Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😧 Partier sender persondata på medlemmer til Facebook

Fra Radar:

"Ven­stre, Frie Grønne og Nye Borg­erlige sender oplysninger om nye medlem­mer til Face­book. Det sker, for­di partierne bruger det omstridte annon­ceværk­tøj Face­book Pix­els. Lib­er­al Alliance bruger også Pix­els, men her er det slået fra på medlemssi­den."

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🥊 Meta slår til mod russisk propagandanetværk målrettet Europa

Fra AP News:

"A sprawl­ing dis­in­for­ma­tion net­work orig­i­nat­ing in Rus­sia sought to use hun­dreds of fake social media accounts and dozens of sham news web­sites to spread Krem­lin talk­ing points about the inva­sion of Ukraine, Meta revealed Tues­day."

Mere om mis­in­for­ma­tion:

• Meta Removes Chi­nese Effort to Influ­ence U.S. Elec­tions [The New York Times]

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🔄 Det bliver lettere at skifte mellem Facebook- og Instagram-konti

Fra CNBC:

"Meta said Mon­day it’s test­ing new fea­tures intend­ed to help peo­ple eas­i­ly man­age their Face­book and Insta­gram accounts through one inter­face.

The move under­scores Meta’s attempt to con­sol­i­date its fam­i­ly of apps so they aren’t so dis­tinct from one anoth­er."

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🛒 Instagram tester home-feed uden shopping

Fra The Verge:

"Insta­gram intro­duced the shop­ping tab in an effort to get users to buy prod­ucts direct­ly on the plat­form. Now, it’s piv­ot­ing away from the approach."

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🤝 USA og TikTok nærmer sig aftale

Fra The New York Times:

"The Biden admin­is­tra­tion and Tik­Tok have draft­ed a pre­lim­i­nary agree­ment to resolve nation­al secu­ri­ty con­cerns posed by the Chi­nese-owned video app but face hur­dles over the terms, as the plat­form nego­ti­ates to keep oper­at­ing in the Unit­ed States with­out major changes to its own­er­ship struc­ture, four peo­ple with knowl­edge of the dis­cus­sions said."

Mere:

• The road to a pos­si­ble Tik­Tok-Con­gress deal [Colum­bia Jour­nal­ism Review]

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👎 TikTok ruller "downvotes" ud til alle

Fra Social Media Today:

"After test­ing them out in the live envi­ron­ment over the last six months, Tik­Tok has today announced that it’s rolling out com­ment down­votes for all users, as a means to flag inap­pro­pri­ate respons­es to video clips."

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🤖 Ikke alle Twitter-bots er onde

Fra Wired:

"Bots have become pub­lic ene­my num­ber one in recent years, and remain in the spot­light thanks to Twitter’s for­mer head of secu­ri­ty Peit­er “Mudge” Zadko’s claims that the company’s “senior man­age­ment had no appetite to prop­er­ly mea­sure the preva­lence of bot accounts.” Twitter’s appar­ent inac­tion in tack­ling bots—and its sup­posed under­es­ti­ma­tion of the pro­por­tion of users that are bots—is one of Musk’s main argu­ments for attempt­ing to side­step his deal to buy the social media plat­form."

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💔 Instagram vil ikke længere bryde video på <60 sek. op

Fra Social Media Today:

"Insta­gram con­tin­ues its grad­ual process of merg­ing its video prod­ucts into one, with the announce­ment that videos in Sto­ries that are under 60 sec­onds in length will no longer be split into 15-sec­ond seg­ments in the app."

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👊 Tysklands kamp mod hatespeech

Fra The New York Times:

"Bat­tling far-right extrem­ism, Ger­many has gone fur­ther than any oth­er West­ern democ­ra­cy to pros­e­cute indi­vid­u­als for what they say online, test­ing the lim­its of free speech on the inter­net."

Mere:

• Twit­ter Has Start­ed Block­ing Porn in Ger­many [Wired]

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🤔 Hvordan vurderer man værdien af onlinedebatter?

