Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

⏸ Musk sætter Twitter-køb på pause

Fra Plat­former:

"On Thurs­day after­noon I asked here which was like­li­er to fall apart — Elon Musk’s deal to buy Twit­ter, or the com­pa­ny itself. By Fri­day morn­ing the answer was clear: it’s the deal."

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Elon Musk says Twit­ter deal "tem­porar­i­ly on hold"
Axios

Elon Musk Sows Doubt Over His $44 Bil­lion Twit­ter Takeover
Bloomberg

Musk sæt­ter Twit­ter-køb på pause: Kræver kortlægn­ing af brugere
Medi­aWatch

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🟧 Musk vil have Trump tilbage på Twitter

Fra TechCrunch:

"Twitter’s future own­er weighed in on the social network’s biggest ques­tion Tues­day, leav­ing lit­tle room for doubt that if Elon Musk has his way, the platform’s doors will be wide open for Trump."

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What Would Have to Hap­pen for Trump to Return to Twit­ter
Bloomberg

Elon Musk, Don­ald Trump, and Twitter’s unknow­able future
Colum­bia Jour­nal­ism Review

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📈 Musk vil fordoble Twitter-indtjening via abonnementer

Fra The Verge:

"Elon Musk — the world’s rich­est man and Twitter’s new own­er — expects Twit­ter to earn almost $10 bil­lion in rev­enue from sub­scrip­tions by 2028, a pro­jec­tion that dou­bles the $5 bil­lion in total rev­enue the plat­form made last year, accord­ing to a report from The New York Times. "

Mere Musk-Twit­ter:

Musk Plans to Increase Twitter’s User Base by Almost 200% Over the Next Three Years
Social Media Today

Top Twit­ter execs, includ­ing heads of rev­enue and con­sumer prod­ucts, are out fol­low­ing Musk deal
TechCrunch

Elon t says relax­ing con­tent rules on Twit­ter will boost free speech, but research shows oth­er­wise
Nie­man Lab

Elon Musk Will Fund His Twit­ter Deal With Mon­ey From Coun­tries That Sup­press Free Speech
Buz­zFeed News

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🤨 Meta overvejer, hvad de egentlig vil med medier

Fra The Infor­ma­tion:

"Meta Plat­forms is con­sid­er­ing reduc­ing the mon­ey it gives news orga­ni­za­tions as it reeval­u­ates the part­ner­ships it struck over the past few years, accord­ing to peo­ple famil­iar with the mat­ter. The reassess­ment comes as Meta looks to cut costs broad­ly and rethinks the val­ue of includ­ing news in its flag­ship Face­book app."

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Meta Looks Set to Push Pub­lish­ers Towards Short Video in New Piv­ot
Social Media Today

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😳 Whistleblowere: Facebook lavede bevidst ravage i Australien

Fra The Wall Street Jour­nal:

"When Face­book blocked news pages last year to pre-empt Aus­tralian leg­is­la­tion that would force it to pay for con­tent, it also took down hos­pi­tals, emer­gency ser­vices and char­i­ties. The com­pa­ny says that was inad­ver­tent; whistle­blow­ers allege it was a nego­ti­at­ing tac­tic."

Mere Face­book vs. andre lande:

Meta Attacks Ger­man ‘All-or-Noth­ing’ Assault on Face­book
Bloomberg

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🛍 Hvad betyder influencere indenfor e‑handel?

Fra Digi­day:

"Fur­ther­more, nano and micro-influ­encers might car­ry bet­ter engage­ment rates with their users because they have a high­er capac­i­ty to engage with those fol­low­ers via direct mes­sages or com­ments on posts, which helps them to cre­ate com­mu­ni­ties and increase their audi­ences’ lev­el of trust in them."

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⛓ Instagram implementerer NFT'er

Fra Giz­mo­do:

"On Mon­day, Meta CEO Mark Zucker­berg announced that Insta­gram would start exper­i­ment­ing with NFTs on the social net­work with a small group of U.S. cre­ators and col­lec­tors this week. Through­out the test, Insta­gram will allow these users to share NFTs they’ve cre­at­ed or bought on their pro­files for free, set­ting it apart from Twit­ter."

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They didn't do much for Twit­ter. Will Meta fare any bet­ter?
Plat­former

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👎 Facebook dropper podcasts

Fra Yahoo Finance/Bloomberg:

"Part of Meta Plat­forms Inc., Face­book will stop let­ting peo­ple add pod­casts to the ser­vice start­ing this week, accord­ing to a note sent to part­ners. It will dis­con­tin­ue both its short-form audio prod­uct Sound­bites and remove its cen­tral audio hub."

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👯‍♀️ TikTok erstatter 'Discover' med 'Friends'

🔗 Fra TechCrunch:

"Tik­Tok is rolling out a new “Friends” tab that replaces the “Dis­cov­er” tab in the bot­tom menu of the app. The com­pa­ny says the new tab is going to roll out to more peo­ple over the com­ing weeks and that it will allow users on the plat­form to find con­tent from peo­ple they’ve con­nect­ed with. Tik­Tok did not elab­o­rate on the roll­out or say whether it will be com­ing to all users in the future."

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🤳 9 tips til journalister, der vil på TikTok

Fra Journalism.co.uk:

"Three avid Tik­Tok­ers share tech­ni­cal tips to start rack­ing up views on the pop­u­lar social media plat­form"

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📉 Falder podcasts i kvalitet?

2016 var – målt på anmeldelser – det bed­ste år for pod­casts. Siden er det kun gået en vej, og det er nedad. Det kan du læse i denne opgørelse fra Rephon­ic.

