Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

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Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 Facebook tjener kassen på falske annoncer

Fra TjekDet:

Tusind­vis af åbenl­yse svin­de­lan­non­cer, der med kendte som blik­fang er designet til at fra­narre danskere deres penge, bliv­er ikke fjer­net fra Face­book.

Mere:

• TV 2 og DR poli­tian­melder Meta for annon­cer med værter [Medi­aWatch]

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🛡️ YouTube vil beskytte børn mod kommentarsporet

Fra TechCrunch:

YouTube’s com­ments sec­tion, his­tor­i­cal­ly, has had a bad rep­u­ta­tion, but a change rolling out could pre­vent kids from wad­ing into the com­ments cesspool. In an email to par­ents who super­vise a child’s account, the com­pa­ny announced the intro­duc­tion of a “read-only” com­ments option on their child’s super­vised expe­ri­ence on YouTube.

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🛑 Instagram vil advare mod nøgenbilleder

Fra The Wash­ing­ton Post:

Insta­gram is now tak­ing a mean­ing­ful step to con­tain the prob­lem, by auto­mat­i­cal­ly detect­ing and blur­ring nudes in its direct-mes­sag­ing ser­vice.

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🤳 TikTok arbejder angiveligt på virtuelle influencers

Fra Social Media Today:

Tik­Tok is report­ed­ly work­ing on a new option that would enable brands to deploy vir­tu­al influ­encers, who would then be able to sell their prod­ucts on their behalf via videos and live-streams in the app.

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💥 Metas annonceplatform er "i stykker"

Fra Bloomberg:

Many adver­tis­ers who rely on Face­book and Insta­gram have noticed that Meta Plat­forms Inc.’s auto­mat­ed ad sys­tems have tak­en a major hit in recent weeks. Costs are up sig­nif­i­cant­ly, returns are down, and Meta hasn’t offered any expla­na­tion for what’s going on. Many mar­keters are total­ly con­fused and very much frus­trat­ed that things appear to be “ter­ri­bly bro­ken.”

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😕 TikTok og Snapchat mener ikke forældresamtykke skal gælde for dem

Fra Medi­aWatch:

To af de mest pop­ulære sociale medi­er men­er ikke, at ny dan­sk lov­givn­ing omfat­ter dem, skriv­er Poli­tiken.

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📷 Skal TikToks Instagram-konkurrent hedder Notes?

Fra TechCrunch:

TikTok’s upcom­ing Insta­gram com­peti­tor app for shar­ing pho­tos could be named Tik­Tok Notes, accord­ing to screen­shotspost­ed by users. Tik­Tok also con­firmed the app was in devel­op­ment.

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🤔 Snapchat og medier: It's complicated

Fra Digi­day:

As a result, key con­tacts at the plat­form have gone silent or become slow­er to respond to pub­lish­ers, and replace­ments haven’t pro­vid­ed much clar­i­ty — yet. Add swirling rumors to the mix about what’s going on at Snap HQ, and it’s no sur­prise pub­lish­ers are feel­ing a bit adrift, as six pub­lish­ers told Digi­day.

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🤢 LinkedIn har et AI-problem

Fra Expl.AI.nable:

That’s the most AI-gen­er­at­ed post I have read in the past 12 months, and I have read a lot of AI-gen­er­at­ed posts. Maybe the writer just has a cer­tain AI-style cadence. But it got me think­ing about the one style of writ­ing that AI has mas­tered, soul­less LinkedIn-style com­ments.

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👋 Journalister forlader platformene — skal medierne være bekymrede?

Fra Journalism.co.uk:

Before run­ning head­first into the next shiny piece of tech­nol­o­gy, news­rooms lead­ers must ask who will be impact­ed the most and what sup­port they will need to keep going

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✨ Meta klar med gruppeopdatering til Messenger

Fra Social Media Today:

Meta’s announced some new updates for Mes­sen­ger, includ­ing shared albums, so you can col­lab­o­rate with group chat mem­bers on visu­al col­lec­tions, the return of QR codes to con­nect (once again), and HD pho­tos in-stream.

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💸 Sådan vil X overbevise annoncører

Fra Digi­day:

But maybe — just maybe — there’s a glim­mer of hope on the hori­zon. It appears X is mak­ing some gen­uine strides in the realm of brand safe­ty. Could this be the turn­ing point everyone’s been wait­ing for? Only time will tell.

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🤝 Snapchat-partnerskaber til bedre kampagneanalyser

Fra Social Media Today:

As part of its con­tin­ued work to get its ad busi­ness back on track, Snapchat has today announced a range of new part­ner­ships with third par­ty data tools and ad plat­forms, in order to help ad part­ners make the most of their Snapchat cam­paigns.

