Uge 8 på digitale medier og platforme
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🤚 Center for Cybersikkerhed fraråder TikTok
“Center for Cybersikkerhed (CFCS) fraråder ansatte i staten at have appen TikTok installeret på tjenstlige enheder, herunder mobiltelefoner.”
Mere:
- Partier bandlyser Tiktok efter melding fra cybersikkerhedscenter [MediaWatch]
- Blev kaldt TikTok-kongen: Nu har Alex Vanopslagh slettet TikTok [B.T.]
- European Commission bans staff from using TikTok [Financial Times]
😲 Sådan fik Unisport 4.000.000 følgere på YouTube
“Fodboldshoppen Unisport har rundet fire mio. følgere på Youtube og har nu otte millioner følgere på tværs af sociale medier. Markedsføring har talt med manden, der er hjernen bag virksomhedens eksplosive vækst i følgere.”
🤳 Helsingør ansætter unge til TikTok
“Helsingør Kommune har ansat tre unge til at varetage kommunens TikTok-indhold. Deres arbejde skal hjælpe kommunen med at nå ud til målgrupper, som kommunen selv har svært ved at ramme.”
✅ Nu tester Meta salg af verifikationer
De forlanger dog bevis for, at du er den, du udgiver dig for at være.
“Good morning and new product announcement: this week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support.”
Mere:
- Pressemeddelelse: Testing Meta Verified to Help Creators Establish Their Presence [Meta]
- Meta Announces Initial Test of ‘Meta Verified’ Paid Verification Scheme on Facebook and IG [Social Media Today]
- Social media used to be free. Not anymore. [Recode]
- For the tech giants, security is increasingly a paid feature [Nieman Lab]
- Meta, Twitter Subscription Plans Risk Turning Off Everyday Users [Bloomberg]
- Elon Was Right, Charging You for Verification Is a Good Idea [Gizmodo]
✨ Instagram-stifteres nye app er i luften
“Artifact, the personalized news reader built by Instagram’s co-founders, is now open to the public, no sign-up required. Last month, Instagram’s creators Kevin Systrom and Mike Krieger, unveiled their latest venture as an invite-only experience, promising their news app would later evolve to include social elements, like being able to discuss the news with friends.”
📊 YouTube lægger flere insights på Shorts
“YouTube is adding some new metrics for Shorts, along with demographic data by upload format in YouTube Studio, as part of its latest feature update.”
😬 Musk fyrer stadig folk hos Twitter
“Meanwhile, he is still giving aggressive deadlines to make sweeping changes, like revamping how ad targeting works in a week.”
Mere Musk:
- New cracks emerge in Elon Musk’s Twitter [Platformer]
😧 Russiske propagandister køber Twitter-verifikationer
“Accounts pushing Kremlin propaganda are using Twitter’s new paid verification system to appear more prominently on the global platform, another sign that Elon Musk’s takeover is accelerating the spread of politically charged misinformation, a nonprofit research group has found.”
📢 Instagram tester ‘Broadcast Channels’
Vi er snart ved at være full circle og tilbage til gamle broadcast-medier 😉
“Broadcast channels, powered by Messenger, are a public, one-to-many messaging tool for creators to directly engage with their followers at scale.
Creators can use broadcast channels to help followers stay in-the-know with the latest updates and behind-the-scenes moments using text, photo, video, voice notes and polls. Followers can react to content and participate in polls, with more features coming soon. “
Mere:
- Instagram Launches ‘Channels’ Broadcast Chat Feature [Social Media Today]
💻 TikTok udvider adgang til forsker-API
“As part of its ongoing effort to show US regulators that it’s totally transparent, and completely willing to work with them on compromises to remain in operation in the region, TikTok has today announced that it will now allow more researchers to access and analyze its dataset, in order to provide more insight into how the platform works.”
Mere:
- The Push to Ban TikTok in the US Isn’t About Privacy [Wired]
🤖 Meta udruller ny AI-sprogmodel til forskere
“Meta Platforms Inc said on Friday it was releasing a new large language model based on artificial intelligence (AI) aimed at the research community, becoming the latest company to join the AI race.”
✨ LinkedIn vil gøre profiler lidt pænere
“Now, you’ll have more ways to integrate visual elements into your profile presentation, with your Activity section now displaying images, videos and articles in a more aesthetic display.”
💡 Sådan kan medier nå deres publikum via LinkedIn
Der er ingen af de syv metoder, der er rocket science, men som altid godt at få opfrisket hvad der er af muligheder. Tjek listen hos The Fix.
