Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤨 EU vil undersøge Facebook og Instagram

Fra TechCrunch:

Face­book and Insta­gram are under for­mal inves­ti­ga­tion in the Euro­pean Union over child pro­tec­tion con­cerns, the Com­mis­sion announced Thurs­day. The pro­ceed­ings fol­low a raft of requests for infor­ma­tion to par­ent enti­ty Meta since the bloc’s online gov­er­nance regime, the Dig­i­tal Ser­vices Act (DSA), start­ed apply­ing last August.

Mere om Face­book og børn:

• Hvert andet barn er på sociale medi­er før de er fyldt ti år [Medi­aWatch]

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🎓 Hvad kan andre lære af Blik- og Rørarbejderforbundet på Facebook?

Kfo­rum:

En større data­analyse af 52 fag­foreningers 1193 Face­book-indlæg i 2024 vis­er, at Blik- og Rørar­be­jder­for­bun­dets Face­book med blot 4000 føl­gere klar­er sig bedst af alle. 

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😕 Lange Reels kan skade rækkevidde på Instagram

Social Media Today:

Accord­ing to Instagram’s con­tent team, post­ing Reels longer than 90 sec­onds can actu­al­ly hurt your reach in the app.

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🐦 x.com erstatter nu twitter.com

Fra The Verge:

The social net­work for­mer­ly known as Twit­ter has offi­cial­ly adopt­ed X.com for all its core sys­tems. That means typ­ing twitter.com in your brows­er will now redi­rect to Elon Musk’s favored domain, or should. At the time of pub­li­ca­tion, we’re see­ing a mix of results depend­ing upon brows­er choice and whether you’re logged in or not.

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🏷️ TikTok vil have AI-indhold markeret automatisk

Medi­aWatch:

Ved at samar­be­jde med kon­sor­tium af store tech­sel­sk­aber vil Tik­tok have AI-gener­eret ind­hold automa­tisk mark­eret på sin plat­form.

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🧵 Threads tester Tweetdeck-agtigt design

Social Media Today:

Today, Meta has unveiled a new Tweet­deck-style UI for Threads on desk­top, which enables users to cre­ate columns ded­i­cat­ed to top­ics of inter­est, and have real-time feeds of each dis­played on screen.

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🤔 Hvad kan et (amerikansk) TikTok-forbud betyde for influencere?

MarTech:

A ban would hurt some influ­encers and the brands they work with. It could also be a big oppor­tu­ni­ty for exist­ing and new social media plat­forms.

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🗒️ Instagram tester noter på Reels og i feed'et

Social Media Today:

After exper­i­ment­ing with Notes on Reels and Posts over the past few months, Insta­gram has now launched a live test of expand­ed Notes options with select­ed users.

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💡 LinkedIn-tips til freelance-journalister

Journalism.co.uk:

Among the myr­i­ad of social media plat­forms avail­able, LinkedIn can be an espe­cial­ly pow­er­ful tool: if lever­aged effec­tive­ly, jour­nal­ists can sig­nif­i­cant­ly enhance their vis­i­bil­i­ty, cred­i­bil­i­ty and acces­si­bil­i­ty. 

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👋 Meta lukker Workplace

Social Media Today:

Today, Meta has con­firmed that it’s shut­ting down its Work­place plat­form, which is essen­tial­ly a ver­sion of Face­book built for inter­nal com­mu­ni­ca­tions, and sealed off from the wider web.

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💰 Ejendomsmilliardær planlægger bud på TikTok i USA

The Wall Street Jour­nal:

Real-estate mogul says he is putting togeth­er a con­sor­tium to buy the plat­form, owned by China’s ByteDance

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📉 Medier får mindre trafik fra både Facebook og Google

A Media Oper­a­tor:

We’ve known for some time that Face­book traf­fic was unre­li­able. The very first AMO piece dis­cussed how Slate saw its Face­book traf­fic crater. But even if the nar­ra­tive hasn’t changed over the past near­ly five years, a 50% drop in the last 12 months is still size­able.

