Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🦆 Mød "Duckling", Danmarks nye sociale medie

Fra Medi­aWatch:

Duck­ling, der har mod­taget medi­estøt­temi­dler til etab­ler­ing, kalder sig selv for et ”socialt og jour­nal­is­tisk medie”.

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📈 Influencer-marketing vokser stadig

Fra Kreakom:

IRM, Insti­tutet för Reklam- och Medi­es­ta­tis­tik, har netop offentlig­gjort en analyse af det danske influ­encer­marked, og ten­densen er klar: Influ­encer mar­ket­ing er i vækst, og vi vil fre­madret­tet se end­nu mere af det.

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😟 Instagram eksperimenterer med AI-skabte kommentarer

Hvad kan dog gå galt..?

Fra Social Media Today:

Appar­ent­ly, Insta­gram is now exper­i­ment­ing with AI-gen­er­at­ed com­ments on posts, so you don’t even have to come up with an opin­ion, or an orig­i­nal thought of your own, in order to respond to an update.

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🤳 YouTube tester ny redigeringsmulighed i Shorts

Fra Social Media Today:

YouTube’s test­ing out a handy new option for Shorts edit­ing, which will high­light where any ele­ments that you add to a clip, like cap­tions and stick­ers, are placed rel­a­tive to the actu­al Shorts UI, and what may inter­fere with your con­tent on-screen.

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📊 Bluesky gør det lettere for websites at måle trafik

Fra TechCrunch:

Accord­ing to a com­ment from Bluesky employ­ee Emi­ly Liu, the com­pa­ny is now send­ing refer­ral traf­fic through Bluesky’s “go” sub­do­main to make it eas­i­er for pub­lish­ers to track when vis­i­tors to their site came by way of a link shared on the social net­work.

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🤔 Meta angriber misinformation i Australien anderledes end i USA

Fra 404 Media:

Meta is prepar­ing for the Aus­tralian elec­tion by work­ing close­ly with the gov­ern­ment and news out­lets that Zucker­berg said were “clear­ly polit­i­cal” and dis­missed in the US.

Relateret:

Com­mu­ni­ty Notes Can’t Save Social Media From Itself
Bloomberg

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🎧 YouTube føjer Podcast-fane til Android TV-app

Fra 9 to 5 Google:

We know that YouTube is becom­ing a new home for pod­casts, but to help expand, the ded­i­cat­ed Android TV apps ded­i­cat­ed “Pod­casts” side­bar tab is now rolling out wide­ly.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💌 Substack er ved at blive til meget mere end bare nyhedsbreve

Fra New York Mag­a­zine:

And this is Substack’s moment, it seems. Thanks to a com­bi­na­tion of forces — the dec­i­ma­tion of Twit­ter, the col­lapse of the media indus­try, the explo­sion in demand for video and audio con­tent, and the reemer­gence of Trump — Sub­stack has escaped its hum­ble newslet­ter begin­nings to become a jug­ger­naut col­lec­tive of inde­pen­dent voic­es. If you’re look­ing to start a media oper­a­tion, it’s now the place to do so:

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📚 Flere danskere lytter til lydbøger

Fra Medi­aWatch:

Selvom ande­len af danskere, der lyt­ter til lyd­bøger er steget, er ande­len af de unge lyt­tere faldet.

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👻 Ghost-CMS'et lancerer ActivityPub-integration i beta

Fra hes­tens mund:

Today we're open­ing a pub­lic beta for our social web inte­gra­tion in Ghost. For the first time, any site on Ghost(Pro) can now try out Activ­i­ty­Pub.

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😬 Spotify slås med porno i podcasts

Fra Giz­mo­do:

Spo­ti­fy says it has cut down on the num­ber of explic­it porn accounts on its video plat­form after they kept ris­ing to the top of feeds. The com­pa­ny denies that its new cre­ator mon­e­ti­za­tion pro­gram gave any mon­ey to these sup­posed porn accounts, which implies your best option for paid per­son­al­ized porn is still Only­Fans.

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🎙️ Hvad kan egentlig kaldes "podcast"?

Fra Bloomberg:

As YouTube push­es deep­er into pod­cast­ing and Spo­ti­fy pur­sues video, once-dis­tinct busi­ness lines are get­ting increas­ing­ly blur­ry

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🤔 Er det snart slut med Googles "10 blå links"?

Fra The Verge:

After decades of rely­ing on Google’s ten blue links to find every­thing from trav­el tips to jeans, con­sumers are quick­ly adapt­ing to a com­plete­ly new for­mat: AI chat­bots that do the search­ing for them.

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🙁 JFM lukker afdeling for nyhedsgrafik

Fra Jour­nal­is­ten:

Tre medar­be­jdere vil blive opsagt i forbindelse med, at JFM nedlæg­ger afdelin­gen for nyheds­grafik

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💡 Sådan kan brugerbehov hjælpe, hvis jeres brugere føler sig overvældet

Fra Journalism.co.uk:

A new report by FT Strate­gies and smar­toc­to reveals how news­rooms are increas­ing rel­e­vance, engage­ment and rev­enue by focus­ing on why read­ers con­sume news rather than what jour­nal­ists think is impor­tant

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🤝 Medier deler erfaring med NYTimes-bundling

Her­hjemme er det Poli­tiken, der har et samar­be­jde med The New York Times.

Fra Nie­man Lab:

“Our core audi­ence con­sists of well-edu­cat­ed, urban, dig­i­tal­ly savvy Danes with a strong inter­na­tion­al out­look and par­tic­u­lar inter­est in Amer­i­can affairs,” Jensen said. “The remark­able response to our New York Times bun­dle in its first month has only rein­forced this under­stand­ing of our read­er­ship.”

