Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Gør som de andre.
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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👊 Facebook vil gå efter superspredere

Engad­get skriv­er:

"Face­book says it will penal­ize indi­vid­u­als who repeat­ed­ly share mis­in­for­ma­tion. The com­pa­ny intro­duced new warn­ings that will noti­fy users that repeat­ed­ly shar­ing false claims could result in 'their posts moved low­er down in News Feed so oth­er peo­ple are less like­ly to see them.'"

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🦠 Nu må du skrive på Facebook, at coronavirus er menneskeskabt

ABC News skriv­er:

"Face­book will no longer remove posts that claim COVID-19 was man-made in recog­ni­tion of the reignit­ed debate about the virus's ori­gins, a com­pa­ny spokesper­son told ABC News."

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🧐 Facebook frigiver trusselsrapport

Colum­bia Jour­nal­ism Review skriv­er:

Yes­ter­day, Face­book released a “threat report” on what it calls “influ­ence oper­a­tions” on its plat­form. The com­pa­ny defined influ­ence oper­a­tions as “coor­di­nat­ed efforts to manip­u­late or cor­rupt pub­lic debate for a strate­gic goal”—an appar­ent ref­er­ence to the kinds of activ­i­ty that Amer­i­cans heard about dur­ing the 2016 elec­tion, from enti­ties such as the Russ­ian “troll farm” known as the Inter­net Research Agency, which used fake accounts to spread dis­in­for­ma­tion about the elec­tion and to gen­er­al­ly cause chaos.

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🤬 Had på Facebook er især målrettet muslimer

Jour­nal­is­ten skriv­er:

"Algo­rit­men er udviklet af det danske analy­se­bu­reau Analyse & Tal, som vil udbrede værk­tø­jet i kam­p­en mod den aggres­sive tone på net­tet. Det skriv­er Poli­tiken.

Det er den foreløbig mest omfat­tende kortlægn­ing i Dan­mark af, hvem der er mål for anstødeligt sprog på Face­book."

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🏆 Brøndby vandt også på sociale medier

Kom­mu­nika­tions­fo­rum skriv­er:

"Ingen dan­sk fod­bold­klub har i denne sæson skabt mere engage­ment end hold­et fra Vesteg­nen: over 1 mil­lion reak­tion­er. Men Brønd­by er ikke de eneste, der har haft en over­rask­ende SoMe-sæson. "

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💙 Twitter bekræfter 'Blue'-abonnement

Der har længe været rygter om, at Twit­ter er på vej med et tilkøb­spro­dukt kaldet 'Blue', der bland­et andet giv­er adgang til at vælge farv­er og gemme tweets som favorit­ter i map­per. (Ja, det er ikke lige­frem block­buster-funk­tion­er...)

I ugens løb blev eksis­tensen af Twit­ter Blue om ikke andet bekræftet, da den nu er lis­tet som et "in-app pur­chase", hvis man kig­ger på Twit­ter i Apples App Store.

Social Media Today har sam­let op på nogle af de ting, der ser ud til at komme med i Twit­ter Blue.

Deru­dover er det værd at bemærke, at Twit­ter har et andet abon­nementspro­dukt på vej, hvor det bliv­er muligt at tage adgang for sine tweets, nyheds­breve etc. Det er noget mere inter­es­sant end Twit­ter Blue – der virk­er en anelse forhastet og mid­delmådigt, hvis du spørg­er mig.

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🤭 Twitter tester Super Followers-visning

Kort for­t­alt er "Super Fol­low­ers" en kom­menter Twit­ter-funk­tion, der gør det muligt at give nogle af dine føl­gere adgang til særlige tweets, nyheds­breve etc. mod betal­ing.

Social Media Today skriv­er:

"As Twit­ter con­tin­ues to work on its evolv­ing cre­ator mon­e­ti­za­tion tools, it's now test­ing a new pro­file dis­play count for 'Super Fol­low­ers', which would pro­vide a quick overview of how many pay­ing sub­scribers each user has on the plat­form."