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📊 Spotify viser nu tidsforbrug i podcast-dashboard

Bumper:

But get­ting this num­ber from Spo­ti­fy hasn’t always been easy. Unless your show was host­ed with a Spo­ti­fy-owned host­ing provider like Mega­phone, get­ting usable Lis­ten Time data from Spo­ti­fy meant man­u­al­ly cal­cu­lat­ing an esti­mate based on episode reten­tion. Not fun.

But that all changed recent­ly. With­out much fan­fare, Spo­ti­fy added a new num­ber to their episode overview pages: all-time “con­sump­tion hours.”

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🕹️ Apple introducerer spil i News+

Apple Insid­er:

On Mon­day, Apple announced that Apple News+ sub­scribers get a new, orig­i­nal spelling game called "Quar­tiles," and sup­port for offline mode.

Mere:

• Apple News adds a new orig­i­nal game to boost News+ sub­scrip­tions [Nie­man Lab]

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💡 Hvad kan medier lære af Twitch indenfor audience engagement?

Dig­i­tal Con­tent Next:

The research high­lights sev­er­al themes regard­ing news pro­duc­tion on Twitch: the con­cept of live­ness, var­i­ous styles and for­mats used, engage­ment with the audi­ence, pro­fes­sion­al iden­ti­ty and bound­aries, and the platform’s rela­tion­ship with dig­i­tal inter­me­di­aries.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🔒 DRTV kræver login fra efteråret

Medi­aWatch:

Efter DR i sen­som­meren 2023 lancerede et nyt login­sys­tem til stream­ing­plat­for­men DRTV, går pub­lic ser­vice-sta­tio­nen nu skridtet videre og gør det oblig­a­torisk for brugere at logge ind, hvis de vil tilgå DR’s ind­hold. Det opl­yser DR i en med­delelse.

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⚠️ Medier advarer Apple ifm. adblocking

Finan­cial Times:

UK press says pro­posed ‘web eras­er’ tool in next iOS update threat­ens journalism’s finan­cial sus­tain­abil­i­ty

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🔐 Store valg forude — hvad skal paywall-medier gøre?

INMA:

Dur­ing this week’s Webi­nar, Greg Piecho­ta, INMA’s researcher-in-res­i­dence and head of the Read­ers First Ini­tia­tive, zeroed in on what that means for news media com­pa­nies. Should news pub­lish­ers unlock their pay­walls for this year’s elec­tions? exam­ined why com­pa­nies might con­sid­er drop­ping pay­walls. 

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🇫🇮 Zetland rykker ind i Finland

Medi­aWatch:

Mediesel­sk­a­bet har i flere år barslet med plan om inter­na­tion­alis­er­ing. Nu er der plantet de første telt­pæle i Fin­land og hen­tet fire mediefolk til at løbe ind­sat­sen igang, fortæller chef.  

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📈 The Atlantic når 1 mio. abonnenter og kigger fremad

Dig­i­tal Con­tent Next:

The key to con­tin­ued suc­cess is to be con­struc­tive­ly dis­sat­is­fied with the present, and so both of us believe very strong­ly that our 1 mil­lion sub­scrip­tions rep­re­sent mere­ly the foun­da­tion of future excel­lence and growth.

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🎧 Mofibo lancerer to nye produkter

Fra Medi­aWatch:

Lyd­bogst­jen­esten sæt­ter to nye pro­duk­ter på hylden, der bl.a. skal holde bedre fast på de unge. 

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

✨ AI-nyheder fra OpenAI

Wired:

Pre­pare for Chat­G­PT to get more emo­tion­al. Ope­nAI demon­strat­ed upgrades that make the chat­bot capa­ble of snap­pi­er con­ver­sa­tions and showed the AI helper pick­ing up on and express­ing emo­tion­al cues.