Der er også andre inter­es­sante ind­sigter, såsom at større "shows" ser ud til at blive vur­deret lavere end min­dre shows. Spæn­dende læs­ning.

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🤩 Få din podcast fremhævet på Spotify

Fra Anchor:

"Spotify’s edi­to­r­i­al sub­mis­sion form is now open so cre­ators can poten­tial­ly have their show ampli­fied."

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🔎 Kommissionen vil tvinge til at scanne for børneporno

Fra Eurac­tiv:

"The oblig­a­tion also requires tech plat­forms to con­duct risk assess­ments and “rea­son­able mit­i­ga­tion mea­sures” that are tar­get­ed and pro­por­tion­ate. They will need to report to both the nation­al coor­di­nat­ing author­i­ty and the new­ly-estab­lished, built-for-pur­pose EU agency in The Hague – sta­tioned “at the same loca­tion as its clos­est part­ner, Europol” – the pro­pos­al stress­es."

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😬 Schrems klar til at lægge sag an mod ny Privacy Shield

Fra Com­put­er­world:

"Mens Max Schrems står klar med det næste sagsan­læg mod den kom­mende ver­sion af Pri­va­cy Shield-over­førsels­grund­laget mellem EU og USA, fore­tager USA lovæn­dringer, der kan få afgørende betyd­ning for, om over­førsler fra EU hold­er i ret­ten."

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😮 Google betaler mere end 300 medier for indhold

Fra Reuters:

"Google has signed deals to pay more than 300 pub­lish­ers in Ger­many, France and four oth­er EU coun­tries for their news and will roll out a tool to make it eas­i­er for oth­ers to sign up too, the com­pa­ny told Reuters."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 Aller lancerer annonceplatform for influencere

Fra Medi­aWatch:

"En ny app, der skal fun­gere som en slags dat­ing­side for såkaldte nano- og mikroin­flu­encere og annon­cør­er, er blevet født hos Aller Media i et forsøg på følge med strømningerne på annon­ce­markedet, hvor influ­encer­mar­ket­ing er i vækst."

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💡 Abonnementsmedier bør arbejde med "dunning"

Fra Digi­day:

"Pub­lish­ers have been on a cru­cial hunt for strate­gies to reduce churn in recent months, par­tic­u­lar­ly as read­ers’ propen­si­ty to pay for sub­scrip­tions have begun to waver. But what hap­pens when up to half of churn occurs unin­ten­tion­al­ly because of an expired cred­it card or some­one reach­ing their cred­it lim­it ahead of pay­ment?

That’s when a process called “dun­ning” comes into play."

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👌 Mediers paywalls bliver mere sofistikerede

Fra What's New In Pub­lish­ing:

"After years of pos­i­tive press, it looks like the shine is final­ly com­ing off publishing’s dig­i­tal sub­scrip­tions rev­o­lu­tion. From con­cerns around peak sub­scrip­tions to falling sub­scriber num­bers at Net­flix and the light­ning fail­ure of CNN+, the wor­ry is that con­sumers have had enough. But rather than hit­ting the buffers, dig­i­tal sub­scrip­tions are evolv­ing through an array of pub­lish­er pay­wall options."

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💪 Nordiske Medier nærmer sig mål om 25.000

Fra Medi­aWatch:

"I løbet af de sen­este tre år har Nordiske Medi­er øget sin abon­nements­base med over 40 pct. ved at holde et klart fokus på abon­nements­for­ret­nin­gen og mindske frafaldet af læsere. I år for­ven­ter mediehuset at ind­fri mål om 25.000 abon­nen­ter. "

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🎤 Podx vil skabe verdens førende podcastproduktionsgruppe

Fra Medi­aWatch:

"Ny spiller på det danske pod­cast­marked vil udskære posi­tion gen­nem en ny for­ret­ningsmod­el uden egen plat­form. Podx vil købe sig til mede­jer­skab af uafhængige pod­cast­pro­du­cen­ter og investere i for­mater, der kan krydse lan­de­grænser. "

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👋 Store browser-firmaer vil udfase kodeordet

Fra Wired:

"The FIDO Alliance, an indus­try group aimed at stan­dard­iz­ing authen­ti­ca­tion meth­ods online, announced that its pass­word­less sign-on method has received sup­port from the big brows­er builders: Apple, Microsoft, and Google. That means that lat­er this year you will be able to sign in to your var­i­ous web accounts across the inter­net with­out using a pass­word in all the major browsers."

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👊 Chrome kæmper med at blokere stalkerware-annoncer

Fra MIT Tech­nol­o­gy Review:

"Google Search dis­plays adver­tise­ments for stalk­er­ware ser­vices that boast real-time mon­i­tor­ing of roman­tic part­ners and spous­es, despite the company’s self-imposed ban on such ads."

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😢 Apple udfaser den sidste iPod

Fra Bloomberg:

"The com­pa­ny announced Tues­day that it would dis­con­tin­ue the iPod Touch, the last rem­nant of a prod­uct line that first went on sale in Octo­ber 2001. The touch-screen mod­el, which launched in 2007, will remain on sale until sup­plies run out."

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✋ Clearview vil ikke sælge billeddatabase til firmaer

Fra The New York Times:

"Clearview AI, the facial recog­ni­tion soft­ware mak­er, on Mon­day set­tled a law­suit brought by the Amer­i­can Civ­il Lib­er­ties Union and agreed to lim­it its face data­base in the Unit­ed States pri­mar­i­ly to gov­ern­ment agen­cies and not allow most Amer­i­can com­pa­nies to have access to it."

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• Kategori: Opsamlinger