Uge 19 i digitale medier, platforme og teknologi
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
😱 TikTok sporede brugere, der så homoseksuelt indhold
“I mindst et år havde appen Tiktok en liste over brugere, der så på homoseksuelt indhold.
Det fortalte tidligere ansatte i Tiktok ifølge The Wall Street Journal fredag.”
Originalhistorien:
- TikTok Tracked Users Who Watched Gay Content, Prompting Employee Complaints [The Wall Street Journal]
💰 Meta tester udbetaling til videoskabere ud fra visninger
“De indholdsskabere, der laver reel-videoer med annoncer i på Facebook og Instagram, skal nu aflønnes ud fra antallet af visninger på videoen og ikke ud fra indtjening fra annoncerne.”
🤨 DR ser problematik i værter som influencere
“Ifølge DR’s etiske retningslinjer kan man ikke indgå i reklamesamarbejder, hvis man samtidig er vært på DR. Men DR’s etikchef, Anja Lundberg Andersen, erkender over for Politiken, at det er en ”svær problematik”, især hvis værterne arbejder freelance.”
➕ Artifact: Nu kan du følge dem, der skriver artiklerne
“Artifact, the AI-powered news app from Instagram co-founders Kevin Systrom and Mike Krieger, has a new feature that makes it even more of a news-focused social media app.
With the latest version of the Artifact app, you can now follow individual writers. Articles from those writers will be prioritized in your feed and you can opt to get notifications when those writers post.”
🤵♀️ Musk finder ny CEO til Twitter
“After rumors swelled for several hours, Elon Musk finally announced on Friday that he has named Linda Yaccarino, a longtime executive at NBCUniversal, as the new chief executive of Twitter.
According to Musk, Yaccarino will handle the business side of the company while he focuses on product design and technology.”
Mere:
- How Will Twitter Change Under a New CEO? [Social Media Today]
🚫 YouTube tester blokering af adblockere
“YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.”
🤖 LinkedIn tester at få dig til at skrive via AI
“Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer.”
🧹 Twitter rydder ud i profiler, der har stået stille i årevis
“Now could be the time to grab that Twitter username that you’ve always wanted, which has thus far been unavailable in the app, with Twitter chief Elon Musk announcing that the company is currently in the process of removing inactive profiles from its system.”
🐦 Efter Fox: Tucker Carlson starter show på Twitter
“On Tuesday, Carlson posted a three-minute video on Twitter, lamenting the decline of free speech and saying he would bring a “new version” of the show he’d done on Fox to Twitter ‘starting soon.'”
🔐 Twitter i gang med krypterede beskeder
“After months, or really years of testing, Twitter has released what it’s calling the first stage of its rollout of encrypted DMs, which Twitter itself says are not secure as yet, but will improve over time.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😣 Hård start for podcasts på YouTube
“Without video, podcasts from NPR, Slate and the New York Times are struggling to find an audience on YouTube”
🏁 Platformsæraen er slut
“How do you grow an audience? Ask any media professional who has been working in and around audience development for the past 10-15 years, they’ll likely tell you, ‘Facebook, Twitter, Google…’ The platforms would be where we built our traffic.”
🤔 Hvem er de, der undgår nyheder?
“These are ‘frustrated sense seekers’ rather than news avoiders. They are making a rational decision not to consume our products. That failure is on us, but it also means there are opportunities to address that frustration – largely by telling different stories in different ways.”
🎧 Podimo kritiserer DRs podcast-beslutning
“Mens det ikke er noget, der vil kunne ses på Podimos bundlinje, skader det både lyttere og producenter, at DR udelukkende vil udkomme på egen platform med visse podcasts, mener indholdsdirektør.”
Podimo er ikke alene med kritikken:
- Opinion: DR’s move against open podcasting is not in the public service [Podnews]
💥 Storhed og fald: Kampen mellem Gawker og BuzzFeed
“Ben Smith was BuzzFeed’s editor-in-chief when it was at its peak. He explains how the groundbreaking site and its rivals changed the media – and sowed the seeds for their own demise”
Læs også:
- The alternate universe where Gawker Media is still thriving [Simon Owens]
🇪🇺 EU giver store platforme fire måneder til at efterleve DSA
“Digital Services Act (DSA) fastsætter regler for de digitale platformes forpligtelser og ansvar for indhold. De 19 tjenester har nu fire måneder til at overholde en længere liste af nye forpligtelser. Hvis ikke risikerer de bødestraf svarende til seks pct. af deres omsætning.”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
💳 28% af danskerne betaler for avis eller digitale nyheder
“Danmark er fyldt med forbrugere, der er villige til at betale for medieabonnementer, hvilket 92 pct. aktuelt gør. Langt de fleste betaler for underholdning i forskellige former, mens 28 pct. er betalende abonnenter på en avis eller et digitalt nyhedsmedie.”
