Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

💸 Så mange penge brugte partierne på Facebook op til valget

Fra Medi­aWatch:

"Kon­ser­v­a­tive er det par­ti, der har brugt flest penge på Face­book-annon­cer i de foregående tre måned­er. På tværs af partierne blev der skruet gevaldigt op for annon­ce­for­bruget i sep­tem­ber."

Mere:

• Partierne skruer op for Face­book-annon­cer før val­get: Så meget bruger de [Medi­et Markeds­føring]

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💲 Meta ruller nye annoncetyper ud

Det inde­bær­er bl.a. plac­eringer på brugernes pro­fil­er.

Fra Digi­day:

"Meta is rolling out sev­er­al new types of ads this month to win more of adver­tis­ers’ dig­i­tal video mar­ket­ing bud­gets away from com­peti­tors and to hit online shop­pers ahead of the hol­i­day sea­son."

Mere:

• Insta­gram debuts ads in user pro­file feeds as Meta fights to reverse rev­enue declines [The Drum]

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💰 Vil Musk nu alligevel købe Twitter?

Fra Bloomberg:

"Elon Musk revived a bid to buy Twit­ter Inc. at the orig­i­nal price of $54.20 a share, back­track­ing on his effort to quit the deal and poten­tial­ly avoid­ing a con­tentious court­room fight."

Mere:

• Twit­ter v Elon Musk: what hap­pens next in the takeover saga? [The Guardian]
• Køb­sstrid udsæt­ter Twit­ter-retssag mod Elon Musk [Medi­aWatch]
• Elon gets his delay [Plat­former]
• Elon Musk is buy­ing Twit­ter. Real­ly. Prob­a­bly [The Econ­o­mist]
• Elon Musk wants Twit­ter again … we think. [Poyn­ter]
• Elon Musk can’t fix Twit­ter because no one can [Recode]
• Elon Musk Says He’ll Buy Twit­ter After All. What the Hell? [Slate]
• Elon flips the script [Plat­former]
• Why Elon Musk Wouldn’t Face Twit­ter in Court [Wired]
• Elon Musk, Twit­ter, and ques­tions of dili­gence [Colum­bia Jour­nal­ism Review]
• Elon Musk pro­pos­es buy­ing Twit­ter for orig­i­nal­ly agreed $44bn [Finan­cial Times]
• Mas­ter Nego­tia­tor: Elon Pro­pos­es Com­plet­ing the Twit­ter Acqui­si­tion at the Orig­i­nal Price [Giz­mo­do]
• Elon Musk ombestem­mer sig igen og vil alligev­el overtage Twit­ter [Medi­aWatch]

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💬 Musk-beskeder offentliggjort

Fra Big Tech­nol­o­gy:

"On Thurs­day after­noon, the Delaware Chancery Court released hun­dreds of text mes­sages between Elon Musk and oth­er rel­e­vant par­ties in the Twit­ter deal.

Giv­en that it’s Musk, the exchanges are reveal­ing, irrev­er­ent, and extreme­ly fun. They’re also a rare look into the inner work­ings of Sil­i­con Val­ley deal­mak­ing, giv­ing us some insight into Musk’s process and how he lost inter­est in his prized acqui­si­tion."

Mere:

• Read Elon Musk's Pri­vate Texts With Joe Rogan, Jack Dorsey, Lar­ry Elli­son, and More [Giz­mo­do]
• Ten Things Elon Musk's Texts Reveal About the Twit­ter Deal [Bloomberg]

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📈 Sådan voksede WaPo fra 600.000 til 6.000.000 følgere på Instagram:

Link in Bio:

"I think the biggest 'secret' to our growth has just been reflect­ing on our work reg­u­lar­ly. A few years ago, we were one of the first pub­lish­ers ever to add text on design and pho­to posts on IG. Then we leaned into carousels and mul­ti-slide posts real­ly heav­i­ly and now we are doing the same with ver­ti­cal video. We have always kind of prid­ed our­selves on being ahead of the pack and set­ting trends for pub­lish­ers on Insta­gram and with those con­stant adjust­ments has come expo­nen­tial growth. We are very proud of what we have built."

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🤝 Nordisk rettighedsaftale indgået med TikTok

Fra Kul­tur­mon­i­tor:

"Det sociale medie Tik­Tok skal både bagud- og fre­madret­tet betale nordiske musikere, der er afspillet på plat­for­men. Den nye aftale kan ifølge Koda særligt tilsmile medlem­mer, som 'ikke nød­vendigvis er store eller kendte på andre plat­forme.'"

