Uge 20, 2024

Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.

Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.

Gør som de andre. Få overblikket allerede i indbakken:

Du kan altid afmelde dig igen ved at bruge linket i bunden af hvert nyhedsbrev

I denne uge: skjul

Del 1: Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

🤨 EU vil undersøge Facebook og Instagram

Fra TechCrunch:

Facebook and Instagram are under formal investigation in the European Union over child protection concerns, the Commission announced Thursday. The proceedings follow a raft of requests for information to parent entity Meta since the bloc’s online governance regime, the Digital Services Act (DSA), started applying last August.

Mere om Facebook og børn:

🎓 Hvad kan andre lære af Blik- og Rørarbejderforbundet på Facebook?


En større dataanalyse af 52 fagforeningers 1193 Facebook-indlæg i 2024 viser, at Blik- og Rørarbejderforbundets Facebook med blot 4000 følgere klarer sig bedst af alle. 

😕 Lange Reels kan skade rækkevidde på Instagram

Social Media Today:

According to Instagram’s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app.

🐦 erstatter nu

Fra The Verge:

The social network formerly known as Twitter has officially adopted for all its core systems. That means typing in your browser will now redirect to Elon Musk’s favored domain, or should. At the time of publication, we’re seeing a mix of results depending upon browser choice and whether you’re logged in or not.

🏷️ TikTok vil have AI-indhold markeret automatisk


Ved at samarbejde med konsortium af store techselskaber vil Tiktok have AI-genereret indhold automatisk markeret på sin platform.

🧵 Threads tester Tweetdeck-agtigt design

Social Media Today:

Today, Meta has unveiled a new Tweetdeck-style UI for Threads on desktop, which enables users to create columns dedicated to topics of interest, and have real-time feeds of each displayed on screen.

🤔 Hvad kan et (amerikansk) TikTok-forbud betyde for influencere?


A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.

🗒️ Instagram tester noter på Reels og i feed’et

Social Media Today:

After experimenting with Notes on Reels and Posts over the past few months, Instagram has now launched a live test of expanded Notes options with selected users.

💡 LinkedIn-tips til freelance-journalister

Among the myriad of social media platforms available, LinkedIn can be an especially powerful tool: if leveraged effectively, journalists can significantly enhance their visibility, credibility and accessibility. 

👋 Meta lukker Workplace

Social Media Today:

Today, Meta has confirmed that it’s shutting down its Workplace platform, which is essentially a version of Facebook built for internal communications, and sealed off from the wider web.

💰 Ejendomsmilliardær planlægger bud på TikTok i USA

The Wall Street Journal:

Real-estate mogul says he is putting together a consortium to buy the platform, owned by China’s ByteDance

Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

📉 Medier får mindre trafik fra både Facebook og Google

A Media Operator:

We’ve known for some time that Facebook traffic was unreliable. The very first AMO piece discussed how Slate saw its Facebook traffic crater. But even if the narrative hasn’t changed over the past nearly five years, a 50% drop in the last 12 months is still sizeable.

📊 Spotify viser nu tidsforbrug i podcast-dashboard


But getting this number from Spotify hasn’t always been easy. Unless your show was hosted with a Spotify-owned hosting provider like Megaphone, getting usable Listen Time data from Spotify meant manually calculating an estimate based on episode retention. Not fun.

But that all changed recently. Without much fanfare, Spotify added a new number to their episode overview pages: all-time “consumption hours.”

🕹️ Apple introducerer spil i News+

Apple Insider:

On Monday, Apple announced that Apple News+ subscribers get a new, original spelling game called “Quartiles,” and support for offline mode.


💡 Hvad kan medier lære af Twitch indenfor audience engagement?

Digital Content Next:

The research highlights several themes regarding news production on Twitch: the concept of liveness, various styles and formats used, engagement with the audience, professional identity and boundaries, and the platform’s relationship with digital intermediaries.

Del 3: Business

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

🔒 DRTV kræver login fra efteråret


Efter DR i sensommeren 2023 lancerede et nyt loginsystem til streamingplatformen DRTV, går public service-stationen nu skridtet videre og gør det obligatorisk for brugere at logge ind, hvis de vil tilgå DR’s indhold. Det oplyser DR i en meddelelse.

⚠️ Medier advarer Apple ifm. adblocking

Financial Times:

UK press says proposed ‘web eraser’ tool in next iOS update threatens journalism’s financial sustainability

🔐 Store valg forude – hvad skal paywall-medier gøre?


During this week’s Webinar, Greg Piechota, INMA’s researcher-in-residence and head of the Readers First Initiative, zeroed in on what that means for news media companies. Should news publishers unlock their paywalls for this year’s elections? examined why companies might consider dropping paywalls. 

🇫🇮 Zetland rykker ind i Finland


Medieselskabet har i flere år barslet med plan om internationalisering. Nu er der plantet de første teltpæle i Finland og hentet fire mediefolk til at løbe indsatsen igang, fortæller chef.  

📈 The Atlantic når 1 mio. abonnenter og kigger fremad

Digital Content Next:

The key to continued success is to be constructively dissatisfied with the present, and so both of us believe very strongly that our 1 million subscriptions represent merely the foundation of future excellence and growth.

🎧 Mofibo lancerer to nye produkter

Fra MediaWatch:

Lydbogstjenesten sætter to nye produkter på hylden, der bl.a. skal holde bedre fast på de unge. 

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

✨ AI-nyheder fra OpenAI


Prepare for ChatGPT to get more emotional. OpenAI demonstrated upgrades that make the chatbot capable of snappier conversations and showed the AI helper picking up on and expressing emotional cues.


✨ AI-nyheder fra Google


It also announced new AI models for its Gemini family with demos for making AI faster and more efficient with Gemini 1.5 Flash and potentially more private with Gemini Nano. Other upgrades included allowing for larger amounts of information digested by AI and new ways for platforms to process video, audio, images and text.


🤼 OpenAI og Google kæmper om at ændre internettet

The Verge:

Both companies are competing to build a combination of ChatGPT and Search. Now, it’s a matter of who can out-maneuver the other.


🤝 Apple har (angiveligt) indgået aftale med OpenAI


Apple Inc. has closed in on an agreement with OpenAI to use the startup’s technology on the iPhone, part of a broader push to bring artificial intelligence features to its devices, according to people familiar with the matter.

🤝 Reddit indgår aftale med OpenAI

Social Media Today:

After striking a data sharing deal with Google back in February, which will see Reddit data incorporated into Google’s AI offerings, Reddit has now also come to terms with OpenAI on a new agreement that will see Reddit info integrated into ChatGPT and other OpenAI projects

🔮 WSJ-chef om, hvordan medier kan beskytte sig i AI-æraen

Press Gazette:

Speaking at the Sir Harry Summit in London on Wednesday, Tucker said: “I think the changes that are coming down the line for media are going to be even more seismic than the original shift from print to digital. I think the shift that we’re now going to face with AI is going to be huge and so the Wall Street Journal is getting itself in shape for that future so that it won’t just survive, it will actually thrive. 

🇳🇴 Norsk sprogmodel er udviklet sammen med medier


NorwAI har indgået ophavsretsaftaler med Schibsted og NRK.

🇪🇺 Grok-chatbotten kommer til EU

Fra Social Media Today:

X has announced that its Grok AI chatbot will now be made available in Europe, after finalizing an agreement with EU regulators to allow the bot, though the additional Grok news summaries will only be made available in the region after the upcoming E.U general elections.