Uge 35, 2024
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🤳 Influencere kan vende kritik til egen fordel
Influencere havner oftere i skudlinjen, og det er et momentum, de ikke må misse, mener forsker. ”De har skreget på det her i rigtig mange år”
🗯️ Instagram på vej med kommentarfunktion på Stories
Instagram’s rolling out another way to encourage more interaction, this time via comments on Stories, which are then visible to all who view that Story content.
💡 Et par Instagram-tips fra chefen selv
In his weekly Q and A session on IG Stories, Instagram chief Adam Mosseri shared some quick tips to help improve your IG content performance. Which, to be clear, won’t suddenly triple your reach or anything crazy like that, but these notes could help to drive some additional eyeballs to your content, and boost your performance charts just a bit.
🫣 Sådan bruger spammere og scammere AI-billeder på Facebook
We show that spammers and scammers—seemingly motivated by profit or clout, not ideology—are already using AI-generated images to gain significant traction on Facebook. At times, the Facebook Feed is recommending unlabeled AI-generated images to users who neither follow the Pages posting the images nor realize that the images are AI-generated, highlighting the need for improved transparency and provenance standards as AI models proliferate.
👻 Snapchat lancerer iPad-app
Good news for Snapchat marketers, as well as creators developing AR experiences for the app, with the platform now reformatted specifically for iPad screens.
🫠 Threads tester posts, der selv forsvinder
Earlier this month, Threads said it was testing ephemeral posts only as an internal prototype. Now the company told TechCrunch that it is testing posts that disappear within 24 hours with a limited number of users.
🌐 …og nærmer sig “fediverset”
Threads is taking its next steps into fediverse sharing this week, with likes and replies from people on other servers to be made available on Threads.
❓ YouTube lancerer Q&A til creators
Over the past week, YouTube Creator Liaison Rene Ritchie has begun posting Shorts which address specific YouTube growth questions, with answers from YouTube’s Senior Director of Growth and Discovery Todd Beaupré.
Se også:
- YouTube Expands Access to Courses for Creators [Social Media Today]
👮 Telegram-direktør anholdt i Frankrig
Durov, who has dual French and United Arab Emirates citizenship, was arrested as part of a preliminary police investigation into allegedly allowing a wide range of crimes due to a lack of moderators on Telegram and a lack of cooperation with police, a third French police source said.
Mere:
- Telegram reagerer på stifters anholdelse: Han har intet at skjule [MediaWatch]
- Macron afviser politisk motiv bag anholdelse af Telegram-chef [MediaWatch]
- The three cases against Telegram [Platformer]
- How Telegram played itself [Platformer]
- Telegram founder arrest part of cybercrime inquiry, say prosecutors [The Guardian]
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🥉 Apple er ikke længere nummer 1 indenfor podcasts
Despite Apple’s long lead, Spotify Technology SA. and Alphabet Inc.’s YouTube have now become the most popular places to listen to podcasts.
Læs også:
- The Fastest-Growing Podcast on Spotify Is Brazilian (Tucker Carlson Is Also Doing Well) [Rephonic]
🫂 Medier finder nye måder at bygge communities på
At the Institute for Nonprofit News’ first full-day topical conference at CUNY’s Craig Newmark School of Journalism last week, INN members came together for a shared exploration of the challenges facing newsrooms in an era of dramatic changes in audience behavior and social media platforms’ relationship with news.
🔎 Hvad synes audience-chefer om Googles AI Overviews?
News publishers around the world are now faced with figuring out how Overviews will impact their organic search traffic and whether or not they should adjust their search strategy accordingly. To begin to answer that question, I asked seven leading audience strategists and SEO experts in the U.S. how they’re thinking about this new phase in search and whether they’ve already made changes to their audience strategy since May.
🗞️ Ritzau står for næsten 50% af danske mediers nyheder
”Det er et tal, der har overrasket mig,” siger Jacob Kwon, der i denne måned overtog posten som administrerende direktør og ansvarshavende chefredaktør hos Ritzau.
💡 Læsere foretrækker enkle overskrifter
“Headlines with more common words — simple words like ‘job’ instead of ‘occupation’ — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, received more clicks.”
Se også:
- Publishers who provide more value up-front also perform better overall [Thomas Bækdal]
🧑⚖️ Google frifundet i copyright-sag
Det vækker ærgrelse hos brancheorganisationen Danske Medier, at Sø- og Handelsretten tirsdag formiddag har givet medhold til Google i en sag om bl.a. krænkelse af ophavsret og dermed frifundet techselskabet bag verdens største søgemaskine.
👋 Apple fyrer indenfor Books og News
While the services division — which includes things like Apple TV Plus, Apple News, and Apple Music — has been a revenue driver for Apple in recent years, the company reportedly doesn’t consider Apple books to be a major part of the lineup.
