Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👋 Institut for Menneskerettigheder dropper Facebook og X

Fra Jour­nal­is­ten:

Uigen­nem­skuelige og skif­tende algo­rit­mer på Face­book og X gør, at det er blevet for ressourcekrævende for Insti­tut for Men­neskerettighed­er at bruge de to plat­formene

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🎼 Instagram lancerer musik på profil

Jeg har end­nu ikke funk­tio­nen i min (opdaterede) Insta­gram-app, men måske du har...

Fra The Verge:

The music added to a user’s pro­file shows up in the bio area, accord­ing to screen­shots shared by Insta­gram. A song will be fea­tured on a pro­file until the user removes or replaces it. But unlike Myspace, songs won’t auto­play — peo­ple view­ing a pro­file with a song can play and pause the track.

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▶️ LinkedIn klar med videokarrusel i feed'et

Fra Social Media Today:

The videos shown are algo­rith­mi­cal­ly matched to you, based on your in-app activ­i­ty and not­ed pro­file details, and tap­ping into any of the dis­played clips then takes you through to LinkedIn’s Tik­Tok-like full-screen video feed, pre­sent­ed in ver­ti­cal for­mat. 

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😟 Trump bringer AI-genereret Taylor Swift-billede

Fra The New York Times:

The for­mer pres­i­dent has been pre­oc­cu­pied with the pop­u­lar­i­ty of the pop music megas­tar, who endorsed Joseph R. Biden Jr. over him dur­ing the 2020 elec­tion.

Mere:

• Trump deep­fakes a Swift endorse­ment [Plat­former]

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📲 Sådan følger unge amerikanere nyheder og politik på TikTok

Fra Pew Research Cen­ter:

Keep­ing up with pol­i­tics or polit­i­cal issues. For 48% of Tik­Tok users ages 18 to 29, this is a major or minor rea­son why they’re on the plat­form. [...]

We also asked Tik­Tok users if get­ting news in gen­er­al is a rea­son they use the plat­form – regard­less of whether that’s polit­i­cal news or anoth­er top­ic entire­ly. About half of those under 30 say get­ting news is a major or minor rea­son they use Tik­Tok.

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🕵️ YouTube vil bruge AI til at få hackede konti tilbage

Fra The Verge:

Access is lim­it­ed to ‘cer­tain cre­ators’ but YouTube plans to even­tu­al­ly make the fea­ture avail­able to all users.

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🤳 Instagram tester nye profilkort

Fra Social Media Today:

Instagram’s test­ing out new pro­file cards with select­ed cre­ators, which pro­vide anoth­er way to high­light your pro­file, and show­case your con­tent.

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🔀 Sådan krydsposter du fra Facebook og Instagram til Threads

Fra TechCrunch:

Meta for months has been exper­i­ment­ing with let­ting peo­ple cross-post from Insta­gram and Face­book to Threads, its social net­work­ing plat­form com­pet­ing with X (for­mal­ly known as Twit­ter). Meta con­firmed to TechCrunch that the fea­ture has offi­cial­ly rolled out glob­al­ly to all coun­tries where Threads is avail­able.

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🎶 TikTok lister sommerens top 10-sange

Fra Social Media Today:

Tik­Tok has become a key plat­form for music dis­cov­ery, and today, the app has revealed its Top 10 tracks of the Sum­mer, both in the U.S. and glob­al­ly, based on in-app engage­ment.

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📱 Instagram på vej med vertikalt grid på profiler

Fra Social Media Today:

The update makes sense, as Mosseri notes, but again, it could change your entire approach to your IG pro­file pre­sen­ta­tion, and how you grab atten­tion with your con­tent in the app.

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📉 X taber brugere i Europa

Fra Social Media Today:

But now we have some more defin­i­tive data, from X itself, which shows that X is see­ing usage declines, the EU at least, which could be indica­tive of a broad­er shift.

Læs også:

• Kri­tisk omtale skad­er brugernes opfat­telse af X [Medi­aWatch]

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👋 ...og lukker i Brasilien

Fra TechCrunch:

The announce­ment comes amid a legal bat­tle with Brazil’s Supreme Court jus­tice Alexan­dre de Moraes, who sought to block cer­tain accounts on X as part of an inves­ti­ga­tion into elec­tion dis­in­for­ma­tion and “dig­i­tal mili­tias.”

