Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤳 Er influencere fortid?

Det men­er denne råd­giv­er, i hvert fald.

Fra Kfo­rum:

Det beg­y­n­dte godt, men influ­encere som red­skab til PR by proxy er for­tid, skriv­er Sophie Egede-Schrøder, selvstændig råd­giv­er. Men employ­ee advo­ca­cy står heldigvis klar som red­nings­dis­ci­plin.

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😬 Facebook indrømmer at have scrapet data fra australiere

Fra ABC News:

Face­book is scrap­ing the pub­lic data of all Aus­tralian adults on the plat­form, it has acknowl­edged in an inquiry.

The com­pa­ny does not offer Aus­tralians an opt out option like it does in the EU, because it has not been required to do so under pri­va­cy law.

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📉 Meta begrænser data i Business Tools

Fra MarTech:

This move reflects Meta’s ongo­ing com­mit­ment to pri­va­cy but could com­pli­cate ad tar­get­ing and report­ing for you.

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🗳️ X vælger Trumps side

Fra Bloomberg:

This week’s debate didn’t just con­firm the real­i­ty of this shift, it also erased any lin­ger­ing hope I had that X was still a use­ful and trust­wor­thy source of infor­ma­tion for major polit­i­cal events. Declar­ing Trump the vic­tor in Tuesday’s debate is a sub­jec­tive call; peo­ple will agree and dis­agree, and that’s cer­tain­ly OK and expect­ed.

But X’s feed felt so incred­i­bly one-sided — so detached from real­i­ty — that it ren­dered the ser­vice unus­able for any kind of seri­ous infor­ma­tion or dis­cus­sion about the most impor­tant polit­i­cal moment of this US elec­tion.

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✨ YouTube tilføjer "website visits" til kampagneværktøj

Fra Social Media Today:

YouTube’s added anoth­er way to dri­ve traf­fic to your site via paid pro­mo­tions, with a new “Web­site Vis­its” goal that’s been added to its direct cam­paign options avail­able with­in YouTube Stu­dio.

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🗯️ Instagram udvikler nye funktioner til direkte beskeder

Fra Social Media Today:

First off, Instagram’s adding draw­ing tools and stick­ers for images shared in DMs, pro­vid­ing anoth­er way to cus­tomize your mes­sag­ing engage­ment.

Mere om Meta og besked­er:

• Meta Announces Next Steps for EU Mes­sag­ing Inter­op­er­abil­i­ty [Social Media Today]

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🫤 Hvad betalte Rusland højrefløjsprofiler for at poste om?

Fra Wired:

In hun­dreds of videos since tak­en down by YouTube, right-wing influ­encers work­ing for Tenet Media—a com­pa­ny the US Depart­ment of Jus­tice alleges was financed and guid­ed by a state-backed Russ­ian news network—showed inter­est in a high­ly spe­cif­ic set of top­ics, accord­ing to a WIRED analy­sis.

Bag­grund:

• DOJ alleges Rus­sia fund­ed US media com­pa­ny linked to right-wing social media stars [CNN]
• The Tenet Media Inci­dent [Colum­bia Jour­nal­ism Review]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😡 Udbud af lydunivers til børn møder kritik

Fra Jour­nal­is­ten:

Kam­p­en om mil­lion­erne til et nyt lydunivers til børn blev afgjort på de sid­ste dec­i­maler. Men eksperten, der skulle hjælpe udval­get med at finde en vin­der, havde kun set halvde­len af den ene ansøgn­ing, lyder kri­tikken fra direk­tør

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🤝 Google i samarbejde med The Internet Archive

Fra 9 to 5 Google:

Rolling out start­ing today, Google Search results will now direct­ly link to The Inter­net Archive to add his­tor­i­cal con­text for the links in your results.

I opsam­lin­gen fra uge 36 kunne du læse, hvor­dan The Inter­net Archive tabte en appel­sag, hvilket kan have betyd­ning for inter­net­tet og dets his­to­rie i fremti­den.

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✊ Er Reddit internettets sidste håb?

Fra Fast Com­pa­ny:

In an era of AI upheaval, the cacoph­o­nous social hub is prov­ing that the human-dri­ven inter­net has value—and a chance at sur­vival.

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🤔 Hvad Metas forbud betød for canadiske medier

Fra Dig­i­tal Con­tent Next:

Pub­lish­ers and experts weigh in on the wide rang­ing impacts of Meta’s deci­sion to ban news on its plat­form in Cana­da, which does not bode well for the future of news on the plat­form world­wide

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⚒️ Buzzsprout redesigner podcast-websites

Fra hes­tens mund:

Buzzsprout's pod­cast web­sites have been com­plete­ly rebuilt to give you a pro­fes­sion­al web­site with­out the has­sle.

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📺 X lancerer TV-app

Fra Social Media Today:

After shar­ing glimpses of its new TV app over the past few months, X has now offi­cial­ly launched the beta ver­sion of X TV, which it claims is “a mas­sive leap for­ward in trans­form­ing X into a video-first plat­form.”

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📽️ Video op, tekst ned på annoncemarkedet

Fra Medi­aWatch:

Det billede – at annon­ceom­sæt­nin­gen på video-kanaler stiger, mens tekst taber ter­ræn – gør sig også gældende, i andet kvar­tal.

