Digitale medier i uge 31 (2019)

Her har du Danmarks mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.

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Udgives af

Lars K Jensen

Rådgiver og arbejder med digital udvikling og nye medier. Arbejder som chefkonsulent hos Willmore og blogger hos bl.a. Journalisten.

Hold dig opdateret - følg Digital Ugerevy:

Indhold

👍 Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

Facebook:

Facebooks Like-knap kræver samtykke

MediaWatch:
“Mange virksomheder har integreret sociale medier på deres hjemmeside, men har man installeret for eksempel Facebooks like-knap, skal man også sikre sig, at brugerne giver tilladelse til, at deres data bliver sendt til USA.”

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Erfaringer med Facebooks lokaljournalistiske projekt

Facebook Journalism Project:
“What Readers Will Pay For: 14 City Newspapers Gain Subscribers With the Facebook Local News Accelerator “

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Facebook vil samarbejde med Netflix og Disney om tv-chat-enhed

The Information:
“Facebook has approached Netflix, Disney and other media companies about putting their streaming services on a new Facebook device for making video calls from televisions, The Information has learned.”

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Facebooks forlig med FTC er en joke

TechCrunch:
“The FTC just announced the details of its settlement agreement with Facebook over years of privacy practices in violation of a previous order. To say the settlement is favorable to Facebook, even with the record $5 billion penalty, is an understatement; the company’s lawyers are probably popping champagne right about now. Here’s why.”

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Udviklingen ser ud til at vende for Facebook

Nieman Lab:
“It’s not easy to get Facebook strategy straight when the only constant for publishers at the company is change, and a new report from social media analytics tracking company NewsWhip underlines that. The report, which covers April through June, shows a Facebook that looks different for publishers than it did between January and March.”

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Faktatjekkere vil have adgang til flere Facebook-data

Reuters:
“UK-based charity Full Fact, which joined the program in January, issued a report urging Facebook to provide more data on how flagged content is shared over time, to see how quickly false information is spreading and assess how fact-checks are containing the spread. “

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Læs mere:

Full Fact has been fact-checking Facebook posts for six months. Here’s what they think needs to change
Nieman Lab

Nyt CNN-show på Facebook

Digiday:
“The new show, ‘Go There,’ will air episodes weeknights Monday through Friday on Facebook. It’s a departure from the Anderson Cooper show: Aside from being formatted vertically for mobile viewing, ‘Anderson Cooper Full Circle’ was a relatively traditional news program hosted in a studio with segments recapping the day’s news. ‘Go There’ will not be that. Instead, CNN is using Facebook’s money to see if a different style of news programming — one that more closely resembles a YouTube video or Instagram Story than a TV news show — will work on Facebook.”

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Facebook ruller søge-annoncer ud til flere

Social Media Today:
“Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools.”

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‘No keywords’: Media buyers are testing Facebook’s search ads product
Digiday

De andre:

Når Instagram skjuler Likes, skifter unge til business-profiler

Social Media Today:
“That’s particularly concerning, given that in order to list yourself as a ‘business’ on the platform, you need to provide additional contact info, like a phone number or email address, which is then displayed in your publicly accessible bio.”

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Snapchat lancerer kæmpe kampagne

Kampagnen kører indtil videre i USA, Australien og Indien og rammer Europa til efteråret.

Medie:
“Snapchat is putting up billboards in New York City, placing ads on Spotify and Pandora—and even infiltrating Instagram with an influencer campaign—in a new global-marketing push the company hopes will help maintain its momentum of user growth.”

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YouTubes seneste algoritmeændring vækker bekymring

Bloomberg:
“In early July, YouTube made a significant change to its software to boost what it deems “quality” children’s content, sending waves of traffic to certain video producers and burying other channels. The change came as the company tries to convince parents its service is safe for kids, and convince regulators that it isn’t violating the law. 

The update immediately alarmed many YouTube creators who already feel that their livelihoods hang at the whims of mysterious algorithms.”

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Til trods for skandaler ser annoncører stadig YouTube Kids som sikker

Digiday:
“When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the scandal of violent Elsa, advertisers within the kids’ demo are still putting ad dollars behind YouTube Kids.”

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Twitter eksperimenterer med drag’n’drop af billeder

Social Media Today:
“According to a recent discovery by reverse engineering expert Jane Manchun Wong, Twitter is working on a new option which would enable you to re-order multiple attached tweet images via a simple ‘drag and drop’ process.”

