Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤔 Historien om, hvordan Meta distancerede sig fra politik

Fra The New York Times:

Ahead of November’s elec­tion, Meta has de-empha­sized polit­i­cal con­tent on Face­book, Insta­gram and Threads and doesn’t want to talk about can­di­dates or cam­paigns.

Lidt mere Meta:

• Meta Acquires the Threads.com URL [Social Media Today]

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🫤 Flere berømtheder faldt for Meta-AI-fup

Fra BBC:

Film stars James McAvoy and Ash­ley Tis­dale, as well as for­mer NFL play­er Tom Brady, are among those who re-shared the fake "Good­bye Meta AI" mes­sage on Insta­gram sto­ries.

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🛑 TikTok forbyder også russiske statsmedier

Fra NBC News:

Social media rivals Meta and YouTube have announced sim­i­lar sus­pen­sions of Russ­ian state media accounts this month.

Mere:

• Rus­sia, Iran use AI to boost anti‑U.S. influ­ence cam­paigns, offi­cials say [The Wash­ing­ton Post]
• How Russia’s RT went from a cable news clone to covert oper­a­tor [NPR]

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👨‍👩‍👧‍👦 ...og udvider abonnementsmuligheder

Fra Social Media Today:

Tik­Tok is expand­ing its sub­scrip­tion option for cre­ators, which will enable more users to build an audi­ence of pay­ing sub­scribers in the app.

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🎼 ...og vil lukke TikTok Music

Fra Bloomberg:

Tik­Tok Inc. plans to dis­con­tin­ue its music ser­vice in Novem­ber, end­ing a years-long exper­i­ment to com­pete with Spo­ti­fy Tech­nol­o­gy SA and Apple Inc.

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👋 Sig hej til Social Web Foundation

Fra hes­tens mund:

Lead­ers of the open social net­work­ing move­ment have formed the Social Web Foun­da­tion, a non-prof­it orga­ni­za­tion ded­i­cat­ed to mak­ing con­nec­tions between social plat­forms with the open stan­dard pro­to­col Activ­i­ty­Pub.

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🤨 LinkedIn gjorde træning af AI til standard

Fra Bloomberg:

Users were upset that the Microsoft Corp.-owned pro­fes­sion­al net­work was tak­ing their infor­ma­tion by default with­out ask­ing, and they began post­ing about how to opt out.

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✂️ YouTube vil gøre det lettere at fjerne de dele, der bryder reglerne

Fra Social Media Today:

YouTube’s look­ing to add yet anoth­er way for cre­ators to avoid con­tent restric­tions, this time by giv­ing them the oppor­tu­ni­ty to edit out viola­tive ele­ments of their clips.

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🫡 Telegram klar til at give mere data til myndigheder

Fra Bloomberg:

Mes­sag­ing app Telegram will pro­vide users’ IP address­es and phone num­bers to rel­e­vant author­i­ties in response to valid legal requests, accord­ing to Chief Exec­u­tive Offi­cer Pavel Durov.

Mere Telegram:

• How Telegram Became the Underworld’s Favorite App [The New York Times]
• How Telegram became a cir­cus for every­day crimes [Le Monde]

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💸 TikTok vil gøre søgninger til annonceprodukt

Fra Digi­day:

As of today (Sept. 24), the short-form video giant has rolled out its Search Ads Cam­paign tool, giv­ing adver­tis­ers the abil­i­ty to tar­get ads based on what users are active­ly search­ing for. The goal is to turn those search­es into ad dol­lars by match­ing ads with user intent, and cash­ing in on exact­ly what users want.

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🔖 Nye stickers fra Instagram

Fra Social Media Today:

Insta­gram has added some new stick­er types to help spice up your Sto­ries and Reels, while it’s also updat­ed its “Emo­ji Pong” game to chal­lenge your friends.

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🫡 X retter ind i Brasilien

Fra The New York Times:

In an abrupt rever­sal, the social network’s lawyers said it was com­ply­ing with court orders that it had pre­vi­ous­ly defied. Brazil’s Supreme Court could allow the site to return next week.

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📉 ...og mister brugere i US og UK

Fra Social Media Today:

Despite Elon Musk’s claims that X is reach­ing new record highs in usage every oth­er month, and that the app remains a crit­i­cal con­nec­tor, the lat­est data shows that Elon’s X project is los­ing user inter­est, sparked, in many cas­es, by Musk’s own divi­sive com­men­tary in the app.

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📖 ...og genopliver rapport om transparens

Fra Digi­day:

Despite how it looks, X claims to be a com­mu­ni­ty safe zone — and a prime adver­tis­ing play­ground — accord­ing to its lat­est trans­paren­cy report.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📺 Er du klar? DRTV kræver snart login

Fra Jour­nal­is­ten:

Fra på mandag bliv­er det oblig­a­torisk at logge ind på DRTV, hvis man vil se alt andet end live-tv på stream­ing-plat­for­men.

