Uge 40, 2024
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
📽️ YouTube forlænger Shorts
YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length.
Relateret:
- How Corona Found Success With YouTube Shorts [Social Media Today]
🤳 Derfor får du ikke et Instagram-feed kun med dem, du følger
In his weekly Q and A session last week, Instagram chief Adam Mosseri answered a question about exactly this, and explained why social apps are all now moving towards more algorithm-defined, recommendations-based feeds.
💁♀️ Instagram lancerer “best practices”-hub
The best practices hub is available for professional accounts on Instagram and is accessible through the professional dashboard. The feature is marketed as an educational tool to help creators make engaging content, and the hub includes tips for making, sharing, and monetizing their videos and photos.
🧵 Threads øger integrationen med fediverset
Bemærk at vi herhjemme i Danmark endnu ikke kan aktivere integrationen.
Instagram head Adam Mosseri announced on Tuesday that users who have connected their accounts to the fediverse, also known as the open social web, can now see who follows them and likes their posts from other fediverse servers, such as Mastodon and Pixelfed.
🎶 YouTube fjerner musik efter uenighed om licenser
You may have found some audio tracks missing from YouTube clips over the last couple of days, including music by Adele, Green Day and R.E.M, among others.
📈 TikTok når 1.000.000 daglige brugere i Sverige
En stor del af de unge svenskere bruger dagligt Tiktok, og nu har det sociale medie over én mio. daglige brugere på dets videoindhold i Sverige.
🤑 TikTok klar med annoncering i søgning
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it.
😭 Musk er blevet træt af fed tekst
Due to immediate and excessive use of bold font on 𝕏, it will be removed from view in the main timeline.
You will have to click on post details to see anything in bold. My eyes are bleeding.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🎧 Apple udvider transkription til dansk
Transcripts are available with iOS 17.4 or later for podcasts in English, Danish, Dutch, Finnish, French, German, Italian, Norwegian, Portuguese, Spanish, and Swedish with back catalog episodes being added over time. Transcripts can be accessed in over 170 countries and regions.
🔒 DR har “ro i maven” omkring login
Fra i dag har DR gjort det obligatorisk at oprette et login for at tilgå DRTV på den første platform, web. Dermed slutter et tilløb på omkring et år, hvor brugerne har kunne oprette et login, selvom det ikke er påkrævet. Det har kastet 1,7 mio. brugeroprettelser af sig.
Og så alligevel…
- Knas med teknikken: DR sætter login-krav på pause [Journalisten]
👎 Kritik af lyttermåling
DR, der sammen med Bauer Media og Danske Medier gav Kantar opgaven med at måle radiolytningen, er bekymret over udviklingen, siger analysechef.
📲 The New York Times redesigner app’en
The idea seemed to be that each of the Times’ offerings was its own, separate planet in the Gray Lady’s solar system: come to the main New York Times app for the news, and go to the other apps for the other things […]
But a new redesign, which started rolling out to some users earlier this week and officially launches Wednesday, is changing all of that. It’s the first major Times app redesign since the app first launched in 2008.
Mere:
- The New York Times app redesign: Lessons in discovery, bundling and mobile-first UX [Pugpig Media Bulletin]
🆕 Politiken har også redesignet
Efter otte år i samme klæder har avisen Politiken givet sin hjemmeside et nyt look. De nye klæder skal hjælpe avisen med at bevise sit værd på særligt en kundeflanke: Potentielle og nuværende abonnenter.
Mere:
- Mere ro, større variation og mere lyd: Det nye politiken.dk er i luften [Journalisten]
☑️ Google tester flueben i søgeresultater
Some search users are seeing a blue tick next to businesses that Google thinks are genuine.
🤝 TV 2 vil nedbryde siloer med intern platform
Målet er at nedbryde siloer i afdelingen, hvor redaktioner på tværs af afdelingen ikke i samme grad har kunnet vidensdele og samarbejde om historier. Bundlinjen skal være, at TV 2’s bedste journalistik bliver brugt flere steder i mediehusets nyhedsudbud.
✅ CBS eksperimenterer med QR-koder til faktatjek
A QR code — the checkerboard-like, black-and-white box that can be scanned by a smartphone — will appear onscreen for long stretches of the CBS telecast. Viewers who scan the code will be directed to the CBS News website, where a squad of about 20 CBS journalists will post fact-checks of the candidates’ remarks in real time.
