Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤳 B.T. er kommet på TikTok

Fra Jour­nal­is­ten:

"Forhåb­nin­gen er ifølge [ans­var­shavende chefredak­tør] Pernille Hol­bøll, at B.T. får et større kend­skab til den yngre mål­gruppe, for hvem sociale medi­er er en cen­tral kilde til nyhed­er. Stof­fet skal både være ”under­hold­ende og opl­y­sende”."

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😬 Influencere er på kant med loven ifm. pengespil

Fra Medi­aWatch:

"Det er ifølge For­brugerom­buds­man­den på kant med markeds­føringsloven, når danskere stream­er deres spil på online-kasi­no­er på plat­for­men Twitch, der har mange brugere under 18 år."

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👪 Nu kan forældre holde øje med deres børn på Snapchat

Fra Medi­aWatch:

"Det sociale medie Snapchat har mandag lanceret en ny funk­tion ved navn 'Fam­i­ly Cen­ter' i Dan­mark.

Funk­tio­nen gør det muligt for foræl­dre at holde øje med, hvem deres børn kor­re­spon­der­er med."

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🔗 Instagram udvider test af flere links i bio

Fra Social Media Today:

"It’s been in test­ing for a while, but Insta­gram has expand­ed access to a new option which enables some cre­ators to add mul­ti­ple links to their IG bio, as a means to help expand their busi­ness-build­ing poten­tial in the app."

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✋ Twitter tester begrænsning af, hvem der kan tagge dig

Fra Social Media Today:

"Twitter’s devel­op­ing yet anoth­er audi­ence con­trol option for your tweets, with a new tog­gle that would enable you to either stop peo­ple from men­tion­ing your @handle com­plete­ly, or lim­it men­tions to only those who you fol­low in the app."

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👤 Nu kan du få et @brugernavn på YouTube

Fra TechCrunch:

"YouTube is mak­ing it eas­i­er for cre­ators to direct view­ers to their chan­nels. The com­pa­ny today announced “han­dles,” a new way for cre­ators to iden­ti­fy their chan­nel with an @username for­mat in order to inter­act with their view­ers across YouTube Shorts, chan­nel pages, in video descrip­tions, in com­ments and more. These han­dles will be made avail­able to every­one on YouTube — you don’t need to be a cre­ator of a cer­tain size or sub­scriber count to claim your own unique @handle, YouTube says."

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💭 Facebook gentænker filosofien bag feed'et

Fra Wired:

"The Face­book app, the block­buster that pow­ers the com­pa­ny we now call Meta, has been spend­ing time in the jug­ger­naut infir­mary. While Feed is still the company’s most pop­u­lar prod­uct, its user base has stopped grow­ing, in stark con­trast to that of its fierce new com­peti­tor, Tik­Tok. In response, Meta’s lead­ers in July tweaked Facebook’s icon­ic home page."

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🤯 Rusland ser Facebook som ekstremistisk organisation

Fra Medi­aWatch:

"Rus­land har tirs­dag til­fø­jet Meta, der er det sociale medie Face­books mod­er­sel­skab, til lan­dets liste over ekstrem­istiske organ­i­sa­tion­er. Det skriv­er nyheds­bu­reauerne Reuters og AFP."

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🔙 Truth Social er tilbage i Play Store

Fra Axios:

"Google has approved Don­ald Trump’s Twit­ter-like social media app Truth Social for dis­tri­b­u­tion in the Google Play Store, Axios has learned."

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💬 Twitter tester lydchat i Communities

Fra Social Media Today:

"Twitter’s look­ing to fur­ther enhance small­er com­mu­ni­ty engage­ment in the app, with the launch of a new test that will enable Com­mu­ni­ties admins to cre­ate ded­i­cat­ed audio Spaces with­in their groups."

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🤚 Meta har standset 400 login-stjælende apps

Fra Wired:

"Sim­ple pro­grams like flash­light apps, pho­to edit­ing tools, and games can mask efforts to grab user data, autho­rize rogue charges, or steal login cre­den­tials to a legit­i­mate ser­vice. Today, Meta said it has found and report­ed more than 400 apps this year in offi­cial app stores that were set up to steal vic­tims' Face­book cre­den­tials."

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😒 Intern metavers-utilfredshed i Meta

The New York Times har fået fin­grene i interne doku­menter og talt med en række nuværende og tidligere Meta-ansat­te om virk­somhe­dens rejse mod meta­ver­set.

Der er skep­sis, forvir­ring og frus­tra­tion, skriv­er The New York Times.