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😬 Tænk dig om, hvis du bruger BeReal på arbejdet

Fra Work­life:

"That’s because the app simul­ta­ne­ous­ly cap­tures their sur­round­ings on the front and back cam­era. A quick scroll through the BeRe­al app is enough to see that dur­ing the work week, it’s not unusu­al to see images of people’s com­put­er screens with their email inbox on dis­play or an assign­ment that per­son is cur­rent­ly work­ing on, in the back­ground."

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🐣 Mange følger ikke den politiske elite på Twitter

Fra Nie­man Lab:

" Most peo­ple don’t fol­low a bunch of polit­i­cal “elites” on Twit­ter — a group that, for these authors’ pur­pos­es, also includes news orga­ni­za­tions.  [...]

Most peo­ple fol­low zero of these pol­i­tics-focused accounts and most of those who fol­low any fol­low only a few."

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😬 Kim Kardashian i kryptoforlig med SEC

Fra TechCrunch:

"The U.S. Secu­ri­ties and Exchange Com­mis­sion (SEC) is charg­ing Kim Kar­dashi­an for “unlaw­ful­ly tout­ing” a “cryp­to secu­ri­ty,” the agency announced on Mon­day morn­ing. The SEC says that Kar­dashi­an was in vio­la­tion of its rules when she pro­mot­ed a “cryp­to asset secu­ri­ty offered and sold by Ethereum­Max” with­out the nec­es­sary dis­clo­sure that she was paid to pro­mote it."

Mere:

• After Kim Kardashian’s SEC set­tle­ment, influ­encers work­ing with brands could face more scruti­ny – and fines [Digi­day]

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👋 Instagram sletter Pornhubs konto

Fra TechCrunch:

"Insta­gram told TechCrunch that Porn­hub has repeat­ed­ly vio­lat­ed com­mu­ni­ty guide­lines, prompt­ing the account’s removal. Mean­while, Porn­hub declared in an open let­ter to Meta and Insta­gram that Instagram’s enforce­ment of these plat­form rules are 'opaque, dis­crim­i­na­to­ry and hyp­o­crit­i­cal.' Addressed to four Meta exec­u­tives, includ­ing CEO Mark Zucker­berg and Insta­gram head Adam Mosseri, the let­ter was endorsed by 60 sig­na­to­ries from the adult enter­tain­ment indus­try."

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✏ Twitter ruller 'edit'-knap ud i flere lande

Fra TechCrunch:

"Twit­ter is rolling out the abil­i­ty to edit tweets to Twit­ter Blue sub­scribers in Cana­da, Aus­tralia and New Zealand, the social net­work announced on Mon­day. The com­pa­ny says the edit but­ton will roll out to Blue sub­scribers in the U.S. soon, but didn’t pro­vide a spe­cif­ic launch date."

Og USA:

• Twit­ter is mak­ing its crowd­sourced fact-checks vis­i­ble to all US users with Bird­watch expan­sion [TechCrunch]

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✨ Meta udruller NFT-visning til alle US-brugere på Facebook og Instagram

Fra Social Media Today:

"After ini­tial­ly launch­ing its NFT dis­play options to select­ed users back in May, Meta has now announced that all US users on Face­book, and most peo­ple on Insta­gram, can now post their dig­i­tal col­lectibles to each app, with a spe­cial­ized post for­mat that pro­vides more detail on each NFT piece."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

👋 Meta lukker Substack-konkurrenten Bulletin

For ikke så lang tid siden skulle alle plat­formene tilbyde et nyheds­brevspro­dukt, hvor almin­delige men­nesker som du og jeg kan udgive nyheds­breve. Sådan er det ikke læn­gere.

Fra Hol­ly­wood Reporter:

"In end­ing Bul­letin, Meta plans to shift more of its con­tent to Face­book direct­ly, in order to make it more of a dis­cov­ery plat­form. In June, the com­pa­ny also shut­tered its pod­cast busi­ness and inte­grat­ed its live audio offer­ing — a com­peti­tor to Club­house — into its Face­book Live ser­vice."

Få bag­grun­den med:

• The newslet­ter boom is over. What’s next? [Recode]
• After the newslet­ter boom [The Reboot­ing]

Mere Sub­stack:

• Sub­stack found its unfair advan­tage [Simon Owens]

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🦺 Spotify køber firma i kampen mod skadeligt indhold

Fra Spo­ti­fy selv:

"The company’s unique tech­nol­o­gy is par­tic­u­lar­ly suit­ed for pod­cast­ing and audio for­mats, mak­ing its val­ue to Spo­ti­fy clear and unmatched. The tech­nol­o­gy the Kinzen team brings to Spo­ti­fy com­bines machine learn­ing and human expertise—backed by analy­sis from lead­ing local aca­d­e­mics and journalists—to ana­lyze poten­tial harm­ful con­tent and hate speech in mul­ti­ple lan­guages and coun­tries."