Fra Nie­man Lab:

"In poll after poll, Amer­i­cans say they are deeply con­cerned about ris­ing inci­vil­i­ty online. And exten­sive social media research has focused on how to coun­ter­act online inci­vil­i­ty. But with Civic Sig­nals, a project of the Nation­al Con­fer­ence on Cit­i­zen­ship and the Cen­ter for Media Engage­ment, researchers took a dif­fer­ent approach: If you start­ed from scratch, they asked, what would a flour­ish­ing, healthy dig­i­tal space look like?"

Mere:

• Plat­form mod­er­a­tion, speech, and the courts [Colum­bia Jour­nal­ism Review]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎓 Google vil snart oversætte nyheder direkte i søgningen

Fra TechCrunch:

"At a Google Search-focused event this morn­ing, Google announced that it will soon intro­duce ways to trans­late news cov­er­age direct­ly from Search. Start­ing in 2023, Eng­lish users, for exam­ple, will be able to search and see trans­lat­ed links to news results from Span­ish-lan­guage pub­lish­ers in coun­tries such as Mex­i­co, in addi­tion to links to arti­cles writ­ten in their pre­ferred lan­guage."

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✉ Personaliserede nyhedsbreve med blandede resultater

Mange medi­er taler om (nogle arbe­jder med) per­son­alis­er­ing af ind­hold — alt­så at man anbe­faler brugerne ind­hold, en algo­ritme vur­der­er, de vil være inter­esserede i at læse, se, lytte og så videre.

En af de oplagte kanaler er nyheds­breve, der er blevet meget vigtige pro­duk­ter og kanaler for en masse medi­er de sen­este år.

Digi­day har talt med nogle af dem, der forsøger sig.

Hos nogle ser det lovende ud, og hos andre er der tegn på, at nyheds­brevs­mod­tagerne egentlig hellere vil mod­tage de samme his­to­ri­er, som andre gør.

Og det er den evige his­to­rie og bal­ance­gang om per­son­alis­er­ing: På en side vil vi gerne vis­es ind­hold, der er om emn­er, vi inter­esser­er os for, og som vi ellers ville være gået glip af — og nogle gange vil vi bare gerne se de his­to­ri­er, andre ser og taler om.

Det er også der­for, "mest læste"-lister stadig fun­ger­er.

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✨ Substack lancerer Reader i web-udgave

Nyheds­brevs­plat­for­men Sub­stack har netop lanceret en web-udgave af deres Read­er-app til at læse ind­hold udgivet på... ja, Sub­stack.

Og den inde­hold­er et vaskeægte "blast from the past". For hvis du vil læse og følge noget, der ikke er et Sub­stack-nyheds­brev, kan du... dam dam daaaaam... til­fø­je et RSS-feed.

Jeg er meget nys­ger­rig på, i hvor høj grad dén mulighed vil blive brugt.

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🆕 Lolland-Falsters Folketidende lancerer medie om Femern-forbindelsen

Fra Medi­aWatch:

"Det nye erhvervsme­die om Femern-byg­geri­et bliv­er bygget op som en abon­nements­for­ret­ning med et mål om 600–800 abon­nen­ter inden for hal­van­det år. Adm. direk­tør Ole Sloth vil ikke afvise lig­nende sat­sninger i fremti­den."

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💡 Sådan bruger The Local i Sverige produkttænkning

Fra Journalism.co.uk:

"Prod­uct think­ing is not lim­it­ed to writ­ten arti­cles. Pod­cast "Swe­den in focus", cre­at­ed a year ago, answers lis­ten­ers' needs with a solu­tions mind­set. At a time when the right-wing pop­ulist par­ties are on the rise, O'Mahony is look­ing at projects that worked else­where and lessons we can learn from them."