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👋 Kanye West udelukket fra Twitter pga. antisemitisme

Fra Giz­mo­do:

"Kanye West, legal­ly known as 'Ye,' is rapid­ly run­ning out of social media plat­forms to post his anti­se­mit­ic con­tent. On Sun­day, Twit­ter locked Ye’s account after he post­ed an anti­se­mit­ic tweet say­ing he was going 'death con 3' on Jew­ish peo­ple. In the same tweet, Ye added he 'can’t be anti­se­mit­ic because black peo­ple are actu­al­ly Jew[s].'"

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📊 Twitter laver ny analysevisning

Fra Social Media Today:

"Of course, all of these stats were avail­able before, with­in your Twit­ter Ana­lyt­ics tools. As such, this updat­ed dis­play is more of a refor­mat — though it could also open the door for Twit­ter to roll out new dis­play improve­ments and data insights over time."

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🤝 Musk har indtil 28/10 til at købe Twitter

Fra Bloomberg:

"Elon Musk is run­ning out of ways to evade his orig­i­nal $44 bil­lion con­tract to buy Twit­ter Inc."

Mere:

• Elon Musks køb af Twit­ter er kom­met i myn­dighed­ernes søgelys [Medi­aWatch]
• Users of Trump’s Truth Social Have Thoughts on Elon Musk’s Twit­ter Deal [Bloomberg]

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🛒 TikTok vil oprette varehuse

Fra CNN:

"While seem­ing­ly every social media app is copy­ing Tik­Tok, Tik­Tok now appears to be copy­ing Amazon’s play­book.

Tik­Tok appears to be look­ing to cre­ate a new logis­tics and ware­hous­ing net­work in the Unit­ed States to sup­port its e‑commerce efforts, accord­ing to sev­er­al job open­ings recent­ly post­ed to its hir­ing site and LinkedIn page."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🌎 Ny aftale åbner for dataudveksling mellem EU og USA

Fra Wired:

"The Unit­ed States is not going to stop spy­ing on Euro­peans’ data, but it is going to make sure that spy­ing is “pro­por­tion­ate.” This was the reas­sur­ance that US Pres­i­dent Joe Biden offered con­cerned cit­i­zens across the Atlantic today by sign­ing an exec­u­tive order designed to restart the easy flow of data between Europe and the US."

Mere:

• Dan­sk Erhverv: Nyt dekret løs­er ikke Google Ana­lyt­ics-knude på kort sigt [Medi­aWatch]
• ”Det er klart, at hvis nu Datatil­synet kom­mer og siger, at Microsoft 365 også er et prob­lem, så vil vi og mange andre i Dan­mark være udfor­dret" [Com­put­er­world]
• Nu har Biden taget første skridt: Løs­ning på Schrems II-prob­lem rykker tæt­tere på [Com­put­er­world]
• Løs­ning på Google Ana­lyt­ics-knude rykker et skridt nærmere [Medi­aWatch]
• Ny aftale om over­førsel af per­son­da­ta til USA kan være på vej [Medi­aWatch]

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📊 Gælder 80/20-reglen også for medier?

Fra Chart­beat:

"The 80–20 Rule, also known as the Pare­to Prin­ci­ple, is the idea that rough­ly 80% of results come from 20% of efforts. In prac­tice, this might take the form of a farm where 80% of veg­eta­bles come from just 20% of crops or a busi­ness where 20% of cus­tomers account for 80% of rev­enue. [...]

To deter­mine how close­ly the pub­lish­ing world adheres to the 80–20 rule, our Data Sci­ence team ana­lyzed thou­sands of web­sites from more than 70 coun­tries to under­stand what per­cent of arti­cles dri­ve the major­i­ty of pageviews and how the ratio might vary by fac­tors like site size and sub­ject mat­ter. Here’s what we learned."

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✨ Pris og lanceringsdato for Netflix med annoncer

Tjen­esten kom­mer til at koste 7 dol­lars om måne­den og lanceres den 3. novem­ber i USA. Herefter fort­sæt­ter udrul­nin­gen i andre lande. Det er ikke alt ind­hold, der er med på reklameudgaven af Net­flix, på grund af man­glende aftaler.

Læs mere hos Recode, hvor du også kan se et eksem­pel på en annonce på Net­flix.

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🇩🇰 Danmarks datatilsyn er blandt de mildeste

Fra Com­put­er­world:

"Det danske Datatil­syn har langt fra været i før­ersædet i EU, når det kom­mer til ind­still­ing af GDPR-bøder. Her er overb­likket over GDPR-bøderne i Dan­mark sam­men­lignet med resten af EU."