Mere:

• 1,7 mil­lion­er har lavet bruger på DRTV forud for oblig­a­torisk login [Medi­aWatch]

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🚦 Medier henter trafik via WhatsApp

Fra The New York Times:

News out­lets are exper­i­ment­ing with a fea­ture in the world’s most pop­u­lar mes­sag­ing app that allows them to send links and head­lines direct­ly to fol­low­ers.

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🎧 Pocket Casts understøtter nu transkription

Fra Pod­News:

If you’re pro­duc­ing your own tran­scripts on a sup­port­ed pod­cast host, they will now auto­mat­i­cal­ly appear with­in Pock­et Casts on both Android and iOS. Tran­scripts are search­able and show speak­er names where pro­vid­ed.

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💡 Sådan kommer du i gang med brugerbehov

Erfaringer fra Reuters, Metro og Smar­toc­to.

Fra Journalism.co.uk:

The worlds of acad­e­mia, news and tech come togeth­er to offer tips on pro­duc­ing con­tent that is more rel­e­vant to your audi­ence and helps to grow loy­al­ty

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💌 Tips til Substack for lokalmedier

Og selvom du ikke bruger Sub­stack, kan du muligvis lære noget om at udkomme på e‑mail alligev­el 😉

Fra Journalism.co.uk:

Indi­vid­ual, entre­pre­neur­ial jour­nal­ists are mak­ing big splash­es on the newslet­ter sub­scrip­tion plat­form — at least to begin with — as region­al jour­nal­ism is cry­ing out for inno­va­tion

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📈 US-medier får mere trafik fra Google Discover

Fra Nie­man Lab:

Search traf­fic, still dom­i­nat­ed by Google search, has remained rel­a­tive­ly steady dur­ing the peri­od, Brad Stre­ich­er, sales direc­tor at Chart­beat, said in a pan­el at the Online News Association’s annu­al con­fer­ence in Atlanta last week. Google Dis­cov­er — the Google prod­uct offer­ing per­son­al­ized con­tent rec­om­men­da­tions via Google’s mobile apps — is increas­ing­ly becom­ing a top refer­rer, up 13% across Chart­beat clients since Jan­u­ary 2023.

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😡 WordPress-stifter og WP Engine er blevet uvenner

Fra Fast Com­pa­ny:

Mil­lions of web­sites world­wide are unable to update thanks to an ongo­ing dis­pute that has bub­bled over between a core back­bone of the inter­net and a pop­u­lar host­ing plat­form that brings it to many users.

Mere:

• WordPress.org denies ser­vice to WP Engine, poten­tial­ly putting sites at risk [The Reg­is­ter]
• Word­Press moves to ban WP Engine from access­ing its resources [MarTech]

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💰 The New York Times vil sælge lydabonnementer via Apple og Spotify

Fra Axios:

Begin­ning next month, The New York Times will make its audio sub­scrip­tion avail­able for pur­chase through Apple Pod­casts and Spo­ti­fy.

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💵 Flere danskere betaler for podcasts

Fra Medi­aWatch:

16 pct. af de adspurgte danskere i en ny under­søgelse analy­se­huset Wilke har fore­taget for Medi­aWatch betaler direk­te for pod­cast, mens tal­let nærmer sig 30 pct., hvis man sam­tidig tæller pod­casts fra medi­er, som brugerne ellers betaler til.

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🧱 CNN vil indføre betalingsmur

Fra The New York Times:

In ear­ly Octo­ber, CNN will begin exper­i­ment­ing with charg­ing some read­ers for dig­i­tal access as part of a bid to shore up its busi­ness as cable tele­vi­sion erodes indus­try­wide, accord­ing to two peo­ple with knowl­edge of the deci­sion.

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🎈 Vice vender tilbage med digitalt abonnementsprodukt

Fra AdWeek:

The dig­i­tal media com­pa­ny Vice relaunched its print mag­a­zine and debuted its first sub­scrip­tion prod­uct on Tues­day, part of a broad­er renais­sance of the pub­lish­er fol­low­ing its May 2023 bank­rupt­cy fil­ing.

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💳 AI-paywall hæver konverteringsraten med 75% hos Business Insider

Fra Digi­day:

The new smart pay­wall instead deter­mines the con­tent that indi­vid­ual users are most like­ly to pay to access based on their pre­vi­ous read­ing habits, which plat­form they come to the web­site from and the propen­si­ty that each genre of con­tent has for con­vert­ing read­ers. Using those insights and Google Ana­lyt­ics data, the AI’s algo­rithm decides whether users meet a pay­wall, reg­is­tra­tion wall or noth­ing upon enter­ing the web­site.

