Uge 43, 2024

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

I denne uge: skjul

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🧒 Norge vil hæve aldersgrænsen på sociale medier til 15

Fra Medi­aWatch:

Den norske regering vil hæve alder­s­grænsen gen­nem en ændring af sin per­son­dat­alov. Det vil også kunne have kon­sekvenser for pub­licis­tiske medi­er.

✅ YouTube laver nyt afstemnings-"sticker" til Shorts

Fra Social Media Today:

YouTube has added a new poll stick­er option for Shorts, while it’s also updat­ed its “Views” dis­play to reflect the rise of Shorts view­ing, and is exper­i­ment­ing with a new gam­i­fi­ca­tion ele­ment for Super Chat.

💡 Instagram eksperimenterer med Reels-indsigter direkte i visningen

Fra Social Media Today:

Not sure if this is help­ful or annoy­ing, but Insta­gram is cur­rent­ly exper­i­ment­ing with new notes on Reels in-stream which explain why a clip is per­form­ing well in the app.

👍 Meta tester ansigtsgenkendelse i kampen mod falske kendis-annoncer

Fra TechCrunch:

Meta is expand­ing tests of facial recog­ni­tion as an anti-scam mea­sure to com­bat celebri­ty scam ads and more broad­ly, the Face­book own­er announced Mon­day.

📈 Bluesky vokser yderligere efter nye X‑ændringer ifm. blokeringer

Fra Social Media Today:

The surge in inter­est fol­lowed the lat­est update on X’s changes to block­ing, which will soon enable peo­ple who you’ve blocked in the app to still see your posts, though they won’t be able to inter­act with them. X’s jus­ti­fi­ca­tion here is that blocked users can still see your posts any­way if they log into anoth­er account, so there’s no rea­son to main­tain this func­tion­al­i­ty with­in its block option.

🤳 Sådan udspiller US-valget sig på TikTok

Fra New York Times:

No two Tik­Tok feeds are the same, because the app’s algo­rithm sends dif­fer­ent videos to users based on their inter­ests. To bet­ter under­stand the elec­tion con­tent that’s reach­ing the app’s 170 mil­lion Amer­i­can users, The New York Times watched hun­dreds of videos from cre­ators across the polit­i­cal spec­trum.

📈 Musk er nu største eksponent for konspirationer om immigranter

Fra Bloomberg:

The bil­lion­aire own­er is spread­ing debunked the­o­ries of undoc­u­ment­ed vot­ers sway­ing the US elec­tion, and grow­ing his influ­ence in the process.

Mere:

  • The X fac­tor: How Trump ally Elon Musk is using social media to prime vot­er mis­trust ahead of 2024 elec­tionCBS News

📊 Threads lancerer "Insights"

Fra Social Media Today:

As you can see in these images, the new Threads mobile ana­lyt­ics are avail­able via a ded­i­cat­ed chart but­ton at the top right of your pro­file in the app (the but­ton should be vis­i­ble after you down­load the lat­est ver­sion of Threads).

💰 LinkedIn får bøde på 300 mio. dollars

Fra Medi­aWatch:

Bøden til­falder det sociale medie, for­di virk­somhe­den ifølge myn­dighe­den havde gemt brugeres oplysninger uden de nød­vendi­ge sikker­heds­foranstalt­ninger.

📲 WhatsApp gør det muligt at gemme kontakter

Fra TechCrunch:

What­sApp on Tues­day announced a new fea­ture that will allow users to save con­tacts with­in the app. That means that even if you lose your phone or link a new device to your pri­ma­ry num­ber, you will see all your con­tacts stored with­in WhatsApp’s cloud stor­age.

🫸 Twitch blokerede for brugeroprettelser fra Israel og Palæstina

Fra 404 Media:

Twitch qui­et­ly blocked new users from cre­at­ing new accounts on the live video stream­ing ser­vice since Octo­ber 7, 2023 to pre­vent them from upload­ing “graph­ic mate­r­i­al,” the com­pa­ny revealed late last night.

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧 Spotify: Podcast-boom'et er langt fra slut

Fra Lyddager:

Det er lite som tyder på at pod­kast­boomen er over, snarere tver­ti­mot. Det fikk vi høre fra Sporti­fy under Lyddager 2024. Men, tren­den for pod­kast går i en over­rask­ende ret­ning.

🎂 Interview med Semafor-stifterne to år efter lanceringen

Fra Sta­tus:

Found­ed by Ben and Justin Smith, Semafor cel­e­brat­ed its sec­ond birth­day on Fri­day with a num­ber of suc­cess­es under its belt. Over the past two years, the pub­li­ca­tion has expand­ed to a team of over 80 staff mem­bers, amassed 750,000+ newslet­ter sub­scribers, aver­aged 3 mil­lion to 6 mil­lion month­ly unique vis­i­tors, pro­duced more than 100 glob­al events, and forged adver­tis­ing part­ner­ships with 65 com­pa­nies.

✉️ Tips til dig, der vil i gang med Substack

Fra Max Read:

Before you start the Sub­stack you need to ask your­self: Can I put a cou­ple thou­sand words out on the inter­net under my name every week? Even when there’s no news? On a slow week in the mid­dle of July, can I pull 1,200 rel­a­tive­ly live­ly words out of my ass by Fri­day?

