Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😟 Demokratisk problem, at danske medier dropper TikTok, mener TikTok

Fra Medi­aWatch:

"Tik­tok men­er ikke, at der er grund til bekym­ring for brugeres datasikker­hed. At flere danske medi­er har slukket for deres tilst­ede­værelse på plat­for­men kan til gengæld være et prob­lem, lyder det."

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🤚 USA har ingen beviser mod TikTok, siger Kina

Fra Medi­aWatch:

"USA har end­nu ikke frem­lagt bevis­er på, at Tik­tok truer lan­des nationale sikker­hed, siger uden­rigsmin­is­teri­et i Kina."

Mere:

• USA til Tik­tok: Få ejere til at sælge eller bliv ramt af for­bud [Medi­aWatch]
• UK Bans Tik­Tok on Gov­ern­ment Devices, as US Push­es for the App to Sep­a­rate from Chi­nese Own­er­ship [Social Media Today]
• Tik­Tok Sale Like­ly to Be Reject­ed by Chi­na [The Infor­ma­tion]
• Tik­Tok nears the endgame [Plat­former]
• Tik­Tok Dis­trust Goes Bipar­ti­san as CEO Pre­pares to Tes­ti­fy [Bloomberg]

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🔙 TikTok vil lade dig starte forfra

Fra Social Media Today:

"Tik­Tok is rolling out a new option that enables you to start your Tik­Tok feed afresh, if you no longer like the videos being rec­om­mend­ed to you, while it’s also devel­op­ing new sys­tems to avoid rep­e­ti­tion, and lim­it expo­sure to harm­ful ele­ments."

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🔎 TikTok er en søgemaskine for mange

Fra Digi­day:

"'[Con­sumers], in the past, may have gone to Con­sumer Reports [to research big pur­chas­es]'” said Yunil­da Esquiv­el, direc­tor of strat­e­gy at Laun­dry Ser­vice agency. '“'Not unsur­pris­ing­ly, Tik­Tok is a search engine for Gen Z consumers–how to do things, where to find things, espe­cial­ly when it comes to things like trav­el and dis­cov­er­ing new brands.'"

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😳 Bliver Facebook nødt til at lukke midlertidigt i Europa?

Det er muligvis et retorisk greb. Muligvis.

Fra Com­put­er­world:

"En stor beslut­ning træffes snart i EU, som ifølge Meta selv kan få tech-gigan­ten til at lukke sine tjen­ester i Europa."

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3️⃣ Instagram tester Top 3‑sticker

Fra Social Media Today:

"As you can see in these images, post­ed by app researcher Alessan­dro Paluzzi, Insta­gram is cur­rent­ly test­ing a new ‘Top 3’ stick­er option for Sto­ries, which would enable peo­ple to high­light their top 3 favorite accounts, tracks, places, etc."

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👨‍⚖️ BBC opdaterer regelsæt efter Lineker-sag

Fra PressGazette:

"The BBC will launch an inde­pen­dent review of its social media guide­lines fol­low­ing its row with Gary Linek­er over his tweet crit­i­cis­ing Gov­ern­ment immi­gra­tion pol­i­cy.

The row began last week when Linek­er respond­ed to the Government’s Ille­gal Migra­tion Bill by say­ing it was 'just an immea­sur­ably cru­el pol­i­cy direct­ed at the most vul­ner­a­ble peo­ple in lan­guage that is not dis­sim­i­lar to that used by Ger­many in the 30s…'"

Mere:

• Gary Linek­er to return to Match of the Day and can tweet with ‘no restric­tions’, BBC insid­ers say [I News]
• The Gary Linek­er tweet scan­dal shows how the BBC has strug­gled to adapt to the social media age [Nie­man Lab]

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👊 Meta truer med at blokere medier, hvis Canada vedtager lov

Fra The Globe and Mail:

"Tech giant Meta has decid­ed to block Cana­di­ans’ abil­i­ty to view or share news con­tent on Face­book and Insta­gram if Ottawa’s online news bill becomes law, The Globe and Mail has learned."

