Digital Ugerevy #8 (2020)

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

<strong>Lars K Jensen</strong>
Lars K Jensen

Råd­giv­er og arbe­jder med dig­i­tal udvikling og nye medi­er.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook-imperiet

Facebook tester største News Feed-ændring siden 2013

What's New in Pub­lish­ing:
"The tabbed inter­face would be the biggest change to News Feed since 2013 when Face­book announced but lat­er scrapped the launch of a mul­ti-feed with side bar options for just explor­ing Music, Pho­tos, Close Friends and more."

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Facebook vil betale for dine stemmeoptagelser — men ikke meget

The Verge:
"Face­book will offer to pay some users for voice record­ings that will be used to help improve its speech recog­ni­tion tech­nol­o­gy, the com­pa­ny announced Thurs­day. The move comes after Face­book — as well as Ama­zonAppleGoogle, and Microsoft — was caught lis­ten­ing to and tran­scrib­ing voice record­ings to improve speech recog­ni­tion sys­tems with­out inform­ing cus­tomers it was doing so."

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Facebook: Udgiveransvar egner sig ikke til internettet

Face­book:
"Pub­lish­er lia­bil­i­ty laws that pun­ish the pub­li­ca­tion of ille­gal speech are unsuit­able for the inter­net land­scape. Despite their best efforts to thwart the spread of harm­ful con­tent, inter­net plat­forms are inter­me­di­aries, not the speak­ers, of such speech, and it would be imprac­ti­cal and harm­ful to require inter­net plat­forms to approve each post before allow­ing it."

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(PDF, 22 sider — du find­er citatet på side 7)

"Face­book fores­lår tilsyn til kon­trol af had­tale og fake news"
Medi­aWatch

"Brus­sels push­es back on Zucker­berg pitch"
Politi­co

Facebook slår til mod "inauthentic behavior"

Face­book News­room:
"Inau­then­tic Behav­ior From Rus­sia, Iran, Viet­nam and Myan­mar

Today, we removed three uncon­nect­ed net­works of accounts, Pages and Groups for engag­ing in for­eign or gov­ern­ment inter­fer­ence — which is coor­di­nat­ed inau­then­tic behav­ior on behalf of a gov­ern­ment or for­eign actor — on Face­book and Insta­gram. "

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Instagram overhaler Facebook på store brands

Retail Dive:
"Insta­gram has over­tak­en par­ent com­pa­ny Facebook's social net­work among top 50 brand pro­files and audi­ence size, per a quar­ter­ly report by Social­bak­ers that was shared with sis­ter pub­li­ca­tion Mobile Mar­keter."

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Instagram tester kronologi

Ja, det lyder helt vildt, men i en ver­den styret af algo­rit­mer er det en en ting, når nogle tester at vise ind­hold i den række­følge, det er blevet udgivet/uploadet.

TechCrunch:
"Insta­gram users who miss the reverse chrono­log­i­cal feed might get a new way to see the most recent pics and videos from who they fol­low. Insta­gram has been spot­ted inter­nal­ly pro­to­typ­ing a “Lat­est Posts” fea­ture. It appears as a pop-up over the main feed and brings users to a spe­cial area show­ing the newest con­tent from their net­work."

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Instagram på iPad? Ikke foreløbig

TechRadar:
"[We] would like to build an iPad app. But we only have so many peo­ple, and lots to do, and it hasn’t bub­bled up as the next best thing to do yet."

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Sådan bruger Adidas WhatsApp

Digi­day:
"'It’s allowed us to build direct rela­tion­ships with a small­er com­mu­ni­ty of influ­en­tial peo­ple in an ongo­ing way that doesn’t feel trans­ac­tion­al and allows for a con­ver­sa­tion, rather than just a broad­cast,' said Lau­ra Coveney, man­ag­ing edi­tor for Adi­das’ news­room in Lon­don where the cam­paign was man­aged."

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De andre

YouTube Gaming kæmper med snyd og svindel

Wired:
"YouTube Gam­ing has been claw­ing its way into stream­ing plat­form Twitch’s mar­ket share for months. But new data retrieved by WIRED sug­gests that YouTube Gam­ing also has a seri­ous prob­lem with scam­mers and cheat-makers—and lots and lots of bots."

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Hvordan gik det de første YouTubere?

The Guardian:
"As more mon­ey and more eye­balls have entered the frame, the lev­el of com­pe­ti­tion has increased. What was once a site for hob­by­ists has turned into a mini-Hol­ly­wood, with huge teams of staff churn­ing out con­tent for demand­ing fans.

As the web­site cel­e­brates its 15-year anniver­sary, five of its sig­nif­i­cant ear­ly stars explain how their rela­tion­ship with the site has evolved."

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Twitter gør det lettere at lave tråde

TechCrunch:
"The fea­ture lets you pull down as you’re com­pos­ing a tweet to add to your pre­vi­ous tweet by cre­at­ing a thread or see­ing a ‘con­tin­ue thread’ option.

Tap­ping on a three-dots menu brings up an inter­face of old­er tweets which you can link the new tweet to — to con­tin­ue (or kick off) a thread."

