Uge 49, 2024

Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.

Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.

Gør som de andre. Få overblikket allerede i indbakken:

Du kan altid afmelde dig igen ved at bruge linket i bunden af hvert nyhedsbrev

I denne uge: skjul

Del 1: Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

😬 USA rykker nærmere et TikTok-forbud

Fra The Verge:

A bill that could ban TikTok from the US unless its Chinese parent company divests it is constitutional, a panel of judges for the DC Circuit Court of Appeals unanimously ruled

Mere:

US appeals court upholds TikTok ban
TechCrunch

US appeals court upholds law forcing sale or ban of TikTok
The Guardian

TikTok advertisers stay put after US appeals court upholds law forcing sale
Reuters

📚 Københavns Biblioteker har det bedste ikke-kommercielle SoMe-team

Fra Mediet Markedsføring:

Københavns Biblioteker kom ikke sovende til sejren som årets SoMe-team. Det krævede tid, sved og en evne til ikke at tage sig selv for alvorligt.

🤔 Algoritme-feeds kom aldrig til at fungere for medier

Fra Fast Company:

Twitter and Threads aren’t meeting this news-driven moment—and Bluesky is showing the power of letting humans decide what they want to see.

✨ YouTube deler de største trends fra 2024

Fra hestens mund:

As 2024 draws to a close, the team is releasing its latest report, which takes a close look at the end-of-year lists across 12 countries. These lists, which include Trending Topics, Top Creators, Songs, and Songs used in Shorts, look at the moments, channels, and music that broke through on YouTube this year. 

✨ …og det gør TikTok også

Fra hestens mund:

In 2024, we were very demure, reveled in brat summer, and adored a cheeky pygmy hippo, all while supporting businesses of all sizes that significantly contribute to the US economy.

🧹 Meta: Vi fjerner for meget indhold

Fra The Verge:

‘Too often, harmless content gets taken down, or restricted, and too many people get penalized unfairly,’ says the company’s president.

🤳 Vil TikTok snart teste mini-apps?

Fra Social Media Today:

Last month, in my outline of what’s coming next for the major social platforms in 2025, I noted that TikTok may look to implement “Mini Programs”, similar to what it already has in the Chinese version of the app (called “Douyin”).

🤔 Kan Bluesky rejse nok penge?

Fra Social Media Today:

And while Bluesky is seeking to offer an alternative approach to social media interaction, which will eventually give users more control over moderation rules and parameters, at least for now, it’ll still have to abide by the same rules as everybody else. Which could pose significant challenges for the fledgling app. 

🤷‍♂️ Meta lancerer hub for Thread-kreative

Fra Social Media Today:

Most of the tips included here are honestly too generic to be of significant value, but if you are just starting out on Threads, there could be some notes that will help to guide you in the right direction.

👋 Værktøj skal gøre det lettere at forlade X

Fra Wired:

When programmer Micah Lee was kicked off X for a post that offended Elon Musk, he didn’t look back. His new tool for saving and deleting your X posts can give you that same sweet release.

👋 Det europæiske journalistforbund forlader X

Fra The London Economic:

The European Federation of Journalists (EFJ) has announced that it will stop publishing content on Elon Musk’s social media platform, X, from January 20th, 2025, when Donald Trump will officially become the 47th president of the United States. 

🙁 Chikane af kvinder har aldrig været værre på X

Fra Vox:

In late November, a woman posted a photo of herself proudly holding her PhD thesis along with the announcement that she had successfully defended her dissertation. “Thrilled to say I passed my viva with no corrections and am officially PhDone,” she wrote. What followed was a case study in how the online right targets and harasses those who don’t fit into the narrow — and often conflicting — standards they’ve formulated for women.

🎠 LinkedIn lancerer karrusel til betalende

Fra Social Media Today:

LinkedIn has rolled out a new option to add an auto-revolving slideshow of images as the banner on your profile, which could be another way to attract more interest to your LinkedIn presence.

🏅 Og deler tips til… LinkedIn

Fra Social Media Today:

In regards to what topics that you could consider, LinkedIn suggest sharing your knowledge, experience, and perspective, and commenting on industry news and trends.

