Uge 41, 2024
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
👦 Facebook vil nå de unge med redesign
On Friday, at an event in Austin, Meta showed off its biggest initiative yet to win back young people: a redesign of the app focused on appealing to Generation Z.
Mere:
- Facebook Rolls Out a Youth-Focused Refresh [Social Media Today]
📷 Tilladelse til at bruge – nogle – privatbilleder fra Facebook
I sin kendelse, der afviser klagen, skriver Pressenævnet, at det ganske rigtigt er nævnets opfattelse, at indhold på lukkede Facebook-profiler som udgangspunkt kun er tiltænkt indehaverens venner, og at medier derfor ikke må bringe det.
I den konkrete sag vurderer nævnet dog, at offentlighedens interesse i at få dokumenteret relationen mellem personer i artiklen, overstiger hensynet til privatlivets fred.
🤔 TikTok vil i højere grad moderere via AI
Kontrollen med indholdet på Tiktok skal fremover i højere grad udføres ved hjælp af kunstig intelligens.
😟 Instagram og Threads har et moderationsproblem
Adam Mosseri says he’s ‘looking into it,’ as posts and accounts disappear — including mine.
🫤 Threads ved, de har et “engagement bait”-problem
Meta is trying to get the flood of bait posts in your Threads feed ‘under control,’ according to Adam Mosseri.
🤳 …og lettere krydsposting med Instagram
Threads is working on streamlined Instagram integration, which would make it easier to share your IG content direct to Threads.
🔁 …og arbejder på “Loops”
It looks like Threads is trying to help users find more relevant discussions in the app, via a new, in-development feature called “Loops,” which could make it easier to uncover topic-based communities.
📍 Facebook tester “Local”-faneblad
Meta Platforms Inc. is testing a new “Local” tab on Facebook that will surface content for users based on their location, part of the company’s broader effort to recommend posts that users may not otherwise see.
💲 X ændrer på udbetalinger
X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payouts.
🇧🇷 …og kan vende tilbage til Brasilien
Brazil’s Supreme Court authorized the return of X after Elon Musk complied with its demands, including taking down some user accounts and appointing a legal representative for the platform in the country.
🦹♂️ Truth Social er plaget af scammere
But the complaints about scams are the most shocking, if only because there are such large sums of money involved. And we’re publishing a sample of the full, unedited complaints below.
🤔 Er der politisk potentiale i LinkedIn?
Flere socialdemokratiske profiler som f.eks. Mette Frederiksen, Kaare Dybvad, Nicolai Wammen og Mattias Tesfaye har endnu ikke LinkedIn-profiler.
📱 Hvem følger voksne amerikanere på TikTok?
Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics
Læs også:
- Instagram and TikTok Remain the Most Popular Social Apps Among Teens [Social Media Today]
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
✨ NYTimes tester nye ting på forsiden
Den amerikanske avis arbejder med at lade upopulære artikler forsvinde, når brugerne ikke klikker på dem, men samtidig undgå en indholdskarrusel for hyppige brugere.
Mere:
- How The New York Times incorporates editorial judgment in algorithms to curate its home page [Nieman Lab]
🎨 Fast Company redesigner forsiden i anerkendelse af ændret trafikbillede
Fast Company has absorbed the lesson that outside referrals like those from Facebook’s now-dead news tab and Google’s algorithm no longer produce the bulk of web traffic. Accordingly, the publication has redesigned its homepage for the first time since 2018.
🆕 Danmark har fået et nye medie om kommunikation
Knap et år efter Timme Bisgaard Munk forlod sin post som redaktør på Kforum, har han nu medstiftet et nyt medie om kommunikationsbranchen.
🛡️ Her er dem, der beskytter Wikipedia med dårligt AI-indhold
A group of Wikipedia editors have formed WikiProject AI Cleanup, “a collaboration to combat the increasing problem of unsourced, poorly-written AI-generated content on Wikipedia.”
👩⚖️ Her er, hvad du skal vide om EUs nye datalov
Få et overblik over EU’s Data Act. Se, hvem der bliver påvirket, og hvordan loven rammer.
✉️ Her er, hvad du skal vide om e-mail-“deliverability”
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google’s new summary card feature.
📱 Dom: Google skal give adgang til andre app stores
Google must give rival third-party app stores access to the full catalog of Google Play apps — and distribute third-party stores.
👎 Lydudbud skal ikke gå om
Landets fungerende kulturminister, Christina Egelund (M), vil ikke lade ansøgningsrunden til udbuddet om et nyt public service lydtilbud til børn gå om.
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
💵 The Economists erfaringer med podcasts bag paywall
On this week’s episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option.
Mere The Economist:
- How The Economist reached young audiences through new formats and brand marketing [Journalism.co.uk]
📊 Nyt Google-værktøj baserer sig på førstepartsdata
Med et nyt værktøj forsøger Google at positionere sig bedst muligt i en digital annonceverden baseret på førstepartsdata, vurderer flere aktører.
Mere Google:
- What Google’s U-Turn on Third-Party Cookies Means for Chrome Privacy [Wired]
👊 Sådan vil DoJ bryde Googles søgemonopol
The government laid out how it wants a judge to consider undoing Google’s monopoly power, including breaking up the company.
Mere:
- The likeliest outcomes from the Google antitrust trial [Platformer]
✨ TikTok lancerer AI-annonceværktøj
TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet
That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+
💳 Substack vil også være betalingsplatform
Seven years since its launch, the newsletter platform Substack has consolidated its dominance of the independent news business. Now, it’s trying to position itself as something more: a central platform for paying creators of all kinds, untethered to the news cycle and beyond the tough-to-monetize medium of text.
The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
🫰 Nu vil New Zealand have Google til at betale for links
Politikerne i New Zealand vil have Google og andre techvirksomheder til at betale for at linke til nyhedsindhold. Konsekvensen kan være, at der ikke er noget at betale for.
🇪🇸 El País sælger fuld adgang til The New York Times
Premium subscribers to the Spanish daily newspaper El País will now get full access to The New York Times and its supplemental products like Wirecutter, Cooking, and The Athletic.
🤝 Børsen og Financial Times i indholdssamarbejde
Et nyhedsbrev og topartikler fra den britiske erhvervsavis vil med samarbejdet være at finde hos Børsen.
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🎙️ Podcasts lavet med Googles NotebookLM imponerer
With this Google tool, you can make a show about any topic you could possibly imagine. The hosts aren’t human. You won’t believe your ears.
Mere:
- No time to read? Google’s new AI will turn anything into a podcast [The Washington Post]
- A simple tool to detect whether an audio file was generated by NotebookLM [Github]
🎥 Meta præsenterer AI-værktøjer til video
Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year.
👨💻 Nu kan du købe AI-redaktør hos dansk forlag
Skriveforlaget har sat sin redaktør-robot Edison i søen. Den kan læse manuskripter og give feedback til forfattere.
🇬🇧 Metas AI-chatbot er nået til UK
Meta, the owner of Facebook and Instagram, has launched its artificial intelligence assistant in the UK, alongside AI-boosted sunglasses modelled by Mark Zuckerberg.
🫸 Kampen for at blokere OpenAI-crawlere mister fart
OpenAI’s spree of licensing agreements is paying off already—at least in terms of getting publishers to lower their guard.
🤖 AI-redaktører koster stillinger hos Bonnier News
Det har indtil videre kostet 20 stillinger, skriver mediet Dagens Media, der imidlertid ikke kan oplyse, om hvor mange af medarbejderne som har fået nyt arbejde på deres arbejdsplader.