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Twitter og NBC i OL-samarbejde

Variety:
“Content under the deal — available to users only in the U.S. — also encompasses a daily poll that will allow fans on Twitterto choose one live-streaming look-in to NBC’s primetime broadcasts each night, along with video highlights throughout each competition day.”

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Tips til din digitale markedsføring

Artikler, der ikke er superaktuelle, men stadig fortjener et link.

Everything You Need to Know About Instagram Business Accounts [Infographic]
Social Media Today

Your quick-start guide to podcast advertising
Marketing Land

Snapchat Launches New, Streamlined Ad Creation Process
Social Media Today

‘Marketing equals overhead’: Why marketing is still seen as a cost-center
Digiday

8 Ways Marketers Can Show Their Work’s Financial Results
Harvard Business Review

💡 Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

Findes filterbobler egentlig?

Jeff Jarvis:
“As an academic, Bruns reads existing literature in search of evidence of filter bubbles and echo chambers in prior research. He doesn’t find much at all.”

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(Tak til Søren Langkjer Ravn for tippet)

Sådan bruger ukrainske journalister Telegram

Nieman Lab:
“The messaging app Telegram was built around the idea that communication should be personal and encrypted. But in some countries, it has also become a popular tool for journalists to create public news channels. Here are three takeaways from how that’s evolved in Ukraine.”

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Skal uendeligt scroll gøres ulovligt?

Det mener en republikansk senator, der vil forbyde flere tiltag, han anser for afhængighedsskabende.

The Verge:
“Hawley’s Social Media Addiction Reduction Technology Act, or the SMART Act, would ban these features that work to keep users on platforms longer, along with others, like Snapstreaks, that incentivize the continued use of these products. If approved, the Federal Trade Commission and Health and Human Services could create similar rules that would expire after three years unless Congress codified them into law. “

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ABC, CBS, Fox og NBC sagsøger streaming-app

The Verge:
“Today, all four of the big broadcasters — ABC, CBS, Fox, and NBC — filed a lawsuit against Locast under the argument that the free service is violating copyright law by retransmitting their also-free over-the-air television signals to its customers. The Wall Street Journal first broke news of the complaint. “

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👔 Business

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

Ekstra Bladet henter digitale abonnenter med ‘super topics’

Medieblogger:
“På det seneste har det knebet med tallene på det digitale abonnementsområde, hvor der har været faldende salg og en stadigt mindre kundebase. Men nu har Ekstra Bladet fået vendt udviklingen ved at fokusere på såkaldte ‘super topics’ – altså “superemner”, som de digitale læsere og abonnenter har stor interesse for.”

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The L.A. Times har forfærdelig churn rate

Nieman Lab:
“I’m not saying people at the Los Angeles Times don’t know all of this; of course they do, and they’re investing resources into it. Maybe the infrastructure is nearly built and a turnaround is near. But signing up 52,000 new subscribers — while losing 39,000 existing ones over the same span — strongly suggests that there’s more work to do there. “

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Læs mere:

Trouble at the Los Angeles Times: Memo says digital subscriptions way below goal
Poynter

Aviser opgiver daglig udgivelse

Nieman Lab:
“‘It is one of the top topics of discussion in the boardroom,’ says Peter Doucette, managing director of the Technology & Media Practice for well-used news industry consultant FTI. ‘The current operating model is under duress like we’ve never seen before. Our point of view is that the daily morning distribution model is no longer going to work in a three- to five-year timeline. That’s broad, of course, and dependent on market.'”

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Google tester ‘Play Pass’-abonnement

Android Police:
“An info page reads, ‘Explore a curated catalog spanning puzzle games to premium music apps and everything in between. From action hits to puzzles and fitness trackers, with Google Play Pass you unlock access to hundreds of premium apps and games without ads, download fees or in-app purchases.’ Another screen shows Stardew Valley and Marvel Pinball as some of the included games.”

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Ifølge The Verge lyder det meget som Apples kommende ‘Arcade’-abonnement.

Apple er tavse om News+ i kvartalsrapport

Macworld:
“Meanwhile, yes, Services has become an enormous business for Apple, counting for 21 percent of total revenue. Apple didn’t produce any data about how its newest service, Apple News+, is faring so far, which isn’t surprising but also suggests that they couldn’t figure out any number to disclose that would make them look good.”

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7 facts publishers should know about Apple News Plus
What’s New In Publishing

Så kom Chromes forstærkede Inkognito-tilgang

I juni måned meldte Google ud, at man ville rulle en opdatering til Chrome-browseren ud, der gør det sværere at detektere den såkaldte ‘Inkognito’-tilstand, som mange bruger til at snyde sig til flere sidevisninger hos medier, der sætter en begrænsning.