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🐦 Twitter kigger på større transparens i tweet-anbefalinger

Fra Social Media Today:

"All of the tweets that you see in your ‘For You’ feed are actu­al­ly linked back to your activ­i­ty in some way, and Twit­ter is now work­ing on a new option that could help you bet­ter under­stand why you’re see­ing them in your stream."

Mere transparens...ish:

• Twit­ter Adds Tweet Book­mark Count to Details View [Social Media Today]

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💸 Twitters API-priser er for høje for mange

Fra Wired:

"The cheap­est, Small Pack­age, gives access to 50 mil­lion tweets for $42,000 a month. High­er tiers give researchers or busi­ness­es access to larg­er vol­umes of tweets—100 mil­lion and 200 mil­lion tweets respectively—and cost $125,000 and $210,000 a month. WIRED con­firmed the fig­ures with oth­er exist­ing free API users, who have received emails say­ing that the new pric­ing plans will take effect with­in months."

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🤖 LinkedIn implementerer også AI-værktøjer

Fra Social Media Today:

"As a Microsoft-owned com­pa­ny, it’s no sur­prise to see LinkedIn look­ing to add more AI ele­ments into its plat­form, with Microsoft now seek­ing to inte­grate OpenAI’s con­ver­sa­tion­al GPT back-end into vir­tu­al­ly all of its apps and func­tions. [...]

First off, LinkedIn’s adding a new GPT-pow­ered tool that will pro­vide per­son­al­ized writ­ing sug­ges­tions for cre­at­ing your LinkedIn pro­file."

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📉 Meta skruer ned for NFT-ambitioner

Fra The Verge:

"Meta is “wind­ing down” its work with NFTs on Face­book and Insta­gram, Meta com­merce and fin­tech lead Stephane Kas­riel said in a Twit­ter thread on Mon­day. The deci­sion means Meta will end its tests of mint­ing and sell­ing NFTs on Insta­gram as well as the abil­i­ty to share NFTs on Insta­gram and Face­book in the com­ing weeks, Meta spokesper­son Joshua Gunter con­firmed in an email to The Verge. "

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😔 Meta på vej med flere fyringer

Fra The Wall Street Jour­nal:

"Face­book par­ent Meta Plat­forms Inc. META is plan­ning addi­tion­al lay­offs to be announced in mul­ti­ple rounds over the com­ing months that in total would be rough­ly the same mag­ni­tude as the 13% cut to its work­force last year, accord­ing to peo­ple famil­iar with the mat­ter."

Kon­tekst:

• Meta indled­er fyringsrunde med 1500 afskedi­gelser i HR-afdelin­gen [Medi­aWatch]
• Face­book har opsagt hver fjerde medar­be­jder på få måned­er: Så alvorlig er sit­u­a­tio­nen [Com­put­er­world]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🤔 Center for Cybersikkerhed fraråder også Snapchat, Dropbox og Strava

Fra Jour­nal­is­ten:

"Det fremgår af ’Hånd­bog i sikker­hed for mobile enhed­er’, som P1-pro­gram­met ’Kul­turen på P1’ har fået aktind­sigt i.

Hånd­bo­gen er udgangspunkt for, at Tik­Tok er blevet frarådet og nogle sted­er for­budt på stat­slige arbe­jd­spladser, kom­muner og virk­somhed­er."

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🎨 Hvad er et godt podcast-artwork?

Fra Pod­Pod:

"Tru­ly effec­tive pod­cast art­work is recog­nis­able at a glance, and imme­di­ate­ly illus­trates what the show’s about. Your art­work should use imagery to encap­su­late the key ele­ments of your pod­cast as suc­cinct­ly as pos­si­ble. How­ev­er, while you don’t want to make it too obscure and risk con­fu­sion, try and think out­side the box with your imagery."

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📲 Sådan kommer podcasts ind i YouTube Music på Android

Fra 9 to 5 Google:

"YouTube announced last month that pod­casts are com­ing to YouTube Music, and we’re now see­ing the Android app add the nec­es­sary sup­port with ver­sion 5.48. "

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😐 Tal for e‑bogslyttere står stille

Fra Medi­aWatch:

"For­bruget blandt lyd­bogs­brugere er steget det sen­este år – særligt blandt de 60–69-årige – men der er stil­stand i ande­len af danskere, der lyt­ter, vis­er under­søgelse fra Mofi­bo."

