Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👋 Meta lukker værktøjet Crowdtangle

Fra The Wall Street Jour­nal:

Meta Plat­forms plans to shut down a data tool long used by aca­d­e­m­ic researchers, jour­nal­ists and oth­ers to mon­i­tor the spread of con­tent on its Face­book and Insta­gram ser­vices, the com­pa­ny said on Thurs­day.

Mere Meta og medierne:

• A win­dow into Face­book clos­es as Meta sets a date to shut down Crowd­Tan­gle [Nie­man Lab]
• How Crowd­Tan­gle pre­dict­ed the future [Plat­former]
• Why pub­lish­ers say Face­book News tab dis­ap­pear­ing will have lit­tle impact on their social strat­e­gy [Digi­day]
• Meta's just not that into you [Simon Owens]

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😬 USA tager et skridt i retning af TikTok-forbud

Fra The New York Times:

The House on Wednes­day passed a bill with broad bipar­ti­san sup­port that would force TikTok’s Chi­nese own­er to either sell the huge­ly pop­u­lar video app or have it banned in the Unit­ed States.

Mere om den his­to­rie:

• Cre­ators are frus­trat­ed but ener­gized as Tik­Tok ban gains momen­tum [TechCrunch]
• Young Peo­ple Get Their News from Tik­Tok. That’s a Huge Prob­lem for Democ­rats. [Colum­bia Jour­nal­ism Review]
• Why mar­keters are not deterred by TikTok’s uncer­tain future [Digi­day]
• Is the new push to ban Tik­Tok for real?  [Vox]
• The Tik­Tok Bill Could Get a Lot of Apps Banned [Giz­mo­do]
• Tik­Tok Needs to Get Cre­ative to Find a Deal That Wards Off a US Ban [Bloomberg]
• A declin­ing share of adults, and few teens, sup­port a U.S. Tik­Tok ban [Pew Research Cen­ter]
• 99 Rea­sons the U.S. Should Not Ban Tik­Tok [Giz­mo­do]
• Tik­Tok claims its con­tri­bu­tion to the econ­o­my is huge [The Wash­ing­ton Post]
• Tik­Tok Ban Bill Spot­lights Open Secret: App Los­es Mon­ey [The Infor­ma­tion]

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📷 Rygte: TikTok tester foto-app

Fra Social Media Today:

The code appears to sug­gest that Tik­Tok users will soon be prompt­ed to share their still images to the new app, in order to “reach like-mind­ed peo­ple who enjoy pho­to posts.” 

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🤳 Instagram tester "Spins" til Reels

Fra Social Media Today:

Insta­gram is work­ing on a new col­lab­o­ra­tive engage­ment option for Reels called “Spins,” which would seem­ing­ly enable oth­er users to remix your Reels with alter­nate audio and/or text ele­ments.

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🏙️ ...og flere billeder i karruseller

Fra Social Media Today:

Instagram’s exper­i­ment­ing with broad­er carousel posts, with some users now able to add up to 15 images to their IG carousel uploads.

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👻 Snapchat eksperimenterer med fravalg af autoslet

Fra Social Media Today:

Snapchat has announced a sig­nif­i­cant new update, at least in terms of its long-held design prin­ci­ples, with a new exper­i­ment that will enable Snapchat­ters to keep their mes­sages in the app beyond the cur­rent 24 hour auto-delete thresh­old.

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📈 Sådan lykkes Danish Crown med deres Instagram-strategi

Fra Medi­et Markeds­føring:

På bagkant af en ny strate­gi er Dan­ish Crown på nu måned­er gået fra ca. 1500 til over 50.000 føl­gere på Insta­gram. “Vi vil være en af de største spillere i Dan­mark på det her felt,” siger Mia Balle Sørensen, der er ans­varlig for pro­filen.

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💸 Nu kan virksomheder sponsere alle LinkedIn-posts

Fra Social Media Today:

LinkedIn is expand­ing its Thought Leader ads into its own ver­sion of brand­ed con­tent pro­mo­tion, by enabling busi­ness­es to pro­mote con­tent from any user in the app, not just their own employ­ees.

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🤨 Musk opsiger X‑samarbejde med tidligere CNN-vært efter interview

Fra TechCrunch:

“He informed me of his deci­sion hours after an inter­view I con­duct­ed with him on Fri­day.” [...]

“The Don Lemon Show is wel­come to pub­lish its con­tent on X, with­out cen­sor­ship, as we believe in pro­vid­ing a plat­form for cre­ators to scale their work and con­nect with new com­mu­ni­ties [...] How­ev­er, like any enter­prise, we reserve the right to make deci­sions about our busi­ness part­ner­ships, and after care­ful con­sid­er­a­tion, X decid­ed not to enter into a com­mer­cial part­ner­ship with the show.” [...]

Musk said in his own post that the show’s “approach was basi­cal­ly just ‘CNN, but on social media,’ which doesn’t work, as evi­denced by the fact that CNN is dying.”

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💁‍♀️ Sådan kan medier hjælpe udsatte journalister på sociale platforme

Fra Journalism.co.uk:

Plat­forms offer new con­nec­tions and sto­ry leads but burnt-out reporters are increas­ing­ly dis­con­nect­ing. What can news­rooms do to sup­port them?

