Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

📉 Medi­er mis­ter Face­book-trafik

I nyheds­brevet fra uge 17 indledte jeg med at advare mod at være for afhængig af enkelte, usta­bile trafikkilder såsom sociale plat­forme – med Buz­zFeed News (der lukker) som eksem­pel.

I den for­gangne uge kom der end­nu et eksem­pel.

Storbri­tan­niens største avishus, Reach, melder om store fald i trafikken fra Face­book.

"Det skyldes ifølge Reach bl.a., at Face­book har ændret måden, hvor­på plat­for­men vis­er nyhed­er, og at mediehuset der­for har set et fald i trafik til sine sites fra Face­book," skriv­er Medi­aWatch.

Press Gazette skriv­er om, hvor­dan mediers trafik fra Face­book generelt er faldet:

"For 1,350 glob­al pub­lish­ers includ­ed in Chartbeat’s data, 27% of page views com­ing from exter­nal, search and social in Jan­u­ary 2018 came from Face­book (2 bil­lion page views). In April 2023, this was down to 11% (1.5 bil­lion)."

Dette han­dler selvføl­gelig mest om trafik fra Face­book (der har været den helt store trafik­mo­tor for medi­er), men det er også en reminder om generelt at lægge sine æg i forskel­lige kurve, når det gælder om at skaffe trafik til sit web­site.

God fornø­jelse med Ugerevyen herun­der 👇

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👍 Meget få får kun nyheder fra sociale platforme

Fra Jour­nal­is­ten:

"For de fleste danskere er nyhed­er fra sociale medi­er et sup­ple­ment til nyhedsme­dierne – det er ikke en erstat­ning [...]

Det vis­er rap­porten ’Danskernes brug af sociale medi­er som nyhed­skilder – og deres syn på fake news og dis­in­for­ma­tion’, som Dig­i­tal Democ­ra­cy Cen­tre på Syd­dan­sk Uni­ver­sitet står bag."

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📉 UKs største mediehus ser store fald i Facebook-trafik

Fra Medi­aWatch:

"Storbri­tan­niens største avishus, Reach, som står bag udgivelsen af bl.a. Dai­ly Mir­ror, Dai­ly Express og Dai­ly Star, har set et fald i den dig­i­tale omsæt­ning på næsten 15 pct. siden jan­u­ar, skriv­er The Guardian.

Det skyldes ifølge Reach bl.a., at Face­book har ændret måden, hvor­på plat­for­men vis­er nyhed­er, og at mediehuset der­for har set et fald i trafik til sine sites fra Face­book."

Mere:

• As Reach warns of traf­fic slow­down: How Face­book refer­rals to pub­lish­ers have plum­met­ed [Press Gazette]

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🤖 TikTok på vej med label til AI-indhold

Fra The Infor­ma­tion:

"The ByteDance-owned app is devel­op­ing a tool for con­tent cre­ators to dis­close they used gen­er­a­tive arti­fi­cial intel­li­gence in mak­ing their videos, accord­ing to a per­son with direct knowl­edge of the efforts."

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✨ Instagram tester AI-genererede stickers

Fra Social Media Today:

"As you can see in this exam­ple, post­ed by app researcher Alessan­dro Paluzzi, Instagram’s devel­op­ing a process that would enable users to cre­ate cus­tom stick­ers in-stream, pow­ered by gen­er­a­tive AI."

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✨ Instagram implementerer flere feedback-muligheder på Reels

Fra Social Media Today:

"Meta’s adding some new ways to pro­vide input on the Reels that are dis­played in your feed, while it’s also look­ing to show­case Reels — its fastest-grow­ing con­tent for­mat — in more areas."

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🤥 Klimaløgne florerer stadig på YouTube

Fra The New York Times:

In Octo­ber 2021, Google promised to stop plac­ing ads along­side con­tent that denied the exis­tence and caus­es of cli­mate change, so that pur­vey­ors of the false claims could no longer make mon­ey on its plat­forms, includ­ing YouTube.

And yet if you recent­ly clicked on a YouTube video titled “who is Leonar­do DiCaprio,” you might have found a ram­ble of claims that cli­mate change is a hoax and the world is cool­ing after a Para­mount+ ad for the film “80 for Brady,” star­ring Lily Tom­lin, Jane Fon­da, Sal­ly Field and Rita Moreno."

