Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook forbyder reklamer for ansigtsmasker

Medi­aWatch:
"Face­book vil rulle et for­bud mod reklamer for ansigts­masker ud over sin plat­form i de kom­mende dage, lige­som et direk­te salg af ansigts­masker og andre sund­hed­spro­duk­ter, der er relateret til det aktuelle udbrud af coro­n­avirus, er for­budt på Face­book."

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Google går nu samme vej, skriv­er CNBC,

Facebook fjerner Trump-annoncer

Asso­ci­at­ed Press:
"Face­book on Thurs­day began tak­ing down ads for the reelec­tion cam­paign of Pres­i­dent Don­ald Trump that direct peo­ple to a sur­vey labeled a “cen­sus,” hours after House Speak­er Nan­cy Pelosi said peo­ple would con­fuse it with the once-a-decade head count."

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Facebook-contractors kan ikke arbejde hjemme

The Inter­cept:
"Like oth­er tech firms scram­bling in the face of the Covid-19 pan­dem­ic, Face­book is encour­ag­ing staff world­wide to work from home, part of a so-called social dis­tanc­ing strat­e­gy to slow the new coronavirus’s spread. But some in the social network’s army of con­tract work­ers, already often treat­ed like sec­ond-class employ­ees, have com­plained that they have no such lux­u­ry and are being asked to choose between their jobs and their health."

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Instagram tester begrænsning af flere profiler på én gang

Social Media Today:
"After first launch­ing its 'Restrict' option to help users bet­ter man­age their com­ment streams last Octo­ber, Insta­gram is now test­ing a new process which would enable peo­ple to Restrict mul­ti­ple users in one action, direct from their com­ments list­ing."

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Læs om The Telegraphs Instagram-strategi

Journalism.co.uk:
"It is sur­pris­ing giv­en many pub­lish­ers are told that audi­ences do not want to be divert­ed off the plat­form and there­fore native con­tent is key for engag­ing with social media audi­ences. But Zaf­fara­no has proved that audi­ences can be per­suad­ed to leave the plat­form with the right moti­va­tion."

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Instagram gør det nu også lettere at finde info om coronavirus

Social Media Today:
"Fol­low­ing the lat­est announce­ments around coro­n­avirus-relat­ed con­tent mea­sures from Face­book and Twit­ter, Insta­gram has now also detailed how it's work­ing to guide users towards accu­rate, rel­e­vant updates on the sit­u­a­tion."

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Twitter

Facebook og Twitter optrevler russisk-støttet kampagne

The Hill:
"Face­book and Twit­ter on Thurs­day announced they have dis­man­tled a Rus­sia-backed online inter­fer­ence cam­paign tar­get­ing African Amer­i­cans.

The cam­paign was based out of Ghana and Nige­ria, mark­ing Russia's lat­est attempt to obfus­cate how it's work­ing to sow dis­cord on U.S. soil by prop­ping up vol­un­teers and work­ers from for­eign nations."

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Ny Twitter-klient har — en slags — redigering af tweets

The Verge:
"The undo but­ton allows sub­scribers to set a delay between when they type and send their tweet and when it posts. They can choose between no delay, a 10-sec­ond delay, or a 10-minute delay. Dur­ing that time, they can click “undo,” which can­cels the tweet and gives them time to edit."

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Trump rammer Twitters nye "manipulated media"-mærkat

The Wash­ing­ton Post:
"Twit­ter applied its new “manip­u­lat­ed media” label for the first time on Sun­day to a decep­tive­ly edit­ed video of for­mer vice pres­i­dent Joe Biden. The video was shared by White House social media direc­tor Dan Scav­i­no and retweet­ed by Pres­i­dent Trump."

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...og Twit­ter er ikke alene:

"Face­book flags Biden video from Trump’s social media direc­tor as ‘part­ly false’"
TechCrunch

Twitter-CEO overlever, men hvad nu?

I Ugerevy #10 kunne du læse, at der var pres mod Twit­ters CEO, Jack Dorsey, for­di han er CEO for to fir­maer og plan­lagde en læn­gere tur til Afri­ka — der nu er afly­st.

Faren ser dog ud til at være drevet over ved lidt udskift­ning i bestyrelsen. Spørgsmålet er, hvad der så sker nu.

