Uge 13, 2025
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🤳 Facebook vender tilbage til starten med venne-feed
A new Friends Tab will feature posts from a user’s friends and relatives, which was the original mission of the app.
🤳 Instagram åbner for „re-posts‟
Here’s a small tweak that could have a big impact on IG. According to an updated overview of “re-posts”, content that you re-share in the app may now appear within the feeds of your followers in the app.
📊 YouTube ændrer, hvordan man måler Shorts
YouTube is changing the way that it counts Shorts views, in order to reduce confusion around how it measures Shorts engagement.
🗒️ Instagram dropper noter
Instagram is removing the option to add text notes to feed posts and Reels, as part of a broader effort to avoid overloading the app with too many features.
📈 Nogle medier oplever stigning i trafik fra Threads
Newsweek’s referral traffic from Threads has surged 20-fold since January. Before then it had been just a few thousand daily page views, he said. Threads now drives more traffic for the publisher than X, despite it having a fraction of the follower count on the former — Newsweek has 3.5 million followers on X compared to 160,000 followers on Threads, which Meta launched in July 2023.
📉 TikTok-forbud mister opbakning i USA
Public support for a TikTok ban now stands at 34% among U.S. adults, according to a new Pew Research Center survey. That’s down from 50% in March 2023.
🤖 X integrerer Grok med Telegram
X is looking to expand the reach of its Grok chatbot, by partnering with messaging app Telegram on a new integration.
🔎 Nu kan Ritzau overvåge Bluesky
Ritzau har udviklet et nyt monitoreringsværktøj til det sociale medie Bluesky, så man som kunde eksempelvis kan holde øje med, hvad vigtige personer inden for politik eller erhverv lægger op.
👕 Blueskys overraskende indtjeningssucces
Rose Wang, Bluesky’s COO, said that the company made more money in one day of T-shirt sales than in two years of selling custom domains.
😬 „SignalGate‟ handler ikke om Signal
The Trump cabinet’s shocking leak of its plans to bomb Yemen raises myriad confidentiality and legal issues. The security of the encrypted messaging app Signal is not one of them.
Baggrunden:
Jeffrey Goldberg got the push notification of all push notifications — and a hell of a story
Nieman Lab
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🎂 BBC gør status 1 år efter stort redesign
It’s been just over a year since the BBC relaunched its website and app in March 2024 — and the company has been rewarded for its efforts with a significant traffic boost.
🚀 Tips til podcast-lanceringer fra Deutsche Welle
No matter how passionate you are about your podcast topic, it means nothing if you don’t solve the problem of promoting it. With Don’t Drink The Milk, the DW team have found numerous ways around that issue.
💌 Substack betaler „creators‟ for at tage deres publikum med
As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founders, the platform isn’t just invested in keeping creators on its turf — it’s rooting for their success beyond it.
📽️ Findes der en perfekt længde for video?
Videos that are a few, even 15, minutes long might not seem on trend in our scroll-happy world. However, in genres such as news and explainers this content length has proved to be powerful and increasingly popular.
Del 3: Business og strategi
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📈 TV 2 Play er stadig en god forretning
Med streamingtjenesten TV 2 Play som den klare drivkraft kom TV 2 tilbage på vækstsporet i 2024, og løftede både omsætning og driftsresultat, viser mediehusets årsrapport.
Relateret:
Play er blevet TV 2’s guldæg. Kan andre gøre dem kunsten efter?
Journalisten
🤔 Googles test viser, at medieindhold har ingen betydning
Måske har du hørt, at Google har testet at skjule mediers indhold i søgeresultaterne for 1% af deres brugere i udvalgte europæiske lande. Nu er resultaterne klar, og det er ikke fed læsning for mediebranchen.
The test found no measurable impact from European news on advertising revenue in the eight European countries the company tested.
Mere:
Dansk medieorganisation finder timing af Google-undersøgelse påfaldende
MediaWatch
Analysis of the results from Google no-news experiment
Thomas Baekdal
Our experiment on the value of European news content
Google selv
✨ Ekstra Bladet lancerer influencer-bureau
Mediet øger satsningen på influencer-marketing og lancerer et nyt brand, Thirty7. I spidsen for det nye brand står Marie Johanne Bavnhøj, og hun forventer vækst i butikken.
🔮 Digital platform og AI er fokus for Folkeskolen
Folkeskolen vil bl.a. relancere sin digitale platform folkeskolen.dk. Herefter følger ny fase, som udspringer af mediestøttemillioner, og som vil have fokus på kunstig intelligens.
🧱 Fast Company og Inc strammer paywall’en
Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers.
📲 Apple kan miste Google som standardsøgemaskine
So now Apple will be sidelined for the trial—able to submit written testimony but barred from the live hearing that is set to start in April. At stake is the company’s exclusivity agreement with Google, which has been in place for years and generated $20 billion for Apple as recently as 2022.
🎤 YouTube vil teste ændring ved værtsoplæste podcast-annoncer
Semafor has learned that the platform is currently developing a feature that would allow host-read ads to be dynamically inserted and swapped out within individual YouTube videos, as is already the case on other platforms like Spotify and Apple Podcasts.
🤖 Meta lancerer AI-værktøjer til annoncører
Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad response on the platform in order to drive more engagement, and ultimately conversions.
🆓 Meta overvejer annonce-frit abonnement til UK-brugere
Meta may soon look to expand its ad-free subscription offering to the U.K., after settling with an individual user who objected to her data being used for ad targeting in the app.
Del 4: Teknologi og AI
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🖼️ ChatGPT har fået ny billed-generator
ChatGPT can now leverage the company’s GPT-4o model to natively create and modify images and photos. GPT-4o has long underpinned the AI-powered chatbot platform, but until now, the model has been able to generate and edit only text — not images.
Mere:
OpenAI’s viral Studio Ghibli moment highlights AI copyright concerns
TechCrunch
📰 EB vil automatisere avisen og opsiger aftale med Wunderkind
”Vi har været enormt glade for samarbejdet, men når vi alligevel opsiger det, så skyldes det, at der er sket meget på automatiserede løsninger på det her område, og det vil vi nu opsøge,” siger han.
🧑⚖️ Dommer lader copyright-sag mod OpenAI fortsætte
A federal judge has ruled that The New York Times and other newspapers can proceed with a copyright lawsuit against OpenAI and Microsoft seeking to end the practice of using their stories to train artificial intelligence chatbots.
🧘♂️ OpenAI undersøger, hvad ChatGPT gør ved vores mentale sundhed
OpenAI says over 400 million people use ChatGPT every week. But how does interacting with it affect us? Does it make us more or less lonely? These are some of the questions OpenAI set out to investigate, in partnership with the MIT Media Lab, in a pair of new studies.
Ikke urelateret:
How chatbots could spark the next big mental health crisis
Platformer
Meta Continues To Integrate AI Bot Profiles Into Its Apps
Social Media Today
😬 OpenAI’s Sora har sit at slås med
WIRED tested the popular AI video generator from OpenAI and found that it amplifies sexist stereotypes and ableist tropes, perpetuating the same biases already present in AI image tools.
🗣️ Meta føjer nye stemmer til AI-chatbots
While Meta’s not making a big noise about it, it is quietly adding more and more generative AI bot creation and interaction tools within its apps, with users now able to converse with AI characters on Facebook, Instagram, WhatsApp, and Messenger.