Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👶 EU undersøger TikTok: Gør de nok for at beskytte børn?

Fra Mash­able:

In a Mon­day press release, the Euro­pean Com­mis­sion (the EU's exec­u­tive branch) announced a for­mal probe into TikTok's com­pli­ance (or lack there­of) with the Dig­i­tal Ser­vices Act. The act, which was approved late last year and went into effect on Jan. 1, exists to leg­is­late against things like ille­gal con­tent, dis­in­for­ma­tion, and tar­get­ed adver­tis­ing.

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🗳 RUC vil analysere EU-kandidater på Facebook

Fra Medi­aWatch:

Forskerne vil bruge kun­stig intel­li­gens til analyse af EP-pro­fil­ernes aktiviteter på Face­book, som nyhedsme­dierne gerne citer­er fra.

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🤳 Instagram er et nyhedsmedie — om de vil det eller ej

Fra The New York Times:

In this year’s pres­i­den­tial elec­tion, more peo­ple are turn­ing to Insta­gram for news, even as the plat­form tries de-empha­siz­ing “polit­i­cal con­tent.”

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✅ Meta tester faktatjek på Threads

Fra Social Media Today:

While it doesn’t par­tic­u­lar­ly want polit­i­cal dis­cus­sion on Threads, Meta also knows that it’s going to hap­pen either way, which is why it’s now expand­ing its fact-checks to Threads as well, with the first fact-check alerts spot­ted in-stream late last week.

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🤨 ...og cross-posting mellem Facebook og Threads

Fra Social Media Today:

This week, Meta has begun a new test or cross-post­ing between Face­book and Threads, with some users now being pro­mot­ed to share their Face­book updates to the new, Twit­ter-like app.

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📈 YouTube dominerer streaming i USA

Fra TechCrunch:

Nielsen today released its Jan­u­ary report on view­ing usage across lin­ear TV and stream­ing, which revealed that YouTube is once again the over­all top stream­ing ser­vice in the U.S., with 8.6% of view­ing on tele­vi­sion screens. Net­flix, mean­while, saw 7.9% of TV usage. The new data points to YouTube’s dom­i­nance in the TV stream­ing are­na and marks 12 con­sec­u­tive months of the plat­form being in the top spot.

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📱 X‑konkurrenten Bluesky er mere af det samme

Fra Wired:

The X com­peti­tor is now open to the public—but until the plat­form estab­lish­es an iden­ti­ty, it will be more of the same.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🔎 Google tester at fjerne "News"-filter

Fra Nie­man Lab:

The News fil­ter dis­ap­pear­ing from Google search results for some users this week won’t help pub­lish­ers sleep any eas­i­er.

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😢 Snart kommer der ikke flere artikler på Vice.com

Fra The Wall Street Jour­nal:

Vice Media said it would stop pub­lish­ing con­tent on its flag­ship web­site and plans to cut hun­dreds of jobs, fol­low­ing a failed effort by own­er Fortress Invest­ment Group to sell the embat­tled dig­i­tal pub­lish­er and its brands.

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⚾ Apple lancerer sports-app

Fra Vari­ety:

Game on! Apple launched a free stand­alone app for sports fans, Apple Sports, which is engi­neered to fire scores and stats to your iPhone as quick­ly as pos­si­ble.

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🤔 Hvad betyder Googles nye consent-mode for digital marketing?

Fra Medi­et Markeds­føring:

Fre­mover bliv­er kravene til data-sam­tykke skrap­pere i Googles analy­seværk­tøj, Ana­lyt­ics. Cook­ie Infor­ma­tion fork­lar­er her, hvad det nye ‘Con­sent Mode ver­sion 2’ bety­der for dig­i­tal mar­ket­ing.