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🤖 Dansk magasin prøver sig med AI-illustrationer

Fra Jour­nal­is­ten:

"Og i sep­tem­berudgaven af Radi­ografen, der er radi­ografernes fag­blad, er alle mag­a­sinets illus­tra­tioner også lavet ved hjælp af Mid­Jour­ney.

Før det blev beslut­tet at bruge kun­stig intel­li­gens, diskuterede redak­tio­nen, om de egentlig kunne tillade sig at gøre det, fortæller redak­tør for fag­bladet Radi­ografen Camil­la Beer Arns­berg."

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📚 Gyldendals Bogklubber bliver til digital læseklub

Fra Medi­aWatch:

"Efter frasalg af stream­ingt­jen­esten Chap­ter bliv­er Gylden­dals Bogk­lub­ber en dig­i­tal læsek­lub, og dermed har for­laget tilen­de­bragt de ændringer, som blev varslet i august. Nu sæt­ter Gylden­dal efter vækst i kerne­for­ret­nin­gen, siger kon­stitueret direk­tør Hanne Salomon­sen."

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🎧 WaPo udvider nyhedsbrev med podcast

Fra Digi­day:

"A year after The Wash­ing­ton Post debuted a short newslet­ter (also avail­able in audio form) called 'The 7,' the pub­li­ca­tion is expand­ing the fran­chise with a pod­cast for­mat this fall and a more spe­cif­ic, local ver­sion for peo­ple in the Wash­ing­ton, D.C, Mary­land and Vir­ginia area."

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🤔 Var frygten for en "infodemic" overdreven?

Fra Nie­man Lab:

"We’re start­ing to get some sol­id ini­tial data to answer those ques­tions, with three stud­ies on those issues pub­lished in the past six weeks. The answers from those stud­ies are com­plex and nuanced (as always), but on the whole, things may not have been quite as bad as we feared."

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🎤 Tips til medier, der vil arbejde med lyd

Fra Press Gazette:

"Give it ten weeks, exude con­fi­dence, avoid silos and don’t be afraid to make heavy use of post-it notes."

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📊 Intro til Google Analytics 4 for marketing-bureauer

Fra MarTech:

"Here’s every­thing you need to know about Google Ana­lyt­ics 4, includ­ing what it will mean for how you mea­sure mar­ket­ing activ­i­ty and con­ver­sions, how to get start­ed using GA4 and how to prep your clients for the change."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📰 Analyse: Der er stadig penge i print

Fra Jour­nal­is­ten:

"Det er ofte en ganske god for­ret­ning at udgive print­medi­er i Dan­mark. 6 ud af 10 medievirk­somhed­er, som udgiv­er skrevne medi­er, var løn­somme i 2021, og deres sam­lede resul­tat for 2021 lå på 679 mil­lion­er kro­ner.

Det fremgår af rap­porten ’Mediernes Økono­mi 2022’ lavet af Patrick Aren­dal Fahlström fra Media Scale, der laver analyser om mediebranchen."

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🎤 Virker Spotifys podcast-strategi?

Fra Simon Owens:

"It’s dif­fi­cult to give a com­plete­ly objec­tive assess­ment of the exclu­siv­i­ty strat­e­gy giv­en my own reluc­tance to switch between apps, but I do think there’s a clear advan­tage to choos­ing the win­dow­ing approach instead. It gives the owned and oper­at­ed app a com­pet­i­tive edge with­out relin­quish­ing the ben­e­fits of the open pod­cast ecosys­tem."

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💰 Sådan kan medier hente abonnenter via podcasts

Fra Journalism.co.uk:

"The Week Junior, The Finan­cial Times and The New States­man use pod­casts to bring in new, loy­al audi­ences that may pay for news"

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🧐 Annoncering efter tredjepartscookien: Mød Googles PAIR

Fra Digi­day:

"PAIR is the lat­est solu­tion on Google’s Dis­play & Video 360, a.k.a. the most wide­ly-used demand-side plat­form in the busi­ness or DV360, enabling adver­tis­ers to tar­get online cam­paigns by cross-ref­er­enc­ing their first-par­ty datasets with rel­e­vant pub­lish­ers. 

The cross-ref­er­enc­ing of first-par­ty data is per­formed at an aggre­gat­ed lev­el in order to safe­guard any per­son­al iden­ti­fi­able infor­ma­tion shared with either of the pri­ma­ry part­ners with Google claim­ing that inter­me­di­aries (includ­ing itself) will not be able to hack any encryp­tion."

