Wash­ing­ton Post:

Today, Bluesky is open­ing to the pub­lic after near­ly a year as an invi­ta­tion-only app, with Graber as its CEO. With a lit­tle over 3 mil­lion users, it’s mount­ing a long-shot bid to take on the com­pa­ny that spawned it — and to set social media on a course that no sin­gle cap­tain can con­trol.

Jeg er på Bluesky, men har dog ikke brugt plat­for­men siden slut­nin­gen af novem­ber. Men følg mig, hvis du er på Bluesky, så kan det da være, vi kan få gang i den her­hjemme 😉

Mere Bluesky:

For all that tumult, though, Bluesky has remained much the same. Unlike oth­er pop-up social net­works that come and go, Bluesky’s com­mu­ni­ty has remained active and grow­ing, while pre­serv­ing the essen­tial weird­ness that has always dis­tin­guished it. 

- Plat­former

After almost a year as an invite-only app, Bluesky is now open to the pub­lic. Fund­ed by Twit­ter co-founder Jack Dorsey, Bluesky is one of the more promis­ing micro-blog­ging plat­forms that could pro­vide an alter­na­tive to Elon Musk’s X.

TechCrunch

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🤳 Sådan arbejder Deutsche Welle med TikTok

Fra The Fix:

Since July 2020, Deutsche Welle (DW) has strate­gi­cal­ly land­ed on Tik­Tok, launch­ing 17 active chan­nels to date. The work behind this strat­e­gy is the result of metic­u­lous plan­ning involv­ing var­i­ous depart­ments, from Audi­ence Devel­op­ment to Ana­lyt­ics, Mar­ket­ing, and Edi­to­r­i­al.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😵 Er web ved at dø?

Fra Plat­former:

The death of dig­i­tal media has many caus­es, includ­ing the inep­ti­tude of its fun­ders and man­agers. But today I want to talk about anoth­er poten­tial rifle on the fir­ing squad: gen­er­a­tive arti­fi­cial intel­li­gence, which in its capac­i­ty to strip-mine the web and repur­pose it as an input for search engines threat­ens to remove one of the few pil­lars of rev­enue remain­ing for pub­lish­ers.

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📧 Nyhedsbreve: Sådan undgår du spam-mapperne hos Gmail og Yahoo

Fra Media Mak­ers Meet:

Today (1st Feb, 2024), changes by Gmail and Yahoo will bring a par­a­digm shift in how emails are han­dled, aim­ing to enhance user expe­ri­ence, pri­va­cy, and secu­ri­ty. Media organ­i­sa­tions which fre­quent­ly con­tact their audi­ence at their Gmail and Yahoo email accounts, may risk their domain being list­ed as spam if the fol­low­ing advice is not con­sid­ered.

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🤔 Analyse: Apples App Store efter EU-afgørelse

Fra Ben Evans:

The EU has final­ly made Apple redesign the App Store, 15 years after we start­ed argu­ing about it, and no-one is hap­py with the result. In the next few years there’ll be a lot of shout­ing and some giant fines, but in the end, noth­ing much will change.

Mere Apple og EU:

• Apple klem­mer livet ud af web-apps i sin store europæiske iPhone-update [Com­put­er­world]

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📰 Nordjyske udfaser papir fra 2027

Fra Medi­aWatch:

”Denne her ret­ning gør, at vi kan dedikere alle ressourcer på at skabe det ind­hold, som nord­jy­derne gerne vil betale for,” siger ansv. chefredak­tør om den nye strate­gi.

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📈 NYTimes vokser på digitale abonnenter

Fra Pub­lish­ers Dai­ly:

The Times added rough­ly 300,000 net dig­i­tal-only sub­scribers in the third quar­ter of 2023, most­ly bun­dle and mul­ti-prod­uct sub­scribers.

Mere fra den grå dame:

• The New York Times expects ad rev­enue to con­tin­ue to decline in 2024 [Digi­day]
• The New York Times made more than $1 bil­lion from dig­i­tal sub­scrip­tions in 2023 [Nie­man Lab]

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🎱 8 tips til din prisstrategi

Fra The Audi­encers:

Price is the biggest lever for any sub­scrip­tion com­pa­ny, but most com­pa­nies don't have a pric­ing strat­e­gy... At least that's what Flo­ri­an Bauer says who, with his con­sult­ing com­pa­ny Voca­tus, has been help­ing com­pa­nies find the right prices and pack­ages for 25 years. Instead, deci­sion-mak­ers often trust their gut feel­ing, copy their com­peti­tors' prices or add a per­cent­age to their costs. In this episode of Sub­scribe Now, Flo­ri­an explains why none of these are good ideas and how you can do it bet­ter.

