Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😱 TikTok sporede brugere, der så homoseksuelt indhold

Fra Medi­aWatch:

"I mindst et år havde appen Tik­tok en liste over brugere, der så på homosek­suelt ind­hold.

Det for­t­alte tidligere ansat­te i Tik­tok ifølge The Wall Street Jour­nal fredag."

Orig­i­nal­his­to­rien:

• Tik­Tok Tracked Users Who Watched Gay Con­tent, Prompt­ing Employ­ee Com­plaints [The Wall Street Jour­nal]

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💰 Meta tester udbetaling til videoskabere ud fra visninger

Fra Medi­aWatch:

"De ind­holdssk­abere, der laver reel-video­er med annon­cer i på Face­book og Insta­gram, skal nu aflønnes ud fra antallet af vis­ninger på videoen og ikke ud fra indt­jen­ing fra annon­cerne."

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🤨 DR ser problematik i værter som influencere

Fra Jour­nal­is­ten:

"Ifølge DR’s etiske ret­ningslin­jer kan man ikke indgå i reklame­samar­be­jder, hvis man sam­tidig er vært på DR. Men DR’s etikchef, Anja Lund­berg Ander­sen, erk­ender over for Poli­tiken, at det er en ”svær prob­lematik”, især hvis værterne arbe­jder free­lance."

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➕ Artifact: Nu kan du følge dem, der skriver artiklerne

Fra The Verge:

"Arti­fact, the AI-pow­ered news app from Insta­gram co-founders Kevin Sys­trom and Mike Krieger, has a new fea­ture that makes it even more of a news-focused social media app.

With the lat­est ver­sion of the Arti­fact app, you can now fol­low indi­vid­ual writ­ers. Arti­cles from those writ­ers will be pri­or­i­tized in your feed and you can opt to get noti­fi­ca­tions when those writ­ers post."

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🤵‍♀️ Musk finder ny CEO til Twitter

Fra Fast Com­pa­ny:

"After rumors swelled for sev­er­al hours, Elon Musk final­ly announced on Fri­day that he has named Lin­da Yac­cari­no, a long­time exec­u­tive at NBCU­ni­ver­sal, as the new chief exec­u­tive of Twit­ter.

Accord­ing to Musk, Yac­cari­no will han­dle the busi­ness side of the com­pa­ny while he focus­es on prod­uct design and tech­nol­o­gy."

Mere:

• How Will Twit­ter Change Under a New CEO? [Social Media Today]

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🚫 YouTube tester blokering af adblockere

Fra Bleep­ing Com­put­er:

"YouTube is run­ning an exper­i­ment ask­ing some users to dis­able their ad block­ers or pay for a pre­mi­um sub­scrip­tion, or they will not be allowed to watch videos."

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🤖 LinkedIn tester at få dig til at skrive via AI

Fra Social Media Today:

"Seems that LinkedIn is not stop­ping at adding AI-gen­er­at­ed pro­file sum­maries and job descrip­tions, with the pro­fes­sion­al social net­work now also exper­i­ment­ing with gen­er­a­tive AI feed posts, via sug­ges­tions with­in the com­pos­er."

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🧹 Twitter rydder ud i profiler, der har stået stille i årevis

Fra Social Media Today:

"Now could be the time to grab that Twit­ter user­name that you’ve always want­ed, which has thus far been unavail­able in the app, with Twit­ter chief Elon Musk announc­ing that the com­pa­ny is cur­rent­ly in the process of remov­ing inac­tive pro­files from its sys­tem."

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🐦 Efter Fox: Tucker Carlson starter show på Twitter

Fra Bloomberg:

"On Tues­day, Carl­son post­ed a three-minute video on Twit­ter, lament­ing the decline of free speech and say­ing he would bring a “new ver­sion” of the show he’d done on Fox to Twit­ter 'start­ing soon.'"

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🔐 Twitter i gang med krypterede beskeder

Fra Social Media Today:

"After months, or real­ly years of test­ing, Twit­ter has released what it’s call­ing the first stage of its roll­out of encrypt­ed DMs, which Twit­ter itself says are not secure as yet, but will improve over time."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😣 Hård start for podcasts på YouTube

Fra Bloomberg:

"With­out video, pod­casts from NPR, Slate and the New York Times are strug­gling to find an audi­ence on YouTube"

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🏁 Platformsæraen er slut

Fra A Media Oper­a­tor:

"How do you grow an audi­ence? Ask any media pro­fes­sion­al who has been work­ing in and around audi­ence devel­op­ment for the past 10–15 years, they’ll like­ly tell you, 'Face­book, Twit­ter, Google…' The plat­forms would be where we built our traf­fic."