The Inter­face / Casey New­ton:
"Not­ing the light­ning speed at which Twit­ter capit­u­lat­ed — giv­ing up three board seats with­in five busi­ness days of the first reports that Elliott had tar­get­ed the com­pa­ny — Gal­loway spec­u­lat­ed that the new investors would press their advan­tage. What might that mean? Hir­ing a recruiter to find a new CEO, goes one thought. Tak­ing the com­pa­ny off the pub­lic mar­ket, goes anoth­er. “Sil­ver Lake does not buy shares in tech firms, it takes them pri­vate,” Gal­loway tweet­ed. “This was first step toward that end.”"

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De andre i brancen

Google fjerner corona-misinformation på YouTube og søgninger

Bloomberg:
"'In a high­ly uncer­tain, fear­ful moment there will nat­u­ral­ly be more dis­in­for­ma­tion,' said Thomas Rid, a pro­fes­sor of strate­gic stud­ies at Johns Hop­kins Uni­ver­si­ty. 'Right now, Google should absolute­ly empha­size results from the gov­ern­ment agen­cies that can be trust­ed here, from research-based, evi­dence-based data.'"

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Sam­tidig ser det ud til, at YouTube er knapt så strikse på at demoni­tasiere video­er, der omtaler coro­n­avirus, som de var i sid­ste uge. The Verge skriv­er:

"YouTube is reassess­ing its poli­cies in an effort to let some cre­ators mon­e­tize videos they make about the nov­el coro­n­avirus out­break."

Snapchat lancerer 'Lens Web Builder'

Social Media Today:
"You can choose from a library of hun­dreds of 3D objects, ani­ma­tions, and effects to build your own cus­tom brand­ed AR Lens. You can also upload your own 2D assets (such as logos and images) to fur­ther cus­tomize the AR expe­ri­ence. Once you're fin­ished, you can select your Lens­es in the Cre­ative Library of Ads Man­ag­er when launch­ing cam­paigns."

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LinkedIn gør kurser om hjemmearbejde gratis

Social Media Today:
"In the com­ing days, we will make 16 LinkedIn Learn­ing cours­es avail­able for free includ­ing tips on how to: stay pro­duc­tive, build rela­tion­ships when you’re not face-to-face, use vir­tu­al meet­ing tools (Microsoft Teams, Skype, Blue­Jeans, Cis­co Webex and Zoom), and bal­ance fam­i­ly and work dynam­ics in a healthy way."

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Sådan får du det meste ud af Pinterest-trends

CMS Wire:
"'With more users now than Snapchat and dri­ving almost 4 times as much in sales as oth­er social plat­forms, [Pin­ter­est] is a for­mi­da­ble venue for increas­ing con­ver­sions,' Pil­lar said. Pin­ter­est Trends, in par­tic­u­lar, is a pow­er­ful tool for gain­ing insight into what your tar­get mar­ket is inter­est­ed in. 'It is anoth­er way of per­form­ing social lis­ten­ing, and essen­tial­ly gives you a sneak peek into a vir­tu­al­ly untapped uni­verse of cus­tomer data.'"

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WeChat brugere undgår corona-censur med emojis

Buz­zFeed News:
"Peo­ple on WeChat, the Chi­nese mes­sag­ing app, are evad­ing cen­sors by trans­lat­ing a viral inter­view from a Wuhan, Chi­na, coro­n­avirus whistle­blow­er by rewrit­ing it back­ward, fill­ing it with typos and emo­jis, shar­ing it as a PDF, and even trans­lat­ing it into fic­tion­al lan­guages like Klin­gon."

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Information lancerer coronanyhedsbrev

Som du kunne læse i denne Nie­man Lab-artikel, der var med i Ugerevy #10, er der flere medi­er, der i øje­b­likket starter nyheds­breve om coro­n­avirus­set. Ofte er det såkaldte "pop­up-nyheds­breve", der bety­der, at de kun kør­er, mens emnet er tilstrække­ligt rel­e­vant.

Nu føl­ger danske Infor­ma­tion trop, og du kan tilmelde dig gratis.

Værktøjskasse til journalister, der dækker coronavirusset

"Værk­tøjskasse" er måske ikke helt det rigtige ord. Egentlig er det en række links til vigtige ressourcer (okay, nogle af dem er værkø­jer) om coro­n­avirus­set. Den er udgivet hos Soci­ety of Pro­fes­sion­al Jour­nal­ists.