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💰 HootSuite køber Talkwalker

Fra Social Media Today:

Two of the best-known names in the social media indus­try are join­ing forces, with Hoot­suite announc­ing that it’s acquir­ing social lis­ten­ing plat­form Talk­walk­er for an undis­closed sum.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎧 Nu kan du lytte Substack på Spotify

Fra Spo­ti­fy selv:

Sub­stack joins a grow­ing list of pub­lish­ers and plat­forms offer­ing sub­scriber-based con­tent pow­ered by Spo­ti­fy Open Access, includ­ing Ban­k­less, Date­line NBC, The Econ­o­mist, Freako­nom­ics Radio, Patre­on, Super­cast, Sup­port­ing Cast, The Wall Street Jour­nal, and more. For pod­cast cre­ators, the Spo­ti­fy Open Access API brings an expand­ed oppor­tu­ni­ty to offer pre­mi­um audio sub­scrip­tions to Spotify’s 602 mil­lion month­ly active users.

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😬 Anti-fake-news-lovgivning kan gøre mere skade end gavn

Fra Nie­man Lab:

“Fake news” leg­is­la­tion that gov­ern­ments around the world have writ­ten in recent years to com­bat mis- and dis­in­for­ma­tion does lit­tle to pro­tect jour­nal­is­tic free­dom. Rather, it can cre­ate a greater risk of harm.

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🎛️ Spotify arbejder på remix-værktøjer

Fra The Wall Street Jour­nal:

The audio stream­ing com­pa­ny is devel­op­ing tools that would allow sub­scribers to speed up, mash up and oth­er­wise edit songs from their favorite artists, accord­ing to peo­ple famil­iar with the dis­cus­sions. It is a bet on the future of music con­sump­tion that Spo­ti­fy hopes will deep­en user engage­ment and appeal to young users, while gen­er­at­ing new rev­enue for artists. 

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📈 Små browser-udviklere: EU-love virker

Fra Reuters:

Inde­pen­dent brows­er com­pa­nies in the Euro­pean Union are see­ing a spike in users in the first month after EU leg­is­la­tion forced Alphabet's Google (GOOGL.O), opens new tab, Microsoft (MSFT.O), opens new tab and Apple (AAPL.O), opens new tab to make it eas­i­er for users to switch to rivals, accord­ing to data pro­vid­ed to Reuters by six com­pa­nies.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤨 Har abonnement alligevel toppet som model?

Det diskuteres fra tid til anden, om vi er ved "peak sub­scrip­tion" (det tid­spunkt, hvor abon­nementsmod­ellen top­per og derefter falder igen), og om det punkt over­hovedet find­es.

Her er et argu­ment i den debat.

Fra A Media Oper­a­tor:

Do this job long enough and you’re bound to see media trends change. And it seems that the piv­ot to sub­scrip­tions might actu­al­ly have peaked. Maybe WaPo’s Will Lewis was right after all.

But Digi­day now has some data to back up the argu­ment. Its find­ings are inter­est­ing:

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💡 Gennemgang: Sådan optimerer medier deres indtægtsstrømme

Fra Digi­day:

How­ev­er, with pub­lish­ers fac­ing declin­ing refer­ral traf­fic from search and social plat­forms, steep­er com­pe­ti­tion for scale-focused cam­paign bud­gets, and a myr­i­ad of oth­er woes impact­ing ad rev­enue, some pub­lish­ers are grow­ing their focus on events in 2024, while oth­ers are plac­ing a renewed focus on sub­scrip­tions. 

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💡 Hvad kan mainstream-medier lære af nichemedier?

Fra Journalism.co.uk:

In a recent webi­nar host­ed by ana­lyt­ics plat­form Smar­toc­to, two niche pub­lish­ers that cater to the chem­istry and finan­cial mar­kets dis­cussed why size is not every­thing and what main­stream out­lets can learn from their approach.

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🤔 Medier kigger på andre platforme i jagt på trafik

Fra Digi­day:

Nine dig­i­tal pub­lish­ing execs that spoke with Digi­day said they are invest­ing in oth­er social plat­forms like Insta­gram and Tik­Tok to grow their reach. But the ques­tion remains if alter­na­tive plat­forms can actu­al­ly make up the social refer­ral deficit. 

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📉 The Washington Post taber stadig trafik

Fra Wash­ing­ton City Paper:

News­pa­pers across the coun­try have expe­ri­enced a drop in web­site traf­fic and cir­cu­la­tion since Don­ald Trump left office, but the declines at the Wash­ing­ton Post have been espe­cial­ly painful.