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🤔 Hvem er de, der undgår nyheder?

Fra Journalism.co.uk:

"These are 'frus­trat­ed sense seek­ers' rather than news avoiders. They are mak­ing a ratio­nal deci­sion not to con­sume our prod­ucts. That fail­ure is on us, but it also means there are oppor­tu­ni­ties to address that frus­tra­tion — large­ly by telling dif­fer­ent sto­ries in dif­fer­ent ways."

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🎧 Podimo kritiserer DRs podcast-beslutning

Fra Medi­aWatch:

"Mens det ikke er noget, der vil kunne ses på Podi­mos bundlin­je, skad­er det både lyt­tere og pro­du­cen­ter, at DR udelukkende vil udkomme på egen plat­form med visse pod­casts, men­er ind­holds­di­rek­tør."

Podi­mo er ikke alene med kri­tikken:

• Opin­ion: DR's move against open pod­cast­ing is not in the pub­lic ser­vice [Pod­news]

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💥 Storhed og fald: Kampen mellem Gawker og BuzzFeed

Fra The Guardian:

"Ben Smith was BuzzFeed’s edi­tor-in-chief when it was at its peak. He explains how the ground­break­ing site and its rivals changed the media – and sowed the seeds for their own demise"

Læs også:

• The alter­nate uni­verse where Gawk­er Media is still thriv­ing [Simon Owens]

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🇪🇺 EU giver store platforme fire måneder til at efterleve DSA

Fra Medi­aWatch:

"Dig­i­tal Ser­vices Act (DSA) fast­sæt­ter regler for de dig­i­tale plat­formes forplig­telser og ans­var for ind­hold. De 19 tjen­ester har nu fire måned­er til at over­holde en læn­gere liste af nye forplig­telser. Hvis ikke risik­er­er de bøde­straf svarende til seks pct. af deres omsæt­ning."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💳 28% af danskerne betaler for avis eller digitale nyheder

Fra Medi­aWatch:

"Dan­mark er fyldt med for­brugere, der er vil­lige til at betale for medieabon­nementer, hvilket 92 pct. aktuelt gør. Langt de fleste betaler for under­hold­ning i forskel­lige for­mer, mens 28 pct. er betal­ende abon­nen­ter på en avis eller et dig­i­talt nyhedsme­die."

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🤝 Aftale på plads: Google skal betale til danske medier

Fra Medi­aWatch:

"Foreløbigt er det 'ikke store penge,' der kom­mer i kassen, men DPC­MO-for­mand, Anders Krab-Johansen, ser Google-aftale som en prin­cip­iel og økonomisk sejr for danske medi­er."

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👋 Kiosk lukker

Fra Jour­nal­is­ten:

"Medi­et Kiosk skulle som den næst­største mod­tager af tilskud fra Inno­va­tion­spul­jen i 2020 bringe nyhed­er ud til danskerne i en ny form.

Nu er medi­et imi­dler­tid offi­cielt lagt i graven. Det opl­yser invester­ings­sel­sk­a­bet bag, FST Growth, i en pressemed­delelse"

Mere:

• For få artik­ler: Medi­enævnet sat­te fokus på Kiosks pro­duk­tion inden lukn­ing [Jour­nal­is­ten]
• Det dig­i­tale medie Kiosk sat i bero — abon­nen­ter opsagt [Medi­aWatch]

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🛟 Vice kan muligvis undgå konkurs

Fra Medi­aWatch:

"Det amerikanske mediehus Vice nærmer sig en sal­gsaf­tale, som vil red­de medi­et fra at gå konkurs.

Det skriv­er The Wall Street Jour­nal baseret på anonyme kilder. "

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🤝 NYTimes i stor aftale med Google

Fra The Wall Street Jour­nal:

"The New York Times is get­ting around $100 mil­lion from Google over three years as part of a broad deal that allows the Alpha­bet unit to fea­ture Times con­tent on some of its plat­forms, accord­ing to peo­ple famil­iar with the mat­ter."

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💸 Kommer Twitters mikrobetaling til at betyde noget for medier?

Fra Journalism.co.uk:

"Elon Musk's lat­est change will allow media out­lets to charge Twit­ter users on a per-arti­cle basis. His­to­ry tells us not to be over-reliant on plat­forms"

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Nu kommer Googles store AI-rul

Fra MIT Tech­nol­o­gy Review:

"Google is stuff­ing pow­er­ful new AI tools into tons of its exist­ing prod­ucts and launch­ing a slew of new ones, includ­ing a cod­ing assis­tant, it announced at its annu­al I/O con­fer­ence today."

