Uge 11, 2026
Ugerevyen er en grundig opdatering på digital udvikling og platforme i mediebranchen. Det er opsamlingen til dig, der gerne vil være på forkant – og kunne sige kloge ting til møder 😉
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.

Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🔎 YouTube udvider deepfake "likeness detection" til bl.a. journalister
Kort fortalt gør værktøjet det muligt at overvåge, om man bliver misbrugt i AI-genereret svindel. Mon ikke det er en funktion, mange TV-personligheder herhjemme ville ønske, Facebook også havde?
This tool works similarly to Content ID, but for likeness. It looks for a participant's likeness in AI-generated content, and if a match is found—like a deepfake of their face—the individual can review the content and request removal if it violates our privacy guidelines.
🍾 LinkedIn opdaterer Feed-algoritmen
LinkedIn has revised the architecture of its feed algorithm, with the system now using more advanced artificial intelligence systems to decide what users are shown and how content is ranked in-stream.
🤳 Disney+ får feed til korte videoer
Disney+ is starting to roll out Verts, its new short-form video feed, to U.S. users on its mobile app. First announced in January, the TikTok-like Verts feed features scenes and moments from movies and TV shows on Disney+.
🙋🏼♂️ TV 2 Echos YouTube-strategi handler især om unge mænd
”Vi vil gerne give et alternativ på Youtube især til unge mænd, som ellers er sværere at få fat i for os end unge kvinder,” siger [chefredaktør for TV 2 Echo, Marie-Louise von Holstein] og understreger, at indsatsen ikke skal ekskludere kvinder.
Mere YouTube-strategi:
Publishers rethink YouTube strategy as search traffic erodes
Digital Content Next
🧒 WhatsApp lancerer forældre-linkede konti til pre-teens
WhatsApp launched a new set of parent-supervised accounts for users under the age of 13 on Wednesday. The company said that these accounts will only have access to messaging and calling, and won’t be targeted with any ads.
🤳 TikTok og Apple Music i samarbejde
TikTok has partnered with Apple Music to allow subscribers of the streaming service to play full songs without leaving its social network, the company announced on Wednesday.
📈 Instagram, LinkedIn and Threads engagement declined in 2025
Social Media Today
💲 X is testing a new ad format that connects posts with products
TechCrunch
🛡️ Meta outlines improved scam protection in Messenger app
Social Media Today
🛡️ Meta rolls out new scam detection tools to Facebook, WhatsApp, and Messenger
TechCrunch
✅ Most Self-Respecting X Users Are Probably Going to Want to Change This New Setting
Gizmodo
👔 "Bluesky CEO Jay Graber is stepping down from the top leadership position and transitioning to a new role as chief innovation officer, the company announced Monday."
TechCrunch
Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🎤 Substack lancerer Studio
Today, we’re launching the Substack Recording Studio, a built-in studio that makes it easier than ever to pre-record and publish a show on Substack. Substack Studio, currently available on desktop only, lets you record a solo video or a conversation with up to two guests and publish it when you’re ready, with auto-generated clips and thumbnails included.
💡 Hvordan kan journalister begå sig i creator-økonomien?
As a reporter who has spent the past year immersed in, and reporting on, the creator economy, I believe the question is no longer whether journalists should monetise their work, but how. There is no reason why journalists cannot build a social media side hustle, or in some cases, a full-time career as a content creator.
Relateret:
With Newpress, Iz and Johnny Harris incubate video journalism for the creator era
Nieman Lab
📍 Lenfest Institute udgiver 'The Next Generation of Local News'
This 2025 Impact Report details how the Institute is working to catalyze experimentation and invest in the next generation of local news. The report includes updates on our work in the use of AI to help local news organizations, our investments in a new generation of news creators reaching new audiences, and our enduring commitment to support the digital transformation of America’s best-established local newspapers, like The Philadelphia Inquirer, and the democracy they serve.
😬 Presset privatøkonomi presser folks streaming-abonnementer
Mange danskere er stadig presset på privatøkonomien på grund af stigende priser i dagligdagen, og den stramme økonomi får mange til enten at droppe eller skifte til et billigere tv-abonnement.
Mere om streaming-forbrug:
DR og TV 2 befæster positioner som uundværlige på streamingmarkedet
MediaWatch
🌐 Mød WordPress-udgaven der kører direkte i din browser
Det her lyder lidt vildt og weird, hvis jeg skal være helt ærlig. Men det skal da helt sikkert tjekkes ud.
With my.WordPress.net, WordPress runs entirely and persistently in your browser. There’s no sign-up, no hosting plan, and no domain decision standing between you and getting started. Built on WordPress Playground, my.WordPress.net takes the same technology that powers instant WordPress demos and turns it into something permanent and personal. This isn’t a temporary environment meant to be discarded. It’s a WordPress that stays with you.
✨ Flere digitale tendenser
☔️ Danske Medier efterlyser klare rammer for DR's og DMI's nye vejrapp
MediaWatch
🔮 Are Prediction Markets Actually Good for Journalism?
Columbia Journalism Review
🕹️ The Creator of Wordle Just Came Out With a New Game, and It’s Hard
Gizmodo
🛑 Efter 18 år: Nu er det slut med praktikanthjemmesider
Journalisten
Del 3: Business og strategi