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💡 Sådan kan Apple News passe ind i mediers datastrategi

Fra Media Voic­es:

This fea­ture has been writ­ten in part­ner­ship with Apple News spe­cial­ists Flat­Plan. Hear more in our Media Briefs episode with Flat­Plan CEO Kier­an Delaney, dis­cussing how pub­lish­ers can use the plat­form to build their own first-par­ty data.

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📈 Spotify runder 600 mio. aktive brugere hver måned

Fra TechCrunch:

Stream­ing ser­vice Spo­ti­fy announced today that the ser­vice now has more than 600 mil­lion month­ly active users. The com­pa­ny said in its Q4 2023 earn­ings report that it added 28 mil­lion users in the quar­ter, which marks the sec­ond biggest quar­ter­ly gain in the company’s his­to­ry.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👩‍💻 JP lancerer forsidealgoritme

Fra Medi­aWatch:

Algo­rit­men er blevet udviklet i et samar­be­jde mellem medi­ets plat­form­steam og for­side-pro­duk­t­team og kom­biner­er forskel­lige bruger­da­ta med bl.a. en såkaldt redak­tionel vægt­ningss­core, hvor redak­tio­nen vil angive den ”redak­tionelle og pub­licis­tiske vægt” af en giv­en artikel på en skala fra et til fem.

Mere om medi­er og algo­rit­mer:

To ud af tre i Dan­mark er bekym­rede for, at de får et skævt billede af begiven­hed­er, når algo­rit­mer styr­er præsen­ta­tio­nen af ind­hold, samt for udbre­delse af mis- og desin­for­ma­tion.

- Medi­aWatch

Mere om dén his­to­rie:

• Under­søgelse om falske nyhed­er bekym­r­er min­is­ter [Jour­nal­is­ten]

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😢 Google lukker web-cache

Fra Ars Tech­ni­ca:

Google will no longer be keep­ing a back­up of the entire Inter­net. Google Search's "cached" links have long been an alter­na­tive way to load a web­site that was down or had changed, but now the com­pa­ny is killing them off.

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🤝 Microsoft arbejder med medier om at forstå AI

Fra Pub­lish­ing Insid­er:

Microsoft is col­lab­o­rat­ing with sev­er­al news orga­ni­za­tions to “iden­ti­fy and refine the pro­ce­dures and poli­cies to use AI respon­si­bly in new­gath­er­ing and busi­ness prac­tices.”  

Fra hes­tens mund:

• Here’s how we’re work­ing with jour­nal­ists to cre­ate the news­rooms of the future with AI [Microsoft]

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🤝 Apple vil lave AI-aftaler med medier

Fra INMA:

Apple is ask­ing per­mis­sion to use news con­tent to train its ver­sion of GenAI — and offer­ing hefty pay­ments for doing so.

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✨ Google lancerer ny sprogmodel i USA

Fra Medi­aWatch:

Amerikanske kun­der kan nu tilgå Googles nye sprog­mod­el Gem­i­ni, der bliv­er sol­gt som abon­nementspro­dukt. Det er kon­cer­nens sen­este skridt i AI-kapløb.

Mere Gem­i­ni:

• Google’s AI now goes by a new name: Gem­i­ni [The Verge]
• Google’s next top mod­el arrives [Plat­former]
• Google Pre­pares for a Future Where Search Isn’t King [Wired]

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😎 YouTube kigger på Vision Pro-app... på et tidspunkt

Fra The Verge:

Here’s a lit­tle bit of an about-face: YouTube now says it has a Vision Pro app on its roadmap. I mean this lit­er­al­ly, as YouTube spokesper­son Jes­si­ca Gib­by just emailed me the fol­low­ing state­ment: “We’re excit­ed to see Vision Pro launch and we’re sup­port­ing it by ensur­ing YouTube users have a great expe­ri­ence in Safari. We do not have any spe­cif­ic plans to share at this time, but can con­firm that a Vision Pro app is on our roadmap.”

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🤖 Sådan taler Zuckerberg om AI

Fra Ven­ture­Beat:

Meta has a clear long-term play­book for becom­ing lead­ers in build­ing the most pop­u­lar and most advanced AI prod­ucts and ser­vices, Zucker­berg said, as well as build­ing the “full gen­er­al intel­li­gence” he main­tained the effort will require. The first key aspect of this, he said, is “world-class com­pute infra­struc­ture.”

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• Kategori: Opsamlinger