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✨ Sådan relancerede Politico.eu på under 3 måneder

Fra The Audi­encers:

POLITICO Europe is the Euro­pean edi­tion of the Axel Springer-owned news orga­ni­za­tion POLITICO, report­ing on pol­i­tics and pol­i­cy in Europe and beyond. After only 3 months of work, their team relaunched its POLITICO.eu site, prepar­ing for the EU, UK, and US elec­tions lat­er this year.  We met Max Leroy, POLITICO’s Vice Pres­i­dent for Prod­uct and Design, who told us how this huge project was han­dled in less than 3 months…

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

✨ IAB præsenterer bud på ny metode til måling af podcasts

Fra hes­tens mund:

As the pod­cast­ing land­scape con­tin­ues to evolve, the need for enhanced met­rics and improved fil­ter­ing log­ic in serv­er-side mea­sure­ment becomes cru­cial.

The pri­ma­ry objec­tive of the Pod­cast Tech­ni­cal Mea­sure­ment Guide­lines v2.2 is to address the chal­lenges faced in mea­sur­ing down­loads of the pod­cast audio file, where client-side con­fir­ma­tion of ad play is typ­i­cal­ly unavail­able from the play­er apps that con­sumers use for lis­ten­ing to their favorite shows.

This serv­er-side mea­sure­ment guid­ance pub­lished by IAB Tech Lab is unique in the indus­try, set­ting the gold stan­dard for reli­able and trans­par­ent pod­cast mea­sure­ment.

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🧪 Medier tester Googles "Offerwall"

Fra Toolk­its:

Pub­lish­ers are test­ing a new mon­e­ti­za­tion tool from Google called Offer­wall, which lets audi­ences unlock access to con­tent on their web­sites by select­ing from a range of options such as pur­chas­ing a sub­scrip­tion, view­ing a video ad, shar­ing data, or mak­ing a micro­pay­ment for short-term access.

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🤔 NYTimes-udgiver: Vi bør tænke større

Fra Reuters Insti­tute:

I’d say that our indus­try is still think­ing too small, and I think that’s fair: we've been absolute­ly bat­tered for 20 years. But I think our indus­try needs to think big­ger. [...]

We are still many fac­tors small­er than those play­ers. I don’t think that our indus­try can or should accept that we are going to col­lec­tive­ly be small­er than an eighth-grade stream­er.

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🤖 NYTimes præsenterer muligvis AI-annonceværktøjer senere i år

Fra Axios:

The New York Times is recruit­ing part­ners to test new ad-tar­get­ing solu­tions using gen­er­a­tive arti­fi­cial intel­li­gence (GenAI) begin­ning next quar­ter, exec­u­tives told Axios. It plans to make the new tool wide­ly avail­able to mar­keters in the sec­ond half of the year

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤝 Store tech-firmaer vil samarbejde i kampen mod AI-misinformation

Fra CNBC:

A group of 20 lead­ing tech com­pa­nies on Fri­day announced a joint com­mit­ment to com­bat AI mis­in­for­ma­tion ahead of the 2024 elec­tions.

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🤖 Google implementerer AI-skrivehjælp i Chrome

Fra TechCrunch:

Google Chrome is get­ting a new AI writ­ing gen­er­a­tor today. At its core, this Gem­i­ni-pow­ered tool is essen­tial­ly the exist­ing “Help me write” fea­ture from Gmail, but extend­ed to the entire web and pow­ered by one of Google’s lat­est Gem­i­ni AI mod­els. The com­pa­ny first announced this new tool in Jan­u­ary and it remains in its “exper­i­men­tal” phase, mean­ing you must explic­it­ly enable it.

Mere om AI i browsere:

• Arc browser’s new AI-pow­ered ‘pinch-to-sum­ma­rize’ fea­ture is clever, but often miss the mark [TechCrunch]
• Brave brows­er brings new AI read­ing fea­tures to its pri­va­cy-focused chat­bot [Digi­day]

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😬 Microsofts Copilot opfinder Putin-citater

Fra Sher­wood Media:

The prob­lem is, there was no "offi­cial address." There was no state­ment. Putin has not said any­thing in the wake of the activist's demise. In one response, the assis­tant told us that Putin denied respon­si­bil­i­ty for Navalny's death and instead lobbed crit­i­cism at Biden

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📹 Når AI kan lave video, hvad er video så?