Se lis­ten

DR lover bedre kvalitet på stream end på flow

Com­put­er­world:
"En lang række tek­nol­o­giske opda­teringer er på vej til det nye DRTV, som blandt andet er klar med en ny app til Android TV. 'Vi kom­mer til at tilbyde en bedre billed­kvalitet på stream­ing end på tra­di­tionel flow-tv på sigt,' lyder det også. Bliv klogere på de nye tek­nol­o­giske tilt­ag for den danske stream­ingt­jen­este her."

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Nyt WaPo-nyhedsbrev indeholder kun én historie

Nie­man Lab:
"Enter Drop Me The Link, a new pol­i­tics newslet­ter from The Wash­ing­ton Post that promis­es to deliv­er elec­tion news in a man­age­able dose. Every Mon­day, Wednes­day, and Fri­day after­noon, the Post will send a sin­gle link to a Post pol­i­tics sto­ry along­side con­text that will help read­ers under­stand the news — and talk about it with friends."

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Google lancerer ny Lens AR-integration med NY Times

Social Media Today:
"This week, Google has launched a new ini­tia­tive, in part­ner­ship with The New York Times, which will enable users to scan in ele­ments of the phys­i­cal NYT pub­li­ca­tion in order to get fur­ther con­text and infor­ma­tion via the AR capac­i­ty of Google Lens."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

BT præsenterer millionoverskud

Jour­nal­is­ten:
"Markante ned­skæringer på udgifter til avis­er og ansat­te har skabt et mil­lionover­skud hos B.T. ”Vi har fly­t­tet et medie fra at være truet på eksis­tensen til at være i god form,” siger Michael Dyr­by. Han afvis­er, at det — trods flest næs­er i Pressenævnet i 2019 — har kostet jour­nal­is­tisk"

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Hvordan coronavirusset kan skade mediebrancen

Colum­bia Jour­nal­ism Review:
"Still, the dis­rup­tion caused by the coro­n­avirus risks imping­ing on news orga­ni­za­tions’ abil­i­ty to func­tion. As I wrote ear­li­er this week, rou­tine report­ing will become hard­er the more soci­ety is walled off. And as Joshua Ben­ton, of Nie­man Lab, has not­ed, the virus has the poten­tial to pull the bot­tom out of an adver­tis­ing mar­ket that has been tough on many media com­pa­nies for years. Last week, the Times said it was already see­ing an adver­tis­ing slow­down, which exec­u­tives attribute to uncer­tain­ty caused by the virus—and that was before the rapid esca­la­tion of recent days. If the econ­o­my tips into reces­sion, the effect on adver­tis­ing could be dire."

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Medier fjerner paywall ifm. coronavirus

AdWeek:
"Pub­lish­ers from The Atlantic and The Philadel­phia Inquir­er to The New York Times, The Wall Street Jour­nal and Bloomberg News have each made coro­n­avirus cov­er­age avail­able to non-sub­scribers. The deci­sion for these out­lets was an easy one, even for those who have recent­ly put up pay­walls as a way to get peo­ple to pay for sub­scrip­tions or mem­ber­ships."

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"Danske dag­blade giv­er fri adgang til coro­na-artik­ler"
Medi­aWatch

Aflyste arrangementer presser medier

For flere udgi­vere er arrange­menter blevet et godt ekstra indt­jen­ings­ben i en diver­si­fi­ceret for­ret­ningsmod­el. Det bliv­er nu udfor­dret af coro­n­avirus­set.

Digi­day:
"The con­tin­u­ing spread of coro­n­avirus has put that promise on hold, with con­sumers stay­ing home, mar­keters hold­ing back requests for pro­pos­als and insur­ance com­pa­nies refus­ing to issue event can­cel­la­tion poli­cies that would cov­er coro­n­avirus, as actu­ar­ies strug­gle to fig­ure out the scope and con­se­quences of the dis­ease."

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Programmatic: Coronavirus kravler op ad block-listerne

Digi­day:
"The media indus­try has braced for shocks to their ad rev­enues as the coro­n­avirus rip­ples through the glob­al econ­o­my. But pub­lish­ers may have to deal with short-term pain too, as brands and plat­forms add terms asso­ci­at­ed with the dis­ease to their key­word block lists."