🤳 Influencere indtager nyhedsmarkedet

Fra Digital Content Next:

Audiences increasingly turn to individuals over institutions for information and news influencers are meeting audience demand for perspectives on the news

👍 Nu kan du følge Fediverse-profiler på Threads

Fra The Verge:

You can now follow fediverse accounts on Threads, but the accounts aren’t searchable and their posts won’t show in feeds.

Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

🔮 Nieman Labs bud på 2025

Fra hestens mund:

Each year, we ask some of the smartest people in journalism and media what they think is coming in the next 12 months. At the end of a trying 2024, here’s what they had to say.

🎥 Medier har taget vertikal video til sig

Fra Nieman Lab:

News organizations are building vertical video carousels for their homepages and apps, embedding vertical videos in stories, and having their video journalists produce both horizontal and vertical content — as well as asking reporters to present their stories on camera. “Prestige TikToks,” The Atlantic’s Charlie Warzel called them last month.

📱 BBC News er større end Apple News i UK

Fra Press Gazette:

BBC News has overtaken Apple News as the biggest news app in the UK in the year since Press Gazette’s last annual ranking.

(Tak til Jesper Andersen for tip!)

💡 Sådan gør The Telegraph community til journalistik

Fra Journalism.co.uk:

The publisher uses reader comments to surface stories that journalists would have otherwise missed, enhancing the value of its subscription offering

🎉 Så kom Spotify Wrapped

Husk: Hvis du synes, data på din musiklytning er interessant, er du nødt til at være på Last.fm 😉

Fra Fast Company:

At long last, Spotify Wrapped is debuting worldwide to users today, and it might just have pulled a page out of Taylor Swift’s Eras Tour playbook. This year’s Wrapped is a bold, glitchy, techno-inspired romp—and it’s all about each users’ ultra-specific personal eras. 

👀 OnlyFans er nu tilgængelig i Kina

Fra CNN:

News that OnlyFans is now accessible in China has been welcomed online. Users posting on social media platform Weibo are joking that the government is offering job opportunities for fresh graduates struggling in a grim employment market, suggesting they could start selling content on the site.

Del 3: Business og strategi

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

🤝 Norske Amedia køber Berlingske Media

(Fuld transparens: Jeg arbejder i Berlingske Media.)

Fra MediaWatch:

Norske Amedia ser købet af Berlingske Media som en strategisk mulighed for at styrke sin position på det nordiske mediemarked.

Mere:

Mediesucces på norsk – her er Berlingske Medias ny ejere
Journalisten

Analyse: Ny Berlingske-ejer skal medbringe mere end hjemlig succes
MediaWatch

Topchef i ny ejer af Berlingske: Opkøbet er resultat af en langvarig forelskelse i en “publicistisk ædelsten”
MediaWatch

Branchekendere giver tommelfinger op til Amedia for Berlingske-køb
MediaWatch

Amedia-topchef ser stort potentiale i B.T.
MediaWatch

Første meldinger fra ny ejer giver lettelse hos B.T
MediWatch

”Nej nej nej nej nej nej nej”: Ny ejer vil ikke ændre B.T.’s borgerlige profil
Journalisten

Ny Berlingske-ejer står bag “Spotify for nyheder” og er modstander af bundles
MediaWatch

Opkøbslystne belgiere fandt ingen danske muligheder: “Så var vi gået hele vejen”
MediaWatch

DPG Media-formand om udfordret B.T.: “Der kunne vi måske have gjort det bedre”
MediaWatch

💳 The Verge lancerer betalingsmur

Fra hestens mund:

A lot of our site will remain free, but you can now pay to get fewer ads and unlimited access to all of our work.

Mere:

The Verge raises a partial paywall: ‘It’s a tragedy that garbage is free and news is behind paywalls’
Semafor

💲 Hvordan skal medier prissætte deres produkter?

Fra Journalism.co.uk:

Candr Media Group CEO Chris Dicker on how to charge the right amount at a time of AI companies undermining the business model of news

🧑‍🏫 Sådan arbejder Reach og News UK med førstepartsdata

Fra Journalism.co.uk:

News companies like News UK have responded by building in-house advertising platforms – in this case, Nucleus – to broker their own first-party deals with advertisers. Newsgroup Reach plc has done the same, building the Mantis platform, which can be licensed to other publishers, like LadBible and Netmums.