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🎤 Hvad betyder det, når influencere indtager den røde løber?

Fra Mash­able:

While memes are a long­stand­ing part of inter­net cul­ture, and enter­tain­ment jour­nal­ists have been uti­liz­ing the exist­ing memes sur­round­ing stars and movies to gar­ner engage­ment — often to mixed results (see: this awk­ward jun­ket inter­viewwith Madame Web's Dako­ta John­son) — changes in enter­tain­ment news con­sump­tion make meme cul­ture all the more pow­er­ful.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😬 Det britiske kongehus fanget i pinlig fotoredigering

Fra TV 2:

Det britiske konge­hus kan ikke læn­gere betragtes som en tro­værdig kilde, efter de er blevet taget i manip­u­ler­ing af et foto, der vis­er prins­esse Kate omgivet af sine tre børn.

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💬 Telegram når 900 millioner brugere

Fra Medi­aWatch:

Telegram er vok­set ekspo­nen­tielt i de sen­este år og har opnået en omsæt­ning på flere hun­drede mil­lion­er dol­lar, efter sel­sk­a­bet intro­duc­erede reklamer og abon­nementer på sin plat­form for to år siden.

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🤔 Texas Tribune satser mere på direkte trafik og nyhedsbreve

Fra Dig­i­tal Con­tent Next:

As Andrew and the prod­uct team at The Texas Tri­bune look toward a less search-depen­dent future, they are chang­ing strate­gies. For 2025 and beyond, “we are not going to be focus­ing on a real­ly good SERP [Search Engine Results Pages] unnec­es­sar­i­ly,” Andrew says. Instead, they’ll focus on prod­ucts built direct­ly for read­ers. [...]

Not only do the newslet­ters still dri­ve traf­fic, but they also dri­ve con­ver­sions.

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📊 Reddit lancerer Pro-statistik

Fra Social Media Today:

Red­dit has announced a new Red­dit Pro set of ana­lyt­ics and data insights, designed to help brands make the most of the app, and tap into the val­ue of Reddit’s high­ly active niche com­mu­ni­ties.

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⚠️ Påbud til Berlingske for cookiewall på indlejret indhold

Fra Medi­aWatch:

Det tæller ikke som et gyldigt sam­tykke til behan­dling af per­son­o­plysninger, når Berlingske bed­er brugere om at acceptere cook­ies, hvis de vil se indle­jret ind­hold på artik­ler såsom videoaf­spillere.

Mere:

• Berlingske i dia­log med Datatil­synet om cook­ie-påbud [Medi­aWatch]

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🕶️ Meta tester info om seværdigheder i Ray-Ban-brille

Fra Social Media Today:

Meta con­tin­ues to refine its lat­est “mul­ti­modal” ele­ments with­in its Ray-Ban Sto­ries glass­es, with an expand­ed test of infor­ma­tion on pop­u­lar land­marks now avail­able to those in the ini­tial test pool for the new func­tion­al­i­ty.

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⚽️ Barça lancerer egen streaming-tjeneste

Som "culér" skal jeg selvføl­gelig have denne med 😉

Fra Medi­aWatch:

Den nye stream­ing­plat­form fra fod­bold­klubben skal bl.a. tilbyde gam­le kampe og egen­pro­duc­eret mate­ri­ale som doku­mentar­er.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😬 Den digitale annonceindustri gør klar til fremtid uden cookies

Fra MarTech:

The dig­i­tal adver­tis­ing ecosys­tem final­ly seems to be prepar­ing for the new, cook­ie-free, pri­va­cy-first envi­ron­ment that is just around the cor­ner.

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💳 Hvad synes US-mediebrugere om mediers abonnementsprodukter?

Fra Toolk­its:

To bet­ter under­stand con­sumer per­cep­tions of pub­lish­ers’ sub­scrip­tion prod­ucts and approach­es, Toolk­its con­duct­ed a first-of-its-kind con­sumer study in part­ner­ship with research and insights firm Nation­al Research Group. Key find­ings from the sur­vey of over 6,500 U.S. respon­dents includ­ed:

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💰 Femina og Heartbeats har kig på mediestøtte

Fra Medi­aWatch:

”På lige fod med andre danske nyhedsme­di­er bidrager vi med ser­iøse og mang­foldige nyhed­er,” lyder det fra chefredak­tør for det dig­i­tale kvin­dema­gasin om ansøgnin­gen.

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🛍️ Associated Press lancerer e‑handels-site

Fra Axios:

The Asso­ci­at­ed Press is launch­ing an e‑commerce site called AP Buy­line, pow­ered by Taboola, exec­u­tives told Axios. 

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👔 Canva går efter B2B-kunder med AI-værktøjer

Fra MarTech:

Cre­ative tech­nol­o­gy com­pa­ny Can­va launched its lat­est cam­paign pro­mot­ing a grow­ing num­ber of col­lab­o­ra­tive and AI-pow­ered tools for busi­ness­es. The “What Will You Design Today?” cam­paign was cre­at­ed with Canva’s plat­form by an in-house team and depicts real-world use cas­es for AI tools used by mar­keters and col­leagues across any orga­ni­za­tion.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤝 OpenAI i aftale med bl.a Le Monde

Fra Medi­aWatch:

Le Monde og spanske Prise Media har indgået en aftale med Ope­nAI, som giv­er tech-sel­sk­a­bet mulighed for at træne sine AI-mod­eller på mediernes ind­hold.