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🎟 ...og Twitter Spaces med billetadgang

Twit­ters Club­house-konkur­rent (kopi) Spaces bliv­er snart udvidet med mulighe­den for at sælge adgang – akku­rat som vi kender det fra fysiske arrange­menter, skriv­er The Verge.

Twit­ter tager 20 pro­cent af sal­get, og så er der selvføl­gelig det faste "in app purchase"-cut til enten Apple eller Google:

"So if you sell a $10 tick­et, Apple would pre­sum­ably take a 30 per­cent cut, leav­ing you and Twit­ter to split the remain­ing $7."

Indtil videre kom­mer disse "tick­et­ed Spaces" kun til Twit­ter-brugere i USA. Og ja, det er også muligt at plan­lægge sit Twit­ter Space til at foregå på et senere tid­spunkt, som vi kender (kendte?) det fra Club­house.

Læs også:

‘Play­ing to their strengths’: Twitter’s revved-up prod­uct focus piques pub­lish­er, adver­tis­er inter­est
- Digi­day

Will Twit­ter actu­al­ly help cre­ators mon­e­tize their con­tent?
- Simon Owens's Media Newslet­ter

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🙈 Nu kommer det: Skjul likes på Facebook og Instagram

The Wall Street Jour­nal skriv­er:

"'The hope here was to try and depres­sur­ize the expe­ri­ence a lit­tle bit,' Mr. Mosseri said on a call with reporters ahead of the feature’s for­mal roll­out. 'It turned out that it didn’t actu­al­ly change near­ly as much about the expe­ri­ence in terms of how peo­ple felt or how much they use the expe­ri­ence as we thought it would.'"

Læs også:

Facebook’s emp­ty promise of hid­ing “Likes”
- Recode

What Insta­gram real­ly learned from hid­ing like counts
- Plat­former

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🤑 Solgt: Meme-video fjernes fra YouTube

Inter­net­tet er et mærke­ligt sted. Vari­ety skriv­er:

"Beloved meme video “Char­lie Bit My Fin­ger” is set to be delet­ed from YouTube — after the fam­i­ly behind the 14-year-old viral clip sold it as a non-fun­gi­ble token (NFT) for $760,999."

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👩‍⚖️ WhatsApp sagsøger Indiens regering efter ny lov

The New York Times skriv­er:

"The rules, which would require What­sApp to make people’s mes­sages trace­able, would vio­late people’s pri­va­cy, the mes­sag­ing ser­vice said."

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🗣 Israelere og palæstinensere mødes på Clubhouse

Den sociale lyd­plat­form har ikke helt udspillet sin rolle, ser det ud til.

NPR skriv­er:

"Con­ver­sa­tions about sen­si­tive issues on social media often become full-blown argu­ments. But this week, with vio­lence rag­ing between Israel and the Pales­tini­ans, a group of peo­ple gath­ered on Club­house, a social audio net­work­ing app, for a marathon con­ver­sa­tion on the sub­ject. The room, titled Meet Pales­tini­ans and Israelis, start­ed as a pri­vate chat between friends that turned into a six-day con­ver­sa­tion with at times up to 159,000 lis­ten­ers."

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💰 Linked lancerer boost-funktion

Social Media Today skriv­er:

"LinkedIn is look­ing to make it eas­i­er for brands to max­i­mize the reach of their posts, with a new, Face­book-like 'Boost' option. The fea­ture seeks to turn organ­ic Page updates into paid ads, while also adding new tools to help max­i­mize vir­tu­al events, and track their per­for­mance in the app."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🆕 Jyllands-Posten i stor lokalsatsning

Medi­aWatch skriv­er:

"Med lancerin­gen af fire nye..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

Læs også:

Jyl­lands-Posten skal ansætte 20 jour­nal­is­ter til nye lokalme­di­er
- Jour­nal­is­ten

Ekspert: Jyl­lands-Posten starter ny lokal aviskrig
- Jour­nal­is­ten

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🎧 Apples podcast-abonnementer er nu i luften

Ver­sion 14.6 af Apples mobile oper­a­tivsys­tem er nu klar og med det føl­ger nye mulighed­er for pod­cast­ere, der kan kræve penge af deres lyt­tere.