🤝 Aftale på plads: Google skal betale til danske medier
“Foreløbigt er det ‘ikke store penge,’ der kommer i kassen, men DPCMO-formand, Anders Krab-Johansen, ser Google-aftale som en principiel og økonomisk sejr for danske medier.”
👋 Kiosk lukker
“Mediet Kiosk skulle som den næststørste modtager af tilskud fra Innovationspuljen i 2020 bringe nyheder ud til danskerne i en ny form.
Nu er mediet imidlertid officielt lagt i graven. Det oplyser investeringsselskabet bag, FST Growth, i en pressemeddelelse”
Mere:
- For få artikler: Medienævnet satte fokus på Kiosks produktion inden lukning [Journalisten]
- Det digitale medie Kiosk sat i bero – abonnenter opsagt [MediaWatch]
🛟 Vice kan muligvis undgå konkurs
“Det amerikanske mediehus Vice nærmer sig en salgsaftale, som vil redde mediet fra at gå konkurs.
Det skriver The Wall Street Journal baseret på anonyme kilder. “
🤝 NYTimes i stor aftale med Google
“The New York Times is getting around $100 million from Google over three years as part of a broad deal that allows the Alphabet unit to feature Times content on some of its platforms, according to people familiar with the matter.”
💸 Kommer Twitters mikrobetaling til at betyde noget for medier?
“Elon Musk’s latest change will allow media outlets to charge Twitter users on a per-article basis. History tells us not to be over-reliant on platforms”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🤖 Nu kommer Googles store AI-rul
“Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones, including a coding assistant, it announced at its annual I/O conference today.”
Dyk ned i historien:
- The AI takeover of Google Search starts now [The Verge]
- Google drops waitlist for AI chatbot Bard and announces oodles of new features [The Verge]
- Everything Google Announced About AI, Bard, and PaLM 2 at I/O 2023 [Gizmodo]
- Google is changing up search. What does that mean for news publishers? [Nieman Lab]
- A Marketer’s Guide to the Key Announcements from Google I/O 2023 [Social Media Today]
- Google attempts to flaunt AI capabilities with new search function [Digiday]
- Meet Google’s new AI Search. And its feisty alter ego [Fast Company]
- Here’s what Google’s new AI Search Generative Experience will look like [MarTech]
- 5 ways to use Google Docs’ new AI [Fast Company]
“Snapchats nylige lancering af en chatbot understreger, at der er behov for national politisk handling til at beskytte børn og unge mod risici ved kunstig intelligens, mener Ingeniørforeningen IDA.”
✉️ Kan AI hjælpe lokalmedier med nyhedsbrevene?
“But with the exponential improvement of AI tools like GPT-4, Brodbeck saw an opportunity to have it both ways: He could generate a whole new newsletter without cutting into journalists’ reporting time.
So last month, he began experimenting with a completely automated weekday morning newsletter comprising an AI-written introduction and AI summaries of human-written stories. Using tools like Zapier, Airtable, and RSS, ARLnow can create and send the newsletter without any human intervention.”
📰 Børsen lancerer nyhedsbrev og printtillæg om AI
“Den 15. maj går Dagbladet Børsen i luften med et nyt ugentligt nyhedsbrev samt et printtillæg til avisen hver mandag om kunstig intelligens, som får navnet Børsen AI.”
🦾 Mozillas kamp for troværdig AI
“And now Mozilla, at [president of the Mozilla Foundation Mark] Surman’s urging, is taking bets with its own venture funds, in-house tech incubator and other for-profit gambles to show the world there’s a business to be made with trustworthy AI. That includes putting things like human rights, data protection and transparency at the core of how these complex systems work — in comparison to how almost all AI companies (including the Big Tech players) currently operate.”
🎶 Bag om Spotifys AI-DJ
“But DJ goes beyond scouring user histories and suggesting new songs to play, which Spotify already does. The true power of the AI is its voice element, which is based on the playful voice of Spotify’s head of cultural partnerships, Xavier ‘X’ Jernigan, who may be familiar to some Spotify users as one of the hosts of its former morning radio show The Get Up.”
✨ Sådan kommer der AI i din browser
“Microsoft is leading the way with its Edge browser, but others are following quickly behind, as we’ll explain. Here we’re going to cover built-in browser features that put some AI magic at your fingertips, but there are also plenty of browser extensions available to help you get more out of AI too.”
✅ Gmail introducerer checkmarks
“Google is going to start displaying a blue checkmark next to select senders’ names on Gmail to verify their identity, the company announced on Wednesday. The new blue checkmarks will automatically appear next to companies that have adopted Gmail’s existing Brand Indicators for Message Identification (BIMI) feature.”