Og købet har en dan­sk vinkel:

• Fyn­sk mediein­vestor sæl­ger fra til Spo­ti­fy og sikr­er tocif­ret mil­liongevinst [Medi­aWatch]

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🎧 Spotify lukker 11 podcasts

Fra Medi­aWatch:

"Spo­ti­fy drop­per 11 ud af sine 500 orig­i­nals-pod­cast­pro­duk­tion­er, og sam­tidig bliv­er fem pct. af pod­castmedar­be­jderne afskedi­get eller omro­keret til andre funk­tion­er."

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🔃 Aller-omlægning: Dropper Vi Unge på print

Fra Medi­aWatch:

"Der skal sættes flere kræfter ind på at finde ny vækst til blad- og mag­a­s­in­huset. Til det for­mål etablerer Aller Media nu en redak­tion på tværs af tre af sine store mag­a­s­in­brands. Sam­tidig nedlægges Vi Unge på print."

Mere:

• Aller Media-topchef om nedlæggelse af print­ma­gasin til unge: "Tiden er mod­en" [Medi­aWatch]

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🌟 WaPo-madanmelder dropper stjernerne

Fra The Wash­ing­ton Post:

"Since the pan­dem­ic, I’ve had plen­ty of time to pon­der rat­ings. I’ve come to the con­clu­sion that read­ers don’t need graph­ics to help them make deci­sions on where to eat out and that star rat­ings actu­al­ly deterred some of my audi­ence from going to some restaurants.Someone once told me, “I don’t read reviews less than three stars” — an “excel­lent” rat­ing — and I couldn’t help but think of all the “good” restau­rants he was miss­ing just by glanc­ing at stars."

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🔊 Wikipedia vil have et "lydlogo"

Fra Fast Com­pa­ny:

"The non­prof­it Wiki­me­dia Foun­da­tion recent­ly announced that it is, in effect, look­ing for an answer to that ques­tion, issu­ing an open call for sub­mis­sions for a “sound logo” that will iden­ti­fy con­tent from Wikipedia (and oth­er Wiki­me­dia Foun­da­tion projects) 'when visu­al logos are not an option—for exam­ple, when vir­tu­al voice assis­tants answer queries.'"

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💰 Canada vil tvinge Facebook og Google til at betale til medier ved lov

Fra Press Gazette:

"Google and Face­book could be forced to pay out CA$329.2m a year to Canada’s news pub­lish­ers after the coun­try pass­es its Online News Act, accord­ing to a new gov­ern­ment esti­mate."

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😅 Danmark undgår tilsyneladende prisstigninger i App Store

Fra Apple:

"As ear­ly as Octo­ber 5, 2022, prices of apps and in-app pur­chas­es (exclud­ing auto-renew­able sub­scrip­tions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pak­istan, Poland, South Korea, Swe­den, Viet­nam, and all ter­ri­to­ries that use the euro cur­ren­cy. In Viet­nam, these increas­es also reflect new reg­u­la­tions for Apple to col­lect and remit applic­a­ble tax­es, being val­ue added tax (VAT) and cor­po­rate income tax (CIT) at 5% rates respec­tive­ly."

Mere:

• Don’t like Apple’s price hike? Too bad. [Pro­to­col]

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💸 Nyheds-app nærmer sig betaling for mediers indhold

Fra Medi­aWatch:

"Det er tale om nyhed­sap­pen Upday, der er blandt Europas største nyhed­sapps, og som er ejet af den tyske mediekon­cern Axel Springer sam­men med Sam­sung."

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📈 News Corp har løftet "journalistisk drevet" salg med dataværktøj

Fra INMA:

"News Corp Aus­tralia has been on a sub­scrip­tion dri­ve, and find­ing the jour­nal­ism that con­verts users to sub­scribers and res­onates with pay­ing audi­ences has been crit­i­cal. Before it intro­duced Ver­i­ty in 2018, about 21% of sub­scrip­tions were dri­ven direct­ly from jour­nal­ism. That’s risen to about 70% and is, of course, a far more eco­nom­i­cal source than mar­ket­ing."

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⛓ Skal medier nu arbejde med "cryptowall"?

Diskus­sio­nen og mulighed­erne hænger tæt sam­men med debat­ten om mikro­be­tal­ing og styk­salg, så allerede der kan det blive svært...

Fra For­tune:

"Unlock’s mod­el relies on blockchain smart con­tracts to ver­i­fy whether an NFT own­er is in good stand­ing and, if so, to grant them access to the par­tic­i­pat­ing pub­lish­ers’ web­sites. Unlike a tra­di­tion­al web­site sub­scrip­tion, the mem­ber­ship can be trans­ferred or sold. The pub­lish­ers, mean­while, can divvy up the rev­enue from NFT sales and resales by means of a smart con­tract or an offline arrange­ment."