Dyk ned i his­to­rien:

• The AI takeover of Google Search starts now [The Verge]
• Google drops wait­list for AI chat­bot Bard and announces oodles of new fea­tures [The Verge]
• Every­thing Google Announced About AI, Bard, and PaLM 2 at I/O 2023 [Giz­mo­do]
• Google is chang­ing up search. What does that mean for news pub­lish­ers? [Nie­man Lab]
• A Marketer’s Guide to the Key Announce­ments from Google I/O 2023 [Social Media Today]
• Google attempts to flaunt AI capa­bil­i­ties with new search func­tion [Digi­day]
• Meet Google’s new AI Search. And its feisty alter ego [Fast Com­pa­ny]
• Here’s what Google’s new AI Search Gen­er­a­tive Expe­ri­ence will look like [MarTech]
• 5 ways to use Google Docs’ new AI [Fast Com­pa­ny]

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👦 IDA foreslår aldersgrænse på AI på sociale platforme

Fra Medi­aWatch:

"Snapchats nylige lancer­ing af en chat­bot under­streger, at der er behov for nation­al poli­tisk han­dling til at beskytte børn og unge mod risi­ci ved kun­stig intel­li­gens, men­er Ingeniør­forenin­gen IDA."

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✉️ Kan AI hjælpe lokalmedier med nyhedsbrevene?

Fra Nie­man Lab:

"But with the expo­nen­tial improve­ment of AI tools like GPT‑4, Brod­beck saw an oppor­tu­ni­ty to have it both ways: He could gen­er­ate a whole new newslet­ter with­out cut­ting into jour­nal­ists’ report­ing time.

So last month, he began exper­i­ment­ing with a com­plete­ly auto­mat­ed week­day morn­ing newslet­ter com­pris­ing an AI-writ­ten intro­duc­tion and AI sum­maries of human-writ­ten sto­ries. Using tools like Zapi­er, Airtable, and RSS, ARL­now can cre­ate and send the newslet­ter with­out any human inter­ven­tion."

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📰 Børsen lancerer nyhedsbrev og printtillæg om AI

Fra Medi­aWatch:

"Den 15. maj går Dag­bladet Børsen i luften med et nyt ugentligt nyheds­brev samt et print­til­læg til avisen hver mandag om kun­stig intel­li­gens, som får navnet Børsen AI."

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🦾 Mozillas kamp for troværdig AI

Fra Politi­co:

"And now Mozil­la, at [pres­i­dent of the Mozil­la Foun­da­tion Mark] Surman’s urg­ing, is tak­ing bets with its own ven­ture funds, in-house tech incu­ba­tor and oth­er for-prof­it gam­bles to show the world there’s a busi­ness to be made with trust­wor­thy AI. That includes putting things like human rights, data pro­tec­tion and trans­paren­cy at the core of how these com­plex sys­tems work — in com­par­i­son to how almost all AI com­pa­nies (includ­ing the Big Tech play­ers) cur­rent­ly oper­ate."

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🎶 Bag om Spotifys AI-DJ

Fra Fast Com­pa­ny:

"But DJ goes beyond scour­ing user his­to­ries and sug­gest­ing new songs to play, which Spo­ti­fy already does. The true pow­er of the AI is its voice ele­ment, which is based on the play­ful voice of Spotify’s head of cul­tur­al part­ner­ships, Xavier 'X' Jerni­gan, who may be famil­iar to some Spo­ti­fy users as one of the hosts of its for­mer morn­ing radio show The Get Up."

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✨ Sådan kommer der AI i din browser

Fra Wired:

"Microsoft is lead­ing the way with its Edge brows­er, but oth­ers are fol­low­ing quick­ly behind, as we'll explain. Here we're going to cov­er built-in brows­er fea­tures that put some AI mag­ic at your fin­ger­tips, but there are also plen­ty of brows­er exten­sions avail­able to help you get more out of AI too."

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✅ Gmail introducerer checkmarks

Fra TechCrunch:

"Google is going to start dis­play­ing a blue check­mark next to select senders’ names on Gmail to ver­i­fy their iden­ti­ty, the com­pa­ny announced on Wednes­day. The new blue check­marks will auto­mat­i­cal­ly appear next to com­pa­nies that have adopt­ed Gmail’s exist­ing Brand Indi­ca­tors for Mes­sage Iden­ti­fi­ca­tion (BIMI) fea­ture."

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• Kategori: Opsamlinger