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🤔 Her er ordene, ByteDance holder øje med i Kina

Fra Forbes:

"A mod­er­a­tion sys­tem run by ByteDance staff in Chi­na uses word lists to detect or sup­press con­tent about every­thing from Tik­Tok rival YouTube to mar­gin­al­ized Uyghurs to 2024 pres­i­den­tial can­di­date Don­ald Trump. Even though more than 50 lists have “Tik­Tok” in their name, Tik­Tok denied that the lists detailed in this sto­ry had ever been applied to its plat­form."

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🔦 Instagram vil gøre det lettere at finde brugergenereret indhold

Fra Social Media Today:

"Instagram’s test­ing out a new option that will help brands dis­cov­er rel­e­vant UGC in the app that they can then share as exam­ples to bet­ter pro­mote their prod­ucts in-stream."

Mere:

• Insta­gram Updates Poli­cies Around UGC to Expand Con­tent Col­lab­o­ra­tion Oppor­tu­ni­ties [Social Media Today]

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😡 Musk til NPR: Tweet eller I mister måske jeres profil

Fra Forbes:

"Twit­ter CEO Elon Musk report­ed­ly sent an email to an NPR reporter with a warn­ing that the social media plat­form may reas­sign the @NPR han­dle to “anoth­er com­pa­ny” unless it resumes tweeting—something the pub­lic broad­cast­er stopped doing last month after being labeled “state-affil­i­at­ed media” by Twit­ter."

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🧪 Twitter tester nye visninger

Fra Social Media Today:

"Twitter’s look­ing to give its visu­al ele­ments more focus, includ­ing, poten­tial­ly, a new, ded­i­cat­ed video tab on user pro­files, as it con­tin­ues to re-shape the user expe­ri­ence under Elon Musk."

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🆕 Bluesky: Nyt Twitter-alternativ går i luften

Fra Mash­able:

"Bluesky is a "decen­tral­ized" social media plat­form backed by for­mer Twit­ter CEO and founder Jack Dorsey.

It's led by CEO Jay Graber, who was cho­sen by pre-Musk Twit­ter at least in part thanks to her back­ground as a cryp­to devel­op­er, accord­ing to Coin­Desk.

It was meant to func­tion a bit like Mastodon, anoth­er Twit­ter alter­na­tive, with its fed­er­at­ed uni­verse of indi­vid­ual servers that users can tra­verse. But Bluesky is very new, and those sep­a­ra­tions between com­mu­ni­ties that end­ed up work­ing against Mastodon — since many users found them con­fus­ing — have basi­cal­ly not been built yet."

Mere:

• Bluesky's big moment [Plat­former]
• Twit­ter founder Jack Dorsey says Musk wasn’t an ide­al leader after all [The Wash­ing­ton Post]
• Behold: News out­lets’ first skeets [Nie­man Lab]
• Is BlueSky the next Twit­ter, and if so would that be a good thing? [Colum­bia Jour­nal­ism Review]

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🤔 Skal medier være på TikTok?

Fra The Addi­tion:

"Burns explained that the chal­lenges news pub­lish­er face on Tik­Tok 'are com­mon to dis­tri­b­u­tion on any online plat­form. But they’re height­ened in the case of Tik­Tok, in part because it’s nascent, but also because of its inher­ent design, which is all about keep­ing users on plat­form.'"

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🆓 Twitter giver flere mulighed for gratis API-adgang

Fra Engad­get:

"Twitter's deci­sion to shut off its free API caused more than a few prob­lems for pub­lic insti­tu­tions that depend on the func­tion­al­i­ty, and the com­pa­ny is clear­ly ready to back­track. The social net­work has restored free access to the app pro­gram­ming frame­work for ver­i­fied gov­ern­ment and pub­licly-owned ser­vices that use the tool for "crit­i­cal pur­pos­es" such as emer­gency noti­fi­ca­tions, trans­porta­tion updates and weath­er alerts."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧 DR vil gøre flere podcasts eksklusive

Fra Medi­aWatch:

"DR trækker "Sara og Monopo­let — pod­cast" eksklu­sivt ind på egen plat­form: Flere pod­casts vil følge, lyder det fra DR. Målet er at få flere til at bruge DR Lyd ved at fjerne pod­casts fra fx Spo­ti­fy og Apples plat­forme."