Mere:

• Ope­nAI debuts GPT-4o ‘omni’ mod­el now pow­er­ing Chat­G­PT [TechCrunch]
• Chat­G­PT gets an emo­tion­al upgrade [Plat­former]
• Chat­G­PT Gets Advanced Data Analy­sis Capac­i­ty [Social Media Today]
• OpenAI’s new GPT-4o can be sar­cas­tic, sing hap­py birth­day and teach math [Ven­ture­Beat]
• OpenAI’s new GPT-4o lets peo­ple inter­act using voice or video in the same mod­el [MIT Tech­nol­o­gy Review]
• GPT-4o first reac­tions: ‘essen­tial­ly AGI’ [Ven­ture­Beat]

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✨ AI-nyheder fra Google

Digi­day:

It also announced new AI mod­els for its Gem­i­ni fam­i­ly with demos for mak­ing AI faster and more effi­cient with Gem­i­ni 1.5 Flash and poten­tial­ly more pri­vate with Gem­i­ni Nano. Oth­er upgrades includ­ed allow­ing for larg­er amounts of infor­ma­tion digest­ed by AI and new ways for plat­forms to process video, audio, images and text.

Mere:

• Web pub­lish­ers brace for car­nage as Google adds AI answers [The Wash­ing­ton Post]
• Googles chat­bot lanceres på dan­sk — AI får større rolle i søge­mask­ine [Medi­aWatch]
• It’s the End of Google Search As We Know It [Wired]
• Google’s bro­ken link to the web [Plat­former]
• Kom­men­tar: Google press­er medi­er til at gen­overve­je strate­gi­er [Medi­aWatch]
• Every­thing Announced at Google I/O: Gem­i­ni Takes Over [Giz­mo­do]
• Google’s Astra is its first AI-for-every­thing agent [MIT Tech­nol­o­gy Review]
• Google I/O: Hands-on With Project Astra, the AI Assis­tant of the Future [Giz­mo­do]

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🤼 OpenAI og Google kæmper om at ændre internettet

The Verge:

Both com­pa­nies are com­pet­ing to build a com­bi­na­tion of Chat­G­PT and Search. Now, it’s a mat­ter of who can out-maneu­ver the oth­er.

Mere:

• Google and OpenAI’s announce­ments sig­nal the end of the begin­ning of the AI wars [Fast Com­pa­ny]
• Ope­nAI and Google are launch­ing super­charged AI assis­tants. Here’s how you can try them out. [MIT Tech­nol­o­gy Review]

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🤝 Apple har (angiveligt) indgået aftale med OpenAI

Bloomberg:

Apple Inc. has closed in on an agree­ment with Ope­nAI to use the startup’s tech­nol­o­gy on the iPhone, part of a broad­er push to bring arti­fi­cial intel­li­gence fea­tures to its devices, accord­ing to peo­ple famil­iar with the mat­ter.

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🤝 Reddit indgår aftale med OpenAI

Social Media Today:

After strik­ing a data shar­ing deal with Google back in Feb­ru­ary, which will see Red­dit data incor­po­rat­ed into Google’s AI offer­ings, Red­dit has now also come to terms with Ope­nAI on a new agree­ment that will see Red­dit info inte­grat­ed into Chat­G­PT and oth­er Ope­nAI projects

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🔮 WSJ-chef om, hvordan medier kan beskytte sig i AI-æraen

Press Gazette:

Speak­ing at the Sir Har­ry Sum­mit in Lon­don on Wednes­day, Tuck­er said: “I think the changes that are com­ing down the line for media are going to be even more seis­mic than the orig­i­nal shift from print to dig­i­tal. I think the shift that we’re now going to face with AI is going to be huge and so the Wall Street Jour­nal is get­ting itself in shape for that future so that it won’t just sur­vive, it will actu­al­ly thrive. 

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🇳🇴 Norsk sprogmodel er udviklet sammen med medier

Medi­aWatch:

Nor­wAI har indgået ophavs­ret­saf­taler med Schib­st­ed og NRK.

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🇪🇺 Grok-chatbotten kommer til EU

Fra Social Media Today:

X has announced that its Grok AI chat­bot will now be made avail­able in Europe, after final­iz­ing an agree­ment with EU reg­u­la­tors to allow the bot, though the addi­tion­al Grok news sum­maries will only be made avail­able in the region after the upcom­ing E.U gen­er­al elec­tions. 

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• Kategori: Opsamlinger