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Medi­aWatch:
"Mediehuse melder om annon­cør­er i bakgear på grund af coro­n­afrygt"

BuzzFeed-CEO: Vi har ændret, hvordan vi tjener penge

Digi­day:
"A few years ago most of the company’s rev­enue came from native adver­tis­ing — in 2020 that cat­e­go­ry will bring in just 20%. Oth­er parts of the rev­enue pie — com­mis­sion on pur­chas­es dri­ven by Buz­zFeed con­tent, as well as BuzzFeed’s own brand­ed prod­ucts — have grown enough for the com­pa­ny to bring in $320 mil­lion in 2019, and for Buz­zFeed to fore­cast prof­itabil­i­ty."

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Slates erfaringer: "Med i motorrummet"-indhold gav intet

...men det gjorde bonus pod­cast-episoder til gengæld.

Nie­man Lab:
"Prob­a­bly our biggest group of mem­bers join because of our pod­cast ben­e­fit. Mem­bers get ad-free feeds and bonus con­tent, includ­ing entire bonus episodes, like a spe­cial episode of Polit­i­cal Gabfest look­ing at South Car­oli­na and Super Tues­day that we dropped over the week­end for mem­bers only. For all three sea­sons of Slow Burn, between six and eight pri­ma­ry episodes in the series were ad-sup­port­ed, so any­body could lis­ten to them; but for each one of those episodes, there was an entire bonus episode that was for mem­bers only."

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Boliga skruer ned for bannere

Medi­aWatch:
"Bolig­por­tal­en Boli­ga har skabt en for­ret­ning ved at fokusere på bolig­markedet i en dig­i­tal tid. Markeds­førin­gen tester løbende kanaler, og lige nu virk­er radio, mens ban­ner­an­non­cer er park­eret."

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Mars vil hellere måle opmærksomhed end sidevisninger

Digi­day:
"Atten­tion met­rics are enjoy­ing some­what of a sec­ond wind cur­rent­ly as more adver­tis­ers mull whether to ditch eas­i­ly gamed hygien­ic met­rics in favor of bet­ter prox­ies for media qual­i­ty. This shift has been accel­er­at­ed by the fact that tar­get­ing data will get hard­er to access as third-par­ty cook­ies are purged from Google’s Chrome brows­er over the next two years. The removal of this data will force adver­tis­ers to reeval­u­ate how they prove they mea­sure the effec­tive­ness of the ads, which is why some are turn­ing to atten­tion-based met­rics.  "

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Norsk rapport om reklamebranchen går verden rundt

Lige nu ser vi kun top­pen af isb­jer­get, lyder det.

Version2:
"Rap­porten skil­dr­er en annon­cein­dus­tri, som udnyt­ter for­brugerne og sys­tem­a­tisk bry­der loven."

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? Udvikling, design og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Her er 200 coronavirusikoner til gratis brug

Icon Find­er:
"The icons can be used for hand-wash­ing instruc­tions, hygiene rec­om­men­da­tions, and oth­er ini­tia­tives fight­ing the virus spread. Feel free to add them to signs, posters, fly­ers, and sim­i­lar."

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Chrome og YouTube vil blokere "intrusive" annoncer i korte videoer

What's New In Pub­lish­ing:
"Chrome will begin enforc­ing new stan­dards August 5, 2020. Sites that con­tin­ue to show dis­rup­tive ads that do not meet Chrome’s new stan­dards will have all ads blocked by the brows­er. AdSense and Dou­bleClick will update their prod­uct plans to meet the new Google com­pli­ance stan­dards for video ads. YouTube will be “reviewed for com­pli­ance with the Stan­dards” notes Google."

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Svensk millionbøde til Google ifm. retten til at blive glemt

Ven­ture­Beat:
"Sweden’s Data Pro­tec­tion Author­i­ty (DPA) has slapped Google with a 75 mil­lion kro­nor ($8 mil­lion) fine for “fail­ure to com­ply” with Europe’s Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR) after the inter­net giant report­ed­ly failed to ade­quate­ly remove search result links under right-to-be-for­got­ten requests. In a notable twist, the DPA also demand­ed that Google refrain from inform­ing web­site oper­a­tors their URLs will be de-indexed."

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Berners-Lee: Internettet er ikke sikkert for kvinder

The Guardian:
"Women and girls face a “grow­ing cri­sis” of online harms, with sex­u­al harass­ment, threat­en­ing mes­sages and dis­crim­i­na­tion mak­ing the web an unsafe place to be, Sir Tim Bern­ers-Lee has warned."

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• Kategori: Ikke-kategoriseret