Fra The New York­er:

Inevitably, the mean­ing of video as a medi­um will change. Maybe we’ll start sus­pect­ing all videos of being syn­the­sized, and stop trust­ing them. We may some­times choose to not make a dis­tinc­tion between the syn­thet­ic and the untrue.

Mere:

• OpenAI's Sora: The Chat­G­PT Of Gen­er­a­tive Video [Medi­a­Post]
• Fal­sk ind­hold fra Ope­nAI-videot­jen­este bekym­r­er før lancer­ing [Medi­aWatch]

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🔧 Google skruer på billed-AI efter kritik

Fra BBC:

Google is rac­ing to fix its new AI-pow­ered tool for cre­at­ing pic­tures, after claims it was over-cor­rect­ing against the risk of being racist.

Mere:

• Google hits pause on Gemini’s peo­ple pic­tures [Plat­former]

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🔎 Vil folk overhovedet have AI-søgemaskiner?

Fra Fast Com­pa­ny:

Curi­ous­ly, though, at no point amid our cur­rent AI arms race have the com­pa­nies stuff­ing AI into our search engines and browsers offered any guid­ance as to what hap­pens to the web if this tru­ly is the future of the way we find things online. And it may be the best evi­dence yet that the AI indus­try is still com­plete­ly engulfed in hype.

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😲 Undersøgelse: AI-propaganda virker

Fra Plat­former:

While we hear a lot of con­cerns about how gen­er­a­tive arti­fi­cial intel­li­gence might dis­rupt elec­tions, so far we’ve seen lit­tle evi­dence of how effec­tive chat­bot-gen­er­at­ed pro­pa­gan­da is at influ­enc­ing real peo­ple. Today, let’s talk about a new study that sug­gests that AI influ­ence cam­paigns can work — and exam­ine how plat­forms are respond­ing to the threat so far.

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📃 Reddit underskriver AI-aftale

Fra Bloomberg:

Red­dit Inc. has signed a con­tract allow­ing a com­pa­ny to train its arti­fi­cial intel­li­gence mod­els on the social media platform’s con­tent, accord­ing to peo­ple famil­iar with the mat­ter, as it nears the poten­tial launch of its long-await­ed ini­tial pub­lic offer­ing.

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🤖 Nu kaster Adobe AI ind i PDF'erne

Fra Fast Com­pa­ny:

In an update to Acro­bat launch­ing today, the com­pa­ny is intro­duc­ing AI capa­bil­i­ties that will help you deep dive into a PDF in sec­onds, sum­ma­riz­ing its insights, refor­mat­ting data visu­al­iza­tions into hard num­bers, and even cit­ing its knowl­edge to answer your very spe­cif­ic ques­tions. (Adobe’s free PDF soft­ware, Read­er, will get some of these new AI fea­tures, too.)

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🧓 Studie: Ældre er positive overfor AI

Fra AP:

Stanford’s peer-reviewed study, work­ing with the com­pa­ny Mynd Immer­sive, found that almost 80% of seniors report­ed hav­ing a more pos­i­tive atti­tude after their VR ses­sion and almost 60% said they felt less iso­lat­ed social­ly. The enjoy­ment less­ened some­what for old­er respon­dents whose sight and hear­ing had dete­ri­o­rat­ed. Those who found VR less enjoy­able were also more like­ly to dis­like tech­nol­o­gy in gen­er­al.

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💰 Google og Amazon investerer i OpenAI-konkurrent

Fra Medi­aWatch:

Google og Ama­zon sky­der mil­liard­beløb ind i AI-sel­sk­a­bet Anthrop­ic, der er konkur­rent til Ope­nAI. De to store techgi­gan­ter vil ikke risikere at gå glip af gevin­sterne ved den hur­tige AI-udvikling.

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• Kategori: Opsamlinger