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📅 Zetland skriver Finland i 2025-kalenderen
I efteråret skal en månedlang kampagne samle økonomisk støtte fra mindst 5000 finner for at få opbakning til lancering af nyt Zetland-inspireret medie.
👎 Nichemedier: A4 får nej til momsfritagelse
Efter knap et halvt års udsættelse har Skatterådet i denne uge slået fast, at det ikke er inden for momslovens rammer at fritage nichepublikationerne under A4 Medier for moms.
Se også:
- Skuffet chefredaktør kalder længe ventet afgørelse ”helt uholdbar” [Journalisten]
📉 Svenske medier i store annoncefald
Ifølge Dagens Media faldt annonceomsætningen for de svenske medier på tværs af print- og digitale udgivelser med 20 pct. fra 2022 til 2023, hvilket er det største årlige fald siden 2018.
🥵 Netflix kæmper stadig med at få annoncører ombord
And don’t let the shiny numbers from the streamer’s second-ever upfront dance blind you to this reality. The 150% surge in ad dollars during negotiations this year, compared to last year sounds impressive, but it’s not enough to mask the deeper, underlying challenges Netflix still faces, from competition to limited scale. There’s a lot of work ahead.
📺 CNN flytter ind hos Max
Den amerikanske nyhedskanal CNN flytter ind hos Warner Bros. Discoverys streamingtjeneste. Dermed udvider Max sit tilbud til kunderne og rykker ind i arenaen for nyheds-tv.
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🙅♂️ Medier og platforme siger nej til Apples AI-scraping
WIRED can confirm that Facebook, Instagram, Craigslist, Tumblr, The New York Times, The Financial Times, The Atlantic, Vox Media, the USA Today network, and WIRED’s parent company, Condé Nast, are among the many organizations opting to exclude their data from Apple’s AI training.
🤖 Forskere: ChatGPT er imponerende, men mangelfuld
Konklusionen falder i en ny videnskabelig artikel som forskerne Bolette Sandford Pedersen, Nathalie C. Hau Sørensen, Sussi Olsen og Sanni Nimb har fået udgivet i tidsskriftet Nydanske Sprogstudier, lyder det i pressemeddelelse.
📗 Rapport kigger på AI i mediebranchen
The AI in Journalism Futures (AIJF) project is one of the first significant attempts to understand how AI might fundamentally reshape our information ecosystem in the long term, over the next 5 to 15 years.
Mere om AI og medier:
- GenAI and money: News publishers are embracing 2 revenue-sharing programmes [INMA]
😔 Grafiske designere bliver presset af AI
Grafiske designere kæmper med lave honorarer og et arbejdsmarked, der skrumper. Årsagen er kunstig intelligens. Søg bredt og husk efteruddannelse, lyder det fra eksperter
🚀 Google vil relancere Gemini-billedgenerator
Meldingen kommer i kølvandet af en pause på flere måneder, efter at Gemini i første omgang blev mødt meget kritik, fordi værktøjet skabte historisk ukorrekte billeder og derfor blev inddraget i værdikampen med anklager om at være ”woke”.
🤨 Scraper Microsoft-AI indhold trods blokering?
Spørger man for eksempel Microsofts Copilot, får man nemlig nogle svar, der tyder på, at Copilot har været ind og snuse på hjemmesiderne fra både landsdækkende aviser, fagblade og regionalaviser.
🤔 OpenAI arbejder på problemløsende AI
As OpenAI looks to raise more capital, its researchers are trying to launch a new artificial intelligence product they believe can reason through tough problems much better than its existing AI.
Relateret:
- OpenAI vil rejse flere penge og værdisætter sig selv til 100 mia. dollar [MediaWatch / MarketWire]
😎 Meta dropper high-end headset
Meta Platforms has canceled plans for a premium mixed-reality headset intended to compete with Apple’s Vision Pro, according to two Meta employees.
Se også:
- Meta Shuttering Augmented Reality Studio Amid Pivot to AI [Bloomberg]
💳 Amazon på vej med AI-abonnement på Alexa
The revamp of the voice assistant, which documents say will include a daily AI-generated news summary, would come just weeks before the U.S. presidential election.
⛓️ Kan Blockchain hjælpe medier i kampen mod falske sites?
To counter the surge of clone news websites and protect its reputation, a top Italian news agency employed blockchain technology so users can check the article’s source
😮 Søg i Enevældens aviser ved hjælp af AI
På Aalborg Universitet har et hold historikere nærlæst og transkriberet tusindvis af 200-300 år gamle artikler for at træne kunstig intelligens til at søge i dem