The Verge skriv­er:

"Pod­casts users can now sub­scribe to con­tent in the app for extra perks like ad-free and bonus con­tent, as well as ear­ly access. Apple is also improv­ing the Pod­casts app with the abil­i­ty to mark all episodes as played, recov­er old episodes, and remove down­loads. "

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📻 R8dio skal gå fra satire til internetradio

Medi­aWatch skriv­er:

"R8dio skal gå fra at..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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🍿 Amazon køber MGM

Wired skriv­er:

"Bond is mov­ing into the house Bezos built. It’s true. After a week of spec­u­la­tion, today  Ama­zon announced it had indeed made a deal to buy MGM, the stu­dio home of Rocky, Robo­Cop, and, yes, James Bond."

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📺 CNN udvikler streaming-tjeneste

The Wall Street Jour­nal skriv­er:

"CNN Pres­i­dent Jeff Zuck­er, seen in 2019, said Tues­day that a CNN stream­ing plat­form under devel­op­ment would be launch­ing with­in the next year."

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🔗 Columbia Journalism Review kigger på "rådne links"

Også kaldet "døde links" (skønt "rådne links" lige er et lidt vildere blik­fang) han­dler om links, der ikke læn­gere link­er der­hen, hvor det oprindelig var menin­gen.

CJR har under­søgt prob­lemet ift. NYTimes-artik­ler, der link­er til andre web­sites:

"Of these deep links, 25 per­cent of all links were com­plete­ly inac­ces­si­ble. Linkrot became more com­mon over time: 6 per­cent of links from 2018 had rot­ted, as com­pared to 43 per­cent of links from 2008 and 72 per­cent of links from 1998. Fifty-three per­cent of all arti­cles that con­tained deep links had at least one rot­ted link."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💪 Regeringen vil støtte digital omstilling hos lokalmedier

Medi­aWatch skriv­er:

"Den omfordel­ing af medi­estøt­ten, regerin­gen..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

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📰 Aller sætter print "på bagsædet"

Medi­aWatch skriv­er:

"Efter godt et år som..."

(Uddraget er forko­rtet af hen­syn til den nye lov om ophavs­ret og brug af uddrag fra pressepub­lika­tion­er. Læs mere.)

Læs også:

DJ ros­er udmeld­ing om medi­estøtte...
- Medi­aWatch

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💡 Sådan henter HBR abonnenter på casestudier og e‑bøger

Dig­i­tal Con­tent Next skriv­er:

"Turns out that Harvard’s 640 ebooks and thou­sands of case stud­ies pro­vide such a valu­able sell­ing point that one in five sub­scribers opts to pay 50% more to access them. 'Despite being writ­ten eight or 10 years ago, they still have rel­e­vance,' Diana said. 'A supe­ruser of our con­tent can ben­e­fit from any of them.' And HBR has found it wise to focus on the needs of the supe­ruser."

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🇨🇦 Facebook indgår aftaler med 14 canadiske medier

The Cana­di­an Press skriv­er:

"Indus­try watch­ers say the deal brings cash to media com­pa­nies hurt­ing for adver­tis­ing, but believe the arrange­ment should be viewed as Facebook's way of get­ting ahead of poten­tial reg­u­la­tion in Cana­da with­out tack­ling much of the crit­i­cism it faces over issues such as pri­va­cy con­cerns and the preva­lence of mis­in­for­ma­tion on its plat­form."