🏴☠️ Mange har stadig streaming-adgang uden at betale
Det har ikke påvirket adgangen til streamingtjenester uden abonnement, at udbyderne nu slår hårdere ned på kontodeling. Det er meldingen fra en tredjedel af de adspurgte danskere i ny Wilke-måling.
😡 Forstå balladen mellem WordPress og WP Engine
WordPress cofounder Matt Mullenweg is going after a rival hosting firm he says is ‘strip-mining the WordPress ecosystem.’
Seneste udvikling:
- WP Engine sues WordPress co-creator Mullenweg and Automattic, alleging abuse of power [TechCrunch]
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🧱 Reuters introducerer også betalingsmur
I forrige uge var det CNN, der annoncerede en betalingsmur.
The Thomson Reuters-owned news agency said visitors will have to pay $1 per week for access to its website, which has been available for free but requires users to register.
Mere om paywalls i US-medier:
- Going back to the well: CNN.com, the most popular news site in the U.S., is putting up a paywall [Nieman Lab]
- On The Verge of a Paywall [Status.News]
📈 Ny annonceplatform skal tale for sig selv i 2025
(Fuld transparens: Jeg arbejder i Berlingske Media, der ejer Trusted Web sammen med Concept X.)
En selvbetjeningsløsning for annoncører fra DPG Media skal udfylde et behov i det danske annoncemarked, lyder det fra Trusted Webs adm. direktør, Christine Liv Nielsen.
🤝 Podimo køber Podads
Belært af positive erfaringer fra Holland slår Podimo nu ind på en ny strategisk kurs, hvor brugere og penge skal hentes fra både Podimos egen baghave og på gratis platforme.
Mere:
- Podads-ejere havde ingen betænkeligheder ved at lade sig opsluge af Podimo [MediaWatch]
🙁 Aller lukker New Media-redaktion
I 2021 satsede Aller på den nye medieplatform Ally og en nyoprettet redaktion til produktion af digitalt indhold, der skulle tiltrække brugere til det nye digitale abonnementsmedie. Men nu står kun platformen tilbage.
💸 Google lægger annoncer på AI-søgesvar
The search giant will now stick relevant products into its AI Overviews.
🤔 Mulig opsplitning af Google bekymrer medier
Make no mistake — they’re hungry for change. After nearly two decades of living under Google’s thumb, they’re savoring the sight of the tech giant sweating under the legal microscope.
But a breakup? That’s flirting with disaster — for them, anyway.
Mere om DoJs sag mod Google:
- How Google Defended Itself in the Ad Tech Antitrust Trial [The New York Times]
- What happens in the Google ad tech antitrust trial now that testimony is done? [Digiday]
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom [MediaPost]
- 7 weak spots in Google’s defense against DOJ antitrust claims [MarTech]
⏸️ Mediers forhandling med OpenAI er gået i stå
Forvaltningsorganisationen DPCMO tager nyt værktøj i brug for at genetablere forhandlinger med techselskab bag ChatGPT.
🔮 Annoncer: Netflix har det lange lys på
Netflix’ topchef vil ikke svare direkte på, hvornår annonceabonnementer kommer til Norden, men lader forstå, at strategien om annoncer er særdeles langsigtet.
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🧑💻 OpenAI lancerer Canvas
The product opens a separate window, beside the normal chat window, with a workspace for writing and coding projects. Users can generate writing or code directly in the canvas, then highlight sections of the work to have the model edit.
Mere:
- OpenAI’s newest tool feels less like a chatbot, more like Google Doc [Fast Company]
✨ Politico arbejder på AI-værktøj til opsummering
Politico is launching a strategic partnership with a Y Combinator-backed artificial intelligence startup to develop a bespoke AI tool that will quickly summarize its journalism.
🗣️ Microsoft give Copilot en stemme
The company is overhauling Copilot, the text-based artificial intelligence tool bundled with Windows and other software, with the addition of vision, voice, and the ability to solve more complex problems—along with a more “encouraging” personality.
🤔 Nu kommer der også AI i Microsofts søgemaskine
Microsoft has launched its answer to Google’s AI-powered search experiences: Bing generative search.
👓 Er det briller mere end headsets, der er “mixed realitys” fremtid?
Glasses, in short, feel like the obvious path forward for mixed-reality computing. I’m sure there are some immersive experiences that will suffer from the compromises you have to make when your monitor is constrained to a pair of lenses. But for the set of uses that companies like Apple bring up most when talking about mixed reality — productivity and communications — glasses seem like a far superior option.
Mere om briller og AR:
- The coolest thing about smart glasses is not the AR. It’s the AI. [MIT Technology Review]