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

👉 Ekstra Bladets AI trak mod højre

Fra Journalisten:

Under valgkampen i 2022 afprøvede Ekstrabladet.dk kunstig intelligens på en testgruppe af læsere. Resultatet blev, at de blev overeksponeret med artikler om højrefløjen. Problemets omfang er dog minimalt, siger AI-chef

Mere AI på Rådhuspladsen:

Ekstra Bladets AI-forsøg kalder på øget opmærksomhed fra medierne, siger lektor
Journalisten

JP/Pol’s AI-chef får plads ved bordet i internationalt advisory board
MediaWatch

😡 Kritik af “bias-måler” på LA Times

Fra Journalisten:

Det falder ikke i god jord blandt journalisterne på Los Angeles Times, at ejeren Patrick Soon-Shiong vil indføre en såkaldt ”bias-måler” på mediets artikler.

🤝 Dow Jones i AI-aftaler med 4.000 medier

Fra Nieman Lab:

Earlier this year, the WSJ owner sued Perplexity for failing to properly license its content. Now its research tool Factiva has negotiated its own AI licensing deals.

🤝 Perplexity i partnerskab med 12 udgivere

Fra MediaPost:

Perplexity has pulled in a dozen new partners to its Publishers’ Program, claiming that it is contributing to a fair and open information ecosystem–quite a PR coup for the AI-driven search engine.

😬 ChatGPT har udfordringer ved at gengive medieindhold

Fra Columbia Journalism Review:

But while the company presents inclusion in its search as an opportunity to “reach a broader audience,” a Tow Center analysis finds that publishers face the risk of their content being misattributed or misrepresented regardless of whether they allow OpenAI’s crawlers.

💸 OpenAI overvejer annoncer

Fra Axios:

OpenAI’s potential plan to incorporate ads in products like ChatGPT is hardly surprising — but should still serve as a wake-up call for AI makers and users. 

🤖 Nu kan du betale for adgang til OpenAI’s ræsonnerende model

Fra The Verge:

The company is also introducing ChatGPT Pro, a new $200 monthly subscription tier that includes unlimited access to OpenAI o1, GPT-4o, and Advanced Voice mode. It also includes a version of o1, exclusive to Pro users, that uses more compute to provide the best possible answer to the hardest problems.

🗣️ Amazon leder efter medier til Alexa-samarbejde

Fra Axios:

Amazon is reaching out to news publishers about opportunities to license their content for the next generation of Amazon’s Alexa voice assistant, slated to debut next year, Axios has learned.

🧐 Derfor kunne du ikke få ChatGPT til at fortælle om David Mayer

Fra The Guardian:

ChatGPT’s developer, OpenAI, has provided some clarity on the situation by stating that the Mayer issue was due to a system glitch. “One of our tools mistakenly flagged this name and prevented it from appearing in responses, which it shouldn’t have. We’re working on a fix,” said an OpenAI spokesperson

😬 Se, hvad Google kan se i dine billeder

Fra Wired:

People can upload any photo to the website, which is then sent to a Google Cloud computer vision program that writes a startlingly thorough three-paragraph description of it. (Ente prompts the AI model to document small details in the uploaded images.)

Prøv selv på theyseeyourphotos.com. Jeg har delt nogle eksempler i en Bluesky-tråd.

🔐 Microsoft ser en verden uden kodeord

Fra Computerworld:

Microsoft arbejder hen mod en tilværelse uden kodeord. Styresystemet Windows skal være en frontløber i den satsning.

✋ Fem vigtige faktorer, der påvirker medier og teknologi

Fra Digital Content Next:

From antitrust efforts to political pressure, an evolving advertising ecosystem and publishers’ precarious AI balancing act, it is critical that media companies be on the front foot going into the new year 

📼 Google lancerer generativ AI-model til video

Fra The Verge:

Veo has launched in private preview, while OpenAI’s Sora is still nowhere to be seen.