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Twitter tester nye features i kampen mod misinformation

NBC News:
"Twit­ter is exper­i­ment­ing with adding bright­ly col­ored labels direct­ly beneath lies and mis­in­for­ma­tion post­ed by politi­cians and oth­er pub­lic fig­ures, accord­ing to a leaked demo of new fea­tures sent to NBC News."

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TikTok lancerer 'Family Safety Mode'

The Verge:
"Under the new Fam­i­ly Safe­ty Mode, par­ents will be able to con­trol how long their chil­dren can spend on Tik­Tok, accord­ing to a new blog post from Cor­mac Keenan, head of trust and safe­ty at EMEA. The goal is to encour­age peo­ple to devel­op 'a healthy rela­tion­ship with online apps and ser­vices.'"

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TikTok-influencere: Gå udenfor

Medie:
"The guy was Tik­Tok­er Gabe Erwin, who has two mil­lion fol­low­ers on the plat­form, but the video wasn’t post­ed from his per­son­al account. It came from @TikTokTips, which is run by the com­pa­ny itself. Three oth­er high-pro­file cre­ators, Alan Chikin Chow (722,200 fol­low­ers), James Hen­ry (2.7 mil­lion fol­low­ers), and Cosette Rinab (1.6 mil­lion fol­low­ers) – have also made videos encour­ag­ing peo­ple to turn off the app. ("When's the last time you've been out­side?" asks Rinab.)"

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

US-medier vil stille tech-firmaer til ansvar

Axios:
"The News Media Alliance, a trade group which rep­re­sents thou­sands of U.S. news­pa­pers, plans to pro­pose lim­its to a rule that, to-date, has helped Big Tech com­pa­nies dodge respon­si­bil­i­ty for the con­tent peo­ple upload to their plat­forms."

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Bliver dette 'influencer'-præsidentvalget?

I Ugerevyen fra uge 7 kunne du læse om, hvor­dan den demokratiske præsi­den­tkan­di­dat Michael Bloomberg bruger influ­encere. Det er der nogle af de andre, der har lagt mærke til:

Medie:
"We’ve been get­ting a lot of inbound inter­est in paid cam­paigns,” said Ted Mur­phy, CEO of influ­encer mar­ket­ing plat­form Izea. “The buzz from Bloomberg has oth­er peo­ple are look­ing at influ­encer mar­ket­ing as a poten­tial strat­e­gy.” Mur­phy declined to share where the requests have come from or iden­ti­fy if they are from oth­er pres­i­den­tial can­di­dates. "

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Spotifys podcast-lyttere er mindre interesseret i nyheder

Nie­man Lab:
"Data from Ger­many finds that Apple Pod­casts users devote about 23 per­cent of their pod­cast lis­ten­ing to news shows — ver­sus just 8 per­cent for Spo­ti­fy users."

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Nye cookie-retningslinjer fra Datatilsynet

Medi­aWatch:
"Datatil­synet er nu klar med nye ret­ningslin­jer om behan­dling af per­son­o­plysninger om hjemmesidebesø­gende.

Ret­ningslin­jerne kom­mer på bag­grund af en sag, hvor Dan­marks Mete­o­rol­o­giske Insti­tut (DMI) har fået kri­tik for at behan­dle per­son­o­plysninger i strid med databeskyt­telses­forord­nin­gen (GDPR)."

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"JP/Politikens Hus for­bered­er sig på flere cook­ie-afvis­ninger efter ny afgørelse"
Medi­aWatch

Tidligere Altinget-direktør med i investormedie

Medi­aWatch:
"Investor­branchen er mål­grup­pen for et kom­mende dig­i­talt videns­me­die om supertrends, som iværk­sæt­ter og mil­lionær Lars Tvede står bag sam­men med blandt andre tidligere Altinget-direk­tør Per Mikael Jensen. Medi­et bliv­er lanceret efter som­mer."

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Googles Jigsaw udgiver magasin om digitale udfordringer og løsninger

Nie­man Lab:
"Jig­saw, a unit of Google pre­vi­ous­ly known as Google Ideas, recent­ly launched a dig­i­tal mag­a­zine called The Cur­rent, which aims to “explore today’s dig­i­tal threats and solu­tions.” There isn’t much explor­ing to be found in the inau­gur­al edi­tion, how­ev­er."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Fem abonnementstendenser til medierne

What's New in Pub­lish­ing:
1: Grow­ing sub­scrip­tion rev­enues is a pri­or­i­ty
2: NYT and WSJ are lead­ing the pack
3: Dig­i­tal sub­scrip­tions dou­bled glob­al­ly in 2018–19
4: Lim­its to growth? A bumpy road ahead for some
5: Gain­ing sub­scribers can be expen­sive

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Spiegel tilbyder tracking-frit abonnement

Digi­day:
"This month, Ger­man pub­lish­er Spiegel, which pub­lish­es week­ly news mag­a­zine Der Spiegel, intro­duced a paid, ad-free sub­scrip­tion offer where users have the option of not being tracked by third-par­ties. Spiegel Pur is a response to a num­ber of devel­op­ing trends: Tight­en­ing pri­va­cy reg­u­la­tions, mount­ing user con­cerns with being tracked and more inter­net browsers restrict­ing cross-site track­ing."

