Uge 43, 2024

Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.

Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
Den norske regering vil hæve aldersgrænsen gennem en ændring af sin persondatalov. Det vil også kunne have konsekvenser for publicistiske medier.
✅ YouTube laver nyt afstemnings-"sticker" til Shorts
YouTube has added a new poll sticker option for Shorts, while it’s also updated its “Views” display to reflect the rise of Shorts viewing, and is experimenting with a new gamification element for Super Chat.
💡 Instagram eksperimenterer med Reels-indsigter direkte i visningen
Not sure if this is helpful or annoying, but Instagram is currently experimenting with new notes on Reels in-stream which explain why a clip is performing well in the app.
👍 Meta tester ansigtsgenkendelse i kampen mod falske kendis-annoncer
Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday.
📈 Bluesky vokser yderligere efter nye X‑ændringer ifm. blokeringer
The surge in interest followed the latest update on X’s changes to blocking, which will soon enable people who you’ve blocked in the app to still see your posts, though they won’t be able to interact with them. X’s justification here is that blocked users can still see your posts anyway if they log into another account, so there’s no reason to maintain this functionality within its block option.
🤳 Sådan udspiller US-valget sig på TikTok
No two TikTok feeds are the same, because the app’s algorithm sends different videos to users based on their interests. To better understand the election content that’s reaching the app’s 170 million American users, The New York Times watched hundreds of videos from creators across the political spectrum.
📈 Musk er nu største eksponent for konspirationer om immigranter
The billionaire owner is spreading debunked theories of undocumented voters swaying the US election, and growing his influence in the process.
Mere:
- The X factor: How Trump ally Elon Musk is using social media to prime voter mistrust ahead of 2024 election — CBS News
📊 Threads lancerer "Insights"
As you can see in these images, the new Threads mobile analytics are available via a dedicated chart button at the top right of your profile in the app (the button should be visible after you download the latest version of Threads).
💰 LinkedIn får bøde på 300 mio. dollars
Bøden tilfalder det sociale medie, fordi virksomheden ifølge myndigheden havde gemt brugeres oplysninger uden de nødvendige sikkerhedsforanstaltninger.
📲 WhatsApp gør det muligt at gemme kontakter
WhatsApp on Tuesday announced a new feature that will allow users to save contacts within the app. That means that even if you lose your phone or link a new device to your primary number, you will see all your contacts stored within WhatsApp’s cloud storage.
🫸 Twitch blokerede for brugeroprettelser fra Israel og Palæstina
Twitch quietly blocked new users from creating new accounts on the live video streaming service since October 7, 2023 to prevent them from uploading “graphic material,” the company revealed late last night.
Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🎧 Spotify: Podcast-boom'et er langt fra slut
Det er lite som tyder på at podkastboomen er over, snarere tvertimot. Det fikk vi høre fra Sportify under Lyddager 2024. Men, trenden for podkast går i en overraskende retning.
🎂 Interview med Semafor-stifterne to år efter lanceringen
Founded by Ben and Justin Smith, Semafor celebrated its second birthday on Friday with a number of successes under its belt. Over the past two years, the publication has expanded to a team of over 80 staff members, amassed 750,000+ newsletter subscribers, averaged 3 million to 6 million monthly unique visitors, produced more than 100 global events, and forged advertising partnerships with 65 companies.
✉️ Tips til dig, der vil i gang med Substack
Before you start the Substack you need to ask yourself: Can I put a couple thousand words out on the internet under my name every week? Even when there’s no news? On a slow week in the middle of July, can I pull 1,200 relatively lively words out of my ass by Friday?
👋 FourSquare City Guide-app'en lukker
The move reverses Foursquare’s ambitious 2014 decision to split up its app into two different properties: one for exploration and discovery and the other, Swarm, for sharing your location to find nearby friends.
🌲 Test: Hvor miljøvenligt er dit website?
Use the Website Carbon Calculator to work out how much your ads and trackers are harming the planet — and how you can improve
Del 3: Business og strategi

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🤝 Politiken bundler med The New York Times
Vi håber, at rigtig mange både nuværende og kommende abonnenter vil tage godt imod denne mulighed for global information på topniveau,” lyder det fra Politikens chefredaktør.
🏠 DR tager flere podcasts hjem i app'en
Meldingen gælder blandt andet for programmer som ’LIGA’, ’Farrock’, ’Musikquizzen’ og mange andre.
🤝 Svenske medier i annonce-samarbejde
Svenske annoncører kan nu købe førstepartsdata som et samlet tilbud hos en stribe svenske medier, hvad der skal give virksomhederne et endnu bedre fundament, når de skal lancere nye annoncekampanger.
💳 Sådan arbejder The Toronto Star med mikrobetalinger
The Toronto Star’s Chief Revenue Officer Brandon Grosvenor says that they are very much in the infancy of their micropayments experiment – or as he calls it, microsubscriptions. “We’re not delusional in thinking this is going to replace the layers of stable subscriptions,” he told Media Voices.
🛑 Google deaktiverer adblockere i Chrome
Google Chrome has officially begun disabling popular ad blockers such as uBlock Origin as it continues to roll out Manifest V3.
Det lyder dog til, at Ghostery — en populær privacy-udvidelse til Chrome — har forberedt sig.
Del 4: Teknologi og AI

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
⚖️ Store medier sagsøger Perplexity
The lawsuit, filed on behalf of The Wall Street Journal and its sister tabloid New York Post by their parent company News Corporation, alleges two counts of copyright infringement and one of false designation of origin and dilution of trademarks.
Godt nyt:
- AI-selskab vil lave aftale med utilfredse medievirksomheder — MediaWatch
🆘 OpenAI og Microsoft vil hjælpe US-lokalmedier
OpenAI and its minority owner Microsoft are funding a $10 million AI collaborative and fellowship program operated by the Lenfest Institute, a non-profit that supports local journalism.
🤖 Medier har brug for en ny robots.txt i AI-æraen
Under current internet standards such as the robots.txt protocol, publishers can only block or allow crawlers by domain. Publishers are not able to communicate case-by-case (company, bot and purpose) exceptions in accordance with their terms of use in a machine-readable format.
Relateret:
- Former OpenAI Staffer Says the Company Is Breaking Copyright Law and Destroying the Internet — Gizmodo
😞 AI-søgemaskiner promoverer racisme
AI-infused search engines from Google, Microsoft, and Perplexity have been surfacing deeply racist and widely debunked research promoting race science and the idea that white people are genetically superior to nonwhite people.
📚 Penguin forbyder AI-træning
Ny copyright-tekst printet i alle Penguin Random Houses bøger forbyder brug af forlagshusets bøger til AI-træning.
😟 TikTok fyrer praktikant efter AI-hærværk
ByteDance dismissed person in August it says ‘maliciously interfered’ with training of artificial intelligence models
👩💻 Ny Claude kan styre dine desktop-apps
Anthropic on Tuesday released an upgraded version of its Claude 3.5 Sonnet model that can understand and interact with any desktop app. Via a new “Computer Use” API, now in open beta, the model can imitate keystrokes, button clicks, and mouse gestures, essentially emulating a person sitting at a PC.
Læs også:
- The AI agents have arrived — Platformer
🤨 Meta udgiver AI-model, der kan træne sig selv
Facebook owner Meta said on Friday it was releasing a batch of new AI models from its research division, including a "Self-Taught Evaluator" that may offer a path toward less human involvement in the AI development process.