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📈 Altinget-ejer overgår forventningerne

Fra Medi­aWatch:

"Alrow Media land­ede et over­skud på over ti mio. kr. i det forskudte reg­n­sk­ab­sår 2021/2022. Frasalg af ejer­post i dataovervågn­ings-sel­skab trækker bundlin­jen op i kon­cer­nen, der nu har lagt afs­tand til tidligere års neg­a­tive egenkap­i­tal."

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😟 Britisk onlinesucces fyrer 10% af medarbejderne

Fra The Guardian:

"Lad­Bible, one of the UK’s biggest online media suc­cess sto­ries, is sack­ing 10% of its staff fol­low­ing a slump in its share price and a warn­ing about tough trad­ing con­di­tions."

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🤔 Undersøgelse: Førstepartsstrategier er lettere sagt end gjort

Fra Digi­day:

"Despite rhetoric from adver­tis­ers about invest­ing in first-par­ty data as pri­va­cy laws erode tra­di­tion­al means of tar­get­ing — the real­i­ty is much more dif­fi­cult, accord­ing to a recent sur­vey on pro­gram­mat­ic atti­tudes."

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🔉 Lyd på abonnement: Podcastere venter på fleksibilitet fra Apple, Spotify etc.

Fra Digi­day:

"Pod­cast­ers are increas­ing­ly offer­ing sub­scrip­tions as a way to grow com­ple­men­tary rev­enue and offer lis­ten­ers bonus con­tent or addi­tion­al ben­e­fits. But they’re wait­ing on Apple, Spo­ti­fy and oth­er pod­cast-host­ing plat­forms to offer more flex­i­bil­i­ty and fea­tures to grow lis­ten­er­ship and make it eas­i­er for peo­ple to find the shows that offer sub­scrip­tions."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👋 CNN lukker Web3-projekt

Fra The Verge:

"CNN is drop­ping the devel­op­ment of its mar­ket­place sell­ing col­lectible ‘Moments’ tied to major news events, anger­ing users who’d spent thou­sands of dol­lars and were sold on exclu­sive access and fea­tures com­ing in the future."

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🕶 Meta præsenterer Quest Pro-headset

Fra The Verge:

"The Quest Pro is a new branch of the Quest VR head­set line­up, fea­tur­ing a new proces­sor and screen, a dra­mat­i­cal­ly redesigned body and con­trollers, inward-fac­ing cam­eras for eye and face track­ing, and a col­or video feed for mixed real­i­ty apps. Pre­orders open today in 22 coun­tries, and devices will ship on Octo­ber 25th."

Mere:

• A year after its rebrand, Meta forges new bonds to shift its VR strat­e­gy beyond the social adver­tis­ing era [Digi­day]
• Meta's meta­verse turns Pro [Plat­former]
• The Meta Quest Pro Merges the Real World and the Meta­verse for $1,500 [Giz­mo­do]

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🤖 EU vil sætte fokus på skadelig AI

Fra MIT Tech­nol­o­gy Review:

"The EU is cre­at­ing new rules to make it eas­i­er to sue AI com­pa­nies for harm. A bill unveiled this week, which is like­ly to become law in a cou­ple of years, is part of Europe’s push to pre­vent AI devel­op­ers from releas­ing dan­ger­ous sys­tems. And while tech com­pa­nies com­plain it could have a chill­ing effect on inno­va­tion, con­sumer activists say it doesn’t go far enough. "

Mere:

• EU vil gøre AI-pro­du­cen­ter erstat­ningsans­varlige: Beslut­ningsstøt­tende sys­te­mer går fri [Version2]

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👩‍💻 Google føjer transkribering til Meet

Fra TechCrunch:

"Meet­ings — nobody wants them but every­body has them. So for those times when you’re in a meet­ing but most­ly just surf­ing the web, it’s nice to have a tran­script to make sure you didn’t miss that one impor­tant nugget of infor­ma­tion that actu­al­ly per­tains to your job. Google knows this, so the com­pa­ny today announced that it is bring­ing auto­mat­ic meet­ing tran­scrip­tions to its Meet video con­fer­enc­ing ser­vice."

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🔒 ...og lancerer kodeordsfri login i Chrome og Android

Fra Ven­ture­Beat:

"In line with this pass­word­less vision, today Google announced that it is bring­ing passkeys to Chrome and Android, enabling users to cre­ate and use passkeys to log into Android devices. Users can store passkeys on their phones and com­put­ers, and use them to log in pass­word-free. "

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• Kategori: Opsamlinger