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🤦🏻‍♂️ Amnesty bruger AI-billeder

Fra Jour­nal­is­ten:

"Amnesty Inter­na­tion­al forsvar­er bru­gen af AI-gener­erede billed­er med, at man ikke ville bringe folk i fare, hvilket kunne ske, hvis man benyt­tede ægte billed­er"

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🔀 Tips til en lettere overgang til Google Analytics 4

Fra MarTech:

"Google’s Uni­ver­sal Ana­lyt­ics (UA) ends on July 1. In a lit­tle less than two months, every­one using UA will be switched to Google Ana­lyt­ics 4 (GA4). [...]

To help with that MarTech and Har­ris, a/k/a the Google Whis­per­er, cre­at­ed our series Get­ting Start­ed with GA4. Now she’s back with more tips and insights into GA4. "

Mere fra MarTech om skiftet:

• 3 Google Ana­lyt­ics 4 fea­tures to make up for lost data
• GA4: What mar­keters need to know for a suc­cess­ful tran­si­tion

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💡 Illustreret Videnskab er blevet et nyhedsmedie og arbejder med brugerbehov

Full dis­clo­sure: Jeg har tidligere arbe­jdet som dig­i­tal chef hos bureauet Will­more og været med til at lave de analyser ud fra bruger­be­hov, der bliv­er nævnt i artiklen.

Fra Medi­aWatch:

"'Analy­serne bekræft­ede, at det bety­der meget, at vi er rel­e­vante hver dag, og ikke kun når mag­a­sinet udkom­mer. Det er nød­vendigt, hvis vi gerne vil være til stede i folks bev­id­s­thed,' siger Elis­a­beth Halmø. [...]

'Det er en ændring i måden, redak­tio­nen arbe­jder på. Hvor jour­nal­is­ten tidligere kunne skrive mere baseret på egen fas­ci­na­tion, starter vi nu med at spørge: hvilket redak­tionelt bruger­be­hov lev­er­er denne artikel på? Det gør, at vi har en større klarhed om, hvor­dan vi skal vin­kle, og at vi har brugerne i sinde helt fra idéud­viklingsstadi­et.'"

Hvis du er nys­ger­rig på bruger­be­hov i jour­nal­is­tik, har jeg skrevet om det i mit engel­sksprog­ede nyheds­brev:

• Maybe News Isn't Where the Mon­ey Is
• User Needs for Pub­lish­ers: From The­o­ry to Prac­tice

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✨ Nyt medie-startup: The Messenger

Fra Axios:

"The Mes­sen­ger, a well-fund­ed news start­up found­ed by long­time media entre­pre­neur Jim­my Finkel­stein, will launch in beta with 200 employ­ees on May 15, the company’s pres­i­dent Richard Beck­man told Axios. Two-thirds of that head­count will be news­room employ­ees."

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✋ Pornhub blokerer brugere i Utah

Fra Vice:

"In response to a new law that requires porn sites to ver­i­fy users’ ages, Porn­hub has com­plete­ly dis­abled its web­sites for peo­ple locat­ed in Utah. [...]

'As you may know, your elect­ed offi­cials in Utah are requir­ing us to ver­i­fy your age before allow­ing you access to our web­site,” DeV­ille says. “While safe­ty and com­pli­ance are at the fore­front of our mis­sion, giv­ing your ID card every time you want to vis­it an adult plat­form is not the most effec­tive solu­tion for pro­tect­ing our users, and in fact, will put chil­dren and your pri­va­cy at risk.'"

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 Zetlands Good Tape giver overskud

Fra Medi­aWatch:

"Der ryger flere penge ind i for­ret­nin­gen fra Zet­lands tran­skriber­ingst­jen­este, end der går ud. Over­skud bliv­er gen­in­vesteret i nye fea­tures og forbedringer, fortæller adm. direk­tør. "

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📉 Et år efter Quartz fjernede paywall'en, falder trafikken stadig

Fra Ad Week:

"For Quartz, how­ev­er, the exper­i­ment has so far pro­duced unin­spir­ing results. And against the back­drop of chal­leng­ing eco­nom­ic con­di­tions for dig­i­tal pub­lish­ers like Buz­zFeed Inc. and Vice Media, its future looks increas­ing­ly uncer­tain. [...]