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🌡️ Nyt Subscription Index fra Digiday

Fra Digi­day selv:

Against this back­drop, Digiday’s sec­ond annu­al Sub­scrip­tion Index seeks to exam­ine and mea­sure pub­lish­ers’ sub­scrip­tion strate­gies across sev­er­al dif­fer­ent dig­i­tal touch points to iden­ti­fy some com­mon approach­es and key tac­tics. We start in this install­ment with pub­lish­ers who pro­duce news con­tent.

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▶️ YouTube hæver prisen på Premium

Fra Flat­pan­els:

Nu koster det 139 kr/md. for et indi­vidu­el abon­nement og hele 259 kr/md. for et fam­i­lieabon­nement. Abon­nementerne er med andre ord steget med hen­holdsvis 20 og 80 kr/md.

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✨ Nye medielanceringer fra Ingeniøren og Monitormedier

• Ingeniøren lancer­er nyt medie i køl­van­det på nyt bered­sk­ab­smin­is­teri­um [Medi­aWatch]
• Mon­i­torme­di­er åbn­er nyt medie om uddan­nelse [Medi­aWatch]

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🧑‍⚖️ Sagen mellem Google og DOJ fortsætter

• Myth­buster: What was said, and what was real­ly meant, at the DOJ vs. Google ad tech tri­al [Digi­day]
• Google says a closed ad ecosys­tem isn’t anti­com­pet­i­tive — it’s just safer [The Verge]
• Google Emails Show Unease Over Adver­tis­ing Dom­i­nance [The Wall Street Jour­nal]
• What are the like­ly Google defense tac­tics in its exis­ten­tial bat­tle with the DOJ? [Digi­day]

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🧑‍⚖️ ...og det gør sagen mod TikTok også

• TikTok’s Defense Strat­e­gy Involves Throw­ing Shein and Temu Under the Bus [Wired]
• Legal bat­tle aside, here’s all you need to know about Tik­Tok right now [Digi­day]

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🪧 Danske Medier og Jobindex anker Google-dom

Fra Medi­aWatch:

I slut­nin­gen af august blev Google frik­endt for at have kræn­ket Jobindex’ ophavs­ret. Det, men­er Danske Medi­er og Jobindex, beror på en fork­ert juridisk vur­der­ing.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🗣️ OpenAI lancerer ny stemmebaseret AI-assistent

Fra Bloomberg:

The San Fran­cis­co-based start­up said Tues­day it has start­ed rolling out the option, known as advanced voice mode, to Chat­G­PT Plus sub­scribers and users of its Chat­G­PT Team ser­vice for busi­ness­es. The com­pa­ny said Enter­prise and Edu paid users will begin get­ting access to the fea­ture next week.

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🤖 VG syntetiserer journalist

Fra Medi­aWatch:

Hvis man lyt­ter til VG’s artik­ler frem­for at læse dem, kan man høre en AI-udgave af jour­nal­is­ten Julie Tran.

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🗯️ YouTube udvider adgang til AI-assistent

Fra Social Media Today:

YouTube is expand­ing access to its con­ver­sa­tion­al AI tool, which is essen­tial­ly its own AI chat­bot that can pro­vide answers to queries with­in your video engage­ment options.

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👍 Newsweek vil bruge AI til podcast-anbefalinger

Fra Medi­a­Post:

Newsweek has cho­sen Headliner’s Dis­co, an AI-pow­ered tool that pro­vides read­ers with pod­cast rec­om­men­da­tions, to dri­ve dis­cov­ery.

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🌍 Mediano kigger på AI til oversættelse

Fra Medi­aWatch:

Medi­ano er ved at under­søge, om pod­cast-virk­somhe­den ved hjælp af AI kan gøre sine pod­cast mere bredt tilgæn­gelige, skriv­er Medi­ano-direk­tør Peter Brüch­mann i et indlæg på virk­somhe­dens egen hjemme­side.

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👓 Meta fremviser nye AR-briller

Fra The Verge:

Ori­on is an impres­sive demo of AR glass­es, but can Mark Zucker­berg beat every­one else to the next big plat­form?

Mere:

• At Meta Con­nect, it’s Zuck or noth­ing [Plat­former]
• At Meta Con­nect, a host of new mixed real­i­ty hard­ware and AI updates pre­sent­ed by CEO Mark Zucker­berg [Digi­day]

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🍄‍🟫 Stol ikke på Googles AI-billede af svamper

Fra 404 Media:

Google is serv­ing AI-gen­er­at­ed images of mush­rooms when users search for some species, a risky and poten­tial­ly fatal error for for­agers who are try­ing to fig­ure out what mush­rooms are safe to eat.

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🤝 Flere store tech-firmaer slutter op om EU's AI-pagt

Fra TechCrunch:

The Euro­pean Com­mis­sion has revealed a list of the first 100-plus sig­na­to­ries to the AI Pact — an ini­tia­tive focused on get­ting com­pa­nies to pub­lish “vol­un­tary pledges” on how they approach and deploy arti­fi­cial intel­li­gence.

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• Kategori: Opsamlinger