Læs også:

Danske mediehuse etablerer foren­ing til...
- Medi­aWatch

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🇦🇺 ABC i aftaler med Google og Facebook

The Guardian skriv­er:

"The ABC has signed let­ters of intent with both Google and Face­book for pay­ments under the news media bar­gain­ing code, the broadcaster’s man­ag­ing direc­tor, David Ander­son, has revealed. [...]

The ABC’s com­mer­cial arrange­ment with Google involves dis­play­ing its con­tent in the Google Show­case prod­uct."

Googles News Show­case er i øvrigt også tilgæn­gelig på desk­top nu (og ikke kun mobil), skriv­er Google selv.

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🎓 The Economist lancerer sit første online kursus

Medi­a­Post skriv­er:

"The first course, “The New Glob­al Order: How pol­i­tics, busi­ness and tech­nol­o­gy are chang­ing,” lasts for six weeks and will require a com­mit­ment of six to eight hours per week. The cost is £1,475 ($2,087)."

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💲 The New York Times overvejer at købe The Athletic

Axios skriv­er:

"The Times could pos­si­bly include The Athletic's sports sub­scrip­tion busi­ness as part of a larg­er sub­scrip­tion bun­dle."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👎 Algoritmer: Mediers data-management "stinker"

Ordene kom­mer fra Michael Schrage, der er research fel­low hos MIT Sloan Schools "Ini­tia­tive on the Dig­i­tal Econ­o­my" og for­fat­ter til bogen 'Rec­om­men­da­tion Engines' (som jeg i øvrigt er i gang med at læse):

"The biggest mis­take media com­pa­nies make is they think they are in con­tent busi­ness. But they are the data busi­ness – and their data man­age­ment sucks [...]

While they won’t be able to rival Net­flix, they still can engage with their com­mu­ni­ties so much bet­ter. It’s not just about how to tell a bet­ter sto­ry, it about how we can learn from peo­ple who read our sto­ries and engage with them."

Læs mere hos Dig­i­tal Con­tent Next

(I artiklen kan du også læse om et studie, der vis­er, at per­son­alis­eret lokalt ind­hold er en god måde at holde på sine abon­nen­ter.)

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🕶 Snap gør klar til næste fase af Augmented Reality

Social Media Today skriv­er:

"It's been a long time com­ing, but this week, Snapchat announced the next stage of its aug­ment­ed real­i­ty push, with the launch of the first iter­a­tion of a ful­ly AR-enabled ver­sion of its Spec­ta­cles smart glass­es."

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🕵️‍♂️ Sådan kortlægger NSA dit sociale netværk

Wired skriv­er:

"Edward Snow­den revealed the agency’s phone-record track­ing pro­gram. But thanks to “pre­com­put­ed con­tact chain­ing,” that data­base was much more pow­er­ful than any­one knew."

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🤖 Facebooks Dynabench skal gøre det lettere at sammenligne NLP

Ven­ture­Beat skriv­er:

"Lever­ag­ing a tech­nique called dynam­ic adver­sar­i­al data col­lec­tion, Dyn­abench mea­sures how eas­i­ly humans can fool AI, which Face­book believes is a bet­ter indi­ca­tor of a model’s qual­i­ty than any pro­vid­ed by cur­rent bench­marks.

Today, Face­book updat­ed Dyn­abench with Dyn­aboard, an eval­u­a­tion-as-a-ser­vice plat­form for con­duct­ing eval­u­a­tions of nat­ur­al lan­guage pro­cess­ing mod­els on demand."

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⚡️ Kryptovalutaen Ethereum vil skære energiforbruget med 99%

Bloomberg skriv­er:

"'Switch­ing to proof of stake has become more urgent for us because of how cryp­to and Ethereum have grown over the last year,' Vita­lik Buterin, the inven­tor of Ethereum, said in an inter­view. He’s hop­ing the change is made by year end, while oth­ers say it will be in place by the first half of 2022. That’s about a year ear­li­er than was expect­ed in Decem­ber."

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• Kategori: Opsamlinger