Uge 37, 2024
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🤳 Er influencere fortid?
Det mener denne rådgiver, i hvert fald.
Det begyndte godt, men influencere som redskab til PR by proxy er fortid, skriver Sophie Egede-Schrøder, selvstændig rådgiver. Men employee advocacy står heldigvis klar som redningsdisciplin.
😬 Facebook indrømmer at have scrapet data fra australiere
Facebook is scraping the public data of all Australian adults on the platform, it has acknowledged in an inquiry.
The company does not offer Australians an opt out option like it does in the EU, because it has not been required to do so under privacy law.
📉 Meta begrænser data i Business Tools
This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you.
🗳️ X vælger Trumps side
This week’s debate didn’t just confirm the reality of this shift, it also erased any lingering hope I had that X was still a useful and trustworthy source of information for major political events. Declaring Trump the victor in Tuesday’s debate is a subjective call; people will agree and disagree, and that’s certainly OK and expected.
But X’s feed felt so incredibly one-sided — so detached from reality — that it rendered the service unusable for any kind of serious information or discussion about the most important political moment of this US election.
✨ YouTube tilføjer “website visits” til kampagneværktøj
YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio.
🗯️ Instagram udvikler nye funktioner til direkte beskeder
First off, Instagram’s adding drawing tools and stickers for images shared in DMs, providing another way to customize your messaging engagement.
Mere om Meta og beskeder:
- Meta Announces Next Steps for EU Messaging Interoperability [Social Media Today]
🫤 Hvad betalte Rusland højrefløjsprofiler for at poste om?
In hundreds of videos since taken down by YouTube, right-wing influencers working for Tenet Media—a company the US Department of Justice alleges was financed and guided by a state-backed Russian news network—showed interest in a highly specific set of topics, according to a WIRED analysis.
Baggrund:
- DOJ alleges Russia funded US media company linked to right-wing social media stars [CNN]
- The Tenet Media Incident [Columbia Journalism Review]
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😡 Udbud af lydunivers til børn møder kritik
Kampen om millionerne til et nyt lydunivers til børn blev afgjort på de sidste decimaler. Men eksperten, der skulle hjælpe udvalget med at finde en vinder, havde kun set halvdelen af den ene ansøgning, lyder kritikken fra direktør
🤝 Google i samarbejde med The Internet Archive
Rolling out starting today, Google Search results will now directly link to The Internet Archive to add historical context for the links in your results.
I opsamlingen fra uge 36 kunne du læse, hvordan The Internet Archive tabte en appelsag, hvilket kan have betydning for internettet og dets historie i fremtiden.
✊ Er Reddit internettets sidste håb?
In an era of AI upheaval, the cacophonous social hub is proving that the human-driven internet has value—and a chance at survival.
🤔 Hvad Metas forbud betød for canadiske medier
Publishers and experts weigh in on the wide ranging impacts of Meta’s decision to ban news on its platform in Canada, which does not bode well for the future of news on the platform worldwide
⚒️ Buzzsprout redesigner podcast-websites
Buzzsprout’s podcast websites have been completely rebuilt to give you a professional website without the hassle.
📺 X lancerer TV-app
After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📽️ Video op, tekst ned på annoncemarkedet
Det billede – at annonceomsætningen på video-kanaler stiger, mens tekst taber terræn – gør sig også gældende, i andet kvartal.
🤔 Forstå sagen mellem DOJ og Google
Google and the Justice Department are poised to lock horns in an era-defining antitrust case that’s been 15 years in the making. The outcome will profoundly impact the 300,000-plus workers in the U.S. advertising sector, plus countless more globally.
Og på dansk:
- Den amerikanske regerings indleder sag mod Google om monopol på annoncemarkedet [MediaWatch]
Mere om retssagen:
- The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial [Digiday]
- Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination [Digiday]
- Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’ [The Verge]
- News publishers in spotlight at Google’s latest monopoly trial [The Washington Post]
- Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial [Digiday]
- Google’s second antitrust trial could help shape the future of online ads [CNBC]
💰 EU idømmer Google bøde
EU-Domstolen fastslår i en dom, at Google har misbrugt sin dominerende stilling på markedet for søgemaskiner. Derfor får Google og Alphabet, der står bag Google, en samlet bøde på knap 18 milliarder kroner.
🤜 DPCMP varsler voldgiftssag mod Meta og TikTok
Danske Pressepublikationers Kollektive Forvaltningsorganisation (DPCMO) varsler nu en voldgiftssag mod Facebook-ejeren Meta og Tiktok. Det er torsdag eftermiddag besluttet på et bestyrelsesmøde i organisationen, fortæller adm. direktør Karen Rønde til MediaWatch.
💸 Vox lancerer podcast-franchise
The franchise will launch on September 18 as a podcast and newsletter, and a video series will roll out on Vox’s YouTube channel later in the month.
🥤 Coca-Cola bruger penge på det åbne web
The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google. However, Coca-Cola does so with strict safeguards in place to ensure its ads avoid the open web’s shadier corners.
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🆕 OpenAI lancerer o1
OpenAI is releasing a new model called o1, the first in a planned series of “reasoning” models that have been trained to answer more complex questions, faster than a human can. It’s being released alongside o1-mini, a smaller, cheaper version. And yes, if you’re steeped in AI rumors: this is, in fact, the extremely hyped Strawberry model.
“Potentielt årets største nyhed indenfor AI,” kalder forfatteren til bogen “AI epoken” det.
🎤 Google-AI kan lave podcast-episoder
Google’s NotebookLM app can now generate ‘lively’ audio discussions with two AI hosts about the documents you’ve given it.
💡 Her er, hvad du skal vide om Google Gemini
To make it easier to keep up with the latest Gemini developments, we’ve put together this handy guide, which we’ll keep updated as new Gemini models, features, and news about Google’s plans for Gemini are released.
🍏 Apples AI undervælder
Apple Intelligence is not that scary, not that advanced, and definitely not finished.
Mere:
- The Apple AI features that could actually matter [Fast Company]
🧛 Sådan er det at arbejde med AI for tech-firmaerne
Working for an AI company as a writer was therefore a little like being told you were going to be paid a visit by Dracula, and instead of running for the hills, you stayed in and laid the table. But our destroyer is generous, the pay sufficient to justify the alienation. If our sector was going up in smoke, we might as well get high off the fumes.
🤖 Roblox lancerer generativ AI
Once it’s up and running, developers on the hugely popular online game platform will be able to simply write “Generate a race track in the desert,” for example, and the AI will spin one up. Users will also be able to modify scenes or expand their scope—say, to change a daytime scene to night or switch the desert for a forest.