📱 Twitter vil kun tillade SMS-godkendelse til Blue-abonnenter
“While historically a popular form of 2FA, unfortunately we have seen phone-number based 2FA be used – and abused – by bad actors. So starting today, we will no longer allow accounts to enroll in the text message/SMS method of 2FA unless they are Twitter Blue subscribers. The availability of text message 2FA for Twitter Blue may vary by country and carrier.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🤝 Techmediet Radar bliver en del af Teknologiens Mediehus
“Nichemediet har de seneste måneder været på jagt efter en medejer, og nu, knap halvandet år efter Radar gik i luften, er en aftale indgået med Teknologiens Mediehus.”
Mere:
- Radar skal styrke abonnementsbasen i Teknologiens Mediehus [MediaWatch]
💿 Spotify præsenterer AI DJ-funktion
Indtil videre er den kun tilgængelig på engelsk og til Spotify-abonnenter i USA og Canada.
“Ahead of Spotify’s upcoming Stream On event, where the company is expected to announce a redesigned home feed and other updates, the company today launched a new AI feature called “DJ” to better personalize the music listening experience for its users. Similar to a radio DJ, Spotify’s DJ feature will deliver a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like, using what Spotify says is a ‘stunningly realistic voice.'”
“Hvor mange oplysninger må en hjemmeside indsamle om dig via en cookie wall, og hvad må de data egentligt bruges til? Datatilsynet har frigivet en række retningslinjer, der svarer på de spørgsmål.”
🤔 Livsstilsmedier går væk fra SEO-drevet indhold
“These chatbots — such as OpenAI’s ChatGPT and Microsoft’s ChatGPT-powered Bing — have the potential to take away a portion of publishers’ search-driven traffic, with their ability to generate answers to prompts without requiring a user to click through to an article.”
🎧 TMZ lancerer podcast-netværk
“The TMZ Audio Network will launch with 4 podcasts with plans to unveil more projects throughout 2023. It will feature a mix of established and new original content. Additionally, the network will give fans an even more-in depth view into the TMZ ecosystem. From Entertainment News to True Crime, the lineup will include: The TMZ Podcast, Last Days, Spilling Royal Tea and TMZ Sports.“
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🔒 Zetland lægger login på Good Tape
“Få måneder efter værktøjet til transskribering så dagens lys, er en loginløsning bygget på. ‘Good Tape gør en kæmpe forskel i folks professionelle liv, og det har selvfølgelig en værdi,’ siger topchef.”
😟 Google tester blokering af nyheder i Canada
Det er den samme playbook, som vi tidligere har oplevet. Lad os se, hvordan det ender.
“Ifølge Reuters har tech-selskabet testet funktionen på grund af lovgivning, som pålægger Google af forhandle med medier om betaling for distribution af indhold.”
💡 Mediebureau skaber datagrundlag med AI
“Acceleration bruger kunstig intelligens til at skabe data, der viser annoncører, hvordan reklamer bliver modtaget – og hvorfor. Samtidig afhjælper den nye teknologi en udfordring på personalesiden.”
🤨 Hvad betyder AI-indhold for Buzzfeeds forhold til annoncørerne?
“But with questions about the brand safety and accuracy of AI-generative articles across the industry more widely, how is BuzzFeed negotiating this early period of uncertainty – and how will that impact its advertiser relationships?”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
😳 Bing ChatGPT sammenligner journalister med Hitler
“In one long-running conversation with The Associated Press, the new chatbot complained of past news coverage of its mistakes, adamantly denied those errors and threatened to expose the reporter for spreading alleged falsehoods about Bing’s abilities.
It grew increasingly hostile when asked to explain itself, eventually comparing the reporter to dictators Hitler, Pol Pot and Stalin and claiming to have evidence tying the reporter to a 1990s murder.”
Og selvfølgelig…
- ‘Based AI’: Elon Musk praises Microsoft’s ChatGPT-powered Bing for comparing an AP reporter to Adolf Hitler [Fortune]
🤖 Hvordan AI kan hjælpe journalister – eller ej
“ChatGPT and other AI systems don’t do journalism well because, well, they weren’t built to. They’re language models, meaning they’re really good at tasks involving language. But they’re not fact models, or verification models, or math models, which makes them terrible at figuring out what’s true or adding two numbers together — both of which are pretty basic journalism skills. But complaining that they’re bad at journalism is like being angry at Excel because it doesn’t draw pictures well.”