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Google i dialog med medier om betaling for indhold

The Wall Street Jour­nal:
"Alpha­bet Inc.’s Google is in talks with pub­lish­ers about pay­ing a licens­ing fee for con­tent in a news prod­uct, accord­ing to peo­ple famil­iar with the mat­ter, a move that would mark a shift in the search giant’s rela­tion­ship with news orga­ni­za­tions."

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...i novem­ber lancerede Google deres per­son­alis­erede nyhed­spro­dukt på lyd. Her er der også betal­ing til udgiverne, som du kan læse om hos Digi­day.

...og det ser ud til, at det ikke er den bed­ste for­ret­ning (for nogle i hvert fald) at lade finanserne gå via de store plat­forme:

"Euro­pean pub­lish­ers see mod­est gains from plat­form sub­scrip­tion ser­vices"
Digi­day

Slut med gratis prøveperiode på dansk Netflix

Flix­film:
"Danskerne skal dermed have penge op af lom­men hvis de vil prøve Net­flix, men til gengæld kvit­ter­er den amerikanske stream­ingt­jen­este med andre rabat­ter. 

Lige nu tilby­des der bl.a. rabat på et ‘Pre­mi­um-abon­nement’, som giv­er adgang til Net­flix på 4 skærme ad gan­gen. Samt mulighed Ultra HD og down­load video­er på 4 tele­fon­er eller tablets."

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Axel Springer vil have flere kunder med simple priser

Digi­day:
"I don’t see three prices on Net­flix [...] Our les­son from the last six years is to make it sim­ple with­out too many vari­a­tions. On Bild, we had six prices six years ago."

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Patreon lancerer Patreon Capital

Nie­man Lab:
"Patre­on Cap­i­tal, then, is an adap­ta­tion of those ser­vices for the cre­ative class, whose mem­bers are increas­ing­ly being made to under­stand them­selves as busi­ness enti­ties — mean­ing they increas­ing­ly require the kinds of ser­vices that con­tribute to the sup­port of con­ven­tion­al busi­ness­es. And giv­en its his­to­ry and posi­tion­ing as a cre­ator sup­port plat­form, Patre­on believes it’s in a bet­ter posi­tion than banks to pro­vide cre­ators with the busi­ness sup­port they need."

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Watch Medier udvider syd og nord for grænsen

Medi­aWatch:
"Mens det norske finans­me­die får samme navn som i Dan­mark, Finan­sWatch, bliv­er det tyske søster­me­die lanceret under navnet FinanzBusi­ness. Begge skal bygge på samme mod­el som Finan­sWatch med en tæt, daglig og dig­i­talt forankret nyheds­dækn­ing af den lokale bank- og finans­ver­den og en for­ret­ningsmod­el baseret på abon­nementssalg til virk­somhed­er i og omkring branchen."

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"Så længe vi kan se den rigtige udvikling, er vores tålmodighed stor"
Medi­aWatch

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

EU klar med digital strategi og hvidbog om AI

Europa-Kom­mis­sio­nen:
"Den europæiske datas­trate­giSøg efter tilgæn­gelige over­sæt­te­laser for foregående linkEN••• og de poli­tiske val­gmu­lighed­er, der blev frem­lagt i dag, har til for­mål at sikre en men­neske­cen­tr­eret udvikling inden for kun­stig intel­li­gensSøg efter tilgæn­gelige over­sæt­te­laser for foregående linkEN•••, men de er blot første skridt på vejen til at nå disse mål."

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HTC eksperimenterer med 5G-briller

Ven­ture­Beat:
"It’s worth not­ing up front that HTC is show­ing two con­cepts — nei­ther final — but isn’t offi­cial­ly announc­ing details or putting out a for­mal press release. That’s because it’s hop­ing to solic­it com­mu­ni­ty feed­back as it con­tin­ues to devel­op the con­cept, and hasn’t yet decid­ed whether to go after the “all-in-one” mixed real­i­ty head­set mar­ket devel­oped by Microsoft’s HoloLens, or the “all-in-two” mar­ket with sep­a­rate pro­cess­ing units, rep­re­sent­ed by Mag­ic Leap One and Nreal’s Light."

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Google fjerner 500+ udvidelser med "malvertising"

Mar­ket­ing Land:
"Secu­ri­ty researcher Jami­la Kaya and Cisco’s Duo Secu­ri­ty team iden­ti­fied the group of exten­sions. When a user installs any one of the 500+ exten­sions, a net­work of down­stream mal­ware sites will act in con­cert for a com­mand and con­trol sce­nario to redi­rect in such a way as to mas­quer­ade as ordi­nary, but intru­sive, look­ing ads."

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Apple overvejer at åbne for nye standard-apps

Bloomberg:
"The tech­nol­o­gy giant is dis­cussing whether to let users choose third-par­ty web brows­er and mail appli­ca­tions as their default options on Apple’s mobile devices, replac­ing the company’s Safari brows­er and Mail app, accord­ing to peo­ple famil­iar with the mat­ter."

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