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💰 Stor del af digital annonceomsætning går stadig til platformene

Fra Medi­aWatch:

75 pct. af den dig­i­tale annon­ceom­sæt­ning blev i 2024 lagt på uden­landske tech­plat­forme, mens de resterende 25 pct. spenderes hos et dan­sk, pub­licis­tisk medie. Det er et hop på syv pro­cent­point fra 2023, da fordelin­gen var 68/32.

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🔒 Flere britiske medier kræver penge eller samtykke

Fra PressGazette:

The Guardian has become the lat­est UK news pub­lish­er to begin requir­ing read­ers to pay for web­site access if they do not agree to being tracked by third-par­ty cook­ies.

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📈 Skotsk medie vokser uden at kigge på sidevisninger

Fra PressGazette:

Staff are told: “Don’t wor­ry about page views. We want you to just dri­ve sub­scrip­tions. We want peo­ple to come back and read your stuff. And we want real qual­i­ty from you.”

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🤞 Medier er optimistiske omkring Apple News+

Fra Digi­day:

Pub­lish­ers are feel­ing qui­et­ly opti­mistic about Apple’s lat­est efforts to devel­op its news sub­scrip­tion prod­uct.

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👏 Wired fjerner paywall fra artikler baseret på offentlige data

Fra Nie­man Lab:

On Tues­day morn­ing, Wired — the 32-year-old tech mag­a­zine that has been sur­pris­ing­ly active on the Trump II beat — announced an ini­tia­tive that rec­og­nizes the role of pub­lic infor­ma­tion in its work. On sto­ries that are pri­mar­i­ly sourced to pub­lic data, there will be no pay­wall. Here’s a state­ment from the Free­dom of the Press Foun­da­tion, which has been try­ing to con­vince pub­lish­ers to make such a move:

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📹 EB vil nå de unge med nye videoformater

Fra Medi­aWatch:

”Vi har flere video­vis­ninger, end vi nogensinde har haft i Ekstra Bladets his­to­rie, og væk­sten fort­sæt­ter. Den helt store forskel fra tidligere er, at størst­ede­len af video­erne ikke kør­er på auto­play, men i stedet er val­gt til fra brugerne selv,” siger [Jes­per Nielsen, dig­i­tal chef på Ekstra Bladet].

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🇪🇺 Meta lancerer chatbot i EU

Fra Social Media Today:

After a series of delays in order to ensure com­pli­ance with EU’s more com­plex data usage rules, Meta has now announcedthe ini­tial launch of its Meta AI chat­bot to EU users.

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⏲️ The Independent lancerer AI-nyhedstjeneste til de travle

Fra PressGazette:

The pub­lish­er says all con­tent writ­ten for the ser­vice, named Bul­letin, will be “reviewed and checked” by jour­nal­ists before pub­li­ca­tion and sev­en peo­ple have been hired to staff it.

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🤨 Chatbots er begyndt at omforme WWW

Fra Plat­former:

New data from Adobe offers evi­dence for a big shift away from tra­di­tion­al search engines. Will the internet's vast pub­lic com­mons sur­vive?

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🧑‍⚖️ DPCMO starter sag mod Google

Fra Medi­aWatch:

Ret­tighed­sor­gan­i­sa­tion DPCMO men­er, at Googles chat­bot trækker data ud af danske mediers hjemmesider uden tilladelse.

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🗣️ JFM klar med AI-oplæste nyheder

Fra Medi­aWatch:

Udvikling­spro­jek­tet blev skudt i gang for et år siden, og ambi­tion­erne er, at det skal kunne udbre­des i andre grene af kon­cer­nen, fortæller Søren Byg­b­jerg, direk­tør i JFM Lyd, i et inter­view med Medi­aWatch.

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🗞️ Italienere påstår at have lavet den første 100% AI-genererede avis

Fra The Guardian:

Il Foglio says arti­fi­cial intel­li­gence used ‘for every­thing – the writ­ing, the head­lines, the quotes … even the irony’ 

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💸 AI-startup vil være "Google Adwords for influencere"

Fra TechCrunch:

Put sim­ply, the cre­ator mar­ket­ing ecosys­tem is being held back in many ways by the old-world ad/marketing agency mod­el. Wouldn’t it be eas­i­er if an AI chat­bot could do all the heavy lift­ing, inter­act­ing nat­u­ral­ly with an influ­encer via a plat­form that’s able to scale across hun­dreds of ad cam­paigns?

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🤦🏻‍♂️ Google Gemini er god til at fjerne vandmærker fra billeder

Fra TechCrunch:

Users on social media have dis­cov­ered a con­tro­ver­sial use case for Google’s new Gem­i­ni AI mod­el: remov­ing water­marks from images, includ­ing from images pub­lished by Get­ty Images and oth­er well-known stock media out­fits.

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🫤 AI i Siri: Apple fik lovet mere, end de kunne holde

Fra Giz­mo­do:

Last week, in a clas­sic Fri­day news dump, Apple made the deeply embar­rass­ing announce­ment that it would be delay­ing plans to infuse its voice assis­tant Siri with arti­fi­cial intel­li­gence-pow­ered capa­bil­i­ties. But that announce­ment didn’t just send its stock price tum­bling. Accord­ing to a new report from Bloomberg, it’s also caused morale with­in its Siri team to spi­ral, too.

Mere:

Apple inno­va­tion and exe­cu­tion
Bene­dict Evans

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• Kategori: Opsamlinger