Mere:

• Ope­nAI To Offer Con­tent From 'Le Monde' And Prisa Media In Chat­G­PT [Medi­a­Post]

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🤖 JPPOL sætter strøm til nye AI-tools til journalister

Fra Medi­aWatch:

Medar­be­jderne i JP/Politikens Hus har fået en ny dig­i­tal assis­tent, som på sigt vil kunne udnytte mediernes arkivin­d­hold og under­støtte lyd- og billed­generering.

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🤔 Sådan bruger NRK AI-genererede opsummeringer

Fra Journalism.co.uk

In this spe­cial series that focus­es on jour­nal­ism rather than algo­rithms, we look at how the Nor­we­gian broad­cast­er saw audi­ences dou­bling their read­ing time since it start­ed adding auto­mat­ed sum­maries to its arti­cles

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✨ NYTimes AI-chef lister gode eksempler

Fra Nie­man Lab:

I start­ed at the Times not even three months ago, so don’t expect too much detail today about what we’re work­ing on — I don’t even know yet. What I thought would be help­ful, instead, is to sur­vey the cur­rent state of AI-pow­ered jour­nal­ism, from the very bad to real­ly good, and try to draw some lessons from those exam­ples.

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🤏 Hvordan kan minde medier bruge AI?

Fra Media Voic­es:

On this week’s episode of Media Voic­es we hear from Tshe­po Tsha­bal­ala, project man­ag­er & team lead at the LSE’s Jour­nal­is­mAI project. Rather than focus­ing on the neg­a­tive cov­er­age and spec­u­la­tion we so often hear about AI replac­ing jour­nal­ism jobs, Tshe­po tells us about uses cas­es and the ben­e­fits of AI in small­er news­rooms and how col­lab­o­ra­tion is help­ing jour­nal­ists get on board the AI rock­et ship.

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🔮 Glem chatbots, fremtiden tilhører AI-agenter

Fra Wired:

Star­tups and tech giants are try­ing to move from chat­bots that offer help via text, to AI agents that can get stuff done. Recent demos include an AI coder called Devin and agents that play videogames.

Mere:

• An AI that can play Goat Sim­u­la­tor is a step toward more use­ful machines [MIT Tech­nol­o­gy Review]

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💡 Lad os ikke gentage sociale medier-fejltagelserne med AI

Fra MIT Tech­nol­o­gy Review:

Social media’s unreg­u­lat­ed evo­lu­tion over the past decade holds a lot of lessons that apply direct­ly to AI com­pa­nies and tech­nolo­gies.

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🇪🇺 EU implementerer nye love om AI-udvikling

Fra Social Media Today:

Case in point: Today, the EU has announced a new set of reg­u­la­tions designed to police the devel­op­ment of AI, with a range of mea­sures around the eth­i­cal and accept­able use of people’s data to train AI sys­tems.

Læs også:

• World’s first major act to reg­u­late AI passed by Euro­pean law­mak­ers [CNBC]

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🏆 Fem af de Pulitzer-nominerede bruger AI

Fra Nie­man Lab:

Five of the 45 final­ists in this year’s Pulitzer Prizes for jour­nal­ism dis­closed using AI in the process of research­ing, report­ing, or telling their sub­mis­sions, accord­ing to Pulitzer Prize admin­is­tra­tor Mar­jorie Miller.

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💡 Sådan bliver du Google Gemini-ekspert

Fra Giz­mo­do:

If you’re won­der­ing how to get start­ed with Gem­i­ni or what it can do for you, these tips should help. You can access Gem­i­ni for free on the web as an exten­sion of your Google account, with a more pow­er­ful Advanced tool avail­able for $19.99 a month (with cloud stor­age and a few oth­er good­ies thrown in as well).

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🦾 Nyt AI-tool kan opdage spanske deepfakes på lyd

Fra Nie­man Lab:

Jour­nal­ists can now iden­ti­fy Span­ish-lan­guage deep­fake audio using a new tool called Ver­i­fi­cAu­dio launched Tues­day, accord­ing to an announce­ment from Prisa Media.

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😬 Meta-headsets kan hackes a la Inception

Fra MIT Tech­nol­o­gy Review:

Researchers man­aged to crack Meta’s Quest VR sys­tem, allow­ing them to steal sen­si­tive infor­ma­tion, and manip­u­late social inter­ac­tions.

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🧑‍💻 Musks ChatGPT-konkurrent bliver open source

Fra TechCrunch:

Elon Musk’s AI start­up xAI will open source Grok, its chat­bot rival­ing Chat­G­PT, this week, the entre­pre­neur said, days after suing Ope­nAI and com­plain­ing that the Microsoft-backed start­up had devi­at­ed from its open source roots.

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• Kategori: Opsamlinger