Mere:

• Build a com­mu­ni­ty, not an audi­ence: how to find out what your read­ers val­ue and want to pay for [Journalism.co.uk]

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💳 Independent lader brugere shoppe direkte på siden

Fra What's New in Pub­lish­ing:

"As part of the ini­tia­tive, the pub­lish­er has part­nered with check­out tech­nol­o­gy com­pa­ny Bolt, who ear­li­er this year raised $355 mil­lion in a Series E round man­aged by Black­Rock. Bolt is led by CEO Maju Kuruvil­la, a for­mer Ama­zon exec, and the company’s decen­tral­ized tech allows con­sumers to check­out quick­ly 'with­out the need­less restric­tions that Ama­zon, Shopi­fy and Stripe use to trap peo­ple in their ecosys­tems'. "

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🛑 Det bliver lettere at blokere ulovlige websites

Fra Medi­aWatch:

"Inter­ne­tudby­dere får nu let­tere ved at blokere for hjemmesider, der er dømt ulovlige ved en dom­stol, eksem­pelvis for­di siderne stream­er ind­hold, som de ikke har ret­tighed­er til at vise."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤔 Zetlands "vælg selv" giver flere abonnenter men færre penge

Fra Jyl­lands-Posten:

"Selv om Zet­land for få dage siden glæd­ede sig over at have rekrut­teret 5.000 abon­nen­ter via en ambas­sadørkam­pagne, afs­lør­er tal­lene, at de nye medlem­mer bogstaveligt talt sæt­ter min­dre pris på pro­duk­tet, end det var til­fældet"

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📈 NYTimes vil vokse via spil

Fra Digi­day:

"The strat­e­gy has paid off, accord­ing to [New York Times head of games Jonathan Knight]. 'In recent weeks, we’ve def­i­nite­ly seen evi­dence that, when we ulti­mate­ly offer peo­ple a sub­scrip­tion to games and give them the choice to take the games sub­scrip­tion or take the larg­er New York Times bun­dle, peo­ple take the bun­dle,' he said, though he declined to pro­vide spe­cif­ic sub­scrip­tion num­bers. "

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💡 Det skal udgivere vide om Googles "heavy ad"-tiltag

Fra What's New in Pub­lish­ing:

"The FAQ below defines what is a 'heavy ad' and every­thing a pub­lish­er needs to know to make sure heavy ads aren’t neg­a­tive­ly impact­ing ad impres­sions and rev­enues. "

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⏩ Du har et halvt minut til at overbevise en læser

Fra Journalism.co.uk:

"Axios's sig­na­ture writ­ing for­mat, smart brevi­ty, tar­gets time-poor audi­ences with snap­py writ­ing. In with bul­let points, out with long-wind­ed quotes"

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😕 Cookie-fri browsere presser medierne

Fra Digi­day:

"Google may have yet to dep­re­cate the third-par­ty cook­ie in its Chrome brows­er, but pub­lish­ers have been deal­ing with the online track­ing mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Fire­fox for years. And they’re grow­ing more and more impa­tient about address­ing this issue, which was a focal point dur­ing the Digi­day Pub­lish­ing Sum­mit in Key Bis­cayne, Fla., last week."

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✨ Tech-firma påstår at have ny vej til førstepartsdata

Fra Digi­day:

"As Amol Waisham­payan, FullThrottle’s chief prod­uct offi­cer explained, Audi­ence Flume latch­es onto the brows­er cache of a client’s web­site to gen­er­ate a house­hold pro­file that enables them to cre­ate audi­ences and estab­lish down­stream process­es on top of an open address­abil­i­ty frame­work.

Waisham­payan said the data feed can be used to gen­er­ate pri­va­cy-com­pli­ant cam­paign tac­tics includ­ing tar­get­ing, mea­sure­ment and attri­bu­tion."

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💸 Independents arbejde med nyheder og programmatic

Fra Digi­day:

"Pro­gram­mat­ic adver­tis­ing makes up approx­i­mate­ly 75% of The Independent’s adver­tis­ing rev­enue in the U.S., accord­ing to Tap­per. But because news is such a high­ly avoid­ed cat­e­go­ry by many adver­tis­ers, her team has been work­ing to reframe the idea that buy­ing pro­gram­mat­i­cal­ly means los­ing con­trol over where and when a dis­play ad gets placed. "

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🧠 Om balancering af paywall og annoncer

Fra What's New in Pub­lish­ing:

"The open­ing pan­el fea­tured News UK Chief Oper­at­ing Offi­cer David Dins­more, Forbes Man­ag­ing Direc­tor of Europe Alex Wood, Foot­ball­co Chief Exec­u­tive Offi­cer Juan Del­ga­do and Sophi.io VP Gabe Gon­da. They dis­cussed some of the biggest themes impact­ing news media rev­enue strate­gies, includ­ing pay­walls, micro­pay­ments and oth­er lines of rev­enue such as licens­ing and mer­chan­dise."