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🎓 LinkedIn lancerer "Podcast Academy"

Fra Social Media Today:

"LinkedIn’s look­ing to help fos­ter the next gen­er­a­tion of pod­cast­ing tal­ent, with the launch of a new LinkedIn Pod­cast Acad­e­my, which will pro­vide par­tic­i­pants with the knowl­edge they need to launch a suc­cess­ful pod­cast."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💳 Zetland lægger betaling på Good Tape

Fra Medi­aWatch:

"Det var et spørgsmål om tid, før Zet­land opbyggede en for­ret­ningsmod­el omkring sit hidtil gratis transskriber­ingsværk­tøj. Nu skal medi­er til lom­merne, hvis de vil bruge tjen­esten pro­fes­sionelt."

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🤔 JP tester betaling for at slippe for annoncer

Fra Medi­aWatch:

"Medi­et afprøver for tiden, hvorvidt der er betal­ingsvil­lighed blandt læserne på jp.dk, der vil undgå annon­cer på net­tet."

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🎤 TV 2 tester annoncer i podcasts

Fra Medi­aWatch:

"Nye part­ner­sk­aber baner vejen for, at TV 2 udbyg­ger sin pod­cast­sat­sning til at blive en ny indtægt­skanal. Indled­ningsvist han­dler det dog primært om at høste ind­sigt i mål­grup­pernes efter­spørgsel."

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🤝 Spotify og NPR i samarbejde

Fra Spo­ti­fy selv:

"At Spotify’s recent Stream On event, we made a major announce­ment: NPR and Spo­ti­fy are embark­ing upon a new part­ner­ship as NPR’s best-in-class con­tent moves to the Mega­phone plat­form and Spo­ti­fy Audi­ence Net­work."

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🤔 Sådan gjorde Mother Jones donationer til forretning

Fra Press Gazette:

"Moni­ka Bauer­lein says the growth in jour­nal­ism sit­ting behind pay­walls is caus­ing a 'major cri­sis' for infor­ma­tion."

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📈 BuzzFeed vil udgive flere artikler i jagt på mere trafik og flere penge

Fra The Wall Street Jour­nal:

"'There are so many things out­side of our control—the adver­tis­ing mar­ket, the econ­o­my, a reces­sion,' [Buz­zFeed News Edi­tor in Chief Karoli­na Waclaw­iak] told the news­room, accord­ing to a tran­script of the meet­ing reviewed by The Wall Street Jour­nal. 'But what we can con­trol is how many sto­ries we pub­lish each day.'"

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📉 Ligger Morning Brews bedste tider bag dem?

Fra Simon Owens:

"In Novem­ber, Morn­ing Brew announced it was lay­ing off 15% of its staff, with “fear and uncer­tain­ty” in the econ­o­my cit­ed as the main cul­prit. Then last week, it laid off 40 more peo­ple, again cit­ing a “volatile adver­tis­ing mar­ket.” While I don’t have any insid­er knowl­edge of the company’s finances, it seems like the growth engine that allowed Morn­ing Brew to build its busi­ness so quick­ly is now show­ing some signs of strain."

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🤝 Børsen sælger e‑learning-platform

Fra Medi­aWatch:

"Erhvervsavisen skær­p­er sit fokus på kerne­for­ret­ning og har fra­sol­gt teknolo­gi-plat­form. ”Den tjen­er bestemt et værdigt for­mål, men match­er ikke vores fokus ret godt,” siger topchef Bjarne Cory­don."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 OpenAI præsenterer GPT‑4

Fra The Verge:

"The com­pa­ny claims the mod­el is 'more cre­ative and col­lab­o­ra­tive than ever before' and 'can solve dif­fi­cult prob­lems with greater accu­ra­cy.' It can parse both text and image input, though it can only respond via text. Ope­nAI also cau­tions that the sys­tems retain many of the same prob­lems as ear­li­er lan­guage mod­els, includ­ing a ten­den­cy to make up infor­ma­tion (or 'hal­lu­ci­nate') and the capac­i­ty to gen­er­ate vio­lent and harm­ful text."