Mere:

• X Faces Bans in Both Brazil and Venezuela Amid Ongo­ing Dis­putes [Social Media Today]

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😞 ...og viser stadig annoncer ved skadeligt og stødende indhold

Fra Social Media Today:

A new report has found that X con­tin­ues to dis­play ads along­side harm­ful and/or offen­sive con­tent, this time in rela­tion to con­tro­ver­sial com­men­tary around the recent race riots in the U.K.

Mere om X og annon­cør­er:

• 'We can’t see brands ever return­ing': agency lead­ers on adver­tis­ing with X [Cam­paign]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧 Apple Podcasts rykker ind i browseren

Fra Pod­news:

Users can access their Library and Top Charts; and they can buy pre­mi­um pod­cast sub­scrip­tions on the web­site too. The web­site syncs with a user’s Apple Account, though you can browse and lis­ten with­out hav­ing to sign in.

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✨ TV 2 Nord lancerer nyt design og vejrrobot

Fra Jour­nal­is­ten:

Det lign­er mest af alt en bland­ing af et nyhedsme­die og en pro­fil på Insta­gram, når man i dag går ind på TV 2 Nords hjemme­side, der har fået en gevaldig over­hal­ing og i dag er gået i luften med et nyt design.

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🎙️ JP øger podcast-satsning

Fra Medi­aWatch:

I den forbindelse udvider avisen sin redak­tion med to mand, der fre­mover skal stå for klip­nin­gen og lyd­de­signet af Jyl­lands-Postens pod­casts.

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🤔 Forstå YouSee-konflikten

Fra Jour­nal­is­ten:

DJ men­er, at tv-dis­trib­utøren nass­er på DJ-medlem­mernes arbe­jde, og pro­du­cen­ter kræver, at Yousee stop­per med at vise deres film og tv-serier

Mere:

• Forstå sagen: Yousee og ret­tighed­sha­vere står mile­vidt fra hinan­den og har gjort det i åre­vis [Medi­aWatch]
• Pro­du­cen­ter og Yousee strides om betal­ing for ret­tighed­er under kon­flikt [Medi­aWatch]
• Flere slut­ter sig til kri­tik af Yousee [Medi­aWatch]
• Dagen efter pro­du­cen­ter varslede boykot af Yousee er en kvart mil­liard nu ind­be­talt til Copy­dans kon­to [Medi­aWatch]

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🎵 Sådan slipper du fri af Spotifys algoritme

Fra MIT Tech­nol­o­gy Review:

Per­haps the only way to escape our algo­rith­mic bub­bles is by build­ing com­mu­ni­ty. When we wel­come diverse pat­terns of music con­sump­tion, we’re chal­lenged to con­sid­er music from dif­fer­ent per­spec­tives, the same way inde­pen­dent radio sta­tions curate to tell a sto­ry rather than cater to a demo­graph­ic. There’s noth­ing to opti­mize in a com­mu­ni­ty, and in turn, noth­ing to over­sim­pli­fy.

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🛠️ 21 browser-udvidelser til undersøgende journalister

Fra Journalism.co.uk:

Access archived web pages, bulk down­load files, block bots and much more straight from a web brows­er like Google Chrome or Mozil­la Fire­fox

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 OpenAI og Condé Nast indgår aftale

Fra Ope­nAI:

We’re announc­ing a part­ner­ship with Condé Nast to dis­play con­tent from top brands like Vogue, The New York­er, Condé Nast Trav­el­er, GQ, Archi­tec­tur­al Digest, Van­i­ty Fair, Wired, Bon Appétit, and more, with­in our prod­ucts, includ­ing Chat­G­PT and our SearchG­PT pro­to­type.

Mere om aftal­en:

• Condé Nast Announces Part­ner­ship with Ope­nAI [Condé Nast]
• Ope­nAI signs mul­ti-year con­tent part­ner­ship with Condé Nast [The Guardian]
• Condé Nast Signs Deal With Ope­nAI [Wired — en del af Condé Nast]
• Ope­nAI signs deal to train on Condé Nast con­tent, sur­face sto­ries in Chat­G­PT [TechCrunch]

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🤝 Google i aftale om støtte til medier i Californien

Fra The New York Times:

The agree­ment includes $70 mil­lion from the state, which needs leg­isla­tive approval. Some law­mak­ers object­ed, call­ing for a more com­pre­hen­sive solu­tion with tech com­pa­nies.