Læs også:
- Vi aner ikke hvad der rammer os [Medietrends]
🤖 Hvordan skal medier forholde sig til AI-træning på deres indhold?
“Major news outlets have begun criticizing OpenAI and its ChatGPT software, saying the lab is using their articles to train its artificial intelligence tool without paying them.
‘Anyone who wants to use the work of Wall Street Journal journalists to train artificial intelligence should be properly licensing the rights to do so from Dow Jones,’ Jason Conti, general counsel for News Corp.’s Dow Jones unit, said in a statement provided to Bloomberg News. ‘Dow Jones does not have such a deal with OpenAI.’
Og på dansk:
- Medier kritiserer selskab for at træne ChatGPT på deres indhold [MediaWatch]
🤔 Sådan arbejder OpenAI på at gøre ChatGPT bedre
I spoke to Sandhini Agarwal and Lama Ahmad, two AI policy researchers at OpenAI, about how the company is making ChatGPT safer and less nuts. The company refused to comment on its relationship with Microsoft, but they still had some interesting insights. Here’s what they had to say: “
🧪 UKs største mediehus udforsker ChatGPT
“Ifølge topchef i Reach er det muligt, at AI kan hjælpe med ”rutineprægede historier.” Det skal dog ses som et værktøj, der skal understøtte journalisternes arbejde – og ikke erstatte det.”
🤖 Mere nyt om chatbots
- The ChatGPT-fueled battle for search is bigger than Microsoft or Google [MIT Technology Review]
- New Bing Chat AI is now available in Edge mobile, Bing apps, and Skype Preview [Windows Central]
- Why the ghost of Clippy haunts today’s AI chatbots [Fast Company]
- No, I didn’t test the new Bing AI chatbot last week. Here’s why [VentureBeat]
- Welcome to the Golden Age of Clichés [The Atlantic]
- Bing’s Chatbot Could Learn Something From Alexa [Bloomberg]
⛔ Sådan forsøger MidJourney at blokere for porno
“The popular AI image generator Midjourney bans a wide range of words about the human reproductive system from being used as prompts, MIT Technology Review has discovered. […]
Midjourney’s founder, David Holz, says it’s banning these words as a stopgap measure to prevent people from generating shocking or gory content while the company ‘improves things on the AI side.'”
📻 Var det noget med en GPT-3-baseret radiovært?
“RadioGPT™ uses TopicPulse technology, which scans Facebook, Twitter, Instagram, and 250k+ other sources of news and information, to identify which topics are trending in a local market. Then, using GPT-3 technology, RadioGPT™ creates a script for on-air use, and AI voices turn that script into compelling audio.”
🥶 Det er vinter i metaverset
Med al den fokus, der er på kunstig intelligens, er det nemt at glemme, at der stadig er noget, der hedder metaverset – og at der er nogle, der har investeret heftigt i det.
“Metaverse winter sets in,” skriver Derek Robertson fra Politico i et nyhedsbrev, hvor han gør status på metaverset lige nu.
Både Meta og Microsoft har fyret folk, og især hos Microsoft har det ramt Virtual Reality-området.
Stemningen synes, for nu, at være, at metaverset er “a long game” – Zuckerberg har selv tidligere sagt, at 2030erne bliver meget spændende for metaverset – og at det kun er dem, der investerer mange penge, der har råd til at holde dampen oppe.
Det hjalp selvfølgelig heller ikke, at Apple angiveligt har skrottet planerne for augmented reality-briller og i stedet vil producere et billigere mixed reality-headset.
Mere metavers:
- New research suggests that privacy in the metaverse might be impossible [VentureBeat]
✨ Ny iOS, nye emojis
“Among the highlights are the highly anticipated variations on the heart emoji, including the much-in-demand pink heart, plus versions in blue and gray. There are also two new pushing hand gestures for both the left and right hand, which could be used either as “stop” or together for a high five.”
🇪🇺 EU håber AI-reguering inden nytår
“Det haster med at få lovgivning på plads til at regulere rammerne for brugen af kunstig intelligens, efter popularitet er skudt i vejret.”
🪄 Her er 10 AI-værktøjer, der kan gøre dit arbejdsliv lettere
“Here’s a roundup of 10 other tools that workers might consider adding to their list to improve productivity, including one that helps you make smart workplace decisions and others that summarize meetings into presentation slides.