Mere:

• Media execs weigh risks, chal­lenges of gen­er­a­tive AI [Dig­i­tal Con­tent Next]
• 5 ways GPT‑4 out­smarts Chat­G­PT [TechCrunch]
• What can we expect from GPT‑4? [The Algo­rithm, MIT Tech­nol­o­gy Review

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💡 Sådan tester TV 2 Fyn overskrifter med ChatGPT

Denne artikel er virke­lig spæn­dende læs­ning, men sørg for at læse den hele, såsom dette ikke uvæsentlige aspekt:

"Jus­ter­er man for, at der — som tidligere nævnt — var to Chat­G­PT-over­skrifter og kun en enkelt orig­i­nal i testene, ender vi på en fordel­ing, der hed­der 48,8–51,2 i de orig­i­nale over­skrifters favør. Alt­så en lille fordel til jour­nal­is­ter og redak­tør­er over den kun­stige intel­li­gens."

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🤖 Microsoft smider AI i Office-pakken

Fra Com­put­er­world:

"Microsoft intro­duc­er­er Microsoft 365 Copi­lot, som har til for­mål at øge pro­duk­tiviteten. ”Dette vil radikalt ændre, hvor­dan com­put­ere hjælper os med at tænke, plan­lægge og han­dle,” siger Microsofts CEO. Se alle annon­ceringerne her."

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✍ ...og Google føjer AI til Workspace

Fra The Wash­ing­ton Post:

"Work­ers who have ever dread­ed writ­ing a brief­ing for your boss, build­ing a dig­i­tal pre­sen­ta­tion of your ideas or sift­ing through long email threads to get caught up on the lat­est projects may soon have some assis­tance — in the form of arti­fi­cial intel­li­gence.

At least that’s what Google aims to do for work­ers who use its suite of enter­prise soft­ware tools called Google Work­space, which includes Google Docs, Google Sheets and Gmail."

Mere:

• Google’s new AI tools and OpenAI’s GPT‑4 bring more ‘mat­u­ra­tion’ to the AI race [Digi­day]
• Gmail will write your emails for you. Google announces gen­er­a­tive AI tools across Work­space [Fast Com­pa­ny]

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🤔 OpenAI er ikke så "open" længere

Fra The Verge:

"Ope­nAI has shared plen­ty of bench­mark and test results for GPT‑4, as well as some intrigu­ing demos, but has offered essen­tial­ly no infor­ma­tion on the data used to train the sys­tem, its ener­gy costs, or the spe­cif­ic hard­ware or meth­ods used to cre­ate it.

Many in the AI com­mu­ni­ty have crit­i­cized this deci­sion, not­ing that it under­mines the company’s found­ing ethos as a research org and makes it hard­er for oth­ers to repli­cate its work."

Mere:

• GPT‑4 is big­ger and bet­ter than ChatGPT—but Ope­nAI won’t say why [MIT Tech­nol­o­gy Review]

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😔 Microsoft fyrer team med fokus på ansvarlig AI

Jamen, hvad skulle man ellers gøre i en tid, hvor man bul­dr­er kun­stig intel­li­gens ind i næsten alle sine pro­duk­ter...

Fra Plat­former:

"The move leaves Microsoft with­out a ded­i­cat­ed team to ensure its AI prin­ci­ples are close­ly tied to prod­uct design at a time when the com­pa­ny is lead­ing the charge to make AI tools avail­able to the main­stream, cur­rent and for­mer employ­ees said."

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😬 ChatGPT har muligvis plagieret et andet spil

Fra Dig­i­tal Trends:

"Chat­G­PT can add anoth­er job to its résumé: game devel­op­er. With just a few sim­ple prompts from a user, the AI chat­bot invent­ed its own math-based log­ic-puz­zle game dubbed Sumplete, rules and all. Not only that, but it gen­er­at­ed work­ing code, which has since been turned into an addic­tive, free brows­er game that’s already gain­ing some buzz online.

There’s just one prob­lem: Sumplete isn’t a new game."

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• Kategori: Opsamlinger