But since ungat­ing its con­tent, site read­er­ship has dropped from an aver­age of 3 mil­lion vis­i­tors per month in 2022 to 1.3 mil­lion vis­i­tors per month between Jan­u­ary and March of this year, accord­ing to data from the mea­sure­ment plat­form Com­score."

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✨ TikTok præsenterer annonceprodukt til medier

Fra The Wall Street Jour­nal:

"Tik­Tok said it is launch­ing a new prod­uct that will make it pos­si­ble for pub­lish­ers to sell ads along­side their posts, a shift for the video-shar­ing app, which his­tor­i­cal­ly has focused on inde­pen­dent cre­ators."

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👻 Kan Snap vinde annoncører med nye tiltag?

Fra Digi­day:

"The crux of the revised nar­ra­tive is that Snapchat is an out­lier in a social media land­scape that’s going through a shift. These days, social media has become more about watch­ing con­tent by strangers and get­ting involved in viral trends, with­out a per­son­al con­nec­tion. Snapchat is push­ing back against that as it wants to be seen as 'the home of real rela­tion­ships.' This mes­sage was abun­dant­ly clear through­out Snap’s recent events for adver­tis­ers."

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😬 Vice gør sig klar til konkurs

Fra Axios:

"Vice is still engaged in talks to sell itself, either in full or in pieces, two sources told Axios. A sale would pre­vent bank­rupt­cy, but find­ing a buy­er will­ing to pay more than $1 bil­lion for the com­pa­ny has been chal­leng­ing, as has find­ing one will­ing to take on the company's debt load."

Mere:

• Why has Vice not found the right sup­port from adver­tis­ers? [Cam­paign]

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📱 BBC konsoliderer web og app for at nå USA

Fra Digi­day:

"The BBC is con­sol­i­dat­ing its dig­i­tal web­site and apps in the U.S. this fall to attract read­ers and adver­tis­ers on this side of the pond. The redesigned dig­i­tal plat­forms are expect­ed to roll out glob­al­ly by next year."

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💳 Twitter på vej med mikrobetaling

Det her [Nie­man Lab] skal nok blive... spæn­dende at følge. His­to­rien om mikro­be­talinger i mediebranchen er lang – næsten lige så lang som diskus­sio­nen af dem.

Nie­man Lab-artiklen forsøger at ind­kap­sle det og nogle af argu­menterne for, hvor­for flere medi­er er skep­tiske over­for mod­ellen, der lyder så oplagt set fra et bruger­syn­spunkt.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💡 Her er EBs erfaringer med OpenAI-teknologi

Fra Gen­er­a­tive AI in the News­room:

"How­ev­er the goal of reach­ing a point where we can trust the sum­maries and pub­lish them direct­ly with­out a human in the loop seems very far away. A cus­tom user inter­face for accept­ing and reject­ing the sum­maries com­bined with a data­base of accept­ed sum­maries, reject­ed rea­sons and prompts used proved to be a use­ful tool for learn­ing and improv­ing the prompt­ing."

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😳 "The Godfather of AI" forlader Google med en advarsel

Fra The New York Times:

"Dr. Hin­ton said he has quit his job at Google, where he has worked for more than a decade and became one of the most respect­ed voic­es in the field, so he can freely speak out about the risks of A.I. A part of him, he said, now regrets his life’s work."

Flere varsler:

• Geof­frey Hin­ton tells us why he’s now scared of the tech he helped build [MIT Tech­nol­o­gy Review]
• Microsoft Econ­o­mist Warns Bad Actors Will Use AI to Cause Dam­age [Bloomberg]
• Let­ter from the edi­tor: How gen­er­a­tive AI is shap­ing the future of jour­nal­ism and our news­room [Ven­ture­Beat]
• AI in media: myths and mis­con­cep­tions [Media Voic­es]
• 'Thirsty' AI: Train­ing Chat­G­PT Required Enough Water to Fill a Nuclear Reactor's Cool­ing Tow­er, Study Finds [Giz­mo­do]

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⛔️ Samsung forbyder generativ AI efter læk

Fra TechCrunch:

"A month after inter­nal, sen­si­tive data from Sam­sung was acci­den­tal­ly leaked to Chat­G­PT, Sam­sung is crack­ing down on usage of the gen­er­a­tive AI ser­vice.