Den 30. juli blev opdateringen (en del af Chrome version 76) rullet ud til brugerne.

What’s New In Publishing:
“We tested the beta version of Chrome’s next update to gauge the extent of damage that will be inflicted on publisher paywalls. To cut a long story short, things aren’t looking good.

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“Is Google literally trying to kill off the fourth estate?”: Publishers react as metered paywalls come crashing down
What’s New In Publishing

Ifølge Thomas Bækdal skal medierne ikke bekymre sig om inkognito og gå mere op i at skabe værdi.

Målinger er ikke nok: Medier spørger brugerne

Digiday:
“BI Prime members are asked how ‘valuable’ the story was, while Athletic readers are asked, ‘What did you think of this story?’ Back in 2015, Mic readers that got to the bottom of stories saw a widget that asked, ‘Was this story worth your time?’

That people were identifying with the icons’ faces made the feedback less valuable for its intended purpose. But the replies remain one of the signals The Athletic uses in its strategy. This year, the site began using the data to figure out which kinds of stories specific readers like, then serving more of those kinds of stories to subscribers using newsletters or mobile push notifications. A reader that prefers biographical back stories on athletes, for example, might be sent more of those than a newsier or more analytical item, using their story feedback as a signal.”

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Sportsmediet The Athletic når 500.000 abonnenter

Bloomberg:
“The site, which attracted 300,000 subscribers last year, crossed the half-million mark in June, said Alex Mather, co-founder and chief executive officer. “We’ll end the year somewhere close to a million,” he said.”

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Six months in, sports app Otro pivots away from subscriptions
Digiday

📡 Udvikling og tech

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

Amazon klar med nye robotstemmer

Blandt andet en stemme, der skal lyde som en nyhedsoplæser:

Amazon Web Services:
“Speech quality is certainly important, but more can be done to make a synthetic voice sound even more realistic and engaging. What about style? For sure, human ears can tell the difference between a newscast, a sportscast, a university class and so on; indeed, most humans adopt the right style of speech for the right context, and this certainly helps in getting their message across.”

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Google bygger interface til bevægelser

Wired:
“So Google, in building its next phone, wants to introduce the next big thing: a way to control our screens like an orchestra conductor brandishing an invisible baton.

When Google’s next flagship smartphone, the Pixel 4, arrives this fall, it will respond to a series of gesture interactions—a pinch of the fingers, or a wave of the hand—without the user ever needing to touch the screen.”

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Could hands-free smartphones change how consumers interact with brands?
Marketing Land

Bare rolig, det kan sagtens blive vildere:

Facebook is exploring brain control for AR wearables
TechCrunch

Google og Huawei arbejdede på smart speaker

The Information:
“Huawei and Google were working together on a smart speaker before President Trump blocked U.S. tech companies from working with Huawei. The collaboration was a sign of how close the two tech companies have been.”

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Datatilsynet har kig på profilering

Version2:
“Automatiske afgørelser og profilering af mennesker er blevet mere almindeligt i Danmark. Det kan blive brugt af både private virksomheder og offentlige myndigheder til at træffe beslutninger om borgeres muligheder for banklån, forsikringer, sundhedspleje og markedsføring af produkter.

Men afgørelserne og profileringen kan have konsekvenser for de personer, som de bruges på, og derfor har Datatilsynet sat særligt fokus på brugen af værktøjerne, når de tager på tilsynsbesøg i løbet af det næste halve år.”

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Facebook-valuta bliver måske ikke lanceret

I juni præsenterede Facebook den nye kryptovaluta Libra – det kan du læse meget mere om i Ugerevyen fra uge 25.

Siden er den kommende valuta (der ifølge planen skal lanceres i 2020) blevet mødt af kritik fra mange sider, blandt andet amerikanske politikere.

Blandt andet derfor er Facebook nu ude at advare om, at valutaen måske ikke bliver lanceret til tiden – og måske slet ikke. Det sker i kvartalsrapporten til investorerne.

CNBC:
“In addition, market acceptance of such currency is subject to significant uncertainty. As such, there can be no assurance that Libra or our associated products and services will be made available in a timely manner, or at all. We do not have significant prior experience with digital currency or blockchain technology, which may adversely affect our ability to successfully develop and market these products and services.”

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Facebook klar til pengeoverførsler i WhatsApp

Finextra:
“WhatsApp is set to launch its P2P payments system later this year, beginning in India, before rolling out to its 1.5 billion users globally.”

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