Uge 45, 2024
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
📊 Instagram har nu flere brugere i EU end Facebook
As you can see in this graph, Instagram now has 269.1 million monthly active users in EU, versus 260.6 million for Facebook. In Meta’s first EU user report, covering the period between April to September 2023, both platforms had the same user count, at 259 million MAU.
💨 Instagram åbner for boost af flere typer indhold
“Ever tried to boost content with GIFs, stickers, or copyrighted music and faced an error? Give it another go. Instagram’s latest update to boosting now means that most GIFs and stickers are now eligible to be boosted.”
🏆 YouTube vandt på valgdagen
Stream Charts, a database of live streaming statistics and analytics, reported overall streaming data of 84 million total hours watched, with the lion’s share of it —80.6%—on YouTube. Online video platform Rumble, often a popular pick with conservatives, came in second place with 13.1%. Fox News was the most popular broadcast streamed live on YouTube, setting a record 1.14 million peak viewers, according to Stream Charts data. NBC News trailed behind Fox, with 616, 900 peak viewers, according to the streaming report.
👋 TikTok skal lukke butikken i Canada – men app’en må blive
Canada on Wednesday ordered Chinese-owned TikTok’s business in the country to be dissolved, citing national-security risks, but added the government was not blocking Canadians’ access to the short-video app or their ability to create content.
🎶 Nu kan du dele musik direkte fra Spotify og Apple Music til TikTok
With the launch of a new “Share to TikTok” feature, music fans will be able to directly share tracks from both Apple Music and Spotify to the short-form video app, including by posting to their For You feed, their Stories, or DMs (direct messages).
📹 LinkedIn deler tips til korte videoklip
LinkedIn has provided some advice on how to make the most of its new, full-screen, vertical video feed, which is essentially its effort to lean into the TikTok content trend, via short-form clips that grab attention.
😠 Threads’ “For You”-algoritme skabte frustration på valgdagen
Frustrations were particularly high on Threads, Meta’s X rival, where many users complained about seeing hopeful posts about a Kamala Harris win, and those urging voters to “stay in line” or touting early results as a “red mirage,” even after it was clear that Harris was losing ground to President-elect Trump in battleground states. Those posts continued to appear after a Trump victory was nearly realized, as if users had temporarily time-traveled to the past.
Mere:
Threads was next to useless on election night (but that’s kind of the point)
Nieman Lab
🤔 Musk har gjort X til en politisk platform
Today, Musk has transformed X into a political operation designed to get Trump elected at all costs. That means not only hosting election misinformation, but actively promoting it. Some of these claims might appear to have gotten millions of views — and this alone will be used to pressure other media outlets into covering the story, and other platforms to continue hosting it or even amplifying it.
Mere:
How Elon Musk’s Own Account Dominates X
The New York Times
Musk’s Twitter Is the Blueprint for a MAGA Government
The Atlantic
Four years after ‘Stop the Steal,’ an organized army emerges online [“This time, Elon Musk is on their side”]
The Washington Post
Elon Musk’s Twitter Takeover Set Off a Race to the Bottom
Wired
Elon Musk’s misleading election claims have been viewed more than 2 billion times on X, analysis finds
CNN
Elon Musk Has Spent the Final Days Before the Election Posting About Peanut the Squirrel
Wired
👀 X ruller ny blokeringsfunktion ud
X is rolling out its controversial update to the block feature, allowing people to view your public posts even if you have blocked them. People have protested this change, arguing that they don’t want blocked users to see their posts for reasons of safety.
➡️ Sådan fungerer USAs højreorienterede influencer-økosystem
The booming right-wing influencer ecosystem helped reelect Donald Trump—and the other side may not have an answer.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🤗 Ny forskning: Mediebrugere vil gerne møde journalister som mennesker
Based on this study, at least, that impression was wrong. Instead of the journalists’ traditional professional values, audiences emphasized human elements: approachability, empathy, and skills in communicating clearly and in ways that emotionally resonate.
One audience member summarized these values succinctly: “I think that a journalist has to be a very approachable person, especially when it comes to interviews. The journalist has to build trust to be able to address all the topics. So, above all, I think a journalist has to be very empathetic, a person very open to listening as well.”
✅ TV 2 samler på falsk journalistik
Hvis man bidrager kan man få gratis adgang til TV 2 Play i syv dage.
I en ny kampagne opfordrer TV 2 danskerne til at sende dem falsk indhold, som de møder på SoMe-platformene. Ambitionen er at lave journalistik på eksemplerne
👊 Syv magtkritiske, amerikanske non-profit-medier
If you’re looking for signal, here are some non-profit newsrooms that speak truth to power on a national scale. You can follow all of them for free; all of them could also use your support.