The elec­tron­ics giant is tem­porar­i­ly restrict­ing the use of gen­er­a­tive AI tools on com­pa­ny-owned devices, cov­er­ing com­put­ers, tablets and phones, as well as non-com­pa­ny-owned devices run­ning on inter­nal net­works. The ban would cov­er not just Chat­G­PT, but ser­vices that use the tech­nol­o­gy like Microsoft’s Bing, as well as com­pet­ing gen­er­a­tive AI ser­vices like Bard from Google."

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🔙 ChatGPT er tilbage i Italien

Fra Asso­ci­at­ed Press:

"ChatGPT’s mak­er said Fri­day that the arti­fi­cial intel­li­gence chat­bot is avail­able again in Italy after the com­pa­ny met the demands of reg­u­la­tors who tem­porar­i­ly blocked it over pri­va­cy con­cerns."

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🌍 Europa fører an indenfor ChatGPT-baserede apps

Fra The Next Web:

"The study uncov­ered 40 AI chat apps with over 10,000 users that har­ness Chat­G­PT or sim­i­lar tech. Europe emerged as the glob­al leader of the nascent seg­ment. The con­ti­nent was the birth­place of 14 apps that bagged a total of 8m down­loads — 34% of the entire sec­tor."

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🤨 ChatGPT‑3.5 genererer mere misinformation på kinesisk end engelsk

Fra News­Guard:

"When tempt­ed with Chi­na-relat­ed myths in Eng­lish, ChatGPT‑3.5 gen­er­al­ly refus­es to com­ply. But when fed the same myths in Chi­nese, Chat­G­PT becomes a dis­in­for­ma­tion super­spread­er, News­Guard found."

Mere om AI fra News­Guard:

• AI Chat­bots Have Been Used to Cre­ate Dozens of News Con­tent Farms [Bloomberg]

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👺 ChatGPT bruges i stigende grad til at sprede malware

Fra TechCrunch:

"As pub­lic inter­est in gen­er­a­tive AI chat­bots grows, hack­ers are increas­ing­ly using Chat­G­PT-themed lures to spread mal­ware across Face­book, Insta­gram and What­sApp.

That’s accord­ing to Facebook’s par­ent com­pa­ny Meta, which said in a report out Wednes­day that mal­ware pos­ing as Chat­G­PT was on the rise across its plat­forms."

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🤖 Microsoft giver alle adgang til chatbot

Fra The Verge:

"Microsoft is mak­ing its Bing GPT‑4 chat­bot avail­able to every­one today, no more wait­list nec­es­sary. All you need to do is sign in to the new Bing or Edge with your Microsoft account, and you’ll now access the open pre­view ver­sion that’s pow­ered by GPT‑4."

Mere:

• Microsoft’s Bing AI Chat­bot Will Let Users Post Images, Ask Ques­tions About Them [Bloomberg]

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👋 Farvel, kodeord – nu kan du bruge passkeys med din Google-konto

Fra TechCrunch:

"Google announced today that passkeys are now rolling out to Google Account users glob­al­ly.

The news comes near­ly a year to the day after Google, Apple, Microsoft and the FIDO Alliance announced a part­ner­ship to make fric­tion­less pass­word­less logins a real­i­ty across devices, oper­at­ing sys­tems and browsers."

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🤝 EU-aftale om AI kommer formentlig senere i går

Fra Medi­aWatch:

"Mar­grethe Vestager, der er EU’s konkur­rencekom­mis­sær, har søndag oplyst, at medlem­s­lan­dene senere i år sandsyn­ligvis vil nå til enighed om en poli­tisk aftale, der vil bane vejen for den første store lov­givn­ing på området for kun­stig intel­li­gens."

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• Kategori: Opsamlinger