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🎬 CNN lukker resterne af CNN+

Fra The Dai­ly Beast:

"Months after shut­ter­ing its much-hyped stream­ing ser­vice less than a month after its launch, CNN laid off the last remain­ing CNN+ staffers on Wednes­day morn­ing, mul­ti­ple sources con­firmed to The Dai­ly Beast."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 DeepMind har fremtidens chatbot — udgiver den ikke

Fra Ven­ture­Beat:

"'We have not deployed the sys­tem because we think that it has a lot of bias­es and flaws of oth­er types,” said [Geof­frey Irv­ing, a safe­ty researcher at Deep­Mind]. 'I think the ques­tion is, how do you weigh the com­mu­ni­ca­tion advan­tages — like com­mu­ni­cat­ing with humans — against the dis­ad­van­tages? I tend to believe in the safe­ty needs of talk­ing to humans … I think it is a tool for that in the long run'."

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🧑‍🎨 OpenAI fjerner venteliste til DALL‑E

Fra Ven­ture­Beat:

"The announce­ment comes in the con­text of a grow­ing num­ber of start­up play­ers offer­ing more acces­si­ble text-to-image AI gen­er­a­tors, includ­ing Mid­jour­ney, which was released in open beta in mid-July, as well as Sta­bil­i­ty AI’s open-sourced Sta­ble Dif­fu­sion, which was released in August (its new CIO, Daniel Jef­fries, wrote a new blog post today say­ing that the com­pa­ny is 'putting the open back in AI')."

Mere:

• The age of syn­thet­ic media has begun [Plat­former]

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🤐 Hacker udsendte racistiske beskeder via Apple News

Fra Bloomberg:

"A hack­er who infil­trat­ed Fast Com­pa­ny, a pub­li­ca­tion owned by Morn­ingstar Inc.’s bil­lion­aire founder Joe Man­sue­to, sent obscene push noti­fi­ca­tions to Apple News users’ home screens on Tues­day night, spark­ing a shut­down of the magazine’s web­site."

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🗣 Ukrainsk tech-firma hjalp med Vaders stemme i Kenobi

Fra Van­i­ty Fair:

"What Respeech­er could do bet­ter than any­one was re-cre­ate the unfor­get­tably men­ac­ing way that Jones, now 91, sound­ed half a life­time ago. [...]

When he ulti­mate­ly pre­sent­ed Jones with Respeecher’s work, the actor signed off on using his archival voice record­ings to keep Vad­er alive and vital even by arti­fi­cial means—appropriate, per­haps, for a char­ac­ter who is half mechan­i­cal."

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😲 Google lukker Stadia

Fra The Verge:

"Google is shut­ting down Sta­dia, its cloud gam­ing ser­vice. The ser­vice will remain live for play­ers until Jan­u­ary 18th, 2023. Google will be refund­ing all Sta­dia hard­ware pur­chased through the Google Store as well as all the games and add-on con­tent pur­chased from the Sta­dia store. Google expects those refunds will be com­plet­ed in mid-Jan­u­ary."

Mere:

• So long, Sta­dia, we hard­ly knew ye [Pro­to­col]

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🐕 Amazons nye robot kan passe din hund

Fra MIT Tech­nol­o­gy Review:

"Broad­ly speak­ing, the new fea­tures offer more home mon­i­tor­ing. The capa­bil­i­ties include some stan­dard fare: Astro will be able to watch pets and send a video feed of their activ­i­ties to users, for exam­ple. But Astro will also be able to wan­der around the house to keep an eye on rooms and entry points."

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• Kategori: Opsamlinger