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🧠 Eksperter: Sådan kan streamingtjenester reducere churn

Fra Dig­i­tal Con­tent Next:

"Know your audi­ence, and respond with that con­tent

Part­ner with a stream­ing plat­form

If a cus­tomer is going to leave, make sure they leave hap­py"

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👂 Ny Google-AI er lydudgaven af GPT‑3

Fra MIT Tech­nol­o­gy Review:

"A new AI sys­tem can cre­ate nat­ur­al-sound­ing speech and music after being prompt­ed with a few sec­onds of audio. [...]

The tech­nique shows promise for speed­ing up the process of train­ing AI to gen­er­ate audio, and it could even­tu­al­ly be used to auto-gen­er­ate music to accom­pa­ny videos."

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📹 Google præsenterer tekst-til-video-AI

Fra TechCrunch:

"Not to be out­done by Meta’s Make-A-Video, Google today detailed its work on Ima­gen Video, an AI sys­tem that can gen­er­ate video clips giv­en a text prompt (e.g. “a ted­dy bear wash­ing dish­es”). While the results aren’t per­fect — the loop­ing clips the sys­tem gen­er­ates tend to have arti­facts and noise — Google claims that Ima­gen Video is a step toward a sys­tem with a “high degree of con­trol­la­bil­i­ty” and world knowl­edge, includ­ing the abil­i­ty to gen­er­ate footage in a range of artis­tic styles."

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📱 ...og Pixel 7 Pro

Fra 9 to 5 Google:

"Com­ing with a 6.7‑inch QHD+ screen, the Pix­el 7 Pro treads famil­iar ter­ri­to­ry with a 120Hz refresh LTPO (Low-Tem­per­a­ture Poly­crys­talline Oxide) that can dip as low as 10Hz in spe­cif­ic sce­nar­ios."

Mere:

• Google’s Long-Await­ed Pix­el Watch Is Final­ly Here  [Wired]
• Google offers a bet­ter look at the Pix­el Tablet [TechCrunch]
• ‘We call it func­tion fol­lows form.’ Why Google’s new prod­ucts are designed to be seen [Fast Com­pa­ny]

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🛡 Læren fra Fast Company: Hvad kan medier gøre i kampen mod hacker-angreb?

Fra Digi­day:

"Tech­nol­o­gy exec­u­tives Digi­day spoke with stressed the impor­tance of mul­ti-fac­tor authen­ti­ca­tion. At its most basic, this process often requires an employ­ee to log into the company’s web­site, get a text to their cell phone with a code and enter that code to get into the CMS, authen­ti­cat­ing that employee’s iden­ti­ty."

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💥 Stadia lukkede, fordi ingen stoler på Google

• I sid­ste uges opsam­ling kunne du læse, at Google lukker spilt­jen­esten Sta­dia.
• "Sta­dia died because no one trusts Google," skriv­er TechCrunch:

"It real­ly is that sim­ple: No one trusts Google. It has exhib­it­ed such poor under­stand­ing of what peo­ple want, need and will pay for that at this point, peo­ple are wary of invest­ing in even its more pop­u­lar prod­ucts."

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📍 Nyt på vej i Google Maps

Fra TechCrunch:

"Google is gear­ing up to launch sev­er­al new updates for Maps in the com­ing months, the com­pa­ny announced today at its Search On event. Google teased the upcom­ing launch­es of new Maps fea­tures called Immer­sive View, Neigh­bor­hood Vibe and Search with Live View."

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🤖 Derfor er det svært at fange bots

Fra Wired:

"Train­ing data is the heart of any machine learn­ing mod­el. In the bur­geon­ing field of bot detec­tion, how bot hunters define and label tweets deter­mines the way their sys­tems inter­pret and clas­si­fy bot-like behav­ior. Accord­ing to experts, this can be more of an art than a sci­ence. 'At the end of the day, it is about a vibe when you are doing the label­ing,' Bouzy says. “It’s not just about the words in the tweet, con­text mat­ters.'"

Mere:

• The Quest to Find Twitter’s Elu­sive Bot Team [Wired]
• How Bots Cor­rupt­ed Adver­tis­ing [Wired]

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🤨 Musks nye robot undervælder

Fra Wired:

"Elon Musk has been promis­ing the world a humanoid robot called Opti­mus for more than a year, but the two pro­to­types unveiled last week did not exact­ly daz­zle with agili­ty. The company’s most advanced robot—made with all Tes­la com­po­nents and close to pro­duc­tion-ready, accord­ing to Musk—waved unsteadi­ly before being shoved across the stage by three human helpers."

Mere:

• Opti­mus, the Tes­la Bot, Is Final­ly Here. Sor­ta. Well, at the Very Least It's Not a Guy in a Suit. [Giz­mo­do]

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• Kategori: Opsamlinger