👋 FourSquare City Guide-app'en lukker

Fra TechCrunch:

The move revers­es Foursquare’s ambi­tious 2014 deci­sion to split up its app into two dif­fer­ent prop­er­ties: one for explo­ration and dis­cov­ery and the oth­er, Swarm, for shar­ing your loca­tion to find near­by friends.

🌲 Test: Hvor miljøvenligt er dit website?

Fra Journalism.co.uk:

Use the Web­site Car­bon Cal­cu­la­tor to work out how much your ads and track­ers are harm­ing the plan­et — and how you can improve

Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 Politiken bundler med The New York Times

Fra Medi­aWatch:

Vi håber, at rigtig mange både nuværende og kom­mende abon­nen­ter vil tage godt imod denne mulighed for glob­al infor­ma­tion på top­niveau,” lyder det fra Poli­tikens chefredak­tør.

🏠 DR tager flere podcasts hjem i app'en

Fra Jour­nal­is­ten:

Meldin­gen gælder blandt andet for pro­gram­mer som ’LIGA’, ’Far­rock’, ’Musikquizzen’ og mange andre.

🤝 Svenske medier i annonce-samarbejde

Fra Medi­aWatch:

Svenske annon­cør­er kan nu købe førsteparts­da­ta som et sam­let tilbud hos en stribe svenske medi­er, hvad der skal give virk­somhed­erne et end­nu bedre fun­da­ment, når de skal lancere nye annon­cekam­panger.

💳 Sådan arbejder The Toronto Star med mikrobetalinger

Fra Media Voic­es:

The Toron­to Star’s Chief Rev­enue Offi­cer Bran­don Grosvenor says that they are very much in the infan­cy of their micro­pay­ments exper­i­ment – or as he calls it, micro­sub­scrip­tions. “We’re not delu­sion­al in think­ing this is going to replace the lay­ers of sta­ble sub­scrip­tions,” he told Media Voic­es.

🛑 Google deaktiverer adblockere i Chrome

Fra Medi­a­Post:

Google Chrome has offi­cial­ly begun dis­abling pop­u­lar ad block­ers such as uBlock Ori­gin as it con­tin­ues to roll out Man­i­fest V3.

Det lyder dog til, at Ghostery — en pop­ulær pri­va­cy-udvidelse til Chrome — har for­beredt sig.

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

⚖️ Store medier sagsøger Perplexity

Fra The Reg­is­ter:

The law­suit, filed on behalf of The Wall Street Jour­nal and its sis­ter tabloid New York Post by their par­ent com­pa­ny News Cor­po­ra­tion, alleges two counts of copy­right infringe­ment and one of false des­ig­na­tion of ori­gin and dilu­tion of trade­marks.

Godt nyt:

  • AI-sel­skab vil lave aftale med util­fredse medievirk­somhed­erMedi­aWatch

🆘 OpenAI og Microsoft vil hjælpe US-lokalmedier

Fra Axios:

Ope­nAI and its minor­i­ty own­er Microsoft are fund­ing a $10 mil­lion AI col­lab­o­ra­tive and fel­low­ship pro­gram oper­at­ed by the Lenfest Insti­tute, a non-prof­it that sup­ports local jour­nal­ism.

🤖 Medier har brug for en ny robots.txt i AI-æraen

Fra Dig­i­tal Con­tent Next:

Under cur­rent inter­net stan­dards such as the robots.txt pro­to­col, pub­lish­ers can only block or allow crawlers by domain. Pub­lish­ers are not able to com­mu­ni­cate case-by-case (com­pa­ny, bot and pur­pose) excep­tions in accor­dance with their terms of use in a machine-read­able for­mat.

Relateret:

  • For­mer Ope­nAI Staffer Says the Com­pa­ny Is Break­ing Copy­right Law and Destroy­ing the Inter­netGiz­mo­do

😞 AI-søgemaskiner promoverer racisme

Fra Wired:

AI-infused search engines from Google, Microsoft, and Per­plex­i­ty have been sur­fac­ing deeply racist and wide­ly debunked research pro­mot­ing race sci­ence and the idea that white peo­ple are genet­i­cal­ly supe­ri­or to non­white peo­ple.

📚 Penguin forbyder AI-træning

Fra Medi­aWatch:

Ny copy­right-tekst print­et i alle Pen­guin Ran­dom Hous­es bøger for­by­der brug af for­lagshusets bøger til AI-træn­ing.

😟 TikTok fyrer praktikant efter AI-hærværk

Fra The Guardian:

ByteDance dis­missed per­son in August it says ‘mali­cious­ly inter­fered’ with train­ing of arti­fi­cial intel­li­gence mod­els

👩‍💻 Ny Claude kan styre dine desktop-apps

Fra TechCrunch:

Anthrop­ic on Tues­day released an upgrad­ed ver­sion of its Claude 3.5 Son­net mod­el that can under­stand and inter­act with any desk­top app. Via a new “Com­put­er Use” API, now in open beta, the mod­el can imi­tate key­strokes, but­ton clicks, and mouse ges­tures, essen­tial­ly emu­lat­ing a per­son sit­ting at a PC.

Læs også:

🤨 Meta udgiver AI-model, der kan træne sig selv

Fra Reuters:

Face­book own­er Meta said on Fri­day it was releas­ing a batch of new AI mod­els from its research divi­sion, includ­ing a "Self-Taught Eval­u­a­tor" that may offer a path toward less human involve­ment in the AI devel­op­ment process.