💡 Sådan ville Telegraph dække valget på Reddit
The last 18 months of building relationships with community moderators will pay dividends on polling day in the United States
Del 3: Business og strategi
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🔮 Kommer der et nyt “Trump bump”?
Eight years later, Mr. Trump’s definitive White House victory could lead to another spike of audience interest in the news — at least in the short term — numerous experts said.
📈 NYTimes runder 11 mio. abonnenter
Fun fact: På nærmest præcis samme tidspunkt sidste år passerede man de 10 mio. abonnenter, som man kunne læse i Ugerevy #45, 2023.
I tredje kvartal havde avisen en abonnementstilvækst på 260.000 digitale abonnenter, hvilket betyder, at avisen ved udgangen af kvartalet nu har 11,09 mio. abonnenter.
Fra hestens mund:
New York Times Passes 11 Million Subscribers
The New York Times
🚀 Sådan blev Newsweek det hurtigst voksende nyhedssite på engelsk
A traffic growth strategy aimed at maximising referrals from Google’s Search, Discover and News platforms has helped Newsweek become the fastest-growing English-language news site in the world.
😬 Afhængighed af Google Discover er et risikabelt spil
Many publishers are increasingly reliant on Google Discover for their daily traffic numbers, but some are playing a risky game.
😢 100% digitale B.T. skal spare igen
Annoncemarkedet har haft pil nedad igen i 2024. Tilsat faldende trafiktal for onlinemediet B.T. betyder det, at en ny sparerunde er på vej.
Mere:
Fåmælt B.T.-chefredaktør efter ny spareplan: “Vi skal være en sund forretning”
MediaWatch
Trods ”solid vækstplan”: B.T. skal igen spare stort millionbeløb
Journalisten
B.T.-tillidsrepræsentant: Medarbejderne er chokerede
MediaWatch
Konkurrenten skal også spare:
Tre chefer stopper på Ekstra Bladet som led i sparerunde
MediaWatch
Tre chefer stopper på Ekstra Bladet
Journalisten
🔐 Branchen bør se anderledes på DRs login-krav
Kritikken af DR’s udrulning af loginkrav til DRTV er misforstået og fyldt med nonsens, skriver Uffe Alici Pedersen i denne klumme.
🙅♂️ BBC-formand fraråder abonnement og annoncer
Formanden mener ikke, BBC skal indføre sig en abonnements- eller annoncemodel, og han vil desuden have en permanent lovtekst, der beskytter public service-institutionen mod politisk indblanding.
💵 JFM investerer i Turnering.com
Mediekoncernen JFM har investeret i Turnering.com, der er en tech-platform til planlægning og administration af turneringer.
🤔 Kan Trump blive Googles redning?
Trump is expected to continue cases against Big Tech, several of which began in his first term, but his recent skepticism about a potential Google breakup highlights the power he will hold over how those cases are run.
🔷 Google kuraterer annoncemarkedet
To understand why this is such a big deal, it’s important to understand what curation is: It’s the process of using audience, contextual and supply chain signals from publishers to curate collections of auctions across various sellers, essentially creating a streamlined version of the open auction.
🔮 Sådan kan du gå fra journalist til konsulent
A career change does not need to be expensive or time-consuming. Consultancy often leans on the skills you have acquired over the course of many years working in news. But shifting gears to client-based work can seem risky.
Del 4: Teknologi og AI
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
💰 OpenAI har købt chat.com
The drop of “GPT” from the chat.com domain aligns with OpenAI’s recent rebranding efforts.
👎 Medier tabs søgsmål mod OpenAI
News outlets Raw Story Media and AlterNet Media filed the complaint earlier this year, accusing OpenAI of violating the Digital Millennium Copyright Act (DMCA) by scraping copyrighted journalistic work to train its AI models.
🤖 Perplexitys AI klarede sig godt på valgdagen
Elon Musk’s Grok failed almost instantly, offering wrong answers about races’ outcomes before the polls had even closed.
On the other hand, Perplexity offered helpful, real-time election insights and maps throughout the night, linking to reliable resources and offering historical context where appropriate.
🎓 Google føjer AI til Scholar-udvidelse
This week, Google updated the extension with AI outlines, intended to help “researchers everywhere read all that is on their pending paper piles quickly and thoroughly.” The outlines appear in a sidebar alongside the PDF, and you can skim them or, in Google’s words, “click on a bullet to deep read where it gets interesting.”
📲 Apple integrerer ChatGPT yderligere i iOS 18.2-beta
With the second beta of iOS 18.2 that’s available for developers today, Apple has further fleshed out the ChatGPT integration that’s available with Siri. In the Settings app, there’s now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan.
😬 Google udgiver Jarvis-udvidelse ved en fejl
Google accidentally leaked its AI agent on the Chrome extension store but quickly removed it. However some users did manage to download it.