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🍪 Det skal du vide om Googles Privacy Sandbox

Fra MarTech:

Google’s Pri­va­cy Sand­box is a space where a series of com­plex pro­pos­als to pro­tect user pri­va­cy have been devel­oped and are under­go­ing (or have under­gone) exten­sive test­ing. In short, Pri­va­cy Sand­box is an attempt to fill in the many gaps that will open up in the adver­tis­ing ecosys­tem when third-par­ty cook­ies are dep­re­cat­ed in the Chrome brows­er.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Håndbog: Hvad kan redaktioner få ud af AI?

Fra Journalism.co.uk:

Ring Pub­lish­ing has craft­ed a com­pre­hen­sive hand­book detail­ing how AI can rev­o­lu­tionise your edi­to­r­i­al process­es, con­tent cre­ation, and per­son­al­i­sa­tion. The hand­book also pro­vides prac­ti­cal tips for imple­ment­ing AI tools, includ­ing best prac­tices for inte­grat­ing AI into work­flows, strate­gies for max­imis­ing the effec­tive­ness of AI, and guide­lines for ensur­ing eth­i­cal AI use. Here are some high­lights to whet your appetite for what AI-dri­ven pub­lish­ing entails. 

Mere:

• AI is already reshap­ing news­rooms, AP study finds [Poyn­ter]

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🫸 JFM lancerer JourBuddy

Fra Medi­aWatch:

Sys­temet er døbt ”Jour­bud­dy” og er dels en række AI-værk­tø­jer, som bliv­er bygget ind i JFM’s pub­licer­ingsværk­tøj. Værk­tø­jerne omfat­ter rubrikhjælp, en kort ver­sion-gen­er­a­tor, feed­back på artikelop­bygn­ing og sprog, seo-hjælp, en Face­book-opslags-asis­stent. Jour­bud­dy er også en selvstændig plat­form, hvor værk­tø­jerne er tilgæn­gelige og bliv­er sup­pleret med blandt andet en ”idéud­viklings assis­tent.”

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🌐 Sådan oversætter Sermitsiaq til og fra dansk

Fra Journalism.co.uk:

In this spe­cial series that focus­es on jour­nal­ism rather than algo­rithms, Sermitsiaq's tool trans­lates news con­tent into a minor­i­ty lan­guage ignored by most plat­forms — and sub­scribers can also use it for them­selves

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😬 Sådan skærer AI-firmaer hjørner i jagten på data

Fra The New York Times:

The race to lead A.I. has become a des­per­ate hunt for the dig­i­tal data need­ed to advance the tech­nol­o­gy. To obtain that data, tech com­pa­nies includ­ing Ope­nAI, Google and Meta have cut cor­ners, ignored cor­po­rate poli­cies and debat­ed bend­ing the law, accord­ing to an exam­i­na­tion by The New York Times.

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🎧 Spotify lancerer AI-playlister

Indtil videre kun i UK og Aus­tralien, dog.

Fra TechCrunch:

Spo­ti­fy already found suc­cess with its pop­u­lar AI DJ fea­ture, and now the stream­ing music ser­vice is bring­ing AI to playlist cre­ation. The com­pa­ny on Mon­day intro­duced into beta a new option called AI playlists, which allows users to gen­er­ate a playlist based on writ­ten prompts.

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🏷️ Meta udvider markering af AI-indhold

Fra Axios:

Meta admits its cur­rent label­ing poli­cies are "too nar­row" and that a stronger sys­tem is need­ed to deal with today's wider range of AI-gen­er­at­ed con­tent and oth­er manip­u­lat­ed con­tent, such as a Jan­u­ary video which appeared to show Pres­i­dent Biden inap­pro­pri­ate­ly touch­ing his grand­daugh­ter.

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🤯 Grok opfinder iransk angreb på Israel

Fra Mash­able:

Even more con­cern­ing, the fake head­line was appar­ent­ly gen­er­at­ed by X's own offi­cial AI chat­bot, Grok, and then pro­mot­ed by X's trend­ing news prod­uct, Explore, on the very first day of an updat­ed ver­sion of the fea­ture.

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🔮 BuzzFeed skal være et AI-firma – hvad betyder det?

Fra Digi­day:

Buz­zFeed CEO Jon­ah Peretti pub­lished his annu­al let­ter to share­hold­ers Mon­day after­noon, out­lin­ing his vision to turn the flag­ship Buz­zFeed pub­li­ca­tion into an AI-dri­ven tech­nol­o­gy and media com­pa­ny.

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✨ Meta lancerer ny AI-chip

Fra CNBC:

Reuters report­ed ear­li­er this year that Meta planned to deploy a new ver­sion of a cus­tom data cen­ter chip to address the swelling amount of com­put­ing pow­er nec­es­sary to run AI prod­ucts in Face­book, Insta­gram and What­sApp. The chip, referred to inter­nal­ly as “Artemis,” will help Meta reduce its reliance on Nvida’s AI chips and reduce its ener­gy costs over­all.

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• Kategori: Opsamlinger