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
📲 Apps indtager centrale rolle for flere medier
Leaders from New York Post, Boston Globe and Condé Nast all say that apps now deliver their most engaged and loyal audiences, and are becoming central to retention and revenue strategy.
🔜 Berlingske Media/JFM-abonnement nærmer sig lancering
Fuld transparens: Jeg arbejder i Berlingske Media, der er en del af samarbejdet.
Den ventede abonnement, der skal give digital adgang til både lokale og nationale medier, ventes inden sommerferien.
💰 Daily Mail-ejer præsenterer nyt bundle
DMG Media also publishes non-partisan brand The i Paper, popular science magazine New Scientist and free daily city newspaper Metro. All but the last are—as of the launch of the premium DailyMail+ subscription in 2024—at least partially paywalled online.
🇺🇸 Amerikansk politiknyhedsbrev tjener kassen på give det meste væk
Despite providing 85% of its newsletter and podcast content for free, Tangle coverts 16% of free subscribers to paid members.
This is an “inverted typical model”, whereby “most news organisations will give you maybe 10 or 20% of their content for free”, said [Tangle’s executive editor and founder Isaac Saul].
🤝 Shibsted-chef spår tættere samarbejde i Norden
Koncernchef i den norske mediekoncern Schibsted, Siv Juvik Tveitnes, forudser, at den nordiske mediebranche bliver tættere integreret på tværs af landegrænser.
✨ Mere business og strategi
📈 Schibsteds lydplatform runder 200.000 betalende abonnenter i Norge
MediaWatch
👷 How The Spectator invested £1m in building own subs platform
Press Gazette
💰 How Medium finally pivoted its way to profitability
Simon Owens's Media Newsletter
🤔 USA Today CEO Says Higher Pricing Strategy Working, Micropayments Showing ‘Interesting’ Results
A Media Operator
🐇 How The Atlantic won ‘tortoise and hare’ race versus digital news start-ups
Press Gazette
💰 Podimo køber op og vil indtage fem nye markeder inden 2030
MediaWatch
🤑 Fælles data-sprog mindsker spild for annoncører: Første erfaringer giver IAB-formand blod på tanden
MediaWatch
Del 4: Teknologi og AI

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🤖 Meta køber Moltbook
Matt Schlicht, the site’s creator, helped kick off Silicon Valley’s obsession with artificial intelligence agents. Two months later, he is joining the Meta Superintelligence Lab.
Mere:
🤝 Meta buys 'social media network for AI' Moltbook
BBC
😬 AI-genereret viking lignede læsers afdøde slægtning
Den usædvanlige henvendelse har fået redaktør for magasinet ’Historie’ til at række ud på LinkedIn og spørge, om andre har oplevet noget lignende.
🤝 RSL vil strømline aftaler mellem medier og AI-firmaer
Based on the widely adopted RSS (Really Simple Syndication) standard, RSL 1.0 augments the simple yes/no blocking rules of robots.txt with what it calls “a universal language for content rights and licensing terms, offering a scalable economic foundation for the AI-first internet”.
👔 LinkedIn er en vigtig kilde for AI-chatbots
The first report comes from SEMRush, which conducted an analysis of 325,000 unique prompts across ChatGPT, Google AI Mode and Perplexity between January and February 2026. SEMRush said its prompt sample “spanned topics across 12 major industry categories,” and based on that analysis, LinkedIn was the second most cited source for AI answers, slightly behind Reddit.
🏷️ Værktøj hjælper dig med at AI-mærke din podcast
When should podcast creators label their episodes as AI-generated? A clear, actionable set of rules built by studying what every major platform and regulatory body requires. Designed for podcasters who want a straight answer, not a legal essay.
🤔 Grammarly gjorde folk til AI-redaktører — uden at spørge dem
“Instead of producing what looks like a generic critique from a nameless LLM,” Wired reported last week, Expert Review “lists a number of real academics and authors available to weigh in on your text. To be clear: Those people have nothing to do with this process.”
...og det får en hård modtagelse nogle steder:
Grammarly turned me into an AI editor against my will and I hate it
Platformer (Casey Newton)
Grammarly Is Facing a Class Action Lawsuit Over Its AI ‘Expert Review’ Feature
Wired
...og nu er der slukket for det:
Grammarly Is Pulling Down Its Explosively Controversial Feature That Impersonates Writers Without Their Permission
Futurism
I have been released from my responsibilities as an unwilling editor for Grammarly
Platformer
🤖 Nvidia barsler med platform for AI-agenter
Ahead of its annual developer conference, Nvidia is readying a new approach to software that embraces AI agents similar to OpenClaw.
Mere om AI-agenter:
😬 This AI agent freed itself and started secretly mining crypto
Axios
🤝 OpenAI acquires Promptfoo to secure its AI agents
TechCrunch
✨ Mere teknologi og AI
⚡ Gemini, Explained
Wonder Tools
🧑💻 How Journalists Can Make AI Work for Them
Columbia Journalism Review
🧑⚖️ Nielsen's Gracenote sues OpenAI for copyright infringement
Axios
💸 OpenAI is building the ad tech stack it’s currently borrowing
Digiday
🗺️ How Pokémon Go is giving delivery robots an inch-perfect view of the world
MIT Technology Review
🐰 Are A.I.-Generated Videos Changing How We See Animals?
The New York Times
😆 ‘Your AI slop bores me’: The viral website that lets humans answer your questions like ChatGPT
FastCompany