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💌 Fire vigtige dele af din strategi for nyhedsbreve

Fra Dig­i­tal Con­tent Next:

At The Pub­lish­er Newslet­ter Sum­mit, pub­lish­ers came togeth­er to share strate­gies, advice and case stud­ies on every­thing from newslet­ter mon­e­ti­za­tion to audi­ence growth.

Here are some of the strate­gies that they shared:

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🤔 Er Reddit på vej med søgeannoncer?

Fra Digi­day:

When it comes to build­ing out a search ads busi­ness, Red­dit is stay­ing tight-lipped. But all the recent moves the plat­form has made sug­gest that it’s a mat­ter of when, not if, it’ll hap­pen.

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🆕 Inside Business på vej med nye medier

Fra Medi­aWatch:

Efter nogle sta­bile år er Inside Media gået i gang med at udvide antallet af medi­er. En pro­ces, der trods under­skud på vejen, går efter pla­nen ifølge den ene stifter og chefredak­tør Peter Nyholm.

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⚽ Amazon har store forventninger til Premier League

Fra Medi­aWatch:

Kon­cer­nens stream­ingt­jen­este lån­er kom­men­ta­tor­er og værter fra Viaplay Group, men vil selv stå for annonce­sal­get til sine ugentlige Pre­mier League-kampe.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💡 Sådan bruger BBC AI

Fra Journalism.co.uk:

Rival media organ­i­sa­tions were always secre­tive about their oper­a­tions. But gen­er­a­tive AI 'hit so hard and fast' that even the UK nation­al broad­cast­er wants to swap ideas about best prac­tices

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🕵️ Sådan bruger WaPo AI til store datasæt

Fra Axios:

The Wash­ing­ton Post on Sun­day pub­lished its first-ever sto­ry built on the work of a new AI tool called Haystack­er that allows jour­nal­ists to sift through large data sets — video, pho­to or text — to find news­wor­thy trends or pat­terns.

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🤖 DR har fået 62 AI-ambassadører

Fra Jour­nal­is­ten:

62 medar­be­jdere i DR har i forbindelse med nye tilt­ag fået titel af AI-ambas­sadør­er og skal gen­nem et kur­sus­for­løb for at lære, hvad kun­stig intel­li­gens kan bruges til, og hvilke risi­ci man skal være opmærk­som på.

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👨‍💻 OpenAI lancerer fintuning til GPT-4o

Fra hes­tens mund:

Devel­op­ers can now fine-tune GPT-4o with cus­tom datasets to get high­er per­for­mance at a low­er cost for their spe­cif­ic use cas­es. Fine-tun­ing enables the mod­el to cus­tomize struc­ture and tone of respons­es, or to fol­low com­plex domain-spe­cif­ic instruc­tions.

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🗺️ Google Overviews ruller videre

Fra Reuters:

Google par­ent Alpha­bet (GOOGL.O), opens new tab said on Thurs­day it was expand­ing its AI-gen­er­at­ed sum­maries for search queries to six new coun­tries, just two months after it rolled back some capa­bil­i­ties fol­low­ing a prob­lem-rid­dled launch.

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🎇 xAI præsenterer Grok‑2

Fra Ven­ture­Beat:

As antic­i­pat­ed based on updates and new set­tings in the mobile app for Elon Musk’s social net­work X, a new large lan­guage mod­el (LLM) called Grok‑2 from Musk’s sis­ter com­pa­ny xAI land­ed last night — and it’s a doozy.

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😲 Amazon sparer 260 millioner dollars årligt med AI-værktøj

Fra Digi­day:

Ama­zon CEO Andy Jassy dis­closed in the company’s Q2 2024 earn­ings call that with Q Developer’s agents for code trans­for­ma­tion capa­bil­i­ty, Ama­zon has migrat­ed 30,000 prod­uct appli­ca­tions from Java 8 or 11 to Java 17, which is sav­ing over 4,500 years of devel­op­ment work and $260 mil­lion annu­al­ly from per­for­mance improve­ments.

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• Kategori: Opsamlinger