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🤔 Forstå sagen mellem DOJ og Google

Fra Digi­day:

Google and the Jus­tice Depart­ment are poised to lock horns in an era-defin­ing antitrust case that’s been 15 years in the mak­ing. The out­come will pro­found­ly impact the 300,000-plus work­ers in the U.S. adver­tis­ing sec­tor, plus count­less more glob­al­ly.

Og på dan­sk:

• Den amerikanske regerings indled­er sag mod Google om monopol på annon­ce­markedet [Medi­aWatch]

Mere om retssagen:

• The Run­down: High­lights as sparks begin to fly on Day 2 of the lat­est Google antitrust tri­al [Digi­day]
• Google antitrust tri­al reveals the ‘suc­ceed at all costs’ cul­ture behind the pur­suit of ad mar­ket dom­i­na­tion [Digi­day]
• Google dom­i­nates online ads, says antitrust tri­al wit­ness, but pub­lish­ers are feel­ing ‘stuck’ [The Verge]
• News pub­lish­ers in spot­light at Google’s lat­est monop­oly tri­al [The Wash­ing­ton Post]
• Google’s ad tech impact on pub­lish­ers front and cen­ter dur­ing open­ing day of DOJ’s antitrust tri­al [Digi­day]
• Google’s sec­ond antitrust tri­al could help shape the future of online ads [CNBC]

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💰 EU idømmer Google bøde

Fra Medi­aWatch:

EU-Dom­stolen fast­slår i en dom, at Google har mis­brugt sin dominerende still­ing på markedet for søge­mask­in­er. Der­for får Google og Alpha­bet, der står bag Google, en sam­let bøde på knap 18 mil­liarder kro­ner.

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🤜 DPCMP varsler voldgiftssag mod Meta og TikTok

Fra Medi­aWatch:

Danske Pressepub­lika­tion­ers Kollek­tive For­valt­ning­sor­gan­i­sa­tion (DPCMO) varsler nu en voldgiftssag mod Face­book-ejeren Meta og Tik­tok. Det er tors­dag efter­mid­dag beslut­tet på et bestyrelses­møde i organ­i­sa­tio­nen, fortæller adm. direk­tør Karen Rønde til Medi­aWatch.

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💸 Vox lancerer podcast-franchise

Fra Medi­a­Post:

The fran­chise will launch on Sep­tem­ber 18 as a pod­cast and newslet­ter, and a video series will roll out on Vox’s YouTube chan­nel lat­er in the month.  

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🥤 Coca-Cola bruger penge på det åbne web

Fra Digi­day:

The com­pa­ny not only spends ad dol­lars on the open web, but it also plans to keep invest­ing in these spaces that exist out­side the walled gar­dens of plat­forms like Ama­zon, YouTube and Google. How­ev­er, Coca-Cola does so with strict safe­guards in place to ensure its ads avoid the open web’s shadier cor­ners.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🆕 OpenAI lancerer o1

Fra The Verge:

Ope­nAI is releas­ing a new mod­el called o1, the first in a planned series of “rea­son­ing” mod­els that have been trained to answer more com­plex ques­tions, faster than a human can. It’s being released along­side o1-mini, a small­er, cheap­er ver­sion. And yes, if you’re steeped in AI rumors: this is, in fact, the extreme­ly hyped Straw­ber­ry mod­el.

"Poten­tielt årets største nyhed inden­for AI," kalder for­fat­teren til bogen "AI epo­ken" det.

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🎤 Google-AI kan lave podcast-episoder

Fra The Verge:

Google’s Note­bookLM app can now gen­er­ate ‘live­ly’ audio dis­cus­sions with two AI hosts about the doc­u­ments you’ve giv­en it.

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💡 Her er, hvad du skal vide om Google Gemini

Fra TechCrunch:

To make it eas­i­er to keep up with the lat­est Gem­i­ni devel­op­ments, we’ve put togeth­er this handy guide, which we’ll keep updat­ed as new Gem­i­ni mod­els, fea­tures, and news about Google’s plans for Gem­i­ni are released.

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🍏 Apples AI undervælder

Fra Vox:

Apple Intel­li­gence is not that scary, not that advanced, and def­i­nite­ly not fin­ished.

Mere:

• The Apple AI fea­tures that could actu­al­ly mat­ter [Fast Com­pa­ny]

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🧛 Sådan er det at arbejde med AI for tech-firmaerne

Fra The Guardian:

Work­ing for an AI com­pa­ny as a writer was there­fore a lit­tle like being told you were going to be paid a vis­it by Drac­u­la, and instead of run­ning for the hills, you stayed in and laid the table. But our destroy­er is gen­er­ous, the pay suf­fi­cient to jus­ti­fy the alien­ation. If our sec­tor was going up in smoke, we might as well get high off the fumes.

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🤖 Roblox lancerer generativ AI

Fra MIT Tech­nol­o­gy Review:

Once it’s up and run­ning, devel­op­ers on the huge­ly pop­u­lar online game plat­form will be able to sim­ply write “Gen­er­ate a race track in the desert,” for exam­ple, and the AI will spin one up. Users will also be able to mod­i­fy scenes or expand their scope—say, to change a day­time scene to night